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Tag: Omnicom

  • Omnicom bags top honors at 2015 Spikes Asia Festival

    Omnicom bags top honors at 2015 Spikes Asia Festival

    MUMBAI: Omnicom agencies took the top honours at the annual Spikes Asia Festival of Creativity. BBDO received the night’s top honor, Network of the Year, for the second consecutive year, with DDB placing third. The award comes on the heels of BBDO winning the Cannes Lions APAC Network of the Year.

     

    On the other hand, Colenso BBDO won Agency of the Year and DDB Group New Zealand placed third. OMD China was among the top three Media Agencies of the Year.

     

    In total, over 40 Omnicom agencies in 12 countries contributed to nearly 150 Spike awards. More than any other holding company, Omnicom agencies won four Grand Prix awards in Design, Digital, Direct, and Promo and Activation, as well as three Creative Effectiveness awards.

     

    Colenso BBDO’s ‘Reduce Speed Dial’ innovative campaign for Volkswagen was a multiple award-winner taking the top prize in Digital and Direct. WhybinTBWA won a Grand Prix and two Golds for their ‘It’s Your Call’ campaign for 3AW. DDB Group New Zealand was among the top three agencies and won two Grand Prix awards, the highest honour, in Design, Promo and Activation.

     

    “Omnicom once again had a great showing at Spikes and it’s especially gratifying to see our networks and agencies continue their winning streak in an incredibly competitive region. I am extremely proud of the recognition, the work that earned it, and the people that made it happen,” said Omnicom Group president and CEO John Wren.

  • DDB Mudra Group elevates Sameer Mehta as TracyLocke president

    DDB Mudra Group elevates Sameer Mehta as TracyLocke president

    MUMBAI: DDB Mudra Group has elevated Sameer Mehta to the post of TracyLocke India president. In his new role, Mehta will report to DDB Mudra Group CEO and MD Madhukar Kamath.

     

    TracyLocke is DDB Mudra Group’s shopper marketing, field marketing and retail solutions agency. 

     

    Mehta has been a part of the DDB Mudra Group since 2005 and has been instrumental in setting up and growing the field marketing, retail solutions and shopper marketing services for the group. With 17 years of experience in this field, Mehta is helping businesses grow through interventions at the point of purchase and this has been utilized extensively for many brands.

     

    Post the Mudra Groups acquisition by Omnicom, Mehta has been a part of the team that has been entrusted to build the TracyLocke brand in India. 

     

    Mehta said, “I look forward to this opportunity as we imbibe the TracyLocke philosophy of ‘Buy Design’ in our day to day work. We believe in putting intent and purpose behind every activity that leads a customer to buy a brand. This principle helps us design experiences that turn shoppers into believers. We are seeing this being practiced by TracyLocke in the US with Pepsico, where they deliver cutting edged brand experiences. The global win of the SC Johnson business will also give us an opportunity in India to collaborate with other markets. Truly a lot to look forward to for us in TracyLocke India.”

     

    Kamath added, “This has reaffirmed the belief that I always had in TracyLocke India’s capabilities to become one of the flagship businesses of the DDB Mudra Group. I am excited about the potential that we have to deliver technology led solutions in this space with Sameer at the forefront. He has a core team that has helped him grow this business and I am sure will continue to do so. I congratulate him on this well-deserved elevation within the group and look forward to working closely with him.”

  • Omnicom names Anil Jayachandran as communications planning head, Malaysia

    Omnicom names Anil Jayachandran as communications planning head, Malaysia

    MUMBAI: Omnicom Media Group has appointed Anil Jayachandran as head of communications planning in Malaysia.

     

    In his new role, Jayachandran will be working on key client accounts across OMD and PHD to drive thought leadership and best strategy practices.

     

    Jayachandran brings with him a diverse skillset on board, with over two decades of experience working across marketing, advertising, and research functions in strategy-related roles, including tenures at the likes of JWT, Unilever, Lintas, Ogilvy & Mather, McCann Erickson and Omnicom Group.

     

    With a career that spans geographies, Jayachandran has previously been based in India, Egypt, Malaysia, Bahrain and Dubai.

     

    He joins the Omnicom Media Group team from his role as strategy planning director at Leo Burnett.

     

    Omnicom Media Group Malaysia CEO Andreas Vogiatzakis said, “Anil’s incredible strategic mind, deep in-market knowledge and breadth of experience working alongside clients to produce innovative solutions makes him a valuable addition to the team. I am certain his hire will be instrumental in strengthening Omnicom Media Group’s strategic output for our clients, and we are more than delighted to welcome Anil on board.”

     

    Jayachandran added, “I am excited to be joining the talented team at Omnicom Media Group, and hope my experience and background will be able to complement current and future offerings.”

     

    Jayachandran reports to Vogiatzakis in his new role, and his position is effective immediately.

