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Tag: Omnicom Media Group

  • Harish Shriyan elevated as Omnicom Media Group CEO

    Harish Shriyan elevated as Omnicom Media Group CEO

    MUMBAI: Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of the performance of the group’s four offices in the country and will drive the company’s expansion process to meet the demands of new growth.

    Shriyan has been associated with the group since its establishment in India in 2007 and has been serving as the chief operating officer since 2013, Shriyan has developed an unrivalled understanding of its agencies’ niche offerings amidst a highly competitive marketplace. In this new capacity, Shriyan will work closely with the leadership of OMD and PHD, namely Priti Murthy and Jyoti Bansal respectively, fueling the agencies’ continued growth, driving digital transformation and innovation for its clients, and delivering exceptional performance in the Indian market.

    Omnicom Media Group CEO South East Asia and India Torie Henderson says, “Over the past decade, Shriyan has played an integral role in establishing Omnicom Media Group’s presence in the Indian market. This promotion is a testament to his hard work and dedication over the years, as well as the respect and trust he has earned from our staff, clients and partners. He has a clear mandate to drive innovation, digital transformation and performance for our clients and I am delighted that he has risen to this challenge.”

    Harish Shriyan adds, “Having been with the group for just over a decade, the agencies and its people have become like family and I can’t think of a better place or team to be a part of. I am excited to take on this new challenge and work closely with our talented management team on the next chapter for our agencies, especially at a time when the media and marketing landscape is transforming so rapidly and profoundly. There has never been a more exciting time to work in the industry, with emerging opportunities allowing us to make an even bigger impact on our clients’ brands. I look forward to raising the bar even further for our agencies, our people and our clients.”

  • Storytelling goes mobile with over 2 million calls and counting

    Storytelling goes mobile with over 2 million calls and counting

    MUMBAI: We all grew up listening to stories & we surely adore that part of our life since our brains are wired to storytelling. This basic human characteristic created wonders for a Brand – Kinder Joy by Ferrero, when they launched Kinder Joy Story Station.

    While Kinder Joy has continued to thrill children by providing an element of surprise with their exciting toys, Kinder Joy Story Station proved to be a disruptive innovation that changed the way the kids and their parents relate to the Brand. Conceptualised by OMD & Ferrero Marketing Team, Kinder Joy Story Station is an on-demand storytelling mobile platform, accessible by giving a missed call on a toll free number 1800 200 4321. The Brand’s mascot – Kinderino introduces the stories which are of 5 minutes each, where children can call and listen to their favourite stories for FREE. When the campaign started last year, they played stories of Disney Princesses & Marvel’s The Avengers, while currently they are playing stories from Land of Sweetopia & Speed Tuners. These stories were not only published in English, but also in 6 other regional languages making it more meaningful and engaging for the kids across the country.

    “When we started working on the brief, we were very clear, we wanted to do something which was very unique and never done before. Kids are growing up faster today – and we know their inclination is more on gadgets and technology. With this insight in mind, we created Kinder Joy Story Station. A unique story telling platform which works on voice and is extremely easy to use.” , sums up Mr. Amit Lall, Associate Vice President, Mobile Solutions, Omnicom Media Group.

    Research showed majority of kids heard these stories along with their parents, thereby creating strong bonding moments between them. It also indicated that Kinder Joy Story Station helped in increasing purchase intention for Kinder Joy.

    “We are proud to be associated with Kinder Joy for executing the Kinder Joy Story Station campaign efficiently. Kinder Joy Story Station is running successfully on the foundation of VivaConnect’s Mobile Marketing platform, handling all the needs of the campaign right from execution to analytics so that the Brand can take data driven logical decisions and maximize ROI. We are excited to continue this journey with Kinder Joy, enabling them to create an unforgettable experience for our future generation.”, says Mr. Vikram Raichura, Managing Director, VivaConnect.

    Kinder Joy Story Station campaign has proven to be the first of its kind among the Chocolate and Confectionery category to gain such a momentum in a short span of time. Acknowledgment of this has been received both Nationally & Internationally, at the Festival of Media Asia 2016, Abbys 2016, Mobbys, Maddys, Youth Marketing Forum, Indian Digital Media Awards 2016, Foxglove and Campaign India Digital Crest Awards till date.

    While kids continue to enjoy listening to their favourite stories on Mobile, it won’t be long before Kinder Joy Story Station becomes an inseparable part of their childhood days.

  • Storytelling goes mobile with over 2 million calls and counting

    Storytelling goes mobile with over 2 million calls and counting

    MUMBAI: We all grew up listening to stories & we surely adore that part of our life since our brains are wired to storytelling. This basic human characteristic created wonders for a Brand – Kinder Joy by Ferrero, when they launched Kinder Joy Story Station.

    While Kinder Joy has continued to thrill children by providing an element of surprise with their exciting toys, Kinder Joy Story Station proved to be a disruptive innovation that changed the way the kids and their parents relate to the Brand. Conceptualised by OMD & Ferrero Marketing Team, Kinder Joy Story Station is an on-demand storytelling mobile platform, accessible by giving a missed call on a toll free number 1800 200 4321. The Brand’s mascot – Kinderino introduces the stories which are of 5 minutes each, where children can call and listen to their favourite stories for FREE. When the campaign started last year, they played stories of Disney Princesses & Marvel’s The Avengers, while currently they are playing stories from Land of Sweetopia & Speed Tuners. These stories were not only published in English, but also in 6 other regional languages making it more meaningful and engaging for the kids across the country.

