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Tag: Omnicom Media Group India

  • HSBC, OMG India & Tribes Communication launch futuristic lounge at GFF 2024

    HSBC, OMG India & Tribes Communication launch futuristic lounge at GFF 2024

    Mumbai: Tribes Communication, in collaboration with Omnicom Media Group India (OMG India) announced its successful orchestration of HSBC’s participation at the Global Fintech Festival (GFF) 2024, held at the Jio World Centre in Mumbai from 28 to 30 August. The Global Fintech Festival 2024, now in its fifth edition, serves as a platform for policymakers and industry leaders to discuss the fintech ecosystem.

    As the event’s agenda partner, HSBC, a client of OMG India, presented global solutions focused on connectivity and innovation in the financial sector through AI. The banking institution’s lounge, developed with Tribes Communication and OMG India, offered insights into the future of finance, highlighting HSBC’s focus on digitalisation and AI integration.

    Key elements of the HSBC lounge included the HSBC Live with Card experience on the Apple Vision Pro, showcasing the bank’s innovative offerings. Visitors could also engage with an AR photo booth and explore the Oculus Metaverse of HSBC’s NRI services via Meta Quest Pro. The Zing money transfer application was demonstrated, and an LED screen displayed customer service offerings accessible by scanning a QR code. Additionally, a Visa card demo launch and a large LED tree contributed to the lounge setup.

    The event also introduced HSBC’s partnership with BookMyShow, enhancing the lounge experience and reinforcing HSBC’s role in digital finance solutions.

    Speaking of the event, the brand’s agency on record – Omnicom Media Group India chief content officer Shailja Saraswati said, “Our partnership with HSBC over the years has been a stellar journey of creating memorable experiences and bringing extraordinary events to life. We are thrilled to have further raised the bar – driving deeper resonance to HSBC’s commitment to innovation and connectivity. With an immersive, digital-first lens catering to the brand’s vision and the flavour of the event, we’ve harnessed the power of storytelling and impeccable execution to create moments that resonate and inspire.”

    The occasion not only highlighted HSBC and OMG India’s forward-thinking approach to orchestrating impactful marketing in financial services but also demonstrated Tribes Communication’s commitment to creating cutting-edge experiences that resonate with global audiences, and showcased an amalgamation of design and technology by bringing alive the 360-degree peripheral content at the lounge.

    “Partnering with HSBC has allowed us to push the boundaries of what’s possible in terms of experiential design. Our goal was to create a space where visitors can not only see but feel the future of banking, which will be focused on responsible AI. This partnership reflects our dedication to delivering pioneering, tech-driven experiences for our clients and also echoes our core values of crafting a future that is inclusive, equitable and sustainable,” said Tribes Communication MD & chairman Gour Gupta.

  • Omnicom Media Group India bags integrated media mandate for Electrolux

    Omnicom Media Group India bags integrated media mandate for Electrolux

    Mumbai: Omnicom Media Group (OMG) India has been appointed to manage the integrated media mandate for Electrolux to strengthen their footprint in the country. The directive will involve creating end-to-end media solutions for the business and accelerating its growth journey in the market.

    Leveraging the agency’s analytics and insight-driven tools, the Swedish powerhouse is set to make waves with its range of premium products in the Indian market.

    Electrolux has shaped living for the better for more than 100 years with its elegant Scandinavian design coupled with innovative technology across a range of care, taste, and well-being appliances.

    The brand has ambitious growth targets in India, complemented by its cohesive omnichannel approach and optimism for sustainable and better living experiences for its customers.

    Electrolux’s sustainable product portfolio is designed to meet the dynamic demands of modern consumers and includes air purifiers, air conditioners, washing machines, vacuum cleaners, refrigerators, dishwashers, dryers, coffee machines, warming drawers, cooker hoods, hobs, and ovens.

    Team OMG is excited to help Electrolux scale to new heights by drawing on its talent, strategic capabilities, and data-driven approach as the brand ramps up its proposition and presence in India to achieve sustainable growth.

  • Harish Shriyan to step down as CEO of Omnicom Media Group India

    Harish Shriyan to step down as CEO of Omnicom Media Group India

    MUMBAI: Harish Shriyan has decided to step down from his role as CEO of Omnicom Media Group Indiaby the end of 2019. Over the next six months, Shriyan will work closely with the agencies’ senior leadership team to ensure a smooth transition for the business while the Group searches for a new CEO.

    Shriyan was promoted to the chief executive role in December 2017, having been with the Group since its establishment in 2007 and served as its Chief Operating Officer from 2013 to 2017. With Shriyan’s support, the Group’s agencies –OMD and PHD –have grown to become full-fledged enterprises, resulting in the appointment of brand-level CEOs in the past two years: Priti Murthy and Jyoti Bansal respectively.

    Speaking on his 12-year journey with the Group, Shriyancomments: “I am incredibly honoured to have had the opportunity to work with so many talented individuals over the years and been part of the Group’s establishment and growth in India. Given its strength in the form of its unique brand positioning, talent pool, infrastructure and exemplary leadership, I am confident that this is the right time for me to pass the baton on. I also have every confidence that the Group and its agencies will continue to excel in India and will follow their journey with pride andadmiration.”

    Tony Harradine, Omnicom Media Group APAC CEO, adds: “Since its launch, Omnicom Media Group India has continued to go from strength to strength, becoming a key part of our Global business; Harish has been an integral part of that journey as a founding member and custodian of our brands. We thank Harish for all of his contributions to our business over the past 12 years and wish him all the best for the future.”