Tag: omnichannel retail

Baby & Mom Retail appoints Sucharita Reddy as CFO to scale growth with sharp financial stewardship

MUMBAI: As Baby & Mom Retail Pvt. Ltd. preps for a growth spurt across the Indian consumer landscape, it’s calling in seasoned financial muscle to keep things in check. The company has roped in Sucharita Reddy as its new chief financial officer (CFO) to lead its finance engine through a phase of ambitious expansion, operational rigour and digital transformation.

Reddy, who brings over 15 years of experience across startups and large enterprises, has held leadership roles at Myntra Jabong, Amazon and EV startup Blusmart. Her deep expertise in finance, business operations and scalability will now power Baby & Mom Retail’s journey across baby care, skincare, pet care and home products.

“I am excited to join Baby & Mom Retail at a time of rapid growth. My mission is to create a resilient and agile finance ecosystem that not only strengthens our foundations but also acts as a strategic enabler for business growth. Finance should go beyond compliance and control; it must empower decision-making, fuel innovation, and support sustainable scaling”, expressed Reddy.

In her role, Reddy will steer the company’s financial planning, performance tracking and data-led decision-making. She will also focus on building a future-ready finance function that enables smarter inventory management, sharper customer acquisition, and scalable infrastructure—especially relevant as Baby & Mom Retail builds out its omnichannel and direct-to-consumer footprint.

“Sucharita’s appointment aligns with Baby & Mom Retail’s vision of strengthening operational excellence while scaling smartly across omnichannel and D2C markets. Her experience at companies like Myntra Jabong, Amazon and BluSmart equips her with a nuanced understanding of inventory management, customer acquisition economics, and platform scalability, all crucial for a fast-growing consumer brand ecosystem like Baby & Mom Retail”, said Baby & Mom Retail founder & CEO Shish Kharesiya.

Her leadership will also drive a finance culture built on ownership and accountability, where financial decisions fuel innovation as much as they guard the bottom line.

This leadership move comes at a pivotal moment. Baby & Mom Retail has been expanding its brand portfolio with new launches like Corvell, a healthcare equipment label, and continuing growth across flagship offerings including Oyobaby, Newish, Amorite for pets, Redcop, Mattress Protector, and Gadda Co.

The numbers may stay in spreadsheets, but the impact is set to show on balance sheets—and beyond.

June 16, 2025
Swiggy orders fresh talent, puts Anuj Gupta in revenue driver’s seat as VP

MUMBAI: Swiggy just ordered itself a fresh hot serving of growth—with extra toppings of expertise. The food delivery giant is turning up the heat in its growth kitchen by appointing seasoned omnichannel wizard Anuj Gupta as vice president of revenue and growth for its food marketplace. Clearly, Swiggy knows the secret sauce to stay ahead: hiring a seasoned chef of consumer-tech strategy.

Bringing more than 14 years of consumer-tech and retail mastery to Swiggy’s table, Gupta is tasked with spearheading strategic initiatives that’ll spice up user growth, revenue expansion, and brand power.

Previously, Gupta co-founded Thimblerr, transforming it into a powerhouse in fashion supply-chain solutions. Before stitching success at Thimblerr, he held key positions at Zivame, notably as chief revenue officer, dramatically shifting it from a marketplace to India’s biggest women’s intimatewear brand, driving revenue up by a staggering 12 times in just four years. Now that’s some impressive brand makeover!

Notably at Zivame, Gupta also boosted six month customer retention by 1400 basis points and increased purchase frequency by 25 per cent. These numbers aren’t just impressive—they’re sizzling hot!

At Swiggy, Gupta’s culinary magic will focus on optimising revenue streams, enhancing customer experience, and maximising platform growth. Whether it’s perfecting the recipe for customer retention or cooking up tasty innovations in user engagement, he’s got a proven appetite for results.