    “When we started working on the brief, we were very clear, we wanted to do something which was very unique and never done before. Kids are growing up faster today – and we know their inclination is more on gadgets and technology. With this insight in mind, we created Kinder Joy Story Station. A unique story telling platform which works on voice and is extremely easy to use.” , sums up Mr. Amit Lall, Associate Vice President, Mobile Solutions, Omnicom Media Group.

    Research showed majority of kids heard these stories along with their parents, thereby creating strong bonding moments between them. It also indicated that Kinder Joy Story Station helped in increasing purchase intention for Kinder Joy.

    “We are proud to be associated with Kinder Joy for executing the Kinder Joy Story Station campaign efficiently. Kinder Joy Story Station is running successfully on the foundation of VivaConnect’s Mobile Marketing platform, handling all the needs of the campaign right from execution to analytics so that the Brand can take data driven logical decisions and maximize ROI. We are excited to continue this journey with Kinder Joy, enabling them to create an unforgettable experience for our future generation.”, says Mr. Vikram Raichura, Managing Director, VivaConnect.

    Kinder Joy Story Station campaign has proven to be the first of its kind among the Chocolate and Confectionery category to gain such a momentum in a short span of time. Acknowledgment of this has been received both Nationally & Internationally, at the Festival of Media Asia 2016, Abbys 2016, Mobbys, Maddys, Youth Marketing Forum, Indian Digital Media Awards 2016, Foxglove and Campaign India Digital Crest Awards till date.

    While kids continue to enjoy listening to their favourite stories on Mobile, it won’t be long before Kinder Joy Story Station becomes an inseparable part of their childhood days.

  • Carat India appoints Sujata Dwibedy as EVP

    Carat India appoints Sujata Dwibedy as EVP

    MUMBAI: Carat India has roped in Sujata Dwibedy as executive vice president, and as per the new mandate, Dwibedy will lead the Mondelez business at Carat in India . Meanwhile, she will also work closely with the Carat APAC team on the business.

    A media veteran with more than 17 years of experience, Dwibedy  has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages. Prior to this, Dwibedy was head – business development at Omnicom Media Group.  

    Speaking on the appointment, Kartik said, “We are delighted to have the vast experience and capabilities that Dwibedy brings to the table. I am certain that she will bring to bear all of her learnings to deliver outstanding solutions for Mondelez in India.”

    Dwibedy added, “I have always aspired to work on brand Mondelez. It is a wonderful brand to work on. It is a matter of great pride for me that I will be able to leverage my planning, research, buying and strategic skills for a brand of this stature!”

     

  • Carat India appoints Sujata Dwibedy as EVP

    Carat India appoints Sujata Dwibedy as EVP

    MUMBAI: Carat India has roped in Sujata Dwibedy as executive vice president, and as per the new mandate, Dwibedy will lead the Mondelez business at Carat in India . Meanwhile, she will also work closely with the Carat APAC team on the business.

    A media veteran with more than 17 years of experience, Dwibedy  has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages. Prior to this, Dwibedy was head – business development at Omnicom Media Group.  

    Speaking on the appointment, Kartik said, “We are delighted to have the vast experience and capabilities that Dwibedy brings to the table. I am certain that she will bring to bear all of her learnings to deliver outstanding solutions for Mondelez in India.”

    Dwibedy added, “I have always aspired to work on brand Mondelez. It is a wonderful brand to work on. It is a matter of great pride for me that I will be able to leverage my planning, research, buying and strategic skills for a brand of this stature!”

     

  • Omnicom signs $50 million upfront deal with NCM for 2015

    Omnicom signs $50 million upfront deal with NCM for 2015

    MUMBAI: Omnicom Media Group has entered into an upfront agreement with National CineMedia (NCM), America’s #1 weekend network, to bring Omnicom client brands to movie patrons across NCM’s network in 2015.

     

    The deal, which will cover approximately $50 million in advertising over the next year, is the latest example of Omnicom Media Group’s video-neutral approach to media buying, placing cinema in its premium video tier. This landmark upfront buy is fully integrated to reach moviegoers on-screen, on-site, online and on mobile devices, and includes NCM’s FirstLook pre-show, Shazam cinema interactivity, movie theater lobby activations, and online and mobile video campaigns specifically targeting NCM movie audiences.

     

    “This represents the continued evolution of our premium video strategy, and is another step toward ensuring that our clients have preferred access to a wide range of advertising alternatives. Our clients expect us to identify the best video marketing options, and cinema fits perfectly into that category. This deal allowed us to secure some of the best NCM inventory, competitive pricing and the ability to integrate the big screen into our clients’ long term marketing plans,” said Omnicom Media Group CEO – North America Investment – John Swift.

     

    This 2015 upfront deal is an expansion of Omnicom Media Group’s successful use of cinema over the years for a wide variety of clients.

     

    “This expanded relationship with Omnicom Media Group is a sign of a pivotal shift in the marketplace as we head into our fourth upfront season. Cinema is now being recognized as premium video with high quality content, increasing reach, strong market coverage and great consumer engagement,” said NCM president of sales and marketing Cliff Marks.

     

    NCM’s first-ever agency upfront deal with Omnicom Media Group is the cap to a very successful 2014-15 upfront season, which saw upfront commitments increase of nearly 100 per cent over the prior year.

  • TBWA India wins creative mandates of Samsonite & American Tourister

    MUMBAI: Omnicom Media Group‘s advertising agency TBWA India has bagged the creative mandates of Samsonite and American Tourister.

    The accounts will be serviced out of agency‘s Mumbai office.

    There was no formal pitch that took place for the account. The agency won the businesses because the clients liked its work on Lavie bags.

    Contract Advertising is the incumbent agency of both the brands.