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Tag: Oneplus 13

  • Oneplus shoots for the stars, puts Dolby Vision in every creator’s pocket

    Oneplus shoots for the stars, puts Dolby Vision in every creator’s pocket

    MUMBAI: Ever fancied yourself the next Scorsese but stuck filming cat videos? Good news! Oneplus is here to rescue you (and maybe even your bored feline) from cinematic obscurity. The smartphone giant is handing everyday creators a Hollywood upgrade with Dolby Vision technology, right on the sleek new Oneplus 13. Because who needs Spielberg when your phone can make your selfies look Oscar-worthy?

    On 13 March 2025, Oneplus launched its snazzy new campaign, #ShootYourShort, encouraging storytellers, filmmakers, and content creators to flex their cinematic muscles using the impressive Dolby Vision features on the Oneplus 13.

    To kickstart the fun, Oneplus roped in four award-winning directors—Maanvi Bedi, Sreemoyi Singh, Chattarpal Ninawane, and Mohammad Ali—to showcase their short films, shot entirely on Oneplus 13. These shorts capture the vibrant, colourful chaos of Holi, turning ordinary festival moments into visual masterpieces. Think vibrant colours, sharp contrasts, and emotional storytelling that could make even Tarantino raise an eyebrow.

    “At Oneplus India, we are constantly pushing the boundaries of smartphone photography and videography,” said Oneplus India director of marketing Ishita Grover. “With #ShootYourShort, we are providing creators and our community an opportunity to explore their artistic vision using the power of Dolby Vision on the Oneplus 13. With Holi around the corner, this campaign celebrates the festival’s vibrant colors and emotions, bringing them to life with stunning picture quality. We are committed to delivering a cinema-grade experience in Dolby Vision that empowers professionals and enthusiasts alike to create visually stunning content with the Oneplus 13.”

    Echoing this enthusiasm, Sameer Seth from Dolby Laboratories chimed in, “Dolby Vision has long been the imaging technology of choice for the world’s leading storytellers and device makers enabling them to deliver unparalleled visual experiences. With the Oneplus 13, we are excited to bring this content creation technology into the hands of everyday creators, empowering them to capture every detail with incredible contrast and lifelike colors. Dolby Vision ensures that every frame is optimized for brilliance and naturalness, allowing creators to push the boundaries of smartphone cinematography.” Translation: your Tiktok dances are about to get Oscar-level cinematography.

    But the cinematic fun doesn’t stop there. Oneplus is inviting all creative minds (yes, even you binge-watchers) to join the #ShootYourShort challenge. Participants can submit their own cinematic mini-masterpieces inspired by a colour of their choice, highlighting the powerful capabilities of Oneplus 13’s Dolby Vision videography.

    To sweeten the deal, the top three submissions will bask in glory (and bragging rights), proving that cinema magic truly fits into your pocket.

    So, grab your Oneplus 13, say ‘action!’, and remember—even Spielberg had to start somewhere.

  • Intel chips in with new boss: Veteran semiconductor maestro Tan takes the reins

    Intel chips in with new boss: Veteran semiconductor maestro Tan takes the reins

    MUMBAI:  The Silicon Valley giant that’s been looking for a permanent captain has finally found its new helmsman, as Intel Corp yesterday announced semiconductor veteran Lip-Bu Tan will slide into the chief executive’s chair effective 18 March.

    The appointment ends months of boardroom musical chairs at the chip-making behemoth, with Tan succeeding interim co-CEOs David Zinsner and Michelle Johnston Holthaus.

    Zinsner will remain executive vice president and chief financial officer, and Johnston Holthaus will remain CEO of Intel Products. 

    Frank D. Yeary, who took on the role of interim executive chair of the board during the search for a new CEO, will revert to being the independent chair of the board upon Tan getting his feet under the corner office’s desk.
     
    “Lip-Bu is an exceptional leader whose technology industry expertise, deep relationships across the product and foundry ecosystems, and proven track record of creating shareholder value is exactly what Intel needs in its next CEO,” Yeary said. “Throughout his long and distinguished career, he has earned a reputation as an innovator who puts customers at the heart of everything he does, delivers differentiated solutions to win in the market and builds high-performance cultures to achieve success.

    “Like many across the industry, I have worked closely with Lip-Bu in the past and have seen firsthand how his relentless attention to customers drives innovation and success,” Yeary continued. “We are delighted to have Lip-Bu as our CEO as we work to accelerate our turnaround and capitalise on the significant growth opportunities ahead.”

    The 63-year-old Singapore-born executive, who previously served on Intel’s board before stepping down last August, brings over two decades of semiconductor foreplay to a company desperately seeking to regain its mojo.

    A  longtime technology investor, he has deep relationships across Intel’s ecosystem, having served as CEO Cadence Design Systems from 2009 to 2021, where he led a reinvention of the company and drove a cultural transformation centered on customer-centric innovation. During his time as CEO, Cadence more than doubled its revenue, expanded operating margins and delivered a stock price appreciation of more than 3,200 per cent. 
    Tan served as a member of the Cadence board of directors for 19 years, from his appointment in 2004 through his service as executive chairman from 2021 to 2023 following his tenure as CEO.

    “I am honoured to join Intel as CEO,” said Tan.”I see significant opportunities to remake our business in ways that serve our customers better and create value for our shareholders.”

    “Intel has a powerful and differentiated computing platform, a vast customer installed base and a robust manufacturing footprint that is getting stronger by the day as we rebuild our process technology roadmap,” Tan continued. “I am eager to join the company and build upon the work the entire Intel team has been doing to position our business for the future.”

    Intel’s shares jumped four per cent on the announcement, as investors bet that Tan – who holds a nuclear engineering Master’s from MIT and a physics degree from Nanyang Technological University – has the technical chops to help the company reclaim its crown from rivals like Nvidia and AMD.