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Tag: online game

  • PokerBaazi.com unveils ‘You Hold the Cards’; onboards Shahid Kapoor

    PokerBaazi.com unveils ‘You Hold the Cards’; onboards Shahid Kapoor

    Mumbai: Online poker platform PokerBaazi.com has launched its new brand campaign ‘You Hold the Cards’ featuring their brand ambassador and Bollywood actor Shahid Kapoor.

    With the campaign titled ‘You Hold the Cards’, the brand aims to create awareness about poker as a skill-based sport and establish that in poker, the game is under your control, and one can emerge victorious based on skills, determination, and right strategy.

    As part of the campaign, a brand film has been launched featuring Shahid Kapoor, which showcases him as the protagonist who goes through various unexpected situations that aren’t under his control. However, he continues to focus on his game on the PokerBaazi app and finally comes on top with his true resilience and skills. The film attempts to debunk the myth of luck playing an upper hand in poker while the reality is that skill is the key element to success.

    Speaking on the campaign launch, Baazi Games co-founder and marketing director Varun Ganjoo said, “Poker is a sport, period. Poker is also a lot of fun. We are extremely thrilled with the launch of our campaign “You Hold the Cards” and excited to have Shahid Kapoor as our flagbearer. The idea of this campaign is primarily to create awareness around poker as a skill sport which the brand film captures beautifully. This is a big step forward towards making poker a household game in our country. While our approach is digital-first, the campaign shall be promoted across all possible avenues aligned with our target audience.”

    Shahid Kapoor said, “When I was introduced to the key insight behind the PokerBaazi campaign, ‘Experts are made, not born,’ it resonated with me instantly and got me all excited. Being able to control one’s fate with the right planning, strategy & sheer grit, and eventually emerging victorious is almost identical to our lives. I strongly believe that the campaign will showcase online poker as a sport which is equally fun & thrilling and will win the hearts of the audiences.”

    The campaign designed and conceptualised by Wieden+Kennedy, will go LIVE across channels including social media, OOH, OTT amongst others.

    Commenting on the campaign, Wieden+Kennedy creative directors Amrish Kondurkar and Sunayna Sabharwal said, “Poker is a new space in the world of gaming apps in India and it does come with its baggage of being exclusive for only those who know how to play the game well and therefore makes it a bit limiting. We wanted to treat this campaign as a way to build a personality for the brand which is truly distinct. While the category goes behind the usual areas of winning/making money, we created a space which came from a true-life insight and could make people feel they had a chance. That’s where the tagline, Pokerbaazi, ‘You hold the cards’ came from. To clearly establish that what matters is your skill and not luck.”

    They further added, “We kept the tonality fun with a strong attitude so that a regular person with a smartphone would feel like taking a shot. Whether it’s the film, the music or the print campaign, each touch point goes back to our attempt to make the Pokerbaazi app a must have on their phone.”

    PokerBaazi.com’s announcement of its association with Shahid Kapoor earlier this week comes at a time when the platform recently recorded a billion poker hands being played on its app since its origin in October 2014. The customer-first platform, co-founded by a group of passionate poker lovers, has acquired the top rank in the segment and this campaign, according to the brand, is certainly going to level up poker in India.

  • IKEA sparks conversation about gender roles at home with new online game

    IKEA sparks conversation about gender roles at home with new online game

    MUMBAI: This women’s Day, Ikea wants to help make our homes more gender-equal. To this end the Swedish furniture giant has launched a fun game designed for couples to assess how well tasks are shared between them in a household. Recent research on the side-effects of Covid19 indicates that the load of additional household work during the pandemic is unevenly carried by women.

    As a home furnishing brand, Ikea has always focused on creating a better everyday life at home through good quality, affordable furniture. However, the company believes that a better every day is also an equal every day, and that gender equality at home is a crucial part in creating gender equality in society. But the pandemic induced lockdown this past year has brought to light the increasingly unequal division of household work. And this is where Ingka Group would like to help.

    With women still taking on the biggest load of work – doing up to three times more unpaid care and domestic work than men globally according to OECD (Organisation for Economic Co-operation and Development, Measuring Women’s Economic Empowerment Gender Policy Paper)- Ingka Group has come up with an online game to help couples open an honest and fun conversation about how to better balance responsibilities on the domestic front.

    Ikea India country people & culture manager Parineeta Cecil Lakra elaborates, “Equality, diversity and inclusion is at the heart of what we do. Our goal is to create an inclusive workplace where everyone is valued for their unique contribution. Over the past years, addressing gender equality has been a priority – not only at the workplace but also at home. During the past year due to the Covid19 pandemic, most of us have started working from home and continue to do so. It has now become even more important than ever before that there be equality at the home front. Lack of equality at home has direct implications for women’s economic position and undermines their potential. The impact of the pandemic has amplified existing gender inequalities, and empowering women in their homes has never been more important. Through FiftyFifty, we are reaching one step closer to encourage open and honest conversations at home. We believe greater equality at home means greater equality in the larger society.”

    Developed in collaboration with relationship expert Jennie Miller, FiftyFifty is available for free via Ikea Instagram Stories across 31 countries. Over the course of a handful of questions, the game takes couples on a journey to unpack the roles and dynamics in their homes in a positive way. The intention is that both players become winners, as couples are inspired to think of solutions that suit their individual circumstances.