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Tag: One Hand Clap

  • Nikhil Kamath invests in One Hand Clap to support new-age brand storytelling in India

    Nikhil Kamath invests in One Hand Clap to support new-age brand storytelling in India

    MUMBAI: In a fresh twist to the Indian advertising playbook, Zerodha co-founder and a prominent investor Nikhil Kamath has put his weight behind One Hand Clap Media — a rising creative agency founded by former AIB heads Aakash Shah and Naveed Manakkodan.

    Kamath’s investment marks a vote of confidence in the agency’s mission to build content-first, digital-native storytelling that moves at the speed of the internet. In a marketplace where traditional campaigns are losing steam, One Hand Clap’s high-impact narratives and lightning-fast execution have made it a go-to name for Indian brands that want relevance and recall.

    Known for their campaigns for Swiggy, BGMI, Netflix India, Bumble, Cred, Ather, Emotorad, and Prime Video India, the agency has carved a reputation for weaving story with speed. From writing and producing ad films to running influencer and digital mandates, One Hand Clap offers end-to-end creative firepower.

    “Nikhil gets our DNA, and our visions align,” said One Hand Clap co-founder Shah. “We both never cared for the status quo; we have always aimed to disrupt it, defy the metrics and algorithms to tell stories, not just campaigns for our clients”.

    Co-founder Manakkodan added, “Nikhil’s investment validates our thesis that in today’s rapidly evolving digital landscape, speed and authentic storytelling are paramount. This partnership fuels our ambition to redefine the agency model, delivering impactful creative solutions with unparalleled agility”.

    For Kamath, the deal is part of a wider plan to back India’s rising creative and entrepreneurial talent. “Through this partnership, Kamath is betting not just on content but on the creators driving the next wave of Indian brand-building”, the company noted.

    The creative agency space is seeing a churn, with speed, relatability and innovation becoming non-negotiables. One Hand Clap’s sharp creative engine, coupled with Kamath’s entrepreneurial acumen, signals a new wave in adland where business meets culture, and memes could be just as powerful as media buys.
     

  • The Great Khali wrestles back into spotlight with Netflix’s WrestleMania promo

    The Great Khali wrestles back into spotlight with Netflix’s WrestleMania promo

    MUMBAI: The Great Khali, India’s wrestling giant, swapped bodyslams for selfies, tried his hand at reality TV, and even tested the waters of a mundane 9-to-5 job, but nothing quite packed a punch like his wrestling glory days. In Netflix’s latest WrestleMania promo—crafted by Mumbai agency One Hand Clap—the towering star humorously navigates life’s less-exciting pursuits, only to rediscover his passion when WrestleMania lands on Netflix.

    Mixing warmth with gentle irony, the promo spotlights Khali’s softer, relatable side, cleverly contrasted against his imposing physique. One Hand Clap’s creative storytelling ensures the wrestling legend emerges both endearing and entertaining as he reconnects with his WWE roots.

    One Hand Clap co-founder Naveed Manakkodan expressed his eagerness for future collaborations, “This is the third time we’ve worked with Khali, and all I can say is I can’t wait to work with him for the fourth time.”

    One Hand Clap group creative manager Tarunark Vyas described the project’s intent, “The idea was about showing the human side of Khali — the gentle giant who needed a real spark to come alive again. WrestleMania gave us the perfect canvas to bring that story to life.”

    This Netflix promo adds another vibrant feather to One Hand Clap’s creative cap, known for turning brand messaging into culturally relevant, impactful narratives. The agency’s deep grasp of India’s digital culture consistently delivers content that resonates powerfully with audiences.

    Khali’s return to the ring—at least digitally—proves that while life’s daily grind might have its moments, nothing beats the thrill of the wrestling arena.