  • Omnicom’s net income up 2% at $209 million in Q1 2015

    Omnicom’s net income up 2% at $209 million in Q1 2015

    MUMBAI: The world’s second largest advertising company Omnicom Group Inc reported a meagre two per cent rise in net income for the first quarter of 2015 despite seeing a decline in revenue. The company’s net income rose from $205.5 million (or 77 cents per share) to $209.1 million (or 82 cents per share).

     

    Omnicom’s worldwide revenue in the first quarter of 2015 decreased one per cent to $3,469.2 million from $3,502.2 million in the first quarter of 2014.

     

    Domestic revenue for the first quarter of 2015 increased 4.6 per cent to $1,958.2 million compared to $1,871.8 million in the first quarter of 2014. International revenue decreased 7.3 per cent to $1,511.0 million compared to $1,630.4 million in the first quarter of 2014.

     

    For the quarter ended 31 March, 2015, organic growth increased revenue 5.1 per cent, acquisitions, net of dispositions increased revenue 0.4 per cent, while the impact of foreign exchange rates decreased revenue 6.4 per cent when compared to the first quarter of 2014.  

     

    Across regional markets, organic revenue in the first quarter of 2015 increased 4.8 per cent in North America, 9.3 per cent in the United Kingdom, 2.7 per cent in the Euro Markets and Other Europe, 6.7 per cent in Asia Pacific, 3.4 per cent in Latin America and 10.6 per cent in Africa/Middle East, when compared to the same quarter of 2014. 

     

    The change in organic revenue in the first quarter of 2015 as compared to the first quarter of 2014 in our four fundamental disciplines was as follows: advertising increased 7.7 per cent, CRM increased 2.6 per cent, public relations increased 3.1 per cent and specialty communications increased 2.6 per cent.

     

    For the first quarter of 2015, Omnicom’s earnings before interest, taxes and amortization of intangibles (EBITA), a non-GAAP financial measure, decreased $2.1 million, or 0.5 per cent, to $405 million from $407.1 million in the first quarter of 2014. The company’s EBITA margin increased to 11.7 per cent for the first quarter of 2015 versus 11.6 per cent in the first quarter of 2014.

     

    Operating income in the first quarter of 2015 decreased $5 million, or 1.3 per cent, to $377.7 million from $382.7 million in the first quarter of 2014. Operating margin in the first quarter of 2015 of 10.9 per cent was unchanged when compared to the first quarter of 2014.

  • Omnicom named most creative agency by Gunn Report

    Omnicom named most creative agency by Gunn Report

    MUMBAI: Gunn Report for Media named Omnicom Media Group Agency OMD Worldwide as world’s most creative media agency. This year, the perennial first ranked network was joined in the top three by sister Omnicom Media Group agency PHD Worldwide, which claimed the third place ranking.

     

    The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognizes the vital role media agencies play in today’s highly competitive and fragmented communications landscape. The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide.

     

    In addition to OMD leading the list with 521 points, the top five slots were claimed by Starcom-Mediavest (Publicis) with 467 points; Omnicom Media Group’s PHD (357 points); Mindshare (Group M) with 294 points; and UM (IPG) with 209 points.

     

    With agencies claiming the first and third slots on the ranking, Omnicom Media Group is the only media holding group to have two agencies in the ranking’s top five. With a combined 878 points earned by its OMD and PHD networks, Omnicom Media Group also earned the most combined points of any media holding group in the ranking, followed by GroupM, which earned a total of 738 points earned across its four agency networks.

     

    For its ninth showing at the top of the list, OMD’s top ranking reflects recognition earned in 2014 by agencies in every region across its network, with stand-out performers including OMD Singapore, OMD UK, OMD Colombia and OMD MENA, which was the most awarded media agency at the 2014 Effies.

     

    PHD joins the Top Three for the first time, having won four Gold Media Lions in Cannes – the most Golds won by any media agency in 2014. Among the standout performers are PHD UK and PHD India; as well as PHD Hong Kong, PHD New Zealand, PHD China, PHD Denmark and PHD Colombia. PHD was also recognized in the report for having two of the world’s most awarded campaigns in 2014.

     

    Omnicom Media Group CEO Daryl Simm said, “Awards are a great testament to the innovation and creativity of our networks and our people. No source provides as comprehensive a measure of an organization’s ability to deliver great work on a global level as the Gunn Report — we’re very proud of this recognition.”

  • After WPP, Omnicom signs strategic deal with Twitter

    After WPP, Omnicom signs strategic deal with Twitter

    MUMBAI: Last year somewhere at this time Twitter, the popular microblogging site went ahead to strike a partnership deal with the holding company WPP. The association was initiated between two to build more efficient campaigns. In this partnership, Twitter data was integrated into WPP’s media and analytics products.

     

    Taking a step ahead, Twitter has now partnered with Omnicom Group. According to a report in Reuters, Omnicom Group’s media services division has signed a deal worth $230 million with Twitter that will integrate Omnicom’s automated ad buying unit Accuen with Twitter’s mobile ad exchange MoPub.

