ITV

Tag: OnePlus TV

  • OnePlus unveils ‘Stay Connected Stay Smarter’ campaign with Shahid Kapoor & Mira Kapoor

    OnePlus unveils ‘Stay Connected Stay Smarter’ campaign with Shahid Kapoor & Mira Kapoor

    New Delhi: OnePlus has unveiled the ‘Stay Connected Stay Smarter’ campaign with Shahid Kapoor and Mira Kapoor. Featuring the OnePlus TV U1S, the unique ad film unconventionally urges its users and community to genuinely bond with their loved ones by disconnecting from their televisions.

    The campaign was conceptualised by Utsav Gokani and created in partnership with Media Monks. The ad film was directed by Suraj Wanvari.

    The ad film begins with Mira enjoying watching content on their OnePlus TV in their home decked up for the festive period. Mira is seen fully immersed with her OnePlus buds pro connected to the OnePlus TV and seamlessly operating the television using her OnePlus 10T 5G in line with the brand’s connected ecosystem experience.

    Shahid simultaneously enters the living room and is attempting to convey an important message to Mira, all this while Mira is still engrossed in the smart TV’s functions. Ultimately, Shahid highlights how it is a special time of the year and points at the OnePlus TV, subtly implying the need to disconnect. The ad film smoothly concludes with Mira simply using Google Voice Assistant to switch off the TV, leaving viewers with a refreshing message to enjoy their festivities away from the TVs and closer to their dear ones.

    The ‘Stay Connected Stay Smarter’ ad film also simultaneously showcases the brand’s smart functions such as the Google voice assistant feature, NFC, quick app switch, smart volume control and seamless IoT connectivity with other OnePlus products such as OnePlus Buds & OnePlus smartphones.

    Commenting on the campaign, OnePlus India director-marketing communications Ishita Grover said, “At OnePlus India, our community is at the heart of all our efforts. As a brand, we are always invested towards delivering the best for our community. While we are excited to deliver the best of smart TV technology which offers unparalleled connected ecosystem experience, we also want our users to not miss out on the beautiful moments in life. And much of these might be best enjoyed in living those moments by truly bonding with our loved ones. With this thought, we launched “Stay Connected. Stay Smarter.” campaign. We wanted to provide our community with a delightful insight on defining quality moments in life by choosing to disconnect from their smart TVs for once, and thereby offer them a thought-provoking perspective to digital consumption. And we hope that our community will thoroughly enjoy this unique ad film and resonate with our campaign voice.”

    OnePlus director of brand & category management Saurabh Kapoor shared, “Through the ‘Stay Connected Stay Smarter’ campaign, our intent is to further strengthen the relationship with our community and help them make mindful choices in life. It is this very relationship that was the impetus behind OnePlus’ emergence as the fasting growing smart TV brand in India H1 2022 with a 123 per cent YoY growth rate, and today, OnePlus is among the top three smart TV brands in the overall TV market in India in Q2 2022, as per the latest Counterpoint report. It is our community’s trust and support that has led to our success. And therefore, through campaign efforts like ‘Stay Connected Stay Smarter’, we hope to also help our community derive a better quality of life with their loved ones”.

    Sharing his thoughts on the campaign, renowned Bollywood actor, Shahid Kapoor said, “We are living in a digital age where people across all age groups are quite invested in content consumption and might just miss out on celebrating milestone events with families. I firmly believe that the festive season is an apt occasion to remind people to switch off from their digital world and further strengthen their family bond by celebrating with their loved ones. The ‘Stay Connected. Stay Smarter.’ campaign has been beautifully crafted that leaves a strong message to bring families together and showcases how OnePlus’ seamless connectivity with other smart features can make life easier.”

  • QYOU Media partners with OnePlus to be available on its smart TVs

    QYOU Media partners with OnePlus to be available on its smart TVs

    Mumbai: QYOU Media India has announced a partnership with OnePlus, giving OnePlus TV users access to its IP channels – The Q, Q Marathi, The Q Kahaniyan and The Q Comedistaan.

    The brand’s channels are available across 70+ smart TVs including Samsung TV Plus, Mi, TCL, Videocon, Haier, LLOYD, MarQ by Flipkart, Sansui, Hyundai, Daiwa, and Croma, among others.

    The company’s content is also available on platforms such as Jio, JioTV+, MX Player, Chingari, etc.

    “Connected TV platforms as a medium are witnessing explosive growth in India. As a young entertainment brand, making digital-native content available for viewers on linear TV provides us with an opportunity to open doors to millions of viewers and also give our content a place & platform of its own,” QYOU Media India chief operating officer Krishna Menon. “We believe that as a disruptive and differentiated brand, expanding our digital footprints with major Connected TV platforms such as OnePlus TV will further bring us one step closer to becoming a holistic entertainment brand in India.”

    “Providing a truly immersive and intelligent smart TV experience to our community, is the central focus of the OnePlus smart TV portfolio,” said OnePlus India CEO and head of India region Navnit Nakra. “We are thrilled to partner with QYOU Media, and this association will provide our community access to unique content curated by digital creators from across the region, further elevating the viewing experience for our users.”

  • OnePlus users to get easy access to EPIC ON

    OnePlus users to get easy access to EPIC ON

    KOLKATA: OnePlus, leading global technology brand today announces a strategic partnership with IN10 Media Network to bring its premium OTT platform, EPIC ON onboard. Known for its popular diverse India-centric content, EPIC ON will now be easily accessible to OnePlus TV users.

     With the extensive content catalogue from EPIC ON now available on OnePlus TV, users will be able to enjoy an enhanced viewing experience with rich content. EPIC ON will be easily accessible on OxygenPlay, the content discovery platform of OnePlus TV, thus allowing users to easily access an assortment of content from various content partners.

