ITV

Tag: OMTV

  • Influencer Snehil Dixit joins OMTV’s Ramayan Quiz for season two

    Influencer Snehil Dixit joins OMTV’s Ramayan Quiz for season two

    Mumbai:  OMTV, renowned for its culturally enriching content, continues its commitment to impart India’s rich knowledge system to the youth and children. Following the tremendous success of the first season of “The Ramayan Quiz,” a fun and engaging educational program based on the Ramayana, OMTV is thrilled to announce the launch of its second season. Last year’s initiative witnessed overwhelming participation from 12 premium schools across India, including iconic institutions like Don Bosco Mumbai, Delhi Public School, and Scindia School, resulting in an instant hit among students and educators alike across the country.

    The upcoming season promises to deliver even richer content and excitement. OMTV has enlisted the participation of Snehil Dixit Mehra, popularly known as the “Berry Cute Aunty” on social media platforms, particularly Instagram. Snehil became an overnight sensation during the pandemic with her viral “Attendance video,” and her infectious energy has earned her a massive following.

    Expressing her enthusiasm for the project, Snehil says, “I’m excited to be part of the Ramayan Quiz. This new avenue aligns perfectly with my interests and desire to engage with kids through storytelling. I have never done quiz anchoring although we have been discussing ideas with Nitin as he is my dear friend, but our schedules did not align. This time, everything fell into place. My son is also of a similar age and hearing about this one-of-a-kind quiz makes me hopeful that the kids will learn a lot about our sacred scripture.

    We all want to impart the right knowledge to our kids, and OMTV’s storytelling approach is the best way to do it. Now, this new avenue excites me, as it gives me an opportunity to learn more about Ramayan. I’m thrilled to be part of the Ramayan Quiz and eagerly looking forward to my first day of shooting and meeting all the kids.”

    Founder Nitin Jai Shukla further emphasised Snehil’s positive attributes stating, “Snehil is a very versatile person and truly an amazing human being. I have known her for a very long time now. She is successful and puts her heart into whatever she does. We at OMTV are committed to reaching out to the future generation with our modern web shows and kids’ content. So, with the Ramayan Quiz, the idea is not just to make kids read Ramayan, but to inculcate its teachings through a fun quiz format. We aim to reach out to kids and help them learn the values of Indian culture in an engaging manner. Snehil will bring in a lot of youthful energy, and she has a special connection with kids. I’m excited to have her on board for this project.”

    With a strong focus on combining entertainment and education, OMTV’s Ramayan Quiz is primed to be a flagship program that brings history and culture to life for young learners. The team behind the scenes is excited to collaborate with Snehil Dixit Mehra and create a show that engages, educates, and entertains the kids of India.

  • Nitin Kothari joins OMTV as chief technical officer

    Nitin Kothari joins OMTV as chief technical officer

    Mumbai: Sanatan storytelling platform OMTV has appointed Nitin Kothari as CTO. He will head the technology part and will aim to make OMTV a media tech company by introducing AR/VR for live darshan shows.

    He has been working in the technology space for over 30 years, with extensive experience in design, development, and implementation of complex business software solutions. His expertise lies in business analysis in the finance, manufacturing, and accounting domains. He is an all-rounder, from tech-entrepreneur to product leader and an accomplished tech architect across the complete product suite – mobile, web, and back-end systems. Passionate about design thinking and user interface (UI), he has built and managed web and mobile-based products across various domains for organisations in India, the UK and the US.

    He said, “My constant endeavour is to apply business sense in developing applications where the effort would lead to large impacts on business processes and results. I am happy to be part of this organisation which is doing some good stuff and putting technology into this genre, which is considered to be very old school. I get more excited when I am thrown a challenge to execute something new on the platform. I hope with tech availability I will be able to match the vision of the founders.”

