ITV

Tag: Omnimedia

  • Revenues for Martha Stewart Living Omnimedia marginally up

    MUMBAI: Martha Stewart Living Omnimedia has announced its results for the second quarter of the year. The media firm managed to earn revenues of $46.0 million, compared to $44.1 million in the prior year’s quarter. Operating loss for the second quarter was $ 34.2 million, compared to an operating loss of $ 17.8 million for the second quarter of 2004.
     

    The current period results include a $16.8 million non-cash charge related to the vesting of certain warrants granted in connection with the production of a new syndicated television show ‘Martha’ which is being done with reality TV guru Mark Burnett and certain other employee-related charges of $3.2 million.
     
     

    MSLO president and CEO Susan Lyne said: “The momentum we began to build early in 2005 is starting to deliver a quantifiable improvement in performance. We have exceeded our own plan both in terms of results and in the success of our efforts to leverage the consumer connection with Martha and the brand. We expect to achieve breakeven OIDA in the second half of 2005, an improvement of approximately $15 million over the second half of 2004.

    “In publishing, our flagship magazine, Martha Stewart Living, continues to achieve solid increases in advertising. At this point in the selling cycle, we are feeling very good about indicators for 2006 advertising page growth. Everyday Food continues to please readers and win new advertisers. Importantly, we are working on numerous multi-platform opportunities that allow us to offer advertisers access to a common, loyal and engaged audience across print, broadcast and Internet.

    “We are now hard at work readying the first season of our new daily syndicated television show, Martha. All business segments stand to benefit from increased brand visibility as we return to television this fall with both our new daytime show and The Apprentice: Martha Stewart. Our recently announced partnership with Discovery Communications will give us a platform to create new lifestyle programming, while expanding the audience for our current product.”

  • Sirius Satellite Radio to launch Martha Stewart channel

    Sirius Satellite Radio to launch Martha Stewart channel

    MUMBAI: Sirius Satellite Radio and Martha Stewart Living Omnimedia Inc today announced an exclusive four-year agreement to create and launch a Martha Stewart-branded satellite radio channel.

    The channel, the first of its kind, will provide original programming specifically designed for women listeners and their families, 24-hours-a-day, seven days-a-week.

    Martha Stewart Living Radio will leverage the company’s expertise in the lifestyle arena to create programming focused on cooking, entertaining, gardening, home-keeping, decorating, holidays, health and living, crafts, and weddings, as well as how-to projects for parents and children, and information and tips for owners and their pets.

    Stewart will be a regular presence on the channel and will be actively involved with programme development. Martha Stewart Living Omnimedia’s team of experts will also contribute to the planning. Martha Stewart Living Radio is expected to begin on Sirius later this year. Terms of the agreement were not disclosed.

    “Martha Stewart Living is the premier brand in lifestyle and how-to programming for women and their families. Martha Stewart Living Radio on Sirius will have tremendous appeal to women, who are completely underserved by traditional radio programming,” said Sirius CEO Mel Karmazin.

    “We expect our partnership with Martha Stewart Living Omnimedia to generate both significant subscriber growth and substantial advertising revenue, as sponsors will rush to embrace this huge, brand-loyal audience,” he added.

    “This will be the first ‘around the clock’ channel devoted entirely to areas of interest for women in particular. It has been our dream to bring our expertise in the lifestyle arena, and our vast library of how-to ideas, to radio programming.

    “Just as we pioneered in the creation of the how-to lifestyle magazine and how-to TV media categories, our new partnership with Sirius is breaking new ground in satellite radio,” said Stewart.

    “The combined strength of our two companies will enable our customers, as well as current and future Sirius subscribers to benefit from our company’s unique approach to how-to content.

    “We are all about information and inspiration that is pertinent to every family’s everyday living, and we know that our new partnership will enable an even broader audience to partake of our brand of practical, useful, sensible and nurturing information,” she added.

    “Martha Stewart has an incredibly vibrant and active community of loyal readers and viewers who look for every opportunity to connect and learn from her.

    “This new channel will deliver ideas and information, conversations and expert advice, whenever and wherever their busy lives take them,” said Martha Stewart Living Omnimedia president and CEO Susan Lyne.

  • Susan Lyne is Martha Stewart Living Omnimedia president, CEO

    Susan Lyne is Martha Stewart Living Omnimedia president, CEO

    MUMBAI: US based Martha Stewart Living Omnimedia (MSO) has announced that Susan Lyne, an experienced television, film and publishing executive, will be its president and CEO.

    She succeeds Sharon Patrick who has informed the board of her wish to resign as president and CEO.

    Lyne has served as a director of the troubled media firm since June 2004. She said, ” I am proud to lead MSO during this next phase of the company’s growth. The company’s foundation is remarkably strong, with a consumer base that is unusually loyal.

    “It attests to the enduring appeal of the Martha Stewart brand and the exceptional people who bring it to life. We will continue to create new ‘how to’ content and deliver what our loyal audiences expect from us. We believe we can be the place to go for information about the home across all media platforms.”

    MSO is organised into four business segments. These are publishing, television, merchandising, and Internet/Direct Commerce.

    The company’s founder Martha Stewart is currently serving a five month prison sentence. The US Securities and Exchange Commission (SEC) found her guilty for lying to investigators about her sale of ImClone Systems stock in late 2000.