Tag: Omung Kumar

  • Mary Kom:..for…. awards.Kom

    Mary Kom:..for…. awards.Kom

    MUMBAI: Sports films are not the best bets on the Indian screen, least of all biopics. Bhaag Milkha Bhaag worked thanks to its climax where Milkha outruns a Pakistani champ in Pakistan. Indians may lose to all of world but winning against Pakistan matters the most.  Mary Kom offers no such satisfaction. It remains a sports biopic drama.

    Mary Kom was in news in 2012 when she won an Olympic bronze, which was not much when one thinks about her six world amateur wins; five gold and one silver medals. She would, hence, be expected to win a Gold at the Olympics.

    However, it is a story of grit and determination of a young woman from Manipur, who finds a boxing glove one curfew-imposed night in the trouble-torn Manipur state, far removed from rest of India and the comforts and facilities the rest of India enjoys. Mary’s and other Manipuri’s valid grouse is that they are proud of India but most of the Indians don’t even consider ‘us’ as Indians.

    Priyanka Chopra plays Chungneijang, as she was christened at birth and rechristened M C Mary Kom by M Narjit Singh (played by Sunil Thapa), the state boxing coach. Mary Kom has been fascinated by the sport of boxing since finding that glove in her childhood. Since then, boxing becomes her aim and ambition in life. She is a rebel, the eldest of three children in her family, and she always does what she wants to do for herself.

    Producers: Viacom 18, Sanjay Leela Bhansali.

    Director: Omung Kumar.

    Cast: Priyanka Chopra, Darshan Kumaar, Sunil Thapa.

    One day, Chopra discovers a boxing academy where the coach is a stickler and reluctant to accept her. She has to pass a one month test sitting on bench and watching others training before she is accepted. Eventually, her determination gets her through and the coach accepts her as his ward. This is where the legend of Mary Kom begins. Soon, she is on the national boxing scene, followed by the Asian and later international scene.

    The rest of the film is about Mary Kom’s travails through family resistance, her marriage and children that follow; balancing between her boxing life and bringing up her twin children, one of whom is seriously afflicted with a heart problem. Yet, her husband, Onler (played by Darshan Kumaar), is her mainstay, who realises that boxing is her life and goes all out to support her to continue her boxing even after marriage with a promise to look after the children.

    After her marriage and children, Mary Kom returned to boxing due to coaxing by her husband with eight years gone by. What follows is well-known and is not covered in the film except her return.

    The film also points to the poor conditions and diet of tea and bananas that the Boxing Federation provides, the high-handedness of politicians controlling the Federation and their manipulations in team selections. The film dwells deeply on the rigorous training and endurance tests that Mary Kom goes through, which one was not aware a boxer needed to do.

    Like with other recent heroine-oriented films, here too all except Chopra are new faces. This is supposed to not only balance the budget but also land a touch of reality as the co-performers have no set image. Thus, Thapa, Kumaar and others make a perfect foil to the protagonist, Chopra, trying to get under the skin of a living character, Mary Kom. Chopra, on her part, gives her best to this film and excels. Her performance is sure to be lauded by critics and rewarded with awards.

    Direction is praiseworthy this being Omung Kumar’s first film and a tough one at that being a biography. The film does sag at times but that is inevitable. The last fight, as she fights in China while her little child is undergoing a heart surgery is cliche like a 70s film where the protagonist ONLY takes punches and a miracle happens as the operation in Gurgaon is successful, fuelling Mary Kom with a newfound determination to win the fight in the third round. Dialogue is earthy and laced with humour at times. The film has too many songs for the kind of film it is; some relate the state of mind of Mary Kom while the lullaby is meant to show her balancing her career and family ties. Cinematography by Keiko Nakahara is excellent.

    Mary Kom is being released on a big scale at multiple screens wanting to cash in on the huge hype created in the media. The film will find patronage mainly at elite multiplexes while it has no appeal for the typical single screen patrons. The film has been exempted from paying entertainment tax while some other states are expected to follow but that won’t be much help.

