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Tag: OnePlus India

  • Oneplus shoots for the stars, puts Dolby Vision in every creator’s pocket

    Oneplus shoots for the stars, puts Dolby Vision in every creator’s pocket

    MUMBAI: Ever fancied yourself the next Scorsese but stuck filming cat videos? Good news! Oneplus is here to rescue you (and maybe even your bored feline) from cinematic obscurity. The smartphone giant is handing everyday creators a Hollywood upgrade with Dolby Vision technology, right on the sleek new Oneplus 13. Because who needs Spielberg when your phone can make your selfies look Oscar-worthy?

    On 13 March 2025, Oneplus launched its snazzy new campaign, #ShootYourShort, encouraging storytellers, filmmakers, and content creators to flex their cinematic muscles using the impressive Dolby Vision features on the Oneplus 13.

    To kickstart the fun, Oneplus roped in four award-winning directors—Maanvi Bedi, Sreemoyi Singh, Chattarpal Ninawane, and Mohammad Ali—to showcase their short films, shot entirely on Oneplus 13. These shorts capture the vibrant, colourful chaos of Holi, turning ordinary festival moments into visual masterpieces. Think vibrant colours, sharp contrasts, and emotional storytelling that could make even Tarantino raise an eyebrow.

    “At Oneplus India, we are constantly pushing the boundaries of smartphone photography and videography,” said Oneplus India director of marketing Ishita Grover. “With #ShootYourShort, we are providing creators and our community an opportunity to explore their artistic vision using the power of Dolby Vision on the Oneplus 13. With Holi around the corner, this campaign celebrates the festival’s vibrant colors and emotions, bringing them to life with stunning picture quality. We are committed to delivering a cinema-grade experience in Dolby Vision that empowers professionals and enthusiasts alike to create visually stunning content with the Oneplus 13.”

    Echoing this enthusiasm, Sameer Seth from Dolby Laboratories chimed in, “Dolby Vision has long been the imaging technology of choice for the world’s leading storytellers and device makers enabling them to deliver unparalleled visual experiences. With the Oneplus 13, we are excited to bring this content creation technology into the hands of everyday creators, empowering them to capture every detail with incredible contrast and lifelike colors. Dolby Vision ensures that every frame is optimized for brilliance and naturalness, allowing creators to push the boundaries of smartphone cinematography.” Translation: your Tiktok dances are about to get Oscar-level cinematography.

    But the cinematic fun doesn’t stop there. Oneplus is inviting all creative minds (yes, even you binge-watchers) to join the #ShootYourShort challenge. Participants can submit their own cinematic mini-masterpieces inspired by a colour of their choice, highlighting the powerful capabilities of Oneplus 13’s Dolby Vision videography.

    To sweeten the deal, the top three submissions will bask in glory (and bragging rights), proving that cinema magic truly fits into your pocket.

    So, grab your Oneplus 13, say ‘action!’, and remember—even Spielberg had to start somewhere.

  • OnePlus celebrates fur babies at Pawtraits 2.0

    OnePlus celebrates fur babies at Pawtraits 2.0

    Mumbai: Bridging the gap between technology and everyday joy, OnePlus, the global technology brand held Pawtraits 2.0 – capturing the beauty of canines and felines of Mumbai, India. This unique, photography-focused gathering enabled OnePlus users and pet lovers across the bustling metropolitan to capture beautiful, professional portraits of their powered by the 4th Gen Hasselblad Camera System for Mobile on the latest flagships – the OnePlus 12.

    With over 140 fur friends captured in professional portraits, Pawtraits 2.0 also provided a day filled with fun, camaraderie, and the shared love of pets. With multiple styles of photography and videography powered by the OnePlus 12, attendees enjoyed various activities, ensuring something for everyone and their beloved animals.

    “We are incredibly proud of the success of Pawtraits 2.0. This event showcased the OnePlus 12’s exceptional camera capabilities, highlighting our commitment to creating unique experiences for our ever-growing OnePlus Community.”,  said OnePlus India director of marketing Ishita Grover. “We have made immense strides with the 4th Gen Hasselblad Camera System, enabling our community to capture their beloved pets in breathtaking detail that mirrors professional photography. Each portrait tells a story, and we’re thrilled to help our users tell these stories through stunning portraits, that they will cherish forever.”

