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Tag: Omnicom

  • Renault, Lemma & Yahoo launch a programmatic DOOH campaign

    Renault, Lemma & Yahoo launch a programmatic DOOH campaign

    Mumbai: Lemma, a leading programmatic digital out of home platform, recently enabled the Renault Kiger campaign at airports with Yahoo as the demand side platform.

    The campaign, planned by Omnicom media group, aims to raise awareness for the Renault Kiger model through targeted exposure on DOOH screens at India’s busiest airports.

    Lemma’s integration with Yahoo enabled OMG to buy and implement DOOH seamlessly as a part of their digital campaign, reaching millions of multi-city audiences through a single touch point with optimal budget utilisation.

    The campaign utilised audience insights, strategic ad rendering tools & ad placements to coincide with peak foot traffic to guarantee maximum exposure to the intended demographics.

    Commenting on the campaign, Lemme founder & CEO Gulab Patil said, “The benefit of programmatic DOOH is that it seamlessly integrates into the digital ecosystem, making it easier for marketers to implement programmatic DOOH via multiple integrated platforms. As the demand for new and emerging media grows, stakeholders must adapt quickly and provide agencies with solutions that help them execute omni-digital strategies effectively and efficiently through DSP integrations.

    He added, “This campaign executed in collaboration with Yahoo DSP demonstrates DOOH’s responsiveness in prioritising campaigns based on audience movement and other key variables, making every exposure accountable and delivering optimal reach & visibility.”

    “The Renault Kiger campaign’s extension from digital to DOOH demonstrates the importance of increasing audience reach by targeting specific ‘real world’ contexts, which is easily enabled by Yahoo’s omnichannel DSP,” said Yahoo global head of DOOH Stephanie Gutnik.

    “Airports offer the dwell time and audience attention that helped Renault Kiger’s content drive meaningful and measurable results,” he added.

  • Infectious Advertising ropes in Anil Jayachandran as chief strategy officer

    Infectious Advertising ropes in Anil Jayachandran as chief strategy officer

    Mumbai: Infectious Advertising announced it has bolstered its strategic chops by hiring Anil Jayachandran as its chief strategy officer. In his last job, Jayachandran headed communications planning for Omnicom, Malaysia, working on key client accounts across OMD and PHD to drive thought leadership and best strategy practices.

    Previously, he held the role of strategy planning director at Leo Burnett.

    Jayachandran has spent nearly a quarter of a century working across geographies and is regarded as an expert in markets as diverse as North Africa, the Middle East, and Asia. From Egypt to Malaysia, he has worked across functions—marketing, advertising, research, and strategy—with global players like Burnett, JWT, Unilever, Lintas, O&M, McCann, and Omnicom.

    Speaking on this development, Infectious Advertising directors and co-founders, Nisha Singhania and Ramanuj Shastry said, “We are delighted with Anil’s arrival. The more we know the consumer, the sharper our work gets. Anil’s here to help push the envelope in strategic thinking so that our work gets even more infectious.” 

  • Omnicom elevates Jyoti Bansal, Shavon Barua

    Omnicom elevates Jyoti Bansal, Shavon Barua

    MUMBAI: Omnicom Media Group has strengthened the leadership of its media agency, PHD India, having promoted Jyoti Bansal to the role of CEO and Shavon Barua to chief client officer.

    The promotions follow the exceptional growth and performance of the agency over the past few years under these leaders’ tenures.

    An engineering and MBA graduate, Bansal joined Omnicom Media Group in 2009 to lead its new business initiatives and when PHD India was established, she was appointed to lead the new agency. Under her leadership, the agency has continued to climb from strength to strength, winning global, regional and local accolades for its innovative approach to communications planning. As CEO, Bansal will focus on expanding PHD’s footprint in India through continued digital transformation and innovation in the media space.

    Barua joined PHD in 2015 as managing partner to work on the Hindustan Unilever business from the agency’s Mumbai office. Over the past three years, she has played an instrumental role in growing the business, gaining invaluable experience that she will now leverage in her new role. As CCO, Barua will now work closely with Bansal to further develop PHD’s market-leading and award-winning client offering.

    Speaking on the promotions, Omnicom Media Group India CEO Harish Shriyan said, “With a unique leadership mix of Jyoti’s media prowess and Shavon’s creative background, PHD India has soared to incredible heights over the past few years, becoming one of India’s most acclaimed media agencies. These well-deserved promotions will ensure PHD India continues to scale new heights, as they continue to find a better way for their team, clients and partners.”

