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Tag: OneIndia

  • Oneindia taps Sushant Yattam to spearhead video push

    Oneindia taps Sushant Yattam to spearhead video push

    MUMBAI:  It’s hoping that this appointment will help it go one up on competition. Oneindia, India’s multilingual digital news platform, has named Sushant Yattam as business head for video as it seeks to capitalise on the country’s surging appetite for video content. The appointment signals the platform’s ambitious pivot towards video-first revenue generation and audience expansion.

    Yattam brings 15 years of media and entertainment experience to the role, having held senior positions at Wizcraft, Qyuki Digital Media, Walt Disney India and UTV Indiagames. His brief centres on scaling Oneindia’s video operations and developing creator-led content strategies across the platform’s network.

    “Video represents the future of digital storytelling and revenue growth,” says Oneindia chief business officer Sunder Venkatraman.  “With Sushant’s proven track record in scaling businesses and creator innovations, we’re positioned to lead the market in building an innovative video ecosystem that truly represents Bharat.”

    The platform, which reaches over 280  million users, sees significant scope for video expansion as Indian audiences increasingly shift towards multilingual video formats.  Yattam aims to develop scalable intellectual properties that blend data-driven insights with regional storytelling.|

    “Audiences worldwide are rapidly moving towards video and multilingual formats,” Yattam notes. “Oneindia is uniquely positioned not only to lead this transformation in India but also set benchmarks for digital markets globally.”

    The appointment comes as Indian digital platforms face intensifying competition for video eyeballs and advertising revenue in one of the world’s fastest-growing internet markets.

  • Oneindia cashes in with Anand Sreenivasan as monetisation head

    Oneindia cashes in with Anand Sreenivasan as monetisation head

    MUMBAI: Oneindia is betting big on fresh leadership to fuel its next growth spurt. The digital news platform has roped in Anand Sreenivasan as its national head of monetisation and special projects, tasking him with steering revenue growth and bolstering advertiser partnerships across the country. For Sreenivasan, the mandate is expansive: drive sales strategy, client engagement, and revenue delivery across Oneindia’s bouquet of offerings, including digital, video, branded content, and strategic solutions. He will also be responsible for nurturing regional sales teams and connecting brands to millions of users in multiple Indian languages through campaigns that are not only data-driven but culturally resonant.

    The timing is crucial. India’s digital story is increasingly being written in vernacular tongues, and Oneindia already a strong player in multilingual media, is positioning itself to lead that charge. With over 20 years of experience, Sreenivasan brings the kind of firepower the company needs to capitalise on this moment.

    He most recently served as national head of branded content at Republic World until 2022, after stints at Quint Digital, AETN Media, and 9X Media.

    Explaining the move Oneindia CEO Ravanan N said: “In my first conversation with Anand Sreenivasan, I saw a leader who not only understands the market but also sees where it’s headed. His track record in building revenue engines and forging deep client relationships makes him invaluable as we strengthen our leadership in the multilingual digital space.”

    Sreenivasan himself is bullish on the challenge: “India’s digital growth story is being written in multiple languages, and Oneindia is at the forefront of that transformation. My goal is to unlock the full commercial potential of our reach and deliver campaigns that don’t just advertise, but truly resonate with audiences across every region and culture.”

    With 1,000-plus advertisers already on its roster and a growing user base across Hindi, Tamil, Telugu, Bengali, and more, Oneindia is looking to Sreenivasan’s vision and experience to cash in on the multilingual boom and deepen its footprint in the country’s diverse digital landscape.
     

  • OneIndia.com launches bilingual web platform OneArabia.me

    OneIndia.com launches bilingual web platform OneArabia.me

    Mumbai: OneIndia.com, a leading vernacular web destination in India that attracts an impressive audience of over 200 million monthly users across its network sites, announces its strategic expansion into the Middle East and North Africa (MENA) region with the launch of

    OneArabia.me. More than just a content hub, this innovative bilingual platform, available in both Arabic and English, is designed to cater to the cultural and interest-based needs of readers in the MENA region. The digital platform aims to bridge gaps and foster cultural exchange by providing a space for diverse voices, perspectives, and stories from across the region, encouraging dialogue and meaningful engagement.

