ITV

Tag: Omnigel

  • Cipla Health’s campaign for Omnigel takes a heartwarming approach on everyday pain care

    Cipla Health’s campaign for Omnigel takes a heartwarming approach on everyday pain care

    Mumbai: Pain recovery gel, Omnigel, from Cipla Health Ltd (‘CHL’), the wholly owned subsidiary and consumer healthcare arm of Cipla Limited (BSE: 500087; NSE: CIPLA EQ; and hereafter referred to as ‘Company’ or ‘Cipla’), has announced the launch of its new campaign “Aapki Khushi Ko Dard Ki Nazar Na Lage,” that empowers consumers to conquer everyday aches and pains.

    Omnigel’s new campaign film takes a refreshingly authentic approach to pain care. Utilizing relatable, slice-of-life moments, the film delves into the unexpected ways everyday aches and pains can disrupt life’s simple joys. Through a touch of humor and warmth, featuring real people in relatable scenarios, the film demonstrates how Omnigel’s quick action can restore smiles and get consumers back to enjoying life’s precious moments, big or small.  

    Commenting on the launch of the campaign,  Cipla Health Ltd CEO Shivam Puri said, “Over the past four years, our journey with Omnigel has been driven by deep collaboration with consumers, uncovering cutting-edge insights that have enabled us to maintain consistent and meaningful communication. This focus on keeping the consumer at the core has been the key lever in propelling the brand from #3 in 2019 to becoming the #1* pain recovery brand today. We understand how everyday aches and pains can disrupt life’s precious moments. Recognizing this, we developed a compelling campaign, ‘Aapki Khushi Ko Kabhi Dard Ki Nazar Na Lage,’ which we believe will deeply resonate with consumers. We will continue our commitment to be the trusted pain care partner for Indian consumers.”

    Omnigel is a scientifically formulated topical medication from Cipla Health’s comprehensive pain care solutions range. The range has proven ingredients that target both pain and inflammation caused by musculoskeletal issues.

  • Geometry Encompass enables unsung heroes of Magh Mela with Omnigel’s Rahat Ratna

    Geometry Encompass enables unsung heroes of Magh Mela with Omnigel’s Rahat Ratna

    MUMBAI: Geometry Encompass, India’s largest experiential marketing agency and a part of WPP Group, has conceptualised a one of a kind on-ground activation for Omnigel – India’s no.1 pain recovery gel from the House of Cipla Health. Acknowledging the spirit of the helpers and workers at the Magh Mela event held every year, the campaign highlights their selfless service, while equipping them with a unique solution that facilitates them with Omnigel to recover from everyday pain.

    The annual event is held in the pristine city of Allahabad which hosts millions of devotees. The large gathering is managed by arduous efforts of policemen, boats-men, cleanliness crew and volunteers who come together to make the event a grand success. While the devotees perform their religious duties at their own convenience, it is the Sahayaks that exhibit selfless devotion by making it easier for others to find salvation. Through this activation, Geometry Encompass throws light upon these true ‘Ratna’s’, jewels, of Magh Mela, helpers and workers, hidden in plain sight by bringing out their story and recognising their efforts. 

    Geometry Encompass envisaged ‘Rahat Ratna’ – an amulet holding the pain recovery gel that is being facilitated to the workers to wear around their neck. Giving them easy access to Omnigel at the very moment of pain. The activation also involves a support system facility called ‘Dard Mukti Kendra’, Pain Recovery Centres, to distribute ‘Rahat Ratna’ to ‘Sahayaks’. These centres also have a team of licensed physiotherapists that recommend Sahayaks stretching exercises for pain relief.

    Commenting on the campaign, Cipla Health CEO Shivam Puri said, “We feel privileged to be a part of the Magh Mela, and to have the opportunity to service the undeterred Sahayaks. Our initiative aimed at generating greater awareness about the brand and informing a larger audience about its multidisciplinary uses, especially the community that usually suffer from body pain but end up overlooking it due to lack of knowledge. We are happy that we could be their ‘friend’ all through the mela.”

    Geometry Encompass creative group head Madhurya Alankaar said, “Inspired by ornaments, keeping in mind the cultural significance a ‘Ratna’ holds in every Indian’s life. ‘Rahat Ratna’ serves as an innovative medium of sampling and ensures that Omnigel is always available in times of need for our real-life heroes, Sahayaks." Adding to this Sandeep Gaur, Associate Creative Director, said -"It was pivotal we bring out the Sayahak’s contributions within the journey of devotees in its natural environment and this is what we have tried encapsulating in our film."

    Geometry Encompass business director Utsav Parekh said, "The campaign is conceptualised in a way that addresses what is less obvious to the eyes. We wanted to appreciate the real heroes of a massive rural event like the Magh Mela. We and the brand, both believe in the power of storytelling and connecting with our consumers on a deeper level. It is all about using a platform to bring about a change, both from awareness as well as an application perspective."

    The entire campaign has been further encapsulated into a digital film which gives a first-hand experience of Magh Mela to the viewers showcasing the true spirit of Sahayaks and the impact the Rahat Ratna is making in enabling their everyday.

  • Omnigel’s new TV commercial focuses on working pain-free

    Omnigel’s new TV commercial focuses on working pain-free

    MUMBAI:  Pain recovery gel – Omnigel, which hails from the Cipla family launches its first-ever TVC to strike a chord with Indians while reinforcing that Omnigel keeps you pain-free and uninterrupted, and empowers you to fulfill your desires. Acclaimed for its medicinal and healing benefits, the commercial aims to spread awareness about its beneficial outcomes which are powered by a Diclofenac formula and lead to a speedy recovery whilst working on the root cause of the pain.