    “Over the years, we have built a highly differentiated offering in the market, rooted in a culture of smart strategic thinking and creative innovation,” said Bansal. “From a young challenger brand in the market to winning Media Agency of the Year, the last five years have been an exhilarating journey. I look forward to continuing forging a future-ready agency, helping clients’ future-proof their businesses and working with the team to produce more industry-leading work.”

    Barua added: “At PHD, our mission has always been about ‘finding a better way’ to produce innovative communications solutions work for our clients. In my new capacity, I look forward to combining gamification techniques with hard-core strategic principles to spark further innovation and deliver stronger business results for our clients.’’

    The promotions are effective immediately.

  • Omnicom elevates Yatin Balyan as national head of investment & enterprise

    Omnicom elevates Yatin Balyan as national head of investment & enterprise

    MUMBAI: In a move to strengthen its investment and enterprise offering, Omnicom Media Group India has elevated Yatin Balyan to the role of national head of investment and enterprise. Reporting to chief investment officer, Mamatha Morvankar, Balyan will now lead Omnicom Media Group’s trading and proprietary media arm, OMnet, in India, enhancing investment opportunities and cost efficiencies for clients of the Group’s agencies – OMD and PHD.

    Balyan’s appointment is effective immediately.

    Previously the vice president of investment for OMD India, Balyan has been with the group for over a decade, working in multiple roles across media planning and investment, covering categories such as FMCG, automotive, mobile, BFSI and TV. As such, he has gained extensive experience in unlocking maximum value for clients from their investments, while also securing new media opportunities and improving cost efficiencies and experience that will be instrumental in this new role.

    “Yatin brings a wealth of experience from planning and investment to set up our media agnostic investment vertical,” says Mamatha Morvankar. “His analytical capabilities have helped develop new media metrics in the ever-evolving media landscape. Yatin has the perfect background and understanding of emerging needs to drive change, maximise available opportunities, create new models and deliver competitive advantage for our clients.”

    Speaking on his new role, Balyan comments: “This new opportunity within Omnicom Media Group couldn’t have come at a better time, given the constant influx of new and challenging opportunities within the media landscape. I am very excited to embark on this new journey in driving effective and innovative partnerships that enhance value across all our business associates, and deliver stronger ROI for our clients.”

  • HSBC’s global media business moves to Omnicom’s PHD from WPP

    HSBC’s global media business moves to Omnicom’s PHD from WPP

    MUMBAI In a major blow to WPP, HSBC Bank has handed over its global media business to Omnicom’s PHD. The agency won the business following a review which began in January along with Mindshare and Dentsu.

    In a press statement, HSBC said, “We have selected PHD as our preferred media planning and buying supplier as they demonstrated strong strategic skills and advanced digital transformation capabilities. In a complex media and communications marketplace, PHD’s overall approach stood out as being forward thinking, yet straightforward and pragmatic.”

    Earlier this year, HSBC appointed Publicis-owned Saatchi & Saatchi to replace WPP’s JWT to lead its global advertising business.

    With this, WPP has lost another major client from its kitty as the HSBC account has billing of around $400 million and was worth over $20 million in annual revenue to WPP. The HSBC account was at WPP’s Mindshare, whose American Express business is also up for review. WPP is trying to hold its relationship with Ford Motor, also in review.

    Mindshare held HSBC’s business for over 13 years. Another account loss comes as a blow to Mindshare, where the network is still reeling from the sudden exit of WPP’s chief executive Sir Martin Sorrell while struggling to retain or win some of the estimated $10 billion worth of media business that went under review at the beginning of the year.

    Global media giant, WPP has recently lost several pitches including Campbell, Marriott, Amgen, AT&T, Volkswagen among others.

    Also Read :

    WPP board begins investigation of its CEO Sir Martin Sorrel, says WSJ

    Sameer Singh joins GroupM as South Asia CEO

    Sir Martin Sorrell says ta-ta to WPP, Roberto Quarta becomes exec chairman

    Has advertising finally begun to embrace AI?

  • OMD India strengthens its leadership team

    OMD India strengthens its leadership team

    MUMBAI: In a move to strengthen its core leadership team, OMD India has promoted Sulina Menon to the newly created role of chief client officer, while Lalit Agrawal has been elevated to the role of head of OMD India – West.

    The promotions are in line with the executives’ long-standing track record of achievements and will enhance the agency’s leadership capabilities as it continues to take on fresh growth in the Indian market.

