MUMBAI: The performance-driven digital marketing agency, NP Digital India, has welcomed Venkata Gavaskar Dontha as its new head of digital operations. Armed with over 17 years...
NEW DELHI: Advertising has evolved into an enormously complex form of communication, with literally thousands of different ways for a business to get a message to...
MUMBAI: Jeff Bezos-led Amazon reported mixed second quarter results as it missed earnings estimates but beat estimates on revenues. The e-commerce giant reported earnings per share...
NEW DELHl: Advertising-financed piracy was an extremely profitable business as an economic study of the US market alone showed estimated pirate website ad revenue at $227...
NEW DELHl: Advertising-financed piracy was an extremely profitable business as an economic study of the US market alone showed estimated pirate website ad revenue at $227...
MUMBAI: Networkplay, an Indian subsidiary of Gruner + Jahr, has announced an enhanced focus on online and mobile video advertising. It aims to provide data-driven...
NEW YORK: The latest AdRelevance research from Nielsen//NetRatings, which claims to be the global standard for digital media measurement and analysis, reveals that 286 Fortune 500...
MUMBAI: The internet in the US is increasingly becoming a useful platform for marketers to reach consumers. eMarketer reports that while paid search advertising will grow...
MUMBAI: The Microsoft Network (MSN) aims to ignite innovation in online advertising with a new programme in the US. The programe teams creative minds in advertising...
MUMBAI: DoubleClick and Macromedia have formed a strategic alliance to develop rich media solutions to improve the effectiveness of online advertising. Under the terms of the...
NEW YORK (US): Barely a month after introducing the industry’s first and only Online Format Suite – a set of online ad formats designed to foster...

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