ITV

Tag: online campaign

  • Melorra launches its festive campaign ‘#HarGharMelorra’

    Melorra launches its festive campaign ‘#HarGharMelorra’

    Mumbai: Melorra has launched its new ad campaign “#HarGharMelorra” to mark the beginning of festivities this season. It has already established itself as one of India’s finest every-day jewellery brands with a presence in over 26,000+ pin codes across India, the U.A.E., the U.S.A., the U.K., and Europe and is still expanding. The brand will be launching a new collection every Friday, with a total of 75+ designs every week.

    The ad campaign reiterates Melorra’s promise to adorn every Indian woman, giving this festive season the option to pick and choose from its wide range of designs for every single day of the festivities ahead.

    It pans out across various cities of the country, including Roopnagar, Vijayawada, Asanasol, and Pune, where women from all age groups and backgrounds can be seen soaking in the festivities while flaunting their trendy, everyday-wear gold jewellery, perfectly capturing the zest and fervour of the festive season.

    The fact that gold jewellery lovers are no longer confined to buying their favourite pieces just because they stay in a remote area has been amply highlighted and the spotlight focused on Melorra’s reach across every nook and corner of the country, where consumers can get their choice of jewellery delivered right at their doorsteps.

    The ad campaign has been released in English, Hindi and other regional languages, celebrating the festive spirit and its reach pan-India as well as in the global markets. The brand has been expanding across the length and breadth of the country and is looking at marking up to 350 experience centres pan India by FY ’26. With its seamless choosing and buying experience, including the touch, feel, and trial of jewellery, Melorra is fast emerging as one of the most preferred brands for everyday gold wear, not confining jewellery to just special occasions.

    Speaking about the campaign, Melorra founder & CEO Saroja Yeramilli said, “The purpose of our ad campaign is to let our customers know that we are available across the country at the click of a button. Our customers are in every nook and corner of India, and we want to reiterate that we put in all our efforts to make modern jewellery, which is lightweight and easy on the pocket, available to everyone. We at Melorra want to reach every Indian and provide them with options to go with their contemporary wardrobe.”

    After two years of the Covid spell, this year people are going to be celebrating in a big way, with friends and family. With our four different festive collections, Melorra is all geared up to be part of these celebrations. We have seen a growing demand for lightweight gold jewellery that women can wear every day with their daily wear wardrobe. Our “#HarGharMelorra” campaign is another step in this direction, allowing us to reach out to the most remote markets while also increasing access to our entire range of products to a wider range of customers. Our designs are inspired by global fashion trends and are just the perfect choice for every occasion, be it festive or simple everyday wear. Every Friday, we release a new collection and have over 18,000 gold and diamond designs available. Our aim is to amalgamate the passion that Indians have for gold with the change in perspectives and palates that comes out beautifully in our designs,” she said.

  • Omron’s “Your Voice, Their World” campaign bags Bronze at the 55th CLIO Healthcare Awards

    Omron’s “Your Voice, Their World” campaign bags Bronze at the 55th CLIO Healthcare Awards

    MUMBAI: OMRON has been conferred with Bronze award for its online CSR initiative in India – Your Voice Their World at the 55th Annual CLIO Healthcare Awards. CLIO is the world’s most recognized international competition honouring talent in the fields of advertising & communications and awarding exceptional projects that push the boundaries of creativity in a given medium.

    Omron’s initiative was acknowledged amongst a list of notable international entries in the highly competitive innovative media category for the innovative usage of the online medium, its unique appeal & objectives and the communication expertise put in by McCann Health India – Omron’s partner and creative agency for the campaign.

    The campaign aims to create India’s largest audio library of poems for visually impaired by engaging the masses to record poems through a dedicated website www.yourvoicetheirworld.com and a mobile application. In a short duration of eight weeks, the campaign saw more than 2400 submissions. Various celebrities also lent their support to this cause by submitting recordings and encouraging their fans to do the same.

    The poems are being donated to the National Association for the Blind, New Delhi, which in turn shares it with its own students and thousands of other visually impaired connected through its library network.

    Commenting on the achievement, Mr. Takuichi Shimizu, President, OMRON Management Centre of India, said “Rendering Corporate Social Responsibility in a meaningful manner for people with challenging spirit has always been an integral part of Omron’s corporate philosophy. We started the project with the same intent and decided to opt for ‘crowd sourcing’ – contribution of recordings for the visually impaired by the masses. We believed that this concept will not only give us numbers but will also help us in generating awareness about the importance of our support for visually impaired as India has the largest population of blind people in the world*.”

    “The concept was given shape in the form of a website and a mobile & facebook application. The usage of online & social media brought convenience & uniqueness. Enthusing the people to come and contribute a poem proved to be very challenging initially, however, the persistent efforts of the whole team, a flexible and effective promotion plan – based on facebook, twitter and focused online portals- paid off eventually. In a span of 8 weeks we were able to collect more than 2400 recordings of poems. We are all set to start the second phase of the campaign very soon.”

    The project is an effort to further strengthen Omron’s support to visually impaired people in India to help them fulfil their dreams of education and overall development via audio-based accessible content. The company is also running a Digital Accessible Library of audio and e-books in association with The National Association for the Blind, New Delhi under the same project.

  • LG rolls out ‘Life’s Good’ online campaign

    MUMBAI: South Korean multinational electronics company LG Electronics has initiated a global online campaign called LG’s Life’s Good to engage and interact with its customers.

    This merry campaign, using a cutting- edge online technology, invites customers to create a personalised music video featuring their own names and pictures, and, therefore, share a little bit of their inner world with LG. A user can also generate his friends‘ music video clip as well as his/her own music video clip and share it.

    The Life’s Good Campaign aims to bring happiness and cheerfulness to people and make them feel special. Adding more spice to the video is Min-woo Hwang, more popularly known as Little Psy, the seven-year-old dancer who appeared in the sensational viral music video Gangnam Style, which was seen by more than 800 million people. A song from The Moffatts, a popular Canadian rock band in the 90’s, was used for the campaign.

    LG India Head- Corporate Marketing Sanjay Chitkara said, “We are very excited to launch “Life’s Good” our global online campaign as it is aimed at making people feel special. We at LG are committed to touch people’s life by offering them with the latest technology and products from our Home Appliances and Mobile category. This campaign reiterates a simple philosophy of Life’s Good with LG.”

    The campaign is all set to expand to nearly 40 countries this year.

  • CNN clicks with Konica Minolta in online campaign

    MUMBAI: News broadcaster CNN International has launched Digital Biz. This is an online initiative in association with Konica Minolta looking at the impact of cutting edge technology on business. Digital Biz appears on CNN’s international website, http://edition.cnn.com/specials/2006/digitalbiz and provides a look at the world of digital business with news, analysis and features on areas including blogging, personal and business technology and gadgets and even gaming.

    Within the Digital Biz section, Konica Minolta’s six-month ad campaign features branding and sponsorship exposure that drives traffic to their own website, The Future is Here, as part of the company’s drive to draw attention to their digital business.

    CNN ad sales Asia Pacific VP William Hsu says, “This partnership allows Konica Minolta to reach an upscale audience across one of the world’s most successful and popular online platforms. CNN has consistently offered the audience of well-travelled business decision-makers that advertisers seek and we are delighted to work alongside Konica Minolta to this end”.