ITV

Tag: one year

  • Green TV completes one year; eyes expansion to Africa & Indonesia

    Green TV completes one year; eyes expansion to Africa & Indonesia

    NEW DELHI: Green TV, India’s first private TV channel to reach out to rural areas, has completed its first year of operations and is now eyeing more markets to launch.

     

    As of now Green TV is available across Asia, Africa, Europe and Australia, wherever INTELSAT 20 has its footprint. The channel is planning to further expand to the African market as well as Indonesia in the near future.

     

    While the channel claims to have reached out to over 15 million viewers in its first year run, the target is to reach 60 million viewers in the coming year through cable TV networks.

     

    Green TV has a distribution team of about 35 people travelling through villages and midsize towns for months to reach out to those cable operators who hardly get importance from broadcasters.

     

    “After seeing Green TV’s reach, DTH operators who were initially unwilling to carry Green TV or expected huge carriage fees are now expressing interest. Our push in the rural market is giving a boost to these cable operators who were previously neglected,” said Green TV co-founder and managing director Junaid Memon.

     

    Apart from conventional cable & DTH, Green TV’s live feed is also available on mobile devices as 50 per cent of rural population still doesn’t have electricity supply for more than six hours a day whereas almost every villager has a mobile phone. Green TV is already present on the internet via its Live TV feed. 

     

    The channel is also developing several short web series, apart from regular 25 minute TV episodes and their shorter edits for the internet. These will initially be targeted to urban audiences only.

     

    Additionally, to mark the completion of its first year, Green TV has launched a unique ‘DOIALT- Donate once in a Life Time’ blood donation campaign.

     

    The campaign is the brain child of retired Indian Administrative Service (IAS) officer Keshav Chandra and is intended to initiate a nationwide blood donation campaign. It emphasises the fact that if every normal human donates blood only once in his or her lifetime, there will be no deficit of blood in blood banks.

     

    Memon added, “We are very grateful to our viewers for constantly supporting us on our journey. On our first anniversary, we are excited about the future of the channel. As far as I can remember, 70 per cent of India’s population has always lived in villages. While urban India is spoilt with a plethora of choices, rural India remains where it is. The focus for all marketers remains urban India. We have over 200 channels catering to just 30 per cent of the population! What about the remaining 70 per cent? There is no channel for those whose livelihood depends only on information and innovation. Launching a channel is the least one can do for this information deprived and often misinformed community. Green TV is not solely about environmental awareness, although many of our programmes are about environment-related issues.”

  • MIB organises talkathon with Ministers to mark Modi govt’s one year

    MIB organises talkathon with Ministers to mark Modi govt’s one year

    NEW DELHI: Even as the Modi Government is marking completion of one year in office, the Ministry of Information and Broadcasting (MIB) has organised a talkathon with three union ministers as part of its initiative to highlight the achievements of the Government.

     

    In the first Talkathon of its kind, Human Resource Development Minister Smriti Irani,  Power, Coal, New and Renewable Energy minister Piyush Goyal, and Commerce and Industry minister Nirmala Sitharaman will be participating for a duration of 90 minutes on 30 May from 6 pm onwards. The programme would be live from National Media Centre, New Delhi.

     

    Talkathon is an initiative by the New Media Wing of the MIB, which connects the virtual space with the physical world. Under the platform, participants in the social media space can post questions on Twitter, which would be answered by the guests. The users can use the hashtag #AskYourGovt to post their queries to the Twitter handle of the Ministry @MIB_India. 

     

    The speakers will reply to the queries posted on Twitter, in real time. The event will be webcast LIVE on MIB’s YouTube channel (www.youtube.com/inbministry),pib.nic.in, india.gov.in, www.youtube.com/DDNewsofficial and DD News.

     

    This is the third edition of the Talkathon. It was introduced at the International Film Festival of India (IFFI) 2014 followed by Talkathon with Railway Minister Suresh Prabhu after the Rail Budget. The last edition of the Talkathon was with Finance, Corporate Affairs and MIB minister Arun Jaitley soon after he presented the Budget on 28 February. The latter was especially successful with the hashtag #AskFM trending at Number 1 on Twitter. 

     

    The current edition of Talkathon is a collaborative effort of the New Media Wing, Press Information Bureau and Doordarshan News under the aegis of the MIB.

  • Star Ananda celebrates one year!

    Star Ananda celebrates one year!

    Mumbai, June 1, 2006: STAR Ananda, India’s First 24 hour National Bengali News Channel celebrates its first anniversary. And if impact, viewer response, marketshare and other news channel launches are anything to go by, STAR Ananda can justifiably claim to have introduced a paradigm shift in the broadcast of regional language news on the foundation of viewer relevance and trail-blazing leadership. Viewers have indeed provided a thumbs up to STAR Ananda’s positioning as the expression of the Bengali on the move, reflecting their urges, aspirations and their impatience with the rate of change. STAR Ananda thus mirrors the new vibrancy among the Bengali-speaking people.

    Says Uday Shankar, CEO & Editor – MCCS, “Last year with STAR Ananda we offered to the viewers of Bengal a news channel that does justice to their news needs & requirements. The response has been overwhelming by the people of Bengal. But more importantly the channel has gone to create a new benchmarks & standards in language news broadcasting.”