Gupta’s earlier stints include impactful roles at Myntra, JPMorgan Chase, and co-founding ventures like Flont and Citizens for Accountable Governance. Clearly, he loves wearing multiple hats—and looks good in all of them!

With Gupta behind the wheel, Swiggy aims to deliver an enhanced dining experience for millions across India, one delicious strategy at a time.

March 19, 2025
“Retailers need to align with their customers’ values” – Grauer & Weil’s Santush Pandde

Mumbai: Imagine walking into a store that knows your preferences better than you do, one that prioritises eco-friendly packaging and proudly displays its local community partnerships. This isn’t the future—it’s now. Consumer behavior has undergone a seismic shift, demanding that retailers rethink their strategies to stay relevant in a competitive landscape.

Indiantelevision.com Sreeyom Sil sat down with Grauer & Weil (India) Limited (Growel’s 101 Mall), COO of real estate, Santush Pandde to explore how retailers can navigate this transformation and thrive in an era defined by digital dominance, sustainability, and personalised experiences.

What are the major factors driving changes in consumer behavior today?

The pandemic has accelerated trends already underway. Consumers today are more informed, socially conscious, and environmentally aware. They expect transparency, ethical practices, and meaningful engagement from brands. Sustainability is now a priority, not an option. Digital transformation has also changed how consumers shop—they seek personalised, seamless experiences across channels.

How should retailers respond to this shift in consumer priorities?

Retailers must go beyond merely offering products. They need to align with their customers’ values and focus on long-term relationship-building. Personalised shopping experiences, omnichannel engagement, and sustainability must form the pillars of their strategy. By doing so, they foster loyalty and remain competitive.

Can you elaborate on the role of digital tools in modern retail strategies?

Digital engagement is a cornerstone of retail success. Techniques like live-stream shopping and influencer partnerships are not just trends; they are essential for creating emotional connections with consumers. Interactive campaigns, like sustainability-themed challenges or eco-friendly reward programs, resonate deeply. These efforts not only drive sales but also demonstrate a brand’s commitment to shared values.

Why is sustainability so crucial for retail brands today?

Consumers are no longer passive shoppers; they actively seek brands that align with their values. Sustainable practices—such as reducing waste, using eco-friendly materials, and ethical sourcing—are non-negotiable. Transparency in these efforts builds trust. Retailers embracing sustainability don’t just attract environmentally conscious customers; they ensure long-term loyalty and distinguish themselves from competitors.

How can community engagement enhance a retailer’s brand image?

Community engagement humanises a brand. The “shop local” movement has gained momentum, making it vital for retailers to actively participate in their communities. Hosting local events, collaborating with nearby businesses, or supporting neighborhood initiatives can deepen consumer trust. Social media amplifies these efforts, allowing retailers to showcase their authentic commitment to their communities.

How can retailers balance digital and in-store experiences?

While digital tools are essential, physical stores remain important for categories like fashion and luxury. Omnichannel strategies—such as “click and collect” or in-store kiosks for online browsing—bridge the gap between the two worlds. Retailers must focus on creating seamless transitions, offering the convenience of digital with the tactile engagement of in-store experiences.

What practical steps should retailers take to future-proof their marketing mix?

Retailers need to reassess their approach constantly. Highlighting the distinct advantages of both online and offline shopping is key. For example, digital tools can provide convenience, while physical stores can offer curated, immersive experiences. The goal is to create a hybrid model that appeals to a broad customer base.

What is the ultimate takeaway for retailers aiming to adapt to this new era?

The retail landscape is evolving rapidly. Brands that prioritise sustainability, embrace digital tools, and invest in community connections will stay ahead. The ability to adapt, remain agile, and understand consumer values is critical. In the end, it’s about creating personalised, meaningful experiences that balance digital innovation with traditional engagement.

By aligning with shifting consumer mindsets, retailers not only ensure their relevance but also foster enduring loyalty. The road ahead may be complex, but the destination—deeper connections and greater success—is well worth the effort.

November 28, 2024