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Tag: Onkar Singh Pahwa

  • Avon Cycles partners with the Punjab Kings

    Avon Cycles partners with the Punjab Kings

    Mumbai: Avon Cycles is proud to partner with the Punjab Kings, a Chandigarh-based franchise owned by Mohit Burman, Ness Wadia, Preity G Zinta, and Karan Paul.

    Avon Cycles had partnered earlier with the Punjab Kings in 2020 and have renewed their partnership for the cricket league season 2024.

    Avon Cycles CMD Onkar Singh Pahwa said, “Going on and beyond, here’s to sponsoring and coming together with the most coveted cricket team this season 2024. We are grateful to have a team that embodies the true spirit of sportsmanship, resilience, and excellence throughout the journey. As we carry on Avon’s legacy of being a frontrunner in bicycles, sports, and fitness, we are excited to reflect the values for the nation.”

    Avon Cycles joint MD Rishi Pahwa said, “We are delighted to hold a mark on the Punjab Kings for the upcoming 2024 season for the second time with optimism and enthusiasm. We are excited and thrilled to partner with this year’s most anticipated cricket team and look forward to rolling in with full speed and strength on the ground.”

    Avon Cycles ED Mandeep Pahwa said, “As we share the brimming values, it’s a moment of joy that we take on board the ‘lions’. We are grateful to share the strength and aim together to excel on the field in the true spirit of the game. All the best to the team Punjab Kings, looking forward to an amazing tournament of the season with a strategic win.”

    KPH Dream Cricket Pvt Ltd CEO Satish Menon said, “We are delighted to have Avon as our partner. For us the pleasure is multifold, firstly to have a Punjab-based brand and second that they have chosen to ride along with us again.”

    Avon Cycles, a leading player in the bicycle industry, has consistently promoted health and fitness at a higher level. With years of excellence, they have emerged as a preferred brand for Indians seeking reliable and sustainable commuting solutions.

    Today, they are even more delighted and proud to endorse the formidable Punjab Kings for the biggest franchise cricket league, wavering up the credibility and stride of the nation. Avon is aiming to align with the ethos of promoting an active and healthy lifestyle, encouraging the building blocks, the youth, to not only embrace the sport but embody the true values of sportsmanship in daily life.

    The collaboration has leveled up the excitement towards translating the values through the Punjab Kings! With their hustle, power, and performance, both brands are set to wheel into the season in 2024.
     

  • February India wins creative duties of Avon Cycles

    February India wins creative duties of Avon Cycles

    MUMBAI: February India, a Delhi based digital, design and advertising agency has won the creative duties of Ludhiana-based bicycle manufacturer Avon Cycles.

    The incumbent agency on the account was a Delhi based Crayons Advertising.

    February India business head and co-founder Gopal Krishnan said, “We did approach Avon cycles and got in touch with them a month back and we demonstrated what we can do for the brand and in terms of what they are today. So, hence we went with the brand and they really loved our idea of including the newer identity, and the newer campaign on which we are working.”

    “We are going to change the identity of the brand and we are also changing the entire game plans for them,” added Krishnan.

    Avon Cycles MD Onkar Singh Pahwa said , “We are going in with an expanded product line and our growing ambition in the fast changing world, we felt there was need for us to adopt stronger brand communication strategies and the present change is a step in that direction.”

    February India was begun last year by Nirmal Pulickal and Gopal Krishnan. February also handles different accounts which include Blossom, Kochhar cosmetics, Ameriprise financial, Canara, HSBC, OBC, Sleepwell, Mother Dairy, The Spice Global, Spice Mobility and Saket City Hospital.