     

    Indeed, STAR Ananda has blazed an enviable trail with commendable milestones. While leading the Bengali television news space currently with close to 60% marketshare and a recent milestone reach of 3414000 with a whopping 138% growth in West Bengal since it’s Launch, the Channel has also pulled its weight with general entertainment channels. On Counting Day in the recently concluded legislative elections viewers ‘voted’ for STAR Ananda as the undisputed # 1 television channel in ‘any category’ in Kolkata with a 30% marketshare ahead of ETV Bangla and Aakaash Bangla (both GEC Channels) and far ahead of the rest of the news television world with Kolkata TV’s 7% and 24 Ghanta TV’s 5%. On the important parameter of Time Spent too, STAR Ananda scored at the top of the list at 54 minutes, here too ahead of ETV Bangla, thus consolidating a fast-building legacy.

    The successful trend for STAR Ananda began with the launch on June 1, 2005 and quickly consolidated with the Municipal Elections in Kolkata in TAM Week 26, notching an astounding 69 % market share on Polling Day (19th June) and 63% market share on Counting Day (21st June) in Kolkata (amongst all news channels) and in the process also achieved the unique distinction of the highest watched Channel during the Exit Polls leaving even the GEC channels far behind in its wake.

    The coverage of the most important event in the Bengali calendar also proved another feather in the STAR Ananda cap last year, with an outstanding variety filled line-up of the Durgotsav celebration in the State of West Bengal, thus proving that STAR Ananda best represents the pulse of the Bengali people.

     

    STAR ANANDA features a mix of informative and thought-provoking programming. Almost all its programmes occupy an overwhelming top slot in the ratings for the week 23rd Apr – 20th May 2006 (Source: TAM; TG: All Adults; CS 15+; Market: Kolkata). Ananda Prabhat on STAR Ananda boasts a 48% marketshare against Kolkata TV’s 27%, 24 Ghanta TV’s 19% and Tara Newz’s 6% in the time band 6 am – 7.59 am. Shokaler Ek Dojon meanwhile ranks a 53% marketshare against 24 Ghanta TV’s 19%, Tara Newz’s 17% and Kolkata TV’s 11% in the time band 10 am – 10.59 am. Ekhon Kolkata ranks a 48% marketshare against Kolkata TV’s 27%, 24 Ghanta TV’s 19% and Tara Newz’s 6%in the time band 18 – 18.29 hours (Mon-Sun). 7Tar Duniya ranks a 49% marketshare against Kolkata TV’s 23%, 24 Ghanta TV’s 16% and Tara Newz’s 12% in the time band 19 – 19.29 hours (Mon-Sun). Abaar Kolkata meanwhile shares a 37% marketshare against 24 Ghanta’s 31%, Kolkata TV’s 20% and Tara Newz’s 12% in the time band 20 – 20.29 hours (Mon-Sun). Ak Dojon Golpo scores a 44% marketshare against 24 Ghanta’s 23%, Kolkata TV’s 22% and Tara Newz’s 12% in the time band 22 – 22.29 hours (Mon-Sun). Hou Ma Noy Bouma leads at 52% marketshare against 24 Ghanta TV’s 24%, Kolkata TV’s 16% and Tara Newz’s 9% in the time band 16.50 – 16.59 hours (All Days). Filmstar also leads at 51% marketshare against Tara Newz’s 18%, 24 Ghanta TV’s 15% and Kolkata TV’s 15% in the time band 23.20 – 23.29 hours (All Days). Meanwhile, STAR Ananda scores a winner with Berliner Ladai, the new World Cup football programme, at a whopping 53% marketshare (16th May – 20th May)!

    STAR Ananda has constantly scored with its programming, positioning and packaging, bravely showcasing the people’s point of view. The anniversary success is merely an endorsement of the STAR Ananda philosophy to keep the viewer first and for its stand of empowering viewers. In the manner of a pioneer and trailblazer, by keeping its programming initiatives fresh and addressing the aspiration of the Bengali all over the country, STAR Ananda renews its commitment to the people.

    ABOUT STAR Ananda
    STAR Ananda is India’s First National Bengali News Channel. Introducing a paradigm shift in the broadcast of regional language news, STAR Ananda reflects the heritage of an impressive parentage and provides in-depth and extensive coverage of local, national and global news. STAR Ananda is broadcast by Media Content & Communications Services India Pvt. Ltd. (MCCS), a 74:26 joint venture between ABP TV – a 100% subsidiary of ABP Pvt. Ltd., and STAR News Broadcasting Ltd., wholly-owned subsidiary of the STAR Group; two of the biggest brands in Indian media. Headquartered in Kolkata and housing state-of-the-art production facilities, STAR Ananda boasts an extensive bureau network, bringing to the Bengali viewer unparalleled, comprehensive and incisive news coverage. With an over 40 per cent majority marketshare in the Kolkata and West Bengal markets amongst all news channels in launch week, STAR Ananda continues to consolidate, adequately reflecting the aspirations of the Bengali people.

    For further info, please contact:
    Navin Tauro / Swati Sundareswaran / Daylon D’cruz
    Vaishnavi Corporate Communications;
    Tel: 022-66568787 / 9821154455