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Tag: OMI

  • Ex-Gaana CEO Prashan Agarwal launches spiritual wellness platform OMI

    Ex-Gaana CEO Prashan Agarwal launches spiritual wellness platform OMI

    Mumbai: Prashan Agarwal, ex-CEO of Gaana and co-founder of PropTiger, has teamed up with Aniket Lila, ex-Nexus Venture Partners, to launch OMI, an online spiritual and wellness platform.

    OMI aims to combine ancient Vedic methods with a new-age lifestyle. It has received an undisclosed amount of funding from Nexus Venture and is looking to disrupt the spiritual wellness market in India that is valued at more than $ ten billion, the platform in a statement on Wednesday.

    “Today the world is faced with a multitude of changes in our life in terms of the way we live, we connect, we embrace, unprecedented things we go through and this has had an impact on the spiritual, devotional, and mental wellbeing of all of us,” Agarwal said. “Alongside, the internet and digital payment penetration amongst the Indian population is at an all-time high and growing. These dynamics make the market ripe for innovation in this category.”

    “We are disrupting what is nearly a 4000-year old market in India by bringing the best of what ancient India has to offer to millennials through a convenient, private, holistic, and personalised platform,” Lila said. “OMI will be your personal spiritual guide. Our mission is to make the world a happier place. Most Indians are spiritual and this presents us with a blue ocean opportunity.”

    “We’re excited to partner with Prashan and Aniket. This is a very deeply India-specific problem, with very large existing profit pools,”  said Nexus Venture Partners principal Pratik Poddar. “No one has addressed the market in a millennial-centric way and made a product-first, scalable and trustworthy solution. Having known the founders for many years, I am very excited to get a chance to work with them to crack this $ ten billion market!”

    Prashan is an alumnus of IIT Kanpur and ISB alumnus. At Gaana, he was instrumental in growing the business and raised more than $ 200 million from Tencent to build Gaana into a household brand. Lila is a graduate of Northwestern University and was most recently part of the investment team at Nexus Venture Partners, India’s largest home-grown VC.

    On the undisclosed amount of funding from Nexus Venture Partners, Agarwal further said, “Primarily, the funding will be used to hire talent across product, technology, and operations. We are looking to onboard leaders with a passion for the stage and who want to help us build OMI from Day zero.”

    “Our aim is to improve the wellbeing of ten million people in five years and create the largest spiritual wellness community in the world. Starting out, on the OMI platform, you can consult with our ‘Astro Guides’ and get a personalised remedy plan which includes activities like meditation, chanting mantras, affirmations, and journaling. Currently, we are focusing on aggregating a fragmented supply and building a trusted brand. As OMI scales, you will see us expanding and adding many more services on the platform aimed at helping you improve your spiritual wellness,” added Lila.

    OMI is available for download in Google Playstore. 

  • Laqshya Media Group’s OOH agency OMI bags Global Marketing Excellence Award

    Laqshya Media Group’s OOH agency OMI bags Global Marketing Excellence Award

    MUMBAI: The Global Marketing Excellence Awards organised by the World Brand Congress concluded last week in Mumbai and honoured the best work in the field of marketing across various categories. Laqshya Media Group’s OOH Agency arm OMI executed Tanishq Campaign on OOH was adjudged the Best Outdoor and Location Based Marketing.

    The prestigious award admired the entire year OOH campaign planned for them and their impact it had on their brand. The various campaigns throughout the year that were strategically planned to keep the brand’s image and stature high on OOH helped bag this honor. This award for brand excellence celebrates all the hard work and efforts that goes in the campaign from the brand and from the agency side.

    Commenting on this award, Laqshya Media Group OMI COO Naresh Bhandari said, "We are extremely proud to have won the Best Use of Outdoor and Location based Marketing for Tanishq’. Every campaign executed by us from them throughout the year was a great success in terms of visibility. The brand scores high on the top of mind recall as compared to its competitors. Congratulations to team Tanishq for all the joint efforts and for being a valuable partner for us throughout. It is always a pleasure to be associated with them and awards like these are a testimony of this great association we have with them. Am sure we will have many more exciting and interesting campaigns to portray in the future too.”

  • Laqshya Media Solutions creates nationwide buzz for Maruti Suzuki Stingray launch

    Laqshya Media Solutions creates nationwide buzz for Maruti Suzuki Stingray launch

    Laqshya Media Solutions (formerly known as OMI), the division of India’s leading OOH advertising company – the Laqshya Group, planned and executed a nationwide campaign for the launch of the new Wagon R Stingray. The car is the newest model launched by Maruti Suzuki and the purpose of the campaign was to create maximum visibility and interest in the car across the country. The campaign, which lasted an entire month, was one that involved a great deal of research and planning.

    The brief provided by the client was to generate maximum impact by using hoardings and spaces in relevant locations. Even though visibility was a crucial factor in the client brief, the idea was to ensure that the brand and the product stood out in a stylish and tasteful way without being too intrusive. The campaign designed by the Laqshya Media Solutions team therefore included a mix of various media from billboards, gantries, unipoles, bridge panels and toll brandings.

    Talking about the new campaign, Atul Shrivastava, the COO for the Laqshya Group, said, “We are happy with the efforts the team has put in to innovate and create a powerful OOH campaign for the new Stingray launch. The locations chosen have been excellent and ideal for such an important campaign. Since Maruti Suzuki has been a client with us for several years, we wanted to do something exceptional and different to make the launch a success.”

    Vinay Pant, Media Head for Maruti Suzuki, also commented on the new Stingray launch campaign, “The brief for the campaign was to create good visibility through outdoor advertising for the Stingray Launch that would capture the attention of young, trendy people in the metros and even in the Tier II cities. We knew that creating such a large scale campaign would be quite a challenge but we are very pleased with the ideas and execution from Laqshya Media Solutions.”

    Avinash Singh, Media Manager for Maruti Suzuki, also spoke about the outdoor media campaign executed by Laqshya Media Solutions. “Our aim was to ensure maximum visibility for the new Wagon R Stingray and I am happy to say that Agency has delivered well on that front. I am especially pleased with some of the unique innovations like the branding at the Noida toll plaza. We look forward to many more exciting outdoor campaigns in time to come,” he said.

     

     

    The campaign made extensive use of as many as 250 media units across 20 cities, at main arterial routes, high traffic zones and key touch points.