  • ‘Mary Kom’ is the most awaited film of 2014!

    ‘Mary Kom’ is the most awaited film of 2014!

    MUMBAI: With the release date just three days away, Priyanka Chopra starrer Mary Kom is already being received with raging enthusiasm across the country. The movie has been listed by various media firms as a film to look out for.

     

    Mary Kom has received immense support from every corner of the Indian film industry. Actors like Arjun Kapoor and Ranveer Singh hailed Priyanka as the ‘#RagingBulbul’ and veteran filmmakers like Madhur Bhandarkar, Kunal Kohli have also expressed their eagerness to watch the film. With elements of intense ferocity intertwined with heart-warming romance, ‘Mary Kom’ is definitely the most awaited movie of 2014.

     

    Talking about the movie, Priyanka Chopra said that Mary Kom has been the “hardest movie of her life.” She trained for hours in the gym despite 18 hours of shooting for other projects over two years to achieve the body and body language of a boxer. All her hard work is paying off as every aspect of the film has been lapped up by fans and media alike.

     

    The movie has also taken social media by storm. Social media is alive with appreciation for the film; the first trailer having received over 45 lakh views on YouTube so far. Every music video has been widely shared and talked about, and #MaryKomFirstLook was the top trend on Twitter as early as 14 July 2014.

     

    ‘Mary Kom’, the film is about the Indian Boxer and Olympic Bronze medallist MC Mary Kom. Depicting her life, struggles, family and her perseverance to be the best – Priyanka Chopra stars as Mary Kom along with Darshan Kumaar, Sunil Thapa, Shishir Sharma and American actor Zachary Coffin. Directed by Omung Kumar, ‘Mary Kom’ is produced by Viacom18 Motion Pictures & Sanjay Leela Bhansali. The film is scheduled for release on 5 September 2014.

  • ‘Mary Kom’ declared tax-free in Maharashtra

    ‘Mary Kom’ declared tax-free in Maharashtra

    MUMBAI: National Award winning actress Priyanka Chopra’s much-awaited movie Mary Kom has been declared tax free in Maharashtra a week before its scheduled release date.

     

    “Yay! #MaryKom declared tax free in Maharashtra a week before release! Amazing!! #Sept5,” Priyanka posted on Twitter.

     

    The movie is a biopic on the five-time World Champion boxer Mary Kom and is slated to release on Teacher’s Day 5 September. It has been produced by filmmaker Sanjay Leela Bhansali and directed by Omung Kumar.

     

    The biopic on Mary Kom has been in the limelight ever since the first look was launched. The trailer received an overwhelming response and has recently received ‘U’ certificate from the censor board.

     

    The biopic narrates the journey of Mary Kom who gave up her sporting career when it was at its peak to enjoy the pleasures of motherhood. But after giving birth to two children, she made her comeback in the ring and went on to make history.

     

    Feeling ecstatic about the news, Chopra said, “It is wonderful news. We have a compelling story to tell of a strong, determined woman who has made the nation proud. It is our tribute to all the unsung sports people who give so much to see the Indian flag flying high. If this can act as a catalyst of hope for them, then it’s something we can all be proud of.”

     

    “We are grateful to Revenue Minister Balasaheb Thorat and government of Maharashtra for lending their support to the film. This exemption right from release day will allow large segments of society to experience the spirit of magnificent Mary,” said Viacom18 Motion Pictures COO Ajit Andhare.

     

    While Bhansali’s spokesperson said that the tax free status will encourage audience to recognise and support the spirit of the film.

     

    Recently, various state governments granted tax exemption to Rani Mukherji starrer Mardaani based on the issue of child trafficking in India.

  • Movies use social media to gain traction

    Movies use social media to gain traction

    NEW DELHI: At a time when feature films are lucky if they last one week at the theatres, the social media has made it possible for them to reach more people through mediums like YouTube, Twitter, Facebook and just plain e-mail.

     

    Two forthcoming movies have already broken records as far the popularity of their trailers on social media goes: Viacom18 Motion Pictures and Sanjay Leela Bhansali’s Mary Kom, and Red Chillies Entertainments and Farah Khan directed Happy New Year.  

