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Tag: Omnichannel

  • Naturtint, Boldify, and Estate: IOSPL’s eco-conscious International Beauty Brands make their debut in India

    Naturtint, Boldify, and Estate: IOSPL’s eco-conscious International Beauty Brands make their debut in India

    Mumbai: IOSPL (Infinite Online Shopping Private Limited) the omnichannel partner for global brands in India, has introduced three of its subsidiary brands in the beauty and personal care segment. Naturtint, Boldify, and Estate, in India for the first time and will be their exclusive partner in India. The launch of the three brands in India, which will be taking place at Cosmoprof Mumbai. Here is a brief about the three newcomers to the vast Indian beauty and personal care market.

    Naturtint: Healthy, youthful, shiny tresses are something we all want and what if you could get just that without putting your health and the environment at risk? Naturtint, a trailblazer in the hair colour segment, enables you to achieve this with its products that are ammonia, resorcinol, parabens, cocamide DEA, silicones, paraffin, mineral oils, SLS and artificial fragrances free. The brand stands out with its pioneering commitment to excellence, becoming the first USDA-certified Bio-based hair colour line in 2021. The highest rated coloration by American consumers in 2017, 2018, 2019 and 2020 on Amazon, Naturtint sells in more than 30 countries worldwide. Symbolising a legacy of more than 30 years, Naturtint reflects quality and scientific innovation.

    Bolidfy: Thick, luscious hair is always envied and longed for, right? Offering hair care that is rooted in celebrating you just as you are, Boldify caters to individuals looking for hassle-free, safe solutions to thinning hair. Prioritising superior quality, Boldify uses plant-based fibres in its products to give users a seamless, real-hair-like finish. Its hairline powder and hair thickening fibres boast a unique blend of ingredients that create a water-resistant, conditioning formula that is mess-free and effective.

    Estate Cosmetics: A Canadian sensation redefining ethical beauty, Estate Cosmetics offers an array of high-quality, pigmented, budget-friendly, vegan, and cruelty-free cosmetics. With an unwavering commitment to building a kinder, cleaner world, estate cosmetics crafts luxurious products sans the premium price tag, making beauty affordable and accessible to everyone, reflecting its motto – beauty without boundaries. The brand’s products are formulated with a unique blend of ethically sourced botanicals with an emphasis on Indie ingredients, bringing a harmonious fusion of tradition and modern trends.

    Commenting on the launch of the brands in India, IOSPL Founder Bimal Thakkar said, “As IOSPL expands its footprint in the ever-evolving Indian beauty and personal care market, we are thrilled to introduce Naturtint, Boldify, and Estate Cosmetics to discerning consumers seeking sustainable, cruelty-free options. Our commitment to offering innovative, eco-conscious brands aligns with evolving consumer preferences for ethical and safe beauty solutions. We look forward to leveraging the opportunities these brands bring, empowering individuals to embrace beauty with responsibility and without compromise.”

    “We at Naturtint, are excited to bring our pioneering, ammonia-free permanent hair colour formulations to the discerning consumers of India. Our commitment to crafting sustainable, cruelty-free solutions resonates with those seeking vibrant, healthy hair without compromising on quality or the environment. As we step into the Indian market, we’re dedicated to offering a spectrum of shades that embody both innovation and nature’s beauty, empowering individuals to express themselves authentically and responsibly,” added Naturtint spokesperson global marketing head Karishma Jeswani.

    Further Boldify Marketing Head India Himadri commented, “Boldify is proud to introduce its revolutionary animal test free & vegan hair solutions to India providing a seamless, natural finish for those seeking thicker, fuller hair. Our commitment to quality, convenience, and safety resonates with individuals embracing their unique beauty. We’re excited to offer effective, mess-free hair care that celebrates individuality without compromise. The brand is developed with eminent hairstylists with only 3 ingredients.”

    Estate Cosmetics President Gurmeet Tagore said, “We are thrilled to embark on this incredible journey as Estate Cosmetics makes its debut in India, marking a significant milestone for our brand. Partnering with IOSPL for our launch at Cosmoprof Mumbai signifies a meaningful collaboration that aligns with our ethos of redefining ethical beauty. At Estate Cosmetics, our mission extends far beyond makeup; it’s about advocating for positive change and embracing diversity. We take immense pride in offering high-quality, pigmented products that celebrate individuality while remaining cruelty-free and vegan. As we make our mark in India, we are excited to witness the collective impact we can make together.”

  • Carat India wins integrated media mandate for TimesPro

    Carat India wins integrated media mandate for TimesPro

    Mumbai: Dentsu India’s media agency Carat has won the media mandate for TimesPro. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

    As per the mandate, the agency will manage the omnichannel media services for TimesPro.