    At the heart of the Pawtraits 2.0’s success was the OnePlus 12, equipped with cutting-edge camera technology designed to capture every detail and emotion of the pets with unparalleled clarity and depth. The OnePlus 12 boasts a 50MP wide-angle camera complemented by the Sony LYT-808 sensor, ensuring every whisker and wag is caught in stunning detail.

    OnePlus’ latest advancements in the Hasselblad Portrait Mode have significantly elevated the photography experience, especially for capturing dynamic and expressive portraits of pets. Simulating the bokeh and flares of Hasselblad cameras equipped with XCD 30, 65, and 90V lenses, the OnePlus 12 provided an authentic depth of field, creating seamless transitions between the animal and the background, which was crucial when capturing pets in their spontaneous moments.

    OnePlus is committed to continuing its tradition of community-first events, and Pawtraits 2.0 has set a new benchmark for what is possible when technology meets passion.

  • OnePlus’s #OneCelebration campaign crosses 45 mn views across platforms

    OnePlus’s #OneCelebration campaign crosses 45 mn views across platforms

    Mumbai: Adding delight to its community, OnePlus, the global technology brand unveiled a wholesome festive campaign titled #OneCelebration, bringing together its community. This heartfelt campaign was conceptualized as a touching tribute to the essence of life, familial bonds, and the importance of staying connected.

    The campaign has seen highly positive response from the community and larger audience, successfully crossing 45 million views across platforms. The videos have also garnered an overall reach of 88 million and has a highly impressive view rate of 55 per cent.

    Conceptualised and driven in-house by the OnePlus team, the campaign was directed by Aneesh Malankar and produced by Supari Studios. The campaign featured emotionally resonant videos and visual content. The first video highlights a mother who is surprised by her children at the eve of Diwali as they reunite after long, and similarly the second video showcases a sister who finally meets her brother to celebrate together, transcending geographical barriers. The videos showcase how they receive the OnePlus 11 and Nord 3 respectively as they create cherished memories that last a lifetime, through the power of OnePlus technology. However, despite having the prized OnePlus products on them, their togetherness remains their most priceless experiences through it all.

    Addressing the #OneCelebration marketing campaign, OnePlus India director of marketing  Ishita Grover shared, “At OnePlus, we believe in the profound impact that technology can have on our lives, especially when it comes to strengthening the ties that bind us with our loved ones. Our latest campaign, #OneCelebration was a testament to the enduring spirit of life and the invaluable role our products play in enhancing these moments of connection and celebration.

    The campaign showcased how OnePlus’ family of products continue to bring light and create warm memories in every home where OnePlus products arrive. There are a diverse range of products that we have to offer; and while these products paved way for many remarkable moments together this Diwali, the celebration for our community and their loved ones continued to remain as one.”

    OnePlus also collaborated with Snapchat and introduced the unique portal lens for the first time in India with Augmented Reality (AR). The activity connected with young, mobile-savvy Indians living away from their homes during the festive season and provided them the opportunity to effectively utilize the AR portal lens to bring themselves closer to a personalized and heartfelt Diwali celebration. The AR portal lens allowed the users to express themselves through virtual festive decorations, illuminated lamps, virtual fireworks, and the comforting warmth of the festival. The AR lens activity also garnered an impressive rate of 28 million views, and performed incredibly well in terms of share rate, save rate as well as average camera play time.

    The #OneCelebration campaign films have been available across YouTube, Instagram as well as X, formerly known as Twitter.

  • OnePlus TV witnessed commendable sales across both online and offline platforms

    OnePlus TV witnessed commendable sales across both online and offline platforms

    MUMBAI: OnePlus’ recently launched product OnePlus Android TV has witnessed sales across both online and offline platforms. The company has emerged as the best-selling premium brand in both smart TV and smartphone categories on Amazon and offline partner stores.

    The company announced on Friday said it has gained a record ₹1,500 crore in gross merchandise value (GMV) worth of sales during the ongoing Diwali sales across platforms.

    "We are humbled by the degree of enthusiasm our community members and customers across India have shown towards our new products, leading us to achieve these remarkable results," OnePlus India general manager Vikas Agarwal, said in a statement.