    The trailer of Mary Kom has had a current viewership of over 4.3 million. The trailer of the biopic based on the life of the five-time World Championship and Olympic medalist is one of the most successful trailers of all time.

     

    Overwhelmed with the response, Omung Kumar who makes his directorial debut with the film said, “First we were overwhelmed with the response to the first look of the film. The trailer touched people and many people called to tell me that they cried after seeing it. The most touching response for me was from a lady from the north east, who had somehow found out my mobile number and called to say how seeing the trailer, she felt so proud and felt grateful for what it was attempting to do for women, sports and most importantly, people from the region.” 

    Priyanka Chopra who has enacted the title role said, “I was in shock after the response to the first look of the poster itself! I remember we were shooting in Turkey and I tweeted it and went back to shooting. By the time I came back, my phone was flooded with SMSs and over 3,500 Twitter messages loving it. I thought my phone would explode. The nicest response I got post the trailer was when Mary called me and said, `My kids saw you and thought it is me.’ For me, if I could convince a mother’s children despite not looking like her, it made me proud.” The biggest compliment that came the actress’ way however was from Farhan Akhtar when he said, `Mary ko Milkha ka salaam.”

    Producer Sanjay Leela Bhansali said, “Mary Kom’s story is an inspiring one that touched my heart. Not many films are based on biopics of living people, so this is a rare experiment. I am extremely proud of it.”

     
    Produced by Viacom18 Motion Pictures and Sanjay Leela Bhansali, Mary Kom stars Priyanka Chopra and Darshan Kumar in the lead. The movie will be released on 5 September.

     

    Red Chillies Entertainments claimed that the views of the trailer of its Happy New Year from all platforms crossed a record breaking number of four million in 24 hours.

     

    The first trailer to be launched on Facebook, became the most viewed movie trailer on Facebook Native Player across the globe with 1.5 million trailer views, 2.8 million post interaction and over 18 million FB users reached, and over 360,000 likes for the trailer which is the highest ever.

     

    On Twitter, it had 1.5 billion impressions only on 14 August and five hashtags trending of Happy New Year.

     

    It had over two million views across various YouTube partner channels. It became the first film to send a trailer via WhatsApp.

     

    The trailer on the DTH platform Tata Sky reached over 13 million subscribers and each one had to watch the channel 100 when they switched on their TV sets before they could go to any other channel of their choice.

     

    Airtel WAP had over 15 million visitors every day while over 300,000 fans received it via SMS service (missed call facility). Over 25,000 fans received the trailer via email.

    While most of the films opt for the conventional YouTube platform, the trailer of Happy New Year slated to release around Diwali was first launched on Facebook’s native video player using an application wherein the trailer was not only launched on the Facebook page of the film but also the timelines of all the users who subscribed to the app. 

     

    “In keeping with the tradition of innovation established by Red Chillies, we were delighted to launch the trailer of HNY for the first time across multiple platforms. This was also done to meet the demands of fans who are consuming talent in ways that suit them. This has given the trailer an unprecedented footprint and delighted the fans,” said RCE CEO Venky Mysore.

     

    The trailer was launched on the native video player of Twitter with personalised messages from the cast of the film. “Red Chillies and the cast of Happy New Year understand the value of developing live, personal and interactive connections with their audience, which is only possible on Twitter. From the entire cast and crew sharing every moment of film production on Twitter via their personal handles to their launching personalised trailers and posters on Twitter, Happy New Year has set a new national and global standard in the movie business,” said Twitter India market director Rishi Jaitley.

     

    The trailer was also launched on the conventional platform of YouTube on all channels of the partners (Music distributors T-Series and film distributors Yash Raj Films) of the film along with Red Chillies’ official channel.