    OMTV founder and MD Nitin Jai Shukla said, “Over the period of Nitin’s professional expertise, he has proven skills in managing teams to work in sync with the corporate set parameters and motivating them to achieve business and individual goals. In his professional career, he has exhibited excellence in developing, piloting, and implementing new business processes. Nitin has a sound ability to identify risks / issues that could affect the project and put in place the required effective solutions. A thorough professional with a proactive attitude, energetic, self-motivated, and capable of thinking and generating new design solutions and ideas. With a soft demeanour, he is very assertive. A team is only happy when we work with like-minded people, and their passion for technology only helps us to experiment and come up with new ideas. I’m happy to have a person who is like-minded and his passion for technology will help us to make the user experience extraordinary.”

    OMTV aims to compete with platforms from the OTT industry. For that, they want to infuse a lot of technology into the whole ecosystem. Spirituality is seen as something very primitive and we need to be tech ready. OMTV has recently closed a pre-seed funding round and is now raising its seed funding to become a revenue-making company. OMTV is also planning to introduce AI in the UGC (user generated content) space and a lot of tech features on the app.

  • OMTV collaborates with Hubhopper for audio podcast series

    OMTV collaborates with Hubhopper for audio podcast series

    MUMBAI:  Sanatan storytelling platform OMTV in collaboration with Hubhopper, a podcast hosting, creation, and distribution platform is aiming to widen its audience base. It has introduced audio podcast features on its app.

    Spiritual video shows on OMTV have always been popular with the audience, and now the network is hoping that its podcast catalogue will do the same. OMTV believes that there is a huge market for audio and they have collaborated with the pioneers in this field. On 29 July, OMTV will set off the collaboration with three shows. In the near future, more shows will be added to Hubhopper.

    Initially, podcasts will be available in Hindi only, but OMTV plans to dub them in other languages, including English, Marathi, and other South Indian languages.

    The podcast is part of a newly added podcast feature, which allows users to listen to podcasts in addition to viewing content. OMTV will convert its major shows into podcasts and distribute them through the Hubhopper platform. Users will benefit from the content consumption options available. They can listen to it on Hubhopper, and if they want to watch it, they can download the OMTV app from the Google Play Store and watch the content they’ve already heard on Hubhopper.

    OMTV founder & MD Nitin Jai Shukla said, “Podcasting as a medium is something which we always wanted to try our hands-on and we got phenomenal responses on our show “Swarajya”. Hubhopper is a pioneer in this space and who is better than them to collaborate with if you want to reach out to the right audience. We have perused their diverse directory under religion and spirituality, all the content garnering a prominent presence. We are sure with this collaboration, both the platforms will benefit in their audience base and also our audiences will get to listen to our shows which will make a difference in their lives.”

    Hubhopper founder and CEO Gautam Raj Anand said, “We are thrilled about this collaboration. The consumption of spiritual content has increased over the last few years, especially among the younger generation eager to learn about India’s religious and ethnic diversity. Through this collaborative effort with OMTV, we’ll be able to expand and deliver knowledgeable and authentic content to the audience. We can’t wait to bring it to our listeners across different regions and hope to grow exponentially together.”

  • OMTV looks to widen audience outreach with Jain specific content

    OMTV looks to widen audience outreach with Jain specific content

    Mumbai: ‘Ahimsa Parmo Dharma’ is not merely a term for Jains; it is a way of life, and OMTV is using its platform to promote this idea and knowledge of Jainism throughout society. 

    With the broadcast of the Jain Mahaparv live event, OMTV enters into the Jainism content space and takes a step towards fulfilling its commitment of spreading knowledge on sanatan dharma which includes Hinduism, Jainism, Buddhism and Sikhism. 

    India, the broadcaster noted, is a land of many festivals, and celebrations occur throughout the year. However, the four-month period beginning with Shravan is the most significant in sanatan dharma, as this is when the most important festivals of the Hindu, Buddhist, and Jain faiths are celebrated.

    The great gurus, sages, and sannyasis of India have all endeavoured to preach peace and love to all living beings. To commemorate the concept of nonviolence, Jainism’s spiritual leaders have this yearly event of Vyakhyaan.

    The platform will broadcast the knowledge and teachings of Jainism’s greatest gurus in real time. Lord Mahavir’s teachings will be disseminated by diverse gurus from all throughout India. OMTV is aggregating the live feeds of several gurus from various regions of India so that anyone in the world can view the Vyakhyan on the OMTV mobile application.

