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Tag: One Plus

  • Carl Pei’s Nothing appoints Megha Vishwanath to lead communications in India

    Carl Pei’s Nothing appoints Megha Vishwanath to lead communications in India

    New Delhi : One Plus co-founder Carl Pei’s new consumer technology company Nothing has roped in former technology journalist Megha Vishwanath as public relations manager for its India operations.

    In her new role at Nothing, Vishwanath will lead communications and influencer engagement in the region, the company announced on Thursday.

    “I am thrilled to welcome Megha to the Nothing family as we build our team in India. With her background in journalism combined with a deep understanding of technology in India, she will play an integral part in driving our regional communications strategy,” said Nothing India vice-president & general manager Manu Sharma.

    The forward-thinking consumer tech brand was announced in January 2021 to lead the way for the launch of an ecosystem of smart devices that are uniquely designed, quality engineered and simple to use.  

    “I am excited to be a part of Nothing’s journey and its vision of a seamless digital future. Nothing has ambitious plans for the India market and the world,” said Megha Vishwanath.

    A business journalist, Vishwanath has also worked as a television anchor and news producer. She joined Nothing from CNBC-TV18 India where she was the assistant editor and anchor. As the tech lead, she was also responsible for producing and anchoring some of the channel’s marquee shows like Tech Toyz, Startup Street and India’s longest running programme on entrepreneurship Young Turks.

  • Indian brands show witty side on April fool’s day

    Indian brands show witty side on April fool’s day

    MUMBAI: April fool’s day gives everyone a chance to enjoy some hearty laughs and pranks at the expense of friends, colleagues or families. This is the day when you trust no one and nothing. But sometimes, the trickery is so fine that it takes forever for one to realise that they have been fooled. This 1 April, a number of brands played their best cards. Here are some of the best specimens we saw on our social media handles.

    Kingfisher

    Kingfisher announced the launch of a new product – Kingfisher’s Instant Beer mix, a revolutionary product which would change the beer industry. People were asked to register for free samples, which they did in abundant numbers. As per the brand, people also made WhatsApp groups discussing the product, hence making it a trending topic on the messaging app too.

    Netflix India

    Netflix India’s April fool’s prank started 14 days in advance as it started sharing cryptic messages that seemed to be pointing towards the much awaited season 2 of the popular original series Sacred Games.

    But on 1 April it turned out to be a very creative announcement of the launch of popular American sitcom F.R.I.E.N.D.S on its platform.

    Ola

    Ride-hailing platform Ola came up with an interesting solution to the one big problem that the generation, which is ‘always on the go’ faces, the lack of public toilets. It announced Ola Restroom facilities on its social media handles attracting a lot of eyeballs. However, after telling people that it was indeed an April Fool’s prank, they also shared that from now onwards, people can opt to donate Re 1 to Gramalya and help it build toilet across India.

    One Plus

    India’s premium smartphone brand One Plus released a small teaser of its Warp Car, an electric supercar printed using SLS 3D and ABS 3D printing that can also can be customised. The car doesn’t have a steering wheel and relies on smartphone control. It also asked people to participate on Twitter and Facebook with the hashtag #WarpCar to win one.

    Pepsi

    Pepsi used its influencer network to position its ‘Har Ghoont Mein Swag’ motto via a unique prank where a group of friends tricked a guy into a fake meet and greet with Bollywood actress Disha Patani. The video of the prank got viral as it was also shared on Disha Patani’s official Instagram handle.

    7 UP

    7 UP took its April Fool’s prank to the streets of Chennai as it teamed up with popular Tamil actor Sathish Muthukrishnan who posed as a local taxi driver in the city and drove around town, pranking unassuming passengers.