     

    Various other international reports also state that the two-year deal will lock in ad rates and inventory access for Omnicom agencies and will also give Omnicom a ‘first look’ at new ad units and opportunities being developed by the microblogging site.

     

    It will be interesting to see how the social networking site with the help of holding companies will sell out interesting ad inventories in the coming days.

  • Starcom MediaVest seals a data deal with Acxiom

    Starcom MediaVest seals a data deal with Acxiom

    MUMBAI: Many mergers, partnerships and acquisitions happened in this year. Now, when the year is coming to an end, there’s another big deal that has been sealed between media agency Starcom MediaVest Group and marketing technology and services company Acxiom. A multi-year deal has been signed between the two.

    The deal will let Starcom use Acxiom’s Audience Operating System, which enables audience segmentation and targeting across online and offline media using first-party and third-party data. The two firms aim to develop new applications for the system, such as targeting TV advertising.

    The deal gives the Publicis Groupe an option to expand its services to other companies under the umbrella. It also gives Starcom MediaVest the first right of refusal for using Acxiom system in overseas markets when in becomes available outside US. Acxiom expects to roll out the audience targeting platform in the UK and China next.
    However, the deal isn’t exclusive and Starcom can test system with other companies as well.

    The time-frame of the deal hasn’t been revealed by the companies. And since Publicis and Omnicom are in the middle of a merger approval process, there’s no indication on how the Acxiom deal might extend over to Omnicom agencies once the merger is completed.

    The new partnership is followed by similar deals that have been signed earlier in the year. A pact gave Starcom MediaVest a first crack at premium Twitter ad inventory, and is intended to give the agency the ability to influence new Twitter products. Even last month, a deal between Starcom and Yahoo was announced which gave the agency exclusive access to Yahoo’s first-party data on its visitors.

  • DDB Mudra Group wins gold at ABCI 2013 awards

    DDB Mudra Group wins gold at ABCI 2013 awards

    MUMBAI: HotStuff the external quarterly newsletter of the DDB Mudra Group won a gold in the newsletter category and a bronze in the design category at the Association of Business Communicators of India (ABCI) awards held on 18 October.

     

    On the win, HotStuff editor Pilloo Mullan says, “A Newsletter is only as good as the organisation it holds up a mirror to.  HotStuff therefore derives its success from the achievements and activities of DDB Mudra Group and its young, energetic and very talented people.”

     

    The newsletter was launched as an external quarterly newsletter in January 2012, shortly after Mudra became an integral part of the Omnicom/DDB Worldwide Group with a view to building its brand and showcasing its numerous achievements and awards, its lead in various independently conducted rankings and surveys and the participation of its senior management team at public forums and on global juries.
     

  • MAGNONTBWA beefs up senior team

    MUMBAI: Post its acquisition by Omnicom’s TBWA, MAGNONTBWA has strengthened its digital capabilities with three senior level appointments in web/mobile technology, social media as well as client development functions.

    The appointments come as the agency’s preparations to strengthen its presence in the capital and also penetrate tier two cities in North India.

    The agency has got on board KN Ajit Narayan as group director, social media marketing, Paurush Pandit as group director, web/mobile technology and Alok Garg, associate vice president, client development for MAGNONTBWA.

    Garg comes with over 16 years of strong experience in client acquisition and managing key customer relationships. His digital experience is rich and vivid and he has led business teams at independent digital agencies in the past. He will be spearheading the client acquisition team for MAGNONTBWA in the Delhi NCR region. He will also be responsible for setting up MAGNONTBWA offices in key northern Indian cities like Lucknow and Chandigarh, and drive MAGNONTBWA’s penetration in tier two Indian cities.

    Narayan moves in from Interactive Avenues, where he was managing social media offerings for a range of clients. He has worked with several leading as well as startup organizations and has experience in new media marketing including online reputation management (ORM), social media marketing (SMM), SEO, content management and user acquisition. Apart from managing the group profile, he will also actively coordinate on account management for SMO services, social media consulting and campaign execution.

    Pandit is a technology evangelist with over 10 years of experience in both start-ups as well as large organisations. In the past he has worked in with Makemytrip.com and Yatra.com. He specialises in web user interface design, development, optimization, usability and web marketing. At MAGNONTBWA, he will be operating at the group level and will be responsible for driving technology excellence on both web and mobile platforms, across the board.

    MAGNONTBWA and MAGNON E-GRAPHICS founder and group CEO Vineet Bajpai said, “At MAGNONTBWA, people have always been central to strategy. As digital media evolves, agencies and marketers will need to find new innovative approaches to connect brands and consumers. The team expansion at Magnon is in sync with the current and potential opportunities and challenges. MAGNONTBWA stands committed to offering best-in-class interactive media solutions to our clients.”

    These hirings have been carried out for both MAGNONTBWA as well as MAGNON E-GRAPHICS, the agency’s international digital delivery arm.