Tag: OMG

  • Omnicom brings global influencer capabilities under Creo banner

    Omnicom brings global influencer capabilities under Creo banner

    MUMBAI: Omnicom Media Group (OMG) has consolidated its global influencer marketing capabilities under a single brand—Creo—to deliver a consistent, data-led approach to clients across markets. This move puts influencer marketing firmly at the heart of OMG’s media offering, treating it as a fully measurable and strategic media channel.

    Since launching three years ago, Creo has developed influencer-led campaigns for major brands like Mountain Dew, Delta and State Farm. Now, as part of a global integration, clients everywhere will gain access to Creo’s partnerships with leading platforms including Amazon, Google, Snap, TikTok and Instacart—bridging the gap between content creation and commerce.

    The global influencer marketing market is set to reach $33 billion by 2025, up from $24 billion in 2024. In response, OMG is rolling out new tools through its Omni platform to enhance campaign planning and performance:

    * Creator Briefing Tool: Powered by Google Gemini, this helps creators shape content based on audience insights, cultural signals and brand data.

    * Creo Influencer Agent: An AI tool that identifies creators aligned with campaign objectives using Omni’s cultural intelligence suite.

    * Creator Performance Predictor: Built on Meta’s latest API, this machine learning tool forecasts which organic content will deliver stronger results when amplified with paid media—boosting outcomes by 38 per cent in early tests.

    “With influencers playing an increasingly important role in how audiences discover and engage with brands, bringing together our capabilities under Creo ensures clients in every market can access the same level of innovation, insight and strategic impact,” said Omnicom Media group CEO Florian Adamski. 

    In select regions, the brand will operate as OMGCreo. Backed by Omni, Creo positions influencer marketing as an accountable, data-driven channel designed to deliver results across the full marketing funnel.

  • Omnicom Media Group EMEA CEO Guy Marks to succeed Philippa Brown as CEO of PHD Worldwide

    Omnicom Media Group EMEA CEO Guy Marks to succeed Philippa Brown as CEO of PHD Worldwide

    Mumbai: Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. today announced  OMG CEO EMEA  Guy Marks will succeed Philippa Brown as CEO  of PHD Worldwide.  

    “Guy is one of our industry’s most entrepreneurial leaders, with an approach that transformed first OMD’s and subsequently Omnicom Media Group’s offering in EMEA over the past six years,” said OMG global CEO Florian Adamski. “By enabling our agencies to quickly identify, adapt and respond in real time to the challenges of a dramatically changing consumer marketplace, he’s unlocked growth for our clients and made OMG  the #1 media agency group for net new business in the EMEA region  for the year-to-date, according to the most recent COMvergence reporting.  

    Adamski continues, “The fact that –  at the same time –  he was also one of the network’s key people coordinating Omnicom’s boots-on-the-ground Ukrainian relief and rescue efforts tells you everything you need to know about both his character and his leadership skills.”

    Brown, who has served as PHD’s global CEO since 2019, is stepping down following almost four decades in the media industry – including 16 years in leadership positions with OMG – to focus on non-executive advisory roles at both the corporate and advocacy levels.

    Commenting on Brown’s contributions, Adamski said,  “As CEO,  Philippa’s passion for great work that advanced our clients’ business goals was matched by her dedication to helping young talent advance their career goals.  After leading the agency through the Covid crisis, she brought PHD back stronger than ever, earning Media Network of the Year honors at the 2021 Cannes Festival;  winning Diageo, Chanel, Unilever, and most recently, the $300 million Grupo Bimbo account.  She also launched and oversaw OMG’s  Talent Management Community,  an initiative offering professional development across the entire career life cycle.

    “We are deeply grateful for her tireless leadership,  creative vision, and  unwavering commitment to meeting the needs of her clients and her people,  and we wish her all the best as she redirects her  singular energy, experience, and expertise to an exciting  new chapter in her career.”

    In 2022, PHD was ranked #2 globally for net new business gains – second only to sister OMG agency OMD – adding $902 billion in incremental billings in 2022.

    Marks joined OMG in 2014 following Omnicom’s acquisition of Mobile5, the global  UX, design and tech consultancy service that he co-founded.  As CEO of OMG EMEA,  he helped establish  Omnicom’s Transact connected commerce and retail media consultancy in the region; and co-architected the expansion of OMG’s TRKKN analytics and cloud consultancy from five European countries to 20 markets across APAC, EMEA and North America.

