Mumbai, Maharashtra, India, Friday, June 16, 2006: Pining together for that perfect pair of shoes, heated debates over low-cal food, collective knees going weak over Bon Jovi and stifling those sniffles in the middle of Casablanca. That’s what ‘girl’ bonding is all about. It’s about sighing outside the diamond store and obsessing over that ghastly zit. It’s as much about posing together with purple face-packs as it is about lending a shoulder to a broken heart. There’s something very special about the time a girl spends with her girlfriends.
Sunsilk, one of India’s leading hair care brand from Hindustan Lever Limited, is about to give the Indian girls a space to do just that. In a move to enable girls across the world to connect with one another and have a lot of ‘girly’ fun, Sunsilk has launched India’s first online all-girl community called ‘Sunsilk Gang Of Girls’ accessible online at http://www.sunsilkgangofgirls.com
Vipul Chawla, Category Head – Hair Care, HLL says, “Sunsilk Gang Of Girls” is the first ever concept of its kind. It is a very unique manner of making a difference to the lives of the Indian girls. This online world of Sunsilk is aimed at providing a retreat to them wherein they can connect over shared passions. Meticulous research and strenuous effort have gone into creating a website that should both fascinate and benefit young girls across India and even beyond. We’re thrilled to launch this community as we see it as Sunsilk’s defining interface for its consumers”
Interesting amongst the features of the website is The Make-Over Machine that lets girls upload their photographs and give themselves an online make-over. They can choose what suits them amongst a host of hairstyles, hair colours, eye-shades, make-up, lip colors, accessories, etc. and look completely transformed. The Gang Blogs section lends the girls a personal space to express themselves, share pictures and gyaan with their gang members. Gang Wars is a Girls v/s Girls zone where the girls chuck their dolls and sharpen their claws to engage in battles of spunk and wit. The site also features useful segments like Career Track that offer info on the coolest jobs in the market for young women and Parade Ground, the ideal platform for girls to showcase their latent talents.
A peek into the activities lined up by Sunsilk in the coming months for the gangs reveals exciting holidays abroad, camping trips across the country, treasure hunts, stunning make-overs with Jawed Habib and contests with bumper prizes.
About Sunsilk
Sunsilk, the number one beauty shampoo brand from Hindustan Lever Ltd, has evolved to become one of the leading brands in the beauty regimen of women. Sunsilk has consistently been a brand that has brought innovations in hair care to the Indian consumer. It was the first brand to launch a 2-in-1 shampoo (shampoo plus conditioner), also the first to offer shampoo by hair types and a pro-conditioner.
CONTACT DETAILS
Paresh Chaudhry, Head-Corporate Communications, Hindustan Lever Ltd, +91(022) 22827478
Geetika Gulati, IPAN, +91 (022) 22666954 / 22666207,
geetika.gulati@ipan.com