    In line with its brand proposition ‘India’s Storytellers’, EPIC ON hosts a vast range of programs across multiple genres. These programs highlight intriguing stories about India as well as the people of the nation. The content platform will also soon have a variety of new content formats such as graphic motion comics, podcasts, audiobooks, e-books, gaming, and many more in its library. Additionally, the platform also lets users livestream the network’s linear broadcasts: EPIC TV, an India-centric infotainment channel, as well as ShowBox, a 24-hour music channel and more.

    Commenting on the partnership, EPIC ON COO Sourjya Mohanty said, “Demand for smart TVs has been increasing at a rapid rate, driven by latest technological innovations and multitude of content offerings. By partnering with OnePlus, we are able to penetrate the growing market of smart TVs and connected devices, and provide EPIC ON’s rich content to the users. At EPIC ON, we aim to be a hotspot for content consumers and ensure a seamless viewing experience of our high-quality, binge-worthy content.”

    Addressing the association, OnePlus India GM Vikas Agarwal shared, “The OnePlus TVs play an integral role towards building an accessible connected ecosystem while remaining true to our core philosophy of creating the best in class experiences for our users. Post the announcement of DocuBay earlier this month, we are thrilled to strengthen our partnership with IN10 Media Network with EPIC ON onboard, and further elevate consumer viewing experience on our OnePlus TVs.”

    In line with the company’s ‘Never Settle’ spirit, the new OnePlus smart TVs are designed to provide users with a premium, connected ecosystem experience at a truly affordable segment. The new OnePlus TVs provide best in class display with 93% color gamut and Gamma Engine features, as well as Dolby Vision on the OnePlus TV U Series, all of which makes for stunning picture quality, and dynamic visuals. In addition, the new OnePlus TVs offer premium, bezel-less design, maximizing display space. Powered by Dolby Atmos in the OnePlus TV U Series and Dolby Audio in the OnePlus TV Y series, the OnePlus TVs provide a remarkable cinematic soundstage to fully immerse users in their favorite shows.

    The OnePlus TV U Series 55-inch is priced at Rs 49,999, while the OnePlus TV Y Series 43-inch and 32-inch is priced at Rs 22,999 and Rs 12,999 respectively. The new OnePlus TVs will be available for purchase on Amazon.in as well as in OnePlus Experience Stores and Reliance Digital across metro cities in India. 

  • MX Player partners with OnePlus for OnePlus TV Q1 series

    MX Player partners with OnePlus for OnePlus TV Q1 series

    MUMBAI: Dominating the entertainment market as the leading video streaming app for 2019, MX Player has created a strong foothold in the streaming world since its launch. Going beyond the 6-inch screens and expanding its wide user base, the platform has announced a partnership with OnePlus, the global technology brand, for the OnePlus TV Q1 series.

    This collaboration will enable the viewer to watch MX Player’s premium web series’ like Queen, Hello Mini, Madhuri Talkies, TV shows like Bold and Beautiful and Hindi dubbed films like Max Steel, Dear Comrade, The Expendables 2 amongst other offerings from its large content library on the smart TV. The service is available on the OnePlus TV Q1 series from 5 February onwards.

    MX Player marketing and business partnerships head Abhishek Joshi said, “Our vision of everytainment encompasses not just mobile screens but any avenue that will help us provide entertainment for our users and their discerning needs. We are glad to be associating with One Plus TV which accelerates our growth and expands our reach through bigger screens and connected TVs that promise a huge future uptake. Their technology along with our specially curated shows will enable audiences to watch premium content for free, on a screen of their choice.”

    OnePlus India general manager Vikas Agarwal said “We are thrilled to have MX Player on board and expand our suite of entertainment offerings. Given our community-first approach, we are sure our community will enjoy spending hours watching TV shows/movies on MX Player”.

    The entertainment app offers viewers multi-genre and multilingual MX Originals and Exclusives along with an online library of premium content, the best in class offline video playing capabilities, audio music and now games – all on one common platform.

  • SonyLIV and OnePlus announce a strategic alliance to boost content offering for consumers

    SonyLIV and OnePlus announce a strategic alliance to boost content offering for consumers

    MUMBAI: SonyLIV locked in a multi-year strategic partnership with OnePlus, the global technology brand ahead of their much-awaited upcoming OnePlus TV launch in India. This alliance will open access to the extensive content library of Sony Pictures Networks India for OnePlus Smart TV users spanning movies, music, sports, animation, web originals, short films and much more. SonyLIV is amongst the few selected mobile apps available as part of the much-hyped OnePlus TV launch in India.

    After bolstering its place as a leader in the premium smartphone segment in India, OnePlus is foraying to Smart TV category to strengthen its consumer connect. SonyLIV’s partnership with OnePlus TV is reflective of their brand ethos of creating an exceptional viewing experience for its 100 MN plus monthly active users, expand the market potentialities and up the ante in brand integrations. In its efforts to capture newer and wider audience segments, SonyLIV intends to strengthen the engagement quotient with OnePlus by offering its varied content to the Smart TV users.

    “Our partnership with OnePlus is a leap ahead in blending captivating stories with an innovative viewing experience. With our robust content portfolio on offer, there’s plenty to consume for OnePlus TV users. This alliance enables us to expand our consumer footprint to Indian households and boost our engagement. It’s a great starting point for the two companies, and we are excited about the journey ahead of us,” Sony Pictures Networks India digital business head Uday Sodhi said.

    “With OnePlus TV being our latest premium offering, it is important for our users to have access to content across genres and languages and we believe Sony Liv offers that experience with its extensive content portfolio. This partnership along with the superior audio and picture quality on the OnePlus TV will offer a viewing experience like never before,” OnePlus India general manager Vikas Agarwal commented.