    “The thread that can be pulled through all my professional experience is driving growth through transformation,” said Marks. “As the CEO of PHD – an agency that was  born from a transformative concept of media as a strategic tool –  my priority will be assuring that every PHD account team around the world have the talent, tools,  technology and collective commitment to excellence they need to deliver the  transformative ideas, solutions and service that drive growth for our clients, our agency, and our people.”

    Marks, whose appointment is effective 1 October, will be headquartered in London, reporting to Adamski.  His successor as leader of OMG EMEA is expected to be named next week.  

  • OMG appoints Bharat Khatri as chief digital officer, APAC

    OMG appoints Bharat Khatri as chief digital officer, APAC

    Mumbai: Omnicom Media Group (OMG) has brought on board Bharat Khatri as chief digital officer for its operations across APAC. Khatri will be based in India and report to OMG APAC, chief investment officer, Paul Shepherd.

    In his new role, Khatri will oversee leading digital marketing operations, productisation, commercials, and governance efforts for the network in the region. He will partner with OMG leaders in APAC to accelerate the adoption of integrated digital strategy, with a focus on leveraging technology to drive efficiency and creativity at scale across digital channels, said the company in a statement.

    “Bharat has a stellar track record and his astute business acumen in identifying and converting digital marketing opportunities into unique creative solutions will help unlock value for our clients in this region,” said Shepherd. “Combined with his experience in driving actionable, measurable, and revenue-generating business outcomes, I couldn’t be more excited having him on the team.”

    A strategic digital marketer with more than a decade of experience across digital and sales domains, Khatri was previously with Xaxis India as country head, where he oversaw the agency’s programmatic desk and collaborated with over 150 active advertisers across multiple industries.

    “I am incredibly thrilled & honoured to join Omnicom Media Group at this pivotal time while our industry goes through a massive shift to a more fragmented, privacy-first & precision second eco-system,” said Khatri. “OMG’s strong roots in analytics and a big appetite for innovation are key assets for the next phase of digital transformation, and I feel privileged to be part of this growth and transformation journey in the region.”

  • OMG launches Transact in Asia-Pacific

    OMG launches Transact in Asia-Pacific

    NEW DELHI: With a clear commitment to helping clients bolster their sales across digital markets and marketplaces, Omnicom Media Group (OMG) has announced the official launch of Transact, an end-to-end commerce practice, in Asia-Pacific. 

    Headquartered in Singapore, Transact is designed to help brands pivot their business by improving their digital availability as well as focusing on new retail opportunities and e-commerce channels.

    With audience understanding at the heart of Transact, the specialist practice combines people, processes, and technology to power OMG brands for a seamless commerce business solution. By leveraging Omni, OMG’s people-based precision marketing and insights platform, Transact is wired to integrate commerce throughout end-to-end consumer journeys and accelerate e-commerce performance at scale for brands.

    Read more news on OMG

    Backed by e-commerce consultants and omni-channel retail specialists in 25 markets, Transact is supported by dedicated teams in Asia-Pacific who are based in Singapore, China, Australia, New Zealand, Philippines, India, Malaysia, and Indonesia, and offers consultative support and capabilities spanning commerce strategy, media, marketplace investment as well as store management (Lazada, Amazon, TMALL, JD.com & Shoppee, D2C, and eRetail) that includes content and merchandising.

    “With Asia-Pacific leading the global e-commerce growth charge, we have a proven blueprint in Transact to help brands grow their online sales by maximising reach, exposure and profitability across all online models and channels,” said Omnicom Media Group, APAC CEO Tony Harradine. "Given that e-commerce is accelerating as a result of Covid2019, it is imperative for brands to stand out on the digital shelf, and with Transact, we are able to isolate elements within the eCommerce value chain to deliver incremental growth for clients,” he added.

    PHD, an award-winning agency under OMG, has successfully integrated Transact into its existing commerce offering in Asia-Pacific, developing and honing tools and capabilities in partnership with with eCommerce retailers that are part of its proprietary platform, Omni Studio. This comes at the back of its recent global and regional wins such as Diageo, Spotlight Group and LG.