    Menon takes on her new role with immediate effect and will work closely with OMD India’s CEO, Priti Murthy, in building the OMD brand nationally. A media veteran with multifaceted experiences, Menon has worked across media agencies, television channels and on the client-side at Samsung. Since joining Omnicom Media Group in 2013 to lead on planning for the network’s Delhi office, Menon has proved her mettle and earned the status of a trusted partner to the agency’s longstanding clients. In this new role, she brings her media agnostic approach, helping clients to focus on what really drives value for their brands instead.

    Speaking on her promotion, Menon says,  “I am really excited about energising our team in India to drive data-enabled, integrated solutions for our clients and look forward to seamlessly on-boarding our new clients. It’s important for us to continue evolving our approach for clients and OMD is well equipped to future-proof their businesses. I am excited to be a part of the journey.”

    In his new role as Head of OMD India – West, Agrawal will drive and consolidate fresh avenues for growth. His presence as a strong business leader is already felt by some of the most iconic brands,  and his consistent delivery of innovative solutions to complex business problems has earned him respect and appreciation from both local and regional clients. During his eight years with OMD, he has been instrumental in delivering several innovations and industry-first initiatives – a feat that he will undoubtedly continue as the agency continues to expand its presence in West India.

    Speaking on his appointment, Agrawal adds, “OMD is now well underway on its new path, with a rejuvenated focus on helping clients make ‘Better Decisions, Faster’. I am thrilled to be part of this momentous occasion as we extend our footprint in West India and I look forward to working with our clients and teams to make a mark for this region.”

    Speaking on the promotions, OMD India CEO Priti Murthy mentions, “I am delighted to partner with Sulina and Lalit in their new roles. As an agency that is committed to generating business results for our clients, both Sulina and Lalit embody this value proposition, having spent considerable time in the industry and at OMD. These promotions are also a testament to the talent of our teams, taking our agency from strength to strength. I look forward to working closely with them both in navigating OMD’s continued journey of growth in India.”

     

  • Omnicom’s Amol Dighe joins Amagi as business head

    MUMBAI: Amagi Media Labs, a global media technology and leading ad-tech company in India, has appointed Amol Dighe as the business head.

    A seasoned media professional, Dighe has worked on all sides of the value chain – client, agency and media owner. His expertise runs across buying, planning, negotiation and strategy; developing business systems with deep strength in analytical, organisational and managerial experience. His mandate with Amagi spans across channel strategy and media buying along with growing and adding new revenue streams targeted at both national and regional advertisers.

    Commenting on the appointment, Amagi Media Labs co-Baskar Subramanian said, “Amagi is geared up for the next level of growth. We have set ourselves a clear goal to expand our channel footprint for providing geo-targeted advertising solutions, scale Amagi MIX e-commerce platform for media planning and buying and create innovative ways to add media efficiencies for large advertisers by ad versioning. Amol is a terrific addition to our management team and I am confident that with his expertise we will be able to grow profitably and build a robust business foundation for future.”

    Prior to joining Amagi, Amol Dighe was the Head of investment for Omnicom Media Group Holdings (OMD) India and led the strategic insight and analysis over the OMD and PHD investment portfolio. Dighe has worked in Jakarta in a leadership role with Mindshare. He has also worked with Unilever in a regional buying and operations role for the Asia Pacific Region. He has also worked with Star TV as vice president – sales strategy, and Group M India.

  • Click Asia Summit 2016 to drive conversation on digital transformation

    Click Asia Summit 2016 to drive conversation on digital transformation

    MUMBAI: Click Asia Summit 2016, scheduled to be held on 21 – 22 April  2016 at The Taj Land’s End, Mumbai, will drive conversations around ‘digital transformation’ to address the issues and challenges in depth.

    The two-day summit is focused on sharing some of the best global practices on digital transformation. An experiential event on digital marketing for both enterprises and brands, it will feature open forums for discussions and workshops, led by distinct digital marketing thought leaders to help brands benefit from the curated content.

    “Click Asia was born out of a passion for digital media and events, and we shall bring these two together in the upcoming events. The idea is to benefit from the value that the experts bring to the table so that practitioners and brands continue with the transformation process to be able to implement effectively,” said Click Media director Kavita Jhunjhunwala. 

    The panel of experts will be addressing the good, the bad and the ugly in digital marketing and transformation in a head-on fashion with digital disruptors and influencers. The online platform includes both website and a mobile app, allowing attendees to continue to engage with the experts through m-learning.

    Robert Scoble, an American blogger, technical evangelist and author will be one of the keynote speakers, besides leading a couple of panel discussions. Apart from being the chief futurist at Rackspace, he is also the co-author of ‘Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.’