    This heart-warming television commercial speaks volumes about the essential needs of the common layperson suffering from body aches arising due to varied day-to-day activities and how Omnigel is specially designed to provide recovery from physical pain. Set in a picturesque location of a small town, the commercial depicts the story of a young married couple attending a funfair, with the wife facing a physical ordeal while partaking in activities. It then focuses on the husband advising her to use Omnigel, to enable twice as fast recovery than any other gel available in the market, and provide instant relief.

    The advertisement ends on a jovial note, with the pain simply vanishing after applying Omnigel, and the wife swinging back into action. Within a short time-span, the TVC showcases the myriad benefits provided by the gel, and how it aims at curbing the chances of the pain from reoccurring, thus preventing a relapse. It vividly conveys the message in line with the brand’s tagline, “Omnigel Dard ko Jadd se mitata hai”. Further, even after earning the trust and credibility of its vast user base, this is the first time the brand is communicating directly with its consumers through a television commercial.

    Commenting on the release of the commercial, India Generics senior vice president and head R. Gopalakrishnan said, “Over two decades Omnigel has been recommended by a large number of pharmacists for body pain caused by various reasons. Through the television commercial we aim to inform those individuals, troubled by recurrent aches, about Omnigel, which helps with beneficial and speedy solutions. The gel has a unique formula which not only provides relief but also leads to a faster recovery.”

    Commenting on the same, Cipla Health CEO Shivam Puri said, “We are humbled by how our consumers have bestowed their trust in Omnigel all these years. The primary objective of this television commercial is to inform individuals about not missing out on the little joys of life due to any kind of body pain, for which easy and immediate solutions are available. Omnigel stands for not only providing relief but also promises recovery whilst treating the root cause of the pain. Our brand tends to give multiple solutions for a large number of body ache related issues.”
     

  • Omnigel creates first-ever Rahat Ratna to aid unsung heroes of Magh Mela 2020

    Omnigel creates first-ever Rahat Ratna to aid unsung heroes of Magh Mela 2020

    Mumbai: Omnigel, India’s no.1 pain recovery gel from the house of Cipla will enable over 30,000 unsung heroes to operate in a seamless manner at the Magh Mela this year. Held in the pristine city of Allahabad from 10th January to 21st February 2020, Omnigel will provide one-of-a-kind pain recovery solution ‘Rahat Ratna’ that will assist Sahayaks to battle everyday body pain, get some relief and also speed up recovery.

    Taking place once a year, various segments of workforce aka Sahayaks such as policemen, boatsmen, cleanliness crew and volunteers come together to make the Magh Mela a grand success. Given their selfless service and arduous efforts, Omnigel strives to acknowledge their contribution and make a difference to them whilst relieving their body pain.

    Omnigel understands that large number of workers experience body pain while doing strenuous physical activity during winter season and the brand aims to resolve these concerns of Sahayaks at the Magh Mela through an innovative first-of-its-kind offering Rahat Ratna – an amulet holding the pain recovery gel to be worn around the neck. Basking in the spirit of the mystical celebration of this mela, the Rahat Ratna will pose as a must – wear accessory for the Sahayaks while making them feel connected and part of the event. While these Sahayaks continue to serve millions of attending devotees, they tend to overlook their own physical health. The portable nature of this bespoke product offering, will play a critical role whilst on the move and will come to their rescue by enabling them to spring into action instantly; if they endure any kind of body pain during the course of the service.

    Commenting on this event Mr. R. Gopalakrishnan, Senior Vice President & Head – India Generics, Cipla Limited said, “With decades of trust and assurance, Omnigel India’s No.1 Pain recovery Gel focuses on constantly staying in touch with their consumers and make a difference to them by keeping them pain – free. We strongly believe that physical strain should never deter one from fulfilling their duties and hence our product’s advance formulation enables 2X faster recovery over providing temporary relief and works on the root cause of pain. We are humbled by the acceptance Omnigel has received in the Indian market and will continue to serve the nation by providing recovery from body pain in varied situations of life.”  

    Additionally, Mr. Shivam Puri, CEO, Cipla Health commented, “We are privileged to be associating with Magh Mela which is one of the most awaited holy gatherings. With this event, Omnigel wants to pay tribute to the force -Sahayaks that form the core strength of Magh Mela. The brand will add value to these heroes who showcase exceptional service while undergoing physical pain by providing them a faster pain recovery solution. With innovation being the brand’s guiding spirit and the urge to enable them to work efficiently; we curated the Rahat Ratna especially for this mela to keep the spirit of the Sahayaks going. We are using this opportunity to engage with the core lifestyle of these Sahayaks and make life easier for them in our own little way.”

    This association will take a deeper look into the lives of these Sahayaks, recognise all hardships they go through while managing massive crowd and showcase how Omnigel can act as a perfect recovery partner in physical strenuous situations. The mela will also have a Rahat Kendra which will essentially be a special care centre for Sahayaks to get some expert guidance on pain recovery methods, understand body ergonomics and unwind with quick body massages, soothing music and meditation. Additionally, Omnigel will be erecting unique seat – ups which will also double up as barricades for policemen constantly on their toes to help them rest and recover.