  • History TV18 to unleash revamped look

    History TV18 to unleash revamped look

    MUMBAI: Soon to turn five in India, History TV18 is all set to make better inroads into the factual entertainment genre after two years of silence with a fresh change in its programming content and a revamped digital presence, This includes its app and website. The channel will take a big step of ‘going local’ with a fresh set of ‘Indianised’ programming content.

    History TV18 plans lay more stress on the rural audiences and believes that Hindi as a language does well for it. With a new mission of not entertaining mindlessly, the channel is focused on voicing itself in its genre. The ‘go local’ bandwagon will premiere with a new show OMG! Yeh Mera India. OMG! will launch on 10 March 2016 at the super prime time slot of 8 pm.  The new show has been strategically allotted three slots in the channel’s time band with a repeat at 8.30 PM and 10.30 PM

    A+E Networks | TV18 vice president and head marketing Sangeetha Iyer says, “Our repeats are very high in the genre and I believe that is the way it should be. We have a snacking audience which we need to hold. I think our sponsors will also get enough exposure through this strategy”

    The channel already has an app to complement its TV offering, and now with an idea to make the entire brand’s look, feel and engagement constant irrespective of the country the network will also revamp its application.

    Iyer adds, “Our application is doing okay. It needs a revamp. We are looking at it in a big way. There is scope for a lot of things which can be done on our application. We will be expanding it from scratch and are working closely with our History global partners in the US. In the next three to four months we should have a definitive approach on the application”.

    With a strategy of not mirroring TV, the new app will focus on having more conversations under the umbrella of History TV18. Aiming to populate the application and its website beyond TV, the channel’s new ‘changing avatar’ also includes a fresh packaging which will be seen in couple of months’ time. Since History TV18 aim’s to have 100 hours of local production, the new packaging will be in line with its global strategy of being simple, going local and more straight forward. 

    Speaking about the change in its logo Iyer asserts, “There is no drastic change as of yet. The logo will get a little bolder and more in-line with the slightly younger audience. This will be driven by our global partners. We will just adapt the changes keeping the local audience in mind.”

    With every major channel foraging the HD way, History TV18 is also in talks about developing a separate strategy for its HD feed. “As HD caters to a different set of audience and is a completely different viewing experience, we are in talks about developing HD feed for our premium viewers in some time” Iyer adds.

  • History TV18 to unleash revamped look

    History TV18 to unleash revamped look

    MUMBAI: Soon to turn five in India, History TV18 is all set to make better inroads into the factual entertainment genre after two years of silence with a fresh change in its programming content and a revamped digital presence, This includes its app and website. The channel will take a big step of ‘going local’ with a fresh set of ‘Indianised’ programming content.

    History TV18 plans lay more stress on the rural audiences and believes that Hindi as a language does well for it. With a new mission of not entertaining mindlessly, the channel is focused on voicing itself in its genre. The ‘go local’ bandwagon will premiere with a new show OMG! Yeh Mera India. OMG! will launch on 10 March 2016 at the super prime time slot of 8 pm.  The new show has been strategically allotted three slots in the channel’s time band with a repeat at 8.30 PM and 10.30 PM

    A+E Networks | TV18 vice president and head marketing Sangeetha Iyer says, “Our repeats are very high in the genre and I believe that is the way it should be. We have a snacking audience which we need to hold. I think our sponsors will also get enough exposure through this strategy”

    The channel already has an app to complement its TV offering, and now with an idea to make the entire brand’s look, feel and engagement constant irrespective of the country the network will also revamp its application.

    Iyer adds, “Our application is doing okay. It needs a revamp. We are looking at it in a big way. There is scope for a lot of things which can be done on our application. We will be expanding it from scratch and are working closely with our History global partners in the US. In the next three to four months we should have a definitive approach on the application”.

    With a strategy of not mirroring TV, the new app will focus on having more conversations under the umbrella of History TV18. Aiming to populate the application and its website beyond TV, the channel’s new ‘changing avatar’ also includes a fresh packaging which will be seen in couple of months’ time. Since History TV18 aim’s to have 100 hours of local production, the new packaging will be in line with its global strategy of being simple, going local and more straight forward. 