    Speaking on the win, Carat India CEO Anita Kotwani said, “We are pleased to win the media business for TimePro. Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing and to further accelerating the brand’s growth journey. As a team, we are excited to get this opportunity to work with a brand that is aiding every professional’s career aspiration!”

    TimesPro head of brand marketing & communications Gaurav Barjatya commented, “We are delighted to be working with Carat India. It’s an agency that’s responsive and nimble to the business demands of today, which span a variety of traditional and new-age media. We look forward to collaborating with them as we grow and take our H.EdTech offering to millions of learners nationwide.”

    TimesPro is an award-winning higher education technology initiative of the Times of India Group.

  • Anushka Sharma fumes over Virat Kohli’s jugaad skills in new Livspace ad

    Anushka Sharma fumes over Virat Kohli’s jugaad skills in new Livspace ad

    Mumbai: Omnichannel home renovation platform Livspace has roped in celebrity couple Virat Kohli and Anushka Sharma for its latest brand campaign titled ‘Love the Way You Liv.’ 

    Conceptualised by Tilt Brand Solutions, the film depicts a day in the life of a couple, played by Anushka and Virat where the latter unsuccessfully struggles with the poorly designed and loosely fitted infrastructure in their home. The film without any dialogue manages to effectively depict the challenges of designing and the overall experience of home interiors in an average Indian home.

    “Building on our previous campaign that encouraged people to discover the joy of smart design, this time around too, we decided to double down on our message that great interior design is not just about the way things look but also about how it functions – so both design and quality,” said Livspace CMO Kartikeya Bhandari. “We are very excited to have Anushka and Virat on the Livspace team. Having embarked on this new association, I am confident that our brand ambassadors will further enhance the brand’s position among consumers.”

    Talking about her experience of working on TVC, actor Anushka Sharma said, “The shoot was a blast. To do a completely silent film and play off each other’s expressions was super fun especially when doing it with Virat. Livspace films have always been fun to watch, and I hope these are more fun and madder!”

    “The livspace experience was super fun! It’s a brand that’s been doing some really outstanding work and am glad to be a part of it!” added cricketer Virat Kohli.

    With this campaign, Livspace will look to create high recall and strengthen connect with customers across regions. Going live alongside Indian Premier League 2022 as an Associate Sponsor on Hotstar, the campaign will be amplified using a multi-pronged approach including a strategic mix of television, digital, social media along with connected television to reach out to relevant audiences. 

    “This campaign too we decided to reiterate Livspace’s passionate take on design – if it doesn’t make life better, it’s not good design! Virat and Anushka have been cast by the brand this year in the belief that they will further reinforce the brand’s personality, tone and tenor. Adarsh Atal, our senior director – creative has yet again weaved his creative magic on the brand,” commented Tilt Brand Solutions founder chairman and CEO Joseph George.

  • Omnichannel retailing is the way to go in India

    Omnichannel retailing is the way to go in India

    MUMBAI: It is a renowned fact that the economic scenario in India has significantly transformed over the past two decades largely due to the retail sector. The retail market is set to double in 2016-17 from Rs 23 crore in 2011-12. This growth will be spurred by mutual growth of both offline and online channels of retailing.

     

    “Omnichannel retailing is the way to go in India. All retailers have a big market, nevertheless organised retailers will have to find local relevance,” said Ministry of Commerce & Industries additional secretary J.K. Dadoo in the recently concluded trends in Retail Summit 2015 organised by ET Edge, an Economic Times initiative.

     

    Talking about investor interest in the retail sector, Dadoo added, “With the changing trends, we will see more interest by investors too. The Indian government is keen to allow FDI in B2B e-commerce.”

     

    During the Summit, The Boston Consulting Group (BCG) senior partner and director Abheek Singhi opined, “Shopping is an occasion which needs to be cherished and is a combination of mobile, social and human connection. Today consumers are in control of the shopping experience.”

     

    Echoing his views Shopper’s Stop MD and VC Govind Shrikhande said, “The four D’s that count at present are demographics, disruption, digital and data analytics. Living in the generation of millennials, mobile and social commerce will shape the future of shopping.”

     

    Speaking about the success of the Summit, Times Conferences president Deepak Lamba said, “It’s a delight to see the interest and enthusiasm of so many professionals to learn about the growing retail trends in India.  Given the recent boom in the sector, e-commerce is capturing almost all retail sale, however, brick-and-mortar stores will never go out of fashion. Furthermore, digital wallets will help the country transform into a cashless economy.”

     

    The Summit witnessed presence of more than 120+ professionals from the retail, banking and marketing sectors. Key trends, business and government policies were discussed by government officials and retail and banking honchos.

     

    The Summit took place on 26 June 2015 at Hyatt Regency, Mumbai.