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Tag: One Digital Entertainment

  • Panorama Studios partners with One Digital Entertainment to launch ‘Bar Code’ web-series

    Panorama Studios partners with One Digital Entertainment to launch ‘Bar Code’ web-series

    MUMBAI: Panorama Studios is launching its first web-series titled Bar Code in partnership with One Digital Entertainment. The series will have 10 episodes and will be shot in real nightclubs in Mumbai.

    Speaking on the new tie-up, Panorama Studios producer and MD Abhishek Pathak said ”With the current web-series space being heavily cluttered and with most of them being imitations of one another, we at Panorama Studios were on the lookout for something clutter-breaking and something that would stand out, and in Bar Code we found the right script which deals with the fascinating world of Bombay’s nightclubs, making it very exciting for us to to be launching it as the first web-series out of the variety of other web-content being developed at our studio.”

     “Bar Code looks closely at what goes on behind the scenes in one of the most glamorous businesses in the world. The plot has an interesting hook, the characters, humor and the drama are very relatable while the whole look and feel will be very upscale and chic. The treatment of the music will have an interesting mix of EDM, Bollywood and Deep House, which should connect with youth segment across the country”, added writer-director Vignesh Shetty.

    The casting process is underway and renowned actors are being considered to play the male and female leads. Production will begin in mid-June 2016.

    Commenting on the association, One Digital Entertainment COO and co-founder Gurpreet Singh said, “Panorama Studios have delivered amazing stories in the form of bollywood movies so far and now with their entry into web shows, am pretty sure they will set new benchmarks in the industry. We are very delighted to partner with them and are looking forward to engage both the consumers and brands with such an innovative concept.”

  • Sanjeev Kapoor cooks up a storm on You Tube

    Sanjeev Kapoor cooks up a storm on You Tube

    MUMBAI: Sanjeev Kapoor the celebrity chef created a new landmark by crossing 300,000 subscribers and 100 million views on You Tube making him the India’s largest individual channel. Sanjeev Kapoor has been always up the curve on technology and yet again has proved that in spite of coming from a niche space like food he can rule the digital medium. Sanjeev Kapoor has partnered with ZengaTV and One Digital Entertainment to manage his digital properties.

     

    One Digital Entertainment Pvt. Ltd., the largest MCN (multi-channel network) for YouTube in India is managing content strategy, audience development and planning for Sanjeev Kapoor’s YouTube Channel.

     

    On this occasion of success and his birthday on the 10th April, Zenga Media Pvt. Ltd which owns his YouTube rights, has decided to release Official YouTube Video Mobile App of Sanjeev Kapoor. This app offers opportunity to his fans to stay in touch with him through live interactions apart from new recipe videos, images of Sanjeev Kapoor, fans will be able to use this app to stay socially connected with Sanjeev through Facebook, Twitter and Fun2shoot.

     

    Commenting on the App, Mr. Sanjeev Kapoor said, “I have received an overwhelming response from my fans on my You Tube India channel. This provides an entire new way for me to communicate with my fans and give them a new and unique content experience! I had a great deal of fun working with the Zenga team in customizing and extending the YouTube channel and social media in to an app and really appreciate this collaboration and giving my fans another way to follow my cooking and stay connected to me. This inspiring app gives everyone the chance to learn and practice a whole range of skills as well as providing hours of cooking that can be enjoyed by the whole family.”

     

    Commenting on the partnership and launch of new app, Mr. Abhishek Joshi, CEO-Zenga Media Pvt. Ltd, said “We have different strategy and attitude on different platforms customizing it to what works best on the given platform to celebrities. We attribute the growth of numbers to the content created for the platform. We kept innovating on the properties and changed strategy from time to time to keep the users engaged and interested.”

     

    He further adds Sanjeev Kapoor app gives users a behind-the-scenes glimpse into his lifestyle. Zenga’s comprehensive mobile platform and unique app development solutions, provides a new channel for fans to directly engage with Sanjeev Kapoor, while building brand loyalty and increasing his digital audience. Zenga has exclusively partnered with OneDigtal for all the Youtube distribution through their MCN network, as they are the experts in this space.

     

    Commenting on the partnership, Mr. Gurpreet Singh, COO of OneDigital Entertainment Pvt. Ltd. said “We have been in the original content creation space for more than a year now and managing over 70+ artists and Sanjeev Kapoor is one of our favorite. We create innovative content and concepts for today’s digital audience. It’s great to work with Sanjeev Kapoor as he understands the power of Digital Platforms and is open to experiment with it.”

     

    He further adds Digital medium has grown to be the epicenter of marketing and communication across all brands and celebrities. Since our launch a year back, One Digital has been connecting fans to their favorite icons/ celebrities in an effective and exciting manner. We are humbled on our association with Sanjeev Kapoor and we look forward to a committed and an exciting endeavor with him. Our expertise in Digital Space will ensure that we continue exploring path breaking initiatives and add value to our clients.

     

    The application is available for all IOS, Windows and Android mobile and Tab users. Fans can download this free of cost from iTunes App Store for iPhone/ iPad and Google Play for Android users and Windows store for Windows users.