    Chaturmas is characterised as ‘Vihar Chariya Isinam Pasattha’ by Lord Mahavir. The four months Shravan, Bhadrapada, Ashwin, and Kartik comprise the sacred period of Chaturmas in the Hindu calendar. It begins with Devshayani Ekadashi (Ashadhi Ekadashi) and culminates with Prabodhani Ekadashi. It is a season of devotion, penance, and spiritual pursuits. According to Jainism, all insects and microorganisms that are not visible to the naked eye become extremely active during the monsoon season. In such a scenario, these creatures may be damaged owing to the excessive human movement. The most significant Jain holiday, Pajushan, is observed in chaturmas. The most significant Jain holiday, Pajushan, is observed in chaturmas. OMTV aims to introduce these concepts to the world’s youth.

  • OMTV appoints Sahil Kiran Vaidya as head-business & strategy

    OMTV appoints Sahil Kiran Vaidya as head-business & strategy

    Mumbai: OMTV, which claims to be India’s first sanatan storytelling platform, has announced the appointment of Sahil Kiran Vaidya as head business & strategy. In this new role, Vaidya will take care of overall growth of the company via various associations and collaborations where increasing the subscription base & reaching out to wider audience via various creative ideas is his core competency. He will look after the distribution of content & revenue generation via syndication.

    Vaidya holds 20 years of experience as a business professional with a demonstrated history of working in the marketing and digital industry. He previously worked with VSERV as DGM Operator Alliances. Sahil is a strong business development professional skilled in business strategy, business operations management, customer lifecycle management, mobile applications, B2B and D2C Account Management. An inspirational leader with a strong track record of business transformation, integration and turn-around, majorly across the telecom, media, BFSI and SME sector. He has delivered fantastic results across geographies, cultures, scales and environments as a business owner. Has had a significant role in onboarding investors, raising capital, and evaluating investment and M&A deals.

    Vaidya said, ”Thrilled, excited to be a significant part of OMTV.  It’s content with knowledge, pride and enlightenment. I have a firm belief that very soon OMTV is going to be competing with the top most OTT platforms in India. It shall soon spread its wide wings across the globe. When Nitin and I discussed this whole proposition for the first time I just remember saying one word on the opportunity “Enormous”. Going forward, there will be challenges but nothing can withstand the strength of OMTV.”

    OMTV  founder & managing director Nitin Jai Shukla commented, “I’m excited to have Sahil as a significant part of OMTV, he will add to the growth of the company with his enormous experience in the media industry. We have ambitious growth plans to expand and monetize the content as we are ready with our first original big ticket show. Right now, we are a free app and soon with OMTV originals and library of our acquired content we will be coming in the market in a big way. Sahil has huge experience in syndicating the content and with his expertise I’m sure OMTV is bound to grow leaps and bounds.”

  • OTT platform OMTV raises Rs 4 mn funding to scale up original production content

    OTT platform OMTV raises Rs 4 mn funding to scale up original production content

    MUMBAI: An OTT network, OMTV that showcases content on Indian Sanatan culture on Wednesday announced that it has secured funding of Rs 4 million. The company shared that it will be using this funding to cover its current operational cost and ramp up the production of original content.

    Raj Kumar Jalan and Subhash Jalan led the funding. Raj Kumar Jalan is an IIT alumnus and has been working in Silicon Valley for the last three decades. Raj is a serial investor and invested in a lot of start-ups. He has served as the CTO of A10 most recently (a listed company on the New York Exchange) and played a fundamental role in the company’s growth trajectory. Subhash Jalan is currently settled in Bahrain and has over 15 years of experience in the investment banking domain. Over the years, he has invested in structured and monitored a private equity portfolio with total assets under management exceeding $5 billion.

    OMTV founder Nitin Jai Shukla said, “We’re a group of passionate people who wanted to offer content close to our cultural roots. Our motto is ‘Gyan bhi, Garv bhi’ and through our OTT platform, we are showcasing stories that either evoke pride or learn something new. Partnering with Raj Kumar Jalan and Subhash Jalan puts us in a strong position and will enable us to make more interesting stories and connect with a larger viewer base. I thank you for the confidence that they have shown in the concept. I have a go-ahead from them on their participation in the next round of funding.”

    “Sanatan Dharma is the richest, culturally most diverse, colorful religious tradition. A vast rainbow for every facet of life. A celebration of life in every way. We need an app like OMTV to tell the stories to the widest range of audiences to create a renaissance, a new sense of awareness, awe and pride for the most beautiful, meaningful religious cultural heritage. Living in America for so many years our 2nd generation American-Indians should be aware of their culture and roots and OMTV promised to deliver just that. I wish all the best to Nitin and his team for the amazing job that they are doing for sanatan culture,” said Raj Kumar Jalan.

    Subhash Jalan said, “Our investment in OMTV is predicated on the thesis that OMTV will be the game changer..i.e, it truly heralds a positive change in the way in which viewers will want to absorb, acquire and nurture knowledge of our Sanatan Dharm. The way we see it is that the current landscape of electronic content is minuscule compared to the endless, limitless and huge knowledge base embedded in the Gita, Upanishads and the Vedas in particular and also in our heritage. All that needs to come out and be available to the man on the street in a readily available medium of OTT is now expected to be the order of the day. There is a lot of pure entertainment content out there, but OMTV will be the first platform that would combine knowledge, wisdom, values and morals with entertainment. We are very excited and look forward to OMTV scaling heights in the years to come.”

    OMTV was launched during the pandemic and strives to be synonymous with quality content related to Indian culture. The app is available on both Android and iOS and is based on subscription video on demand. OMTV has been associated with short video apps Chingari and Josh and has clocked 100 million+ views and one lakh followers on these apps. It has also collaborated with Magic Box Animation Studios, one of the country’s biggest animation content providers.

    The content that one will see on OMTV will either enhance your knowledge base (Gyan) or make you feel proud (Garv) about your culture and therefore reinforce the Indian value system. Over time, OMTV intends to be the aggregator of the content that deals with Indian Sanatan culture. It features a range of content from mythology, history, education, and similar genres.

    Post this funding, OMTV is also looking to produce a lot of original content. There is great demand for content that can inform and educate people about the correct values through entertainment. Storytelling is a powerful medium and the best way to communicate, transfer and impart knowledge. All the shows on OMTV will reflect compelling Indian stories and showcase the rich Indian culture.

  • Chingari collaborates with OMTV for Indian cultural content

    Chingari collaborates with OMTV for Indian cultural content

    Mumbai: Short-video sharing platform Chingari has partnered with OMTV, a newly launched OTT channel and the brainchild of Blackboard Films, to cater to the rising demand of niche audiences wanting to connect with Indian cultural programmes. The collaboration will give Chingari app users access to OMTV programmes across genres such as mythology, culture, food, and history.

    For Chingari the collaboration is an opportunity to present itself as both Indian and original, helping it to further engage with its users’ shifting tastes. OMTV was launched with the aim of making Indian knowledge and philosophy available to people. The collaboration is seen as a natural progression for the two Indian apps, said the statement.

    Calling this alliance “a refreshing change” for Chingari, OMTV, and the users, Chingari co-founder and COO Deepak Salvi said OMTV content perfectly matches their beliefs. “At Chingari, we are always creative in terms of our unusual offerings that resonate with our users. The Indian connection here revolves around India’s cultural heritage which resonates with our users who are modern yet want to connect to their roots.”

    “Chingari’s reach amongst young users, in particular, is big, and the extension methods in promoting talent and entertainment makes it a popular option among users and collaborative brands,” added Chingari app co-founder & CEO Sumit Ghosh.

    “OMTV is a humble attempt to showcase the diversity and deep-rooted philosophy present in the traditions of our nation. With ‘Gyaan Bhi, Garv Bhi’ as the platform’s philosophy, we intend to offer varied content, covering culture, history, knowledge systems, mythology, and heritage,” said  OMTV founder and MD Nitin Jain Shukla. “This collaboration promises to be a distinct step towards making a positive impact by piquing on people’s curiosity to know more about Indian culture.”