    To ensure a robust presence in the MENA market, the OneArabia project is being spearheaded by BMEG ME, a Dubai-based firm. Under the leadership of BMEG ME director and general manager Shekhar Iyer, a comprehensive go-to-market strategy is being implemented to introduce the new bilingual platform to the MENA audience.

    Speaking about the launch of OneArabia, BMEG ME director and general manager Shekhar Iyer stated, “OneArabia is set to redefine the digital media landscape in the MENA region. Its focus on diverse and curated content is a bold move, much like choosing courage over comfort. It’s a calculated risk, but one that we believe will pay off by making OneArabia a go-to web platform for readers.

    Moreover, partnering with BMEG ME gives OneArabia a strategic edge. This partnership affords OneArabia a deeper understanding of the local market dynamics, thereby enabling us to provide advertisers with more targeted solutions. The valuable insights we derive from this association will also shape OneArabia’s future content strategy, ensuring our offerings remain relevant and engaging for the readers across the MENA region.”

    OneIndia CEO Ravanan Natarajan, expressed his excitement and vision for this new venture, stating, “The launch of OneArabia is not just another milestone in OneIndia’s journey, but a significant leap marking our first international venture. As we step into the vibrant digital landscape of the MENA region with our partners at BMEG ME, we are driven by a vision to overcome language barriers, enhance cultural dialogue, and provide a platform that caters to a diverse range of interests. We are particularly pleased to elevate Jobo Kuruvilla to business head, international markets. His over a decade of experience in vernacular digital web content will be invaluable as we continue on our growth trajectory. This platform will not only add value for our readers but also offer unique opportunities for advertisers.”

    As part of the content strategy, OneArabia offers a rich selection of content spanning multiple sectors including regional & international news, business, technology, lifestyle, sports, automotive, travel, and more. Whether you’re an Entrepreneur seeking critical insights, a Tech Pro keen on staying updated with the latest trends, a travel connoisseur looking for captivating destinations, or a motorhead on the trail of the latest automotive updates, OneArabia has something for everyone.

    Further enhancing the user experience, the bilingual web platform is powered by OneIndia and utilizes advanced machine learning and WISE, an in-house developed progressive generative AI, which is being widely adopted by publishers and marketers alike. This technology allows OneArabia’s editorial team, spread across MENA and South Asia, to curate and deliver custom content that aligns with the individual preferences and interests of the diverse reader base.

    OneIndia’s business head for international markets Jobo Kuruvilla, outlined a bold vision for OneArabia: “We’re not just another news portal. We’re the pacesetters. By leveraging the rich linguistic diversity of the MENA region, we’re reaching out to a broader audience with curated content in both Arabic and English. Our aim? To build an informed, engaged community.

    Our global footprint offers unique opportunities for advertisers, setting us apart from traditional platforms. But it’s more than just about advertising – it’s about creating a comprehensive resource that promotes meaningful engagement.

    OneArabia is the latest bilingual platform in the MENA region, and we’re inviting everyone to come and explore what we have to offer. Through our platform, we’re promoting a symbiotic relationship where everyone – from users to advertisers – benefits. The key to this approach is to maintain a balance that keeps all participants content, creating a harmonious ecosystem where mutual exchange of value leads to collective engagement.”

  • New Prasar CEO to leverage DD’s reach & bank on creative content, tech & social media

    MUMBAI: Doordarshan under the new Prasar Bharati CEO Shashi Shekhar Vempati is expected to scale new heights.

    He has some plans up his sleeve. When they are done with restoring the glory of AIR and DD by 2022, other channels would look pale, he told OneIndia.