  • Mary Kom’s latest song ‘Sukoon Mila’ available exclusively on Hungama.com

    Mary Kom’s latest song ‘Sukoon Mila’ available exclusively on Hungama.com

    MUMBAI: The most awaited biopic on the Olympic Medalist ‘Mary Kom’ released its second song today. ‘Sukoon Mila’ the latest track from the Priyanka Chopra starrer has been launched exclusively on Hungama.com and on Hungama music app. Sung by music sensation Arijit Singh the beautiful and soulful number depicts the romance between reel-life Mary Kom and her husband.

     

    Commenting on the release, Siddhartha Roy, Chief Operating Officer (Consumer Business & Allied Services) at Hungama Digital said, “We at Hungama always look forward to offer exclusive and fresh content to our consumers. With Mary Kom being one of the most awaited movies of this year, we are sure that our consumers will be enthralled by the release of this song exclusively on Hungama.com and Hungama music app.”

     

    Mary Kom is an upcoming 2014 Indian biographical sports drama film directed by Omung Kumar and produced by Sanjay Leela Bhansali. Based on the life of the Indian boxer Mary Kom, the film stars Priyanka Chopra in the lead, along with Danny Denzongpa, Minakkshi Kalitaa, Bijou Thaangjam, Darshan Kumar, Shishir Sharma and Zachary Coffin in the movie.

     

    Link to Android app:

     

    https://play.google.com/store/apps/details?id=com.hungama.myplay.activity&hl=en

     

    Link to iOS app:

     

    https://itunes.apple.com/us/app/hungama-music-videos-radio/id414009038?mt=8

  • Viacom18 Motion Pictures set to give a big break to Bollywood with ‘Cineshorts’

    Viacom18 Motion Pictures set to give a big break to Bollywood with ‘Cineshorts’

    MUMBAI:  Are you a movie maker waiting to debut on the silver screen? Viacom18 Motion Pictures (VMP) is giving you an opportunity to be the one. It takes the lead to recognise talent in movies by providing an exclusive opportunity for budding filmmakers to showcase their talent through a visionary initiative christened – ‘Cineshorts.’

     

    The contest requires participants to submit a short film of five minutes, based on a theme that resonates with the upcoming film of the studio.

     

    To up the credits, VMP is all set to flag off this engaging enterprise with its upcoming mega release Mary Kom on the theme “Against All Odds”, which celebrates the unbreakable and resilient spirit of Mary Kom. An eminent jury comprising Sanjay Leela Bhansali, Omung Kumar along with VMP COO Ajit Andhare among others will judge the competition.

     

    Andhare believes that there is a need to democratise the entertainment space so that anyone with the vision, drive and talent can find an ecosystem of support and nurturing to make a film.  “Cineshorts is a platform that ventures into empowering talent by mentoring and showcasing their promising work. We are certain that this will usher in a new talent pool for the industry.”

     

    Filmmaker, Bhansali echoed the sentiment. “It’s a wonderful platform, I mean, when I started off in 1994, with Khamoshi it was a very difficult process. Today’s youth come out with new ways of looking at life. They bring in a new perspective, their whole take on a story, screenplay, edit or shot taking is completely different from mine. So this is an amazing opportunity for me to see what you have to offer.”

     

    Expressing her support of this mega platform, actress Chopra said, “When you want to establish yourself in life, you do not always need somebody to aid you but what you need is immense belief and a strong confidence in yourself. So, if I did and so did Mary Kom, why can’t you? When you have a platform like Cineshorts why don’t you just go out there and show them your talent so the whole world knows about it?”

     

    Marking the winning edge, the top five winning films will be officially premiered on Pepsi MTV Indies, along with winning significant cash prizes. The contest ends on 30 September 2014.

  • Mary Kom’s motion poster unveiled

    Mary Kom’s motion poster unveiled

    MUMBAI: The much awaited motion poster for the Priyanka Chopra starrer film Mary Kom is out. Chopra will be seen essaying the part of the Indian Olympic Bronze Medallist Boxer Mary Kom in the film.

     

    The industry is buzzing with excitement about the two new posters that released recently and the launch of this new motion poster has added to the eagerness of the fans for the film. The actress has been receiving praises for her role from fans, fellow actors, directors and critics alike.

