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  • One Championship announces new global brand partnerships

    One Championship announces new global brand partnerships

    MUMBAI: The largest global sports media property in Asian history, ONE Championship (ONE), has announced new strategic partnerships including Xiaomi, Intel, HP and Logitech. These revenue partnerships will leverage multiple ONE content stacks and platforms, including ONE Championship’s martial arts and esports businesses, as well as ONE Studios. Commitments span martial arts and esports platforms in 2020 and will also include The Apprentice: ONE Championship Edition.

    Chatri Sityodtong, chairman and CEO of ONE Championship, stated: “The announcement of these partnerships is a testament to our team’s exceptional work alongside global brands to solve their marketing and business needs. We believe that by harnessing the power and reach of our content stacks and platforms, brands can benefit from engaging with our millions of fans across the globe.”

    Shou Zi Chew, president of International, Xiaomi, stated: “As Xiaomi continues to grow its presence globally, we are thrilled at this opportunity to partner with ONE Championship – a world-class sports property. This major initiative will provide a valuable platform to cross-pollinate the fanbase of ONE Championship with Mi Fans around the world. Through this, we can work in tandem to grow a shared passion for Xiaomi’s amazing products and sports, further ignite dreams, inspire nations, and change the world through real-life superheroes.”

  • Sports entertainment: Mediacorp gains access to ONE Championship content

    Sports entertainment: Mediacorp gains access to ONE Championship content

    MUMBAI: ONE Championship, a sports media property in Asia, has established a partnership with Singapore-based multimedia conglomerate Mediacorp. With a reach that spans the nation, Mediacorp will gain access to all ONE Championship content, including its live events.

    ONE Championship streamed to a potential one billion homes in over 128 countries. Headquartered in Singapore, ONE Championship hosts sports entertainment events across Asia featuring Asian martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia. oktoSports, a part of a media network under Mediacorp that has a range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media, starts at 9.00pm every day with premium sports content and major sporting events from around the world.

    ONE Championship live events will be covered on Mediacorp’s free-to-air channel oktoSports from 10pm on event nights, while full coverage and catch-up will be available on its digital entertainment service, Toggle. oktoSports offers premium sports programming and carries LIVE sporting events such as the International Champions Cup 2017, S.League, Italian Serie A, Singapore F1 Grand Prix, Olympic Games, and the upcoming 29th Southeast Asian Games. Toggle is a multi-lingual OTT service that provides LIVE and on-demand video content, offering a wide variety of sports coverage and entertainment content on multiple devices such as mobile phones, tablets, Smart TV, Apple TV and Chromecast to provide viewers flexibility on their preferred devices both at home and on-the-go.

    ONE Championship chairman and CEO Chatri Sityodtong stated: “ONE Championship is proud to announce its partnership with Mediacorp. From its early beginnings in broadcast radio and television, to launching its digital-first news, Mediacorp has provided Singaporeans with original local entertainment, and this is just the first step to a great partnership. ONE Championship was born in Singapore, and we are excited to continue to deliver a unique and authentic martial arts experience to fans all across the country.”

    Mediacorp chief customer officer Debra Soon stated: “The refreshed oktoSports carries sporting events from Singapore and around the world. Mediacorp is happy to work with ONE Championship to make entertaining and engaging LIVE sports content easily available, through our range of TV, digital, radio and print platforms. This partnership further amplifies oktoSports’s vision to be the #1 channel to encourage Singaporeans to lead active lifestyles through sports.”

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