    The DD network continued to have the widest reach across all channels. Vempati believes the reach was their strength and they would have to build on it to make a difference through creative use of content and innovative use of technology.

    The CEO plans expand the reach and deepen DD’s engagement in social media — so that it is impactful and effective, as a first priority.

    Vempati plans to restore trust in the Prasar Bharati ecosystem across all their stakeholders, especially their external partners and internal.

    The CEO finds it unfortunate that several critical issues had not been addressed resulting in a trust deficit and unnecessary litigation. Vempati plans work closely with all of the Prasar stakeholders to restore trust in their operations, policies and transactions.

    Nostalgia about DD, the new CEO believes, was the starting point for building “Brand Loyalty.” However, to attract and retain viewers, they had to go far beyond nostalgia. He believes they would have to capture the imagination of India’s youth, engage them with compelling content, and become a significant part of their everyday life.

    DD had the responsibility to reflect Indian values, Indian ethos, and the aspirations of a billion plus people. The world deserves to be told the India experience and the India story. The globe, Vempati believes, also needs to hear out to India’s perspective on global events and shifts in geo-politics.

  • Sports365 features in top 50 brands in the young organisation category

    Sports365 features in top 50 brands in the young organisation category

    MUMBAI: An online sports store, Sports365 recently earned the recognition as one of the top hot 50 brands in the young organisation category at the Bangalore Brand Summit, in the silicon valley of India.

     

    The country’s popular marketer community, Paul Writer awarded the brands at the summit that was held recently at Ritz Carlton, Bangalore.

     

    Presented by OneIndia, the summit saw a clique of many big-league brands participating in the event, across various categories like B2B, B2C, Large Organisations, SMB and Young Organisations.

     

    The players were judged on parameters like mindshare, innovation, growth and uniqueness of the concept. The final call of selecting the winners was taken through voting and the judgement of the jury panel that was chaired by Hindustan Times media thinker Madhavan Narayanan.

     

    Sports365’s co-founder and VP Aashutosh Chaudhari said, “Getting counted among the best 50 brands of Bangalore definitely feels good. We are highly elated with the honour and this has given us the motivation to constantly improve and upgrade the brand, in order to keep pace with the rapidly-developing business scenario of the country. We are a self-driven and budding organisation and this recognition has further given us the impetus to continue winning over our customers with innovative and contemporary products in our niche.”

     

    The summit was a converging point of over 100 dignitaries from leading brands of Bangalore and served as a platform for riveting trend discussions and brainstorming on innovative ideas. The 50 hottest brands of Bangalore were acknowledged in a gala ceremony that rounded off the event.

  • Oneindia.in appoints AdIQuity for mobile monetisation

    Oneindia.in appoints AdIQuity for mobile monetisation

    MUMBAI: Online portal Oneindia.in has signed up mobile ad optimisation service provider AdIQuity Plus to monetise and manage its global mobile inventory.

    Oneindia.in has mobile properties across categories like cricket, lifestyle, travel, health and auto . Adiquity will enable the portal to create targeted campaigns for its direct advertisers while providing advertiser insights through intuitive reports. At the same time, its cross-sell campaign feature provides the opportunity to drive user engagement. With the help of AdIquity, these ads will attain reach in more than 80 countries.

    Adiquity Plus helps premium publishers better manage and monetise their mobile properties including mobile apps and sites through a combination of mobile ad server, ad optimisation, RTB exchange and ad network mediation that helps premium mobile publishers implement sophisticated mobile monetisation strategies. Adiquity Ad Quality Control tools allow premium publishers to filter ads that do not comply with their content guidelines.

    Oneindia.in CEO Sriram Hebbar said, “We were looking at a one stop solution that would allow us to better serve our Premium direct advertisers in India as well monetise a very diverse global user base with ease. Adiquity Plus is helping us do that very effectively.”

    Adiquity Mobile Ads CEO Anurag Dod said, “We are extremely excited to partner with Oneindia.in, and help them better manage and monetise their premium mobile properties.”