    Scoble said, “This is my first visit to India and am really excited to be a part of the sessions. The India marketplace is fast changing, thereby throwing open a huge opportunity.”

    With more than 50+ speakers on digital transformation, Click Asia is an event for brands looking at developing their digital roadmap for the next five years.

    Some other renowned international speakers include Twitter brand strategy and advocacy lead Steven Kalifowitz, HubSpot’s Ryan Bonnici, Huge Inc senior interaction designer Brandon Schmittling, Taboola vice president APAC Ran Buck, OgilvyRed, Ogilvy & Mather president 

    Lucy McCabe, Rolls Royce ex-global brand & digital management Markus Keiper, Outbrain regional director SEA, India & New Markets Anthony Hearne, and Meltwater director of marketing, EMEA Heidi Myers.

    Speakers from Microsoft, Thomas Cook, JWT, Forbes, Titan, Myntra, Seedfund and Omnicom have also confirmed their participation.

  • Click Asia Summit 2016 to drive conversation on digital transformation

    Click Asia Summit 2016 to drive conversation on digital transformation

    MUMBAI: Click Asia Summit 2016, scheduled to be held on 21 – 22 April  2016 at The Taj Land’s End, Mumbai, will drive conversations around ‘digital transformation’ to address the issues and challenges in depth.

    The two-day summit is focused on sharing some of the best global practices on digital transformation. An experiential event on digital marketing for both enterprises and brands, it will feature open forums for discussions and workshops, led by distinct digital marketing thought leaders to help brands benefit from the curated content.

    “Click Asia was born out of a passion for digital media and events, and we shall bring these two together in the upcoming events. The idea is to benefit from the value that the experts bring to the table so that practitioners and brands continue with the transformation process to be able to implement effectively,” said Click Media director Kavita Jhunjhunwala. 

    The panel of experts will be addressing the good, the bad and the ugly in digital marketing and transformation in a head-on fashion with digital disruptors and influencers. The online platform includes both website and a mobile app, allowing attendees to continue to engage with the experts through m-learning.

    Robert Scoble, an American blogger, technical evangelist and author will be one of the keynote speakers, besides leading a couple of panel discussions. Apart from being the chief futurist at Rackspace, he is also the co-author of ‘Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers.’

    Scoble said, “This is my first visit to India and am really excited to be a part of the sessions. The India marketplace is fast changing, thereby throwing open a huge opportunity.”

    With more than 50+ speakers on digital transformation, Click Asia is an event for brands looking at developing their digital roadmap for the next five years.

    Some other renowned international speakers include Twitter brand strategy and advocacy lead Steven Kalifowitz, HubSpot’s Ryan Bonnici, Huge Inc senior interaction designer Brandon Schmittling, Taboola vice president APAC Ran Buck, OgilvyRed, Ogilvy & Mather president 

    Lucy McCabe, Rolls Royce ex-global brand & digital management Markus Keiper, Outbrain regional director SEA, India & New Markets Anthony Hearne, and Meltwater director of marketing, EMEA Heidi Myers.

    Speakers from Microsoft, Thomas Cook, JWT, Forbes, Titan, Myntra, Seedfund and Omnicom have also confirmed their participation.

  • Omnicom’s BBDO Worldwide snaps up Wednesday Agency Group

    Omnicom’s BBDO Worldwide snaps up Wednesday Agency Group

    MUMBAI: Omnicom Group’s BBDO Worldwide has acquired a majority stake in Wednesday Agency Group, a creative agency focused on fashion and luxury lifestyle brands.

    Wednesday Agency Group delivers fully integrated campaigns, content strategy, digital design and branding, and production for brands in these categories. The agency has over 100 people in offices in London and New York.

    BBDO Worldwide president and CEO Andrew Robertson said, “I have been an admirer of this group for several years. They really know the highly specialised sectors they operate in, have constantly evolved their offer to increase their relevance and strengthen their competitive position, and have built a culture that will sit well with ours. The Wednesday Agency Group will complement our existing offer beautifully.”

    Wednesday Agency Group co-founders Jens Grede and Erik Torstensson will continue their leadership of Wednesday Agency Group, together with CEO Glenn Jones and president Ian Schatzberg.  Wednesday will operate as a stand-alone agency brand within the BBDO Worldwide Group.

    “As the world’s leading creative network, BBDO presents Wednesday Agency Group with a platform for further growth. It will allow us to offer our clients vital services they have been asking us for, such as media planning, analytics and local production,” said Grede.

    Torstensson added, “Together with BBDO, we can deliver a tailored best in class creative service on a global basis. We could not imagine a better partner to our agency, people and clients.”