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Tag: One Impression

  • Udit Sharma joins One Impression as CBO

    Udit Sharma joins One Impression as CBO

    Mumbai: One Impression, India’s leading influencer marketing platform, welcomes Udit Sharma as its chief business officer (CBO). In his professional capacity, Udit will spearhead the company’s revenue growth, new region expansion, team building, and strategic partnerships.

    Prior to joining One Impression, Udit held the position of ShareChat chief revenue office (CRO) homegrown social media company.  

    Talking about his new role, Udit Sharma said “Last couple of years have seen a truly remarkable growth in the consumption of content created by millions of influencers. This has resulted in strong creator-follower connections and has opened up potentially new avenues for brands to engage with their TG. However, given its unique challenges, Influencer Marketing still has some way to go before becoming a key marketing element for brands. So, when I came across One Impression, I was truly impressed with its core product that solves all those issues and puts brands back in control. I am absolutely thrilled to be joining One Impression in its mission to simplify Influencer Marketing for all businesses, big and small.”

    One Impression founder Apaskh Gupta shared, “We believe brands around the world have demonstrated the power of creator content & influencer marketing. We are now at an inflection point for the industry and we are about to witness the true power of influencer marketing for businesses around the world. As influencers continue to become increasingly more meaningful in the lifecycle of a business, there is an immediate need for a technology platform to remove all inefficiencies associated with the channel. One Impression has built a world-class platform that solves problems at every step of the process and enables brands & creators to collaborate seamlessly. We are truly excited to have Udit join us in this journey. We believe his experience & knowledge in building large-scale platforms will help us take the One Impression platform to the world.”

    Udit Sharma brings a wealth of experience to One Impression, having previously served as Disney+ Hotstar Sr. vice president (VP) & head of sales. Over his five-year tenure, he led large clients (LCS), small and medium-sized businesses (SMB), and agency businesses, contributing significantly to the streaming platform’s growth.

    With a diverse background spanning industries such as media, mobile payments/fintech, and consumer electronics, Udit’s professional journey includes roles at Freecharge, Zomato, Oxigen Services, and Samsung Electronics.

    One Impression is thrilled about this collaboration with Udit Sharma. The combination of Udit Sharma’s extensive industry expertise and the platform’s innovative approach to influencer marketing is expected to result in a powerful partnership. Together, they aim to achieve remarkable success in the dynamic field of influencer marketing.

  • Brands venturing into tier 2, 3 cities rely heavily on influencer marketing

    Brands venturing into tier 2, 3 cities rely heavily on influencer marketing

    DELHI: Influencer marketing has been picking up the pace at an unpredictable rate for the past two years. 2019, in fact, saw it touching a new high. Influencers found themselves not just at top business conferences but also participating in bigger projects on television, films, and OTT. Influencer marketing firms also gained much prominence as they tried to streamline this haphazard industry.

    In India, one of the top performers was One Impression, a Gurgaon-based influencer marketing and branded content solutions company. Founder Apaksh Gupta told Indiantelevision.com that 2019 was so far the best year for One Impression. It recorded revenue growth of around 900 per cent and managed to create an influencer network of 12 million people globally.

    Gupta noted that brands became more aggressive and started taking the channel of influencer marketing more seriously. “Influencer marketing became first channel of marketing for at least some of the categories. I agree that there was a lot of discussion around the pros and cons of the medium but eventually came out shining, giving a great ROI to the brands. So, the brands are increasing their budgets for the medium," he said.

    He added that new categories that have started investing in influencer marketing are technology companies like Uber and Zomato and fintech companies like HDFC Bank, which used it for launching its new range of credit cards.

    “With influencers penetrating the tier 2 and tier 3 cities, newer categories are investing in the medium. We are doing campaigns for companies like Uber on Tik Tok who are trying to acquire new consumers in tier 2 and tier 3 cities now. We are also seeing a lot of gaming companies investing in influencer marketing. For example, we are working closely with PubG for their influencer marketing programmes,” he added.

    With so much clutter in the influencer marketing arena, One Impression has come up with a more streamlined and scientific method of helping brands connect with the right faces and voices. It uses a complex mix of data and manual segregation to handpick the right influencers who align with the brand image.

    Gupta elaborated, “What happens is that the agencies usually have a pool of 1000 to 3000 influencers and they try to fit in the same pool into the requirements of each brand. But we have introduced an objective and subjective filtration in the process. The objective parts include if the influencers' audience is aligned with the target consumers of the brand. That’s where our data team comes into play. The data team is able to filter our pool of over 3 million Indian and 12 million global influencers by looking into the audience of the influencer.”

    He added, “Now, the subjective part is handled manually where we look at the influencer’s personality, pricing, and availability. As a company, we have our own pricing algorithm that helps us pick the right influencers for each branch.”

    The company expects a 40-50 per cent year-on-year growth for the influencer marketing industry in the coming times. To tap on that, the company is looking to strengthen its influencer pool and data abilities. It will soon come up with an app called One Sponsor for micro-influencers to develop a niche audience and help businesses identify the right partners early on.