    Speaking about the change in its logo Iyer asserts, “There is no drastic change as of yet. The logo will get a little bolder and more in-line with the slightly younger audience. This will be driven by our global partners. We will just adapt the changes keeping the local audience in mind.”

    With every major channel foraging the HD way, History TV18 is also in talks about developing a separate strategy for its HD feed. “As HD caters to a different set of audience and is a completely different viewing experience, we are in talks about developing HD feed for our premium viewers in some time” Iyer adds.

  • OMG launches first Instagram self-serve ad campaigns in Oz

    OMG launches first Instagram self-serve ad campaigns in Oz

    MUMBAI: Over the last four weeks Omnicom Media Group has successfully launched and delivered the first two Instagram self-serve advertising campaigns in the Australia market, for OMD clients McDonald’s and Qantas.

     

    The McDonald’s campaign was the first Instagram self-serve campaign delivered outside of North America. Launching with immersive placement of video ad formats, overlaid with Facebook targeting signals, it delivered strong cost per view efficiencies.

     

    Qantas followed by testing the waters with Mobile App Install ad formats. By supplying creative content to drive installs and targeting relevant customers who would benefit from using the app on Android or iOS devices they have been able to drive efficient results very early on in the campaign.

     

    As one of the fastest growing social networks, Instagram delivers high impact placements targeting the right audiences in a space where they spend a huge amount of time, with the majority of the audience logging in via mobile.  

     

    Accuen, a wholly owned Omnicom Media group business unit housing media acquisition platforms; has been working closely with Instagram to test all available advertising formats and functionalities, and expect to see major developments in the product offering and analytics functionalities over Q4.

     

    Accuen ANZ managing director Paul Shepherd said, “This is key example of innovative work delivered on behalf of clients, which illustrates the great working relationship we have with our clients and partners, McDonald’s, Qantas, Instagram and Sales Force.”

     

    Shepherd added, “We have seen mass interest from clients across the group on how they can utilise Instagram moving forward as part of their digital strategies. It is great credit to our social marketing specialists Lucine Keverian and her team, who continue to deliver ground breaking expertise for our clients in this emerging media channel.”

     

    Instagram Australia and New Zealand brand development lead Sophie Blachford said, “It’s a really exciting time for Instagram ads in Australia. We’ve spent the last 10 months working with clients to establish Instagram as a strong platform that drives branding success at the top of the funnel. With the Instagram ads API being enabled this will now help us make ads more relevant to the community, serve more diverse business objectives and make buying on the platform easier for advertisers.”

     

    “OMD, Accuen, Qantas and McDonald’s have brought great experience into this beta phase new world of Instagram advertising. They are already gaining learnings testing some of the new action oriented formats, layering on Facebook targeting options such as geo location by State or custom audiences, and along with Salesforce are a key component in the evolution of ads on the platform as we look to a wider roll out in the comings weeks and months,” Blachford added.

  • “CBFC should examine a film’s message & not ban it due to some scenes”: Paresh Rawal

    “CBFC should examine a film’s message & not ban it due to some scenes”: Paresh Rawal

    NEW DELHI: In the wake of fingers being pointed at the current Central Board of Film Certification (CBFC) chairman Pahlaj Nahalani’s questionable decisions regarding many a films that have come up for release recently, veteran actor Paresh Rawal has said that the message of a film and not some shots here or there should come in for scrutiny before the CBFC.

     

    Rawal said that every film may contain one or two scenes that may hurt someone, but what has to be seen is whether the message sought to be conveyed by the film is meaningful. He felt that the work of the CBFC was a thankless job.

     

    Referring to protests held outside film theatres, often by persons who had not even bothered to see the concerned film, Rawal said this was sad. He added that even the communal divides in the country often occurred because of misinformation.

     

    Denying reports that his latest film Dharam Sankat Mein had been shown to some religious leaders to get their approval, he said it would be a “dangerous trend if a film is shown to extra-constitutional authorities.”

     

    Rawal, who was in the Capital for promoting the film along with actor Annu Kapoor, said: “Even a serious message if conveyed lightly manages to make an impact.”

     

    Replying to a question posed by Indiantelevision.com about the run-of-the-mill comedies that he acts in along with some meaningful cinema, he said that it should not be forgotten that it was the money made from those so-called trashy comedies, which helped him take serious cinema even at fees far lower than he would otherwise get.

