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Tag: One Digital

  • Priyadarshi Banerjee moves on from Times Group; joins One Digital Ent

    Priyadarshi Banerjee moves on from Times Group; joins One Digital Ent

    Mumbai: Times Group assistant vice-president and head of marketing, digital & business operations (Worldwide Media Brands) Priyadarshi Banerjee has parted ways with the media company. In his next move, Banerjee will soon be joining One Digital Entertainment as senior vice-president.

    Banerjee worked with Times Group for 11 years in multiple roles and responsibilities. He previously served as a marketing manager – ACK Media in Future Group in 2010.

    Banerjee took to LinkedIn to share this new development. “15 years ago, when I started my advertising career, I walked into the iconic Times of India building at CST for my first-ever agency pitch. 4 years later, I stepped in as an employee. For 11 years, I was a part of it. 11 years on, it’s a part of me,” he wrote.

    “Here’s goodbye to all the remarkable people and the fantastic brands that make the BCCL/TOI legacy so unique and powerful,” he added.

    Banerjee has a diversified experience of more than 20 years where he has worked with companies including – the Airports Authority of India, Ardwolves Security Solutions, Institution of Public Health Engineers – India, HSBC Global Banking and Markets, Wipro Digital Operations and Platforms, Thomas Cook Group, Wunderman Thompson, Reader’s Digest.

  • Metigon bags three clients to close 2014 on a high

    Metigon bags three clients to close 2014 on a high

    MUMBAI: Metigon Enterprises, one of the fastest growing public relations and public affairs firms in India, has ended the year on a high while signing three new clients in automotive, digital and industrial engineering sectors.

     

    JBM group, the Delhi-based 7,000 crore plus makers of the ‘CityLife’ brand of Italian buses in India and the biggest supplier of auto components to almost every vehicle maker in India, has awarded its PR mandate to Metigon. The company is betting big on its bus business and believes it will be the next big leap forward for the Group. Metigon will help the company in strategic positioning and image building for its bus brands in the country. The account moves from Adfactors.

     

    One Digital Entertainment, India’s Leading Premium YouTube Multi Channel Network has awarded its PR mandate to Metigon. Once a heavily veiled company, One Digital Entertainment has evolved into being the only profitable digital company to successfully create multi-channel network business. Today, it helps create and discover amazing content on YouTube and other digital distribution/social network platforms by working with some of the finest artists and content creators. Metigon will be their first agency-on-record.

     

    Metigon has also signed up J.K. Fenner (India) Limited, a member of the JK Organization and a leading provider of mechanical power transmission and sealing solutions in India. The 85 year old organisation produces one the largest ranges of V-Belts, Oil seals, Moulded Rubber Components and Engineering Products for Industrial and Automotive mechanical power transmissions applications, catering to the steel, cement, coal, sugar, power, paper, textiles, food processing, agriculture and several other industries. Metigon will be JK Fenner’s first agency-on-record.

     

    “To end the year with three new clients is delightful, and goes on to reiterate that Metigon continues to be a boutique agency that focuses on delivering value across sectors,” said Aarif Malik, COO of Metigon Enterprises. “These win serve a testimony to our diversified teams who have always had an edge over large ‘network’ agencies who are unable to provide strategic inputs and flexibility clients look for.”

     

    Born in early 2012, Metigon has grown and developed its public relations and public affairs offerings by leaps and bounds. The agency’s PA division has a portfolio of clients from country’s leading political parties and politicians, industry bodies and associations, as well as corporates. The firm offers services in government relations, media monitoring and management, issue management and decision making, advisory and stakeholder communications, crisis management, community outreach, political research, and stakeholder outreach programs.

     

    Under the public relations services, Metigon offers integrated services offering of image management and marketing communications and carries out communication campaigns for markets and stakeholders of organisations using thought leadership programmes, content creation, strategic public relations, marketing promotions, social media campaigns and interactive advertising campaigns.