     

    The motion poster depicts the brawny actress in a fierce boxing pose ready to strike. It highlights her body muscles that are a result of her dedication and disciplined lifestyle. She has undergone intense training and exercise for months to fit the bill of a champion boxer learning the techniques from scratch. The actress, known for her out of the box choice in films, considers Mary Kom to be her toughest role so far.  Chopra has successfully awed the audience and they are now definitely looking forward to watch their favourite actress on the silver screen.

     

    Mary Kom is about MC Mary Kom’s life, struggles, family and her perseverance to be the best. It is directed by Omung Kumar, and produced is by Viacom18 Motion Pictures and Bhansali Productions. The film is scheduled to release on 5 September 2014.

     

    Click here to watch the motion poster

  • Life OK rides on Screen Awards’ success

    Life OK rides on Screen Awards’ success

    MUMBAI: When one of television’s biggest properties – the Screen Awards – moved from Colors to Life OK, the second Hindi general entertainment channel from the Star stable, some feared there could be a drop in viewership for the Bollywood award show.

    Life OK proved the naysayers wrong. The awards ceremony this year had a whopping 9.0 million TVTs, 23 per cent more than the 6.9 million TVTs (ratings provided by Life OK) garnered by Colors for the last year’s edition of the awards show.

    The Screen Awards saw Life OK’s gross viewership rising sharply. The channel’s GVTs jumped to 375 million in Week 4 of TAM ratings from 347 million a week earlier. The show on Life OK had Kamla Pasand as the title sponsor and 13 other sponsors.

    Life OK officials chose to remain tight-lipped about the financial details of the show. Industry sources said the channel was expecting Rs 1,00,000 to Rs 1,50,000 for 10 seconds, but closed most deals between Rs 80,000-1,00,000.

    “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people,” said Life OK general manager Ajit Thakur.

    “This is just the beginning of Life OK’s journey to the next level – watch out for more.”

    The 20th Annual Screen Awards themed ‘Commemorating heroes’ celebrated excellence in over 30 categories across the entire sweep of filmmaking in the Hindi and Marathi film industry.

     

    For Thakur, the success of the awards owes mainly to ‘content’ apart from extensive research and hard work.

    “We have always believed that when we pick up something new, we want to do it differently and in a Life OK way. This is why we picked up Screen Awards amongst all the awards. And even there, we did not go for regular humour which is associated with all the awards. We gave it a substantial meaning and that is where Shah Rukh Khan was very supportive and the event was a full family entertainer with the important theme of ‘Heroes integrated’ in the show,” he explained.

    Thakur said a lot of the content was personally driven by Khan as he took interest and invested time. SRK was leaving for Dubai for another award show when the Life OK scriptwriter accompanied him on the flight and improvised the script.

    The content was also repackaged. “When the Screen Awards shifted from Colors to our channel, everyone thought ratings will drop. But the reason why we partnered and Screen came on-board was they saw a match of content and intent where we believe entertainment must come with inspiration,” said Thakur. 

    A special awards category ‘Hero of the Year’ was introduced. There were special moments galore, what with SRK introducing heroes or Deepika Padukone performing on a giant nagada several feet above the ground – her act was an ode to the emotional journey of a woman.

    The actors, who performed in the show, started rehearsing 10 days prior to the shoot. The acts were choreographed by Geeta Kapoor and the set was designed by production designer and art director Omung Kumar. The set designing took five-six days. To capture the interesting moments, close to 20 fixed cameras were used.

    Apart from the content, Life OK’s marketing strategy worked well too. A month prior to the event, a huge outdoor campaign was held across Delhi, Mumbai and other cities in Maharashtra with SRK. Ads were released across major newspapers on the day of the telecast as well as a week before it was aired on the channel. Promos were aired across the Star Network and even outside of it. Digitally, #LifeOKScreenAwards was trending on Twitter on the day of the telecast.

    The post-production work was completed in less than 10 days. Shot on 14 January, the awards were telecast on Life OK on 25 January, a day prior to the telecast of the Filmfare Awards on Sony Entertainment Television.