     

    Rawal revealed that he was making the biopic on Narendra Modi under his own banner. He said that films on Modi had been made in Gujarati, but never in Hindi. The movie is slated to go on floors in August.

     

    He also said a sequel to OMG was underway with him, Akshay Kumar and Mithun Chakraborty.

     

    Rawal informed that he loved serious cinema and therefore his most memorable films were Sardar, which was a biopic on Sardar Vallabhbhai Patel, Road to Sangam, and OMG – Oh my God.

     

    Hailing from the theatre background, Rawal had never planned his career in cinema when he came on the big screen in 1984.

     

    Answering a question, he said that he had cut down the number of films he would do to three or four a year, after become a Member of Parliament. However, he said he was an actor first, then an MP. Rawal also informed that his perspective about Parliament had changed since he became an MP.

     

    Stressing that the country faced problems because there was no ‘Manav Dharam’ or ‘Rashtra Dharam,’ Rawal said that if people loved their country, there would have been no need for the Government to announce programmes on Swachh Bharat or sanitation.

     

    Agreeing to his point of view, Kapoor said that problems like rape etc. were not confined to India, but Indians themselves often talked about them as if they were ashamed of being Indian but did little to stop these crimes. He said Manav Dharam should be uppermost. He added that while there was freedom of speech, why did people resort to freedom of action.

     

    When asked about simultaneously acting in comedy and serious films, he said that every theatre person learnt to have a ‘switch on, switch off’ quality and therefore he has no problem going from the set of light film to that of a serious one.

     

    Speaking about the message that their latest film conveys, Kapoor said, “We are sure that you’ll learn something from this film and the message it gives is of ‘humanity’ and that of all religions, humanity is the biggest religion.”

     

    Directed by Fuwad Khan and produced by Sajjad Chunawala, Dharam Sankat Meinis a remake of the 2010 British comedy film The Infidel and also stars Naseeruddin Shah.

     

    The story revolves around a character named Dharam Pal, played by Rawal, who faces the dilemma of choosing between two religions and goes through identity crises when he discovers that what he believed himself to be was actually born to a Muslim family.

     

    The film is slated for release on 10 April.

  • Viacom18 to release Paresh Rawal’s ‘Dharam Sankat Mein’ on 10 April

    Viacom18 to release Paresh Rawal’s ‘Dharam Sankat Mein’ on 10 April

    MUMBAI: Viacom18 Motion Pictures is all set to release the Paresh Rawal, Naseeruddin Shah and Annu Kapoor starrer Dharam Sankat Mein on 10 April.

     

    The movie is a sequel to OMG – Oh! My God, which also starred Akshay Kumar along with Rawal.

     

    In the upcoming satirical film, Rawal will be seen playing a father, a maulwi and a pundit. Dharam Sankat Meinis the story of a man torn by the dilemma of choosing between two religions.

     

    Rawal plays Dharampal, a man caught in an identity crisis of epic proportions. His entire belief system is shaken when documents from his departed mother’s locker reveal to him that instead of being what he believed himself to be – an average upper middle class Hindu – he was actually born to a Muslim family.

     

    Speaking about his role, Rawal said, “The film goes into a series of hilarious events that follows once I figure my true identity. Dharam Sankat Mein is an important film wherein a good message is being delivered through a rib tickling story.”

     

    Talking about his journey so far in the film industry, Rawal added, “I’m fortunate to have got the opportunity to play interesting characters. I hope to continue entertaining the audience and my fans.”

  • OMG India innovates to bring alive stores for Air Wick

    OMG India innovates to bring alive stores for Air Wick

    MUMBAI: OMG India, retail and shopping marketing solutions company, was recently appointed by Air Wick for an in-store communication. The objective of the campaign was to bring alive the theme of the brand’s new TVC – Turn on Romance – across major retail outlets.

    Using an innovative shelf vision banner and shelf vision TV, they endeavour to educate shoppers for keeping air freshener as part of home decoration.  

    The innovative elements were creatively designed for the purpose of allowing shoppers to interact with the brand, and with use of sensorial elements shoppers could experience Air Wick’s fragrance. It was the multi-sensory approach providing valuable experience and insight into Air Wick’s fragrance along with the shelf TV which attracted the shoppers to watch the TVC.

    The shