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Tag: Omron

  • OMRON Healthcare India partners with Milind Soman for BP monitoring awareness

    OMRON Healthcare India partners with Milind Soman for BP monitoring awareness

    Mumbai: OMRON Healthcare India, the Indian arm of the Japanese global leader in home blood pressure monitoring and solutions for cardiovascular disease management, has announced a collaboration with supermodel, film producer, and fitness enthusiast Milind Soman to enhance awareness around adopting home monitoring as an essential constituent of health regime.

    This collaboration marks a significant stride in the realm of home health monitoring, underlining OMRON’s commitment to supplement the quality of lives of millions through technologically advanced and useful devices. The objective is to raise awareness regarding the importance of adopting a sincere and continuous practice of blood pressure monitoring, and body composition & weight measurement to prevent the onset as well as aggravation of disorders like hypertension. Both Milind and OMRON urge to make monitoring an essential part of all hypertension, fitness, and weight management routines which most of the time is reactive and is pursued by an individual only after facing a health incident.

    Milind Soman’s dedicated approach to his holistic well-being, by maintaining a healthy diet, consistent physical activity, and regular health check-ups, aligns perfectly with OMRON ‘s vision of “Going for ZERO” focusing on preventive healthcare to reduce incidents of hypertension-led events to realize zero heart attacks and zero brain strokes.

    The recent spike in cases of Heart attacks among youngsters is a worrisome trend. However, if regular monitoring starts at an early age, it can have a substantial long-term impact on the overall health of individuals. Awareness about comprehensive Hypertension management and data monitoring can be of great help in managing and preventing such cardiovascular events in the near future.

    While speaking about the collaboration, OMORN Healthcare India MD Tetsuya Yamada said, “In India, a critical necessity exists to raise consciousness regarding the significance of health screening. The inclusion of health screening within any fitness regimen is imperative. And Milind Soman embodies fitness in a holistic way that includes regular screenings as well. His credibility is unquestionable. OMRON had the opportunity to collaborate with him earlier and we are glad to open another chapter of our partnership with him that will enable us to connect with more consumers, reinforcing the message of ‘Life On With OMRON’.”

    Milind Soman, a prominent figure in the fitness industry and a staunch advocate for healthy living, shared his excitement about the partnership, saying, “I am honoured to be associated with OMRON Healthcare India, a brand that shares my passion for promoting health and well-being. With OMRON’s advanced and useful devices, I believe we can inspire a health revolution in India, encouraging everyone to take charge of their health journey that would include monitoring.”

  • Omron’s “Your Voice, Their World” campaign bags Bronze at the 55th CLIO Healthcare Awards

    Omron’s “Your Voice, Their World” campaign bags Bronze at the 55th CLIO Healthcare Awards

    MUMBAI: OMRON has been conferred with Bronze award for its online CSR initiative in India – Your Voice Their World at the 55th Annual CLIO Healthcare Awards. CLIO is the world’s most recognized international competition honouring talent in the fields of advertising & communications and awarding exceptional projects that push the boundaries of creativity in a given medium.

    Omron’s initiative was acknowledged amongst a list of notable international entries in the highly competitive innovative media category for the innovative usage of the online medium, its unique appeal & objectives and the communication expertise put in by McCann Health India – Omron’s partner and creative agency for the campaign.

    The campaign aims to create India’s largest audio library of poems for visually impaired by engaging the masses to record poems through a dedicated website www.yourvoicetheirworld.com and a mobile application. In a short duration of eight weeks, the campaign saw more than 2400 submissions. Various celebrities also lent their support to this cause by submitting recordings and encouraging their fans to do the same.

    The poems are being donated to the National Association for the Blind, New Delhi, which in turn shares it with its own students and thousands of other visually impaired connected through its library network.

    Commenting on the achievement, Mr. Takuichi Shimizu, President, OMRON Management Centre of India, said “Rendering Corporate Social Responsibility in a meaningful manner for people with challenging spirit has always been an integral part of Omron’s corporate philosophy. We started the project with the same intent and decided to opt for ‘crowd sourcing’ – contribution of recordings for the visually impaired by the masses. We believed that this concept will not only give us numbers but will also help us in generating awareness about the importance of our support for visually impaired as India has the largest population of blind people in the world*.”

    “The concept was given shape in the form of a website and a mobile & facebook application. The usage of online & social media brought convenience & uniqueness. Enthusing the people to come and contribute a poem proved to be very challenging initially, however, the persistent efforts of the whole team, a flexible and effective promotion plan – based on facebook, twitter and focused online portals- paid off eventually. In a span of 8 weeks we were able to collect more than 2400 recordings of poems. We are all set to start the second phase of the campaign very soon.”

    The project is an effort to further strengthen Omron’s support to visually impaired people in India to help them fulfil their dreams of education and overall development via audio-based accessible content. The company is also running a Digital Accessible Library of audio and e-books in association with The National Association for the Blind, New Delhi under the same project.

  • Omron India’s BMB social media campaign brings in huge fan base

    Omron India’s BMB social media campaign brings in huge fan base

    NEW DELHI: Omron which deals in automation, home healthcare and sensing and control technology has successfully concluded its social media campaign focusing on the company‘s association with the blockbuster Bhaag Milkha Bhaag as the Technology Partner.

    The campaign, carried out on Facebook and Twitter, witnessed huge amount of participation and a significant enhancement in engagement level contributing towards the brand awareness and recognition in India. It was a key highlight of the association which was also promoted via TVCs, hoardings and online advertisements.

    The Facebook campaign motivated people to participate in the “Inspiring tomorrow” contest by sharing inspirational stories of their lives on the Omron page.

    In sync with the movie‘s theme of courage and conviction, the contest was rolled-out few days before the movie release. Before it went live, Omron ran a teaser with captivating messages to draw attention and create excitement around the contest.

    This was followed by inviting the participants to share their real life stories which were then made visible for votes/likes. On the Basis of the number of votes, participants found their positions in the leaderboard and the first three winners were rewarded with exciting Omron hampers.

    The contest resulted in addition of 30,665 fans increasing traction from 114,868 to 145,533 in a span of two weeks. The ‘no. of people talking about‘ went up from 400 to 17,338 during the same period.

    Omron India debuted on Twitter during the same campaign and promoted the Inspiring Tomorrow contest by inviting fans on its Facebook page to tweet their inspirational stories using#MyInspiration. Three winners were selected on the basis of the maximum tweets. The campaign reached out to 4805 audience and gained 30 new followers in just three hours. @OmronIndiaTwitter handle, which is 22 days old now, has 60 followers and 88 tweets.

  • Omron partners with Bhaag Milkha Bhaag, launches campaign for brand awareness

    Omron partners with Bhaag Milkha Bhaag, launches campaign for brand awareness

    NEW DELHI: Omron has associated with Bhaag Milkha Bhaag as the technology partner and promote the partnership via TV commercials, social media platforms and online portals.

    Farhan Akhtar as the brand ambassador of Omron has been endorsing the brand for the last two years and the association with his movie is an effort to broaden the ways to accentuate brand awareness by further utilising the rapport shared by him with the Indian audience at large.

    The movie, based on the life of the legendary athlete Milkha Singh, talks about challenging spirit, perseverance and inspiration which has a huge connect with Omron‘s legacy, philosophy and vision.

    Just as Milkha inspired the future generations by becoming the first athlete to represent India in Olympics with grit and conviction, Omron also has been introducing many first of its kind technology- based solutions touching and inspiring millions of lives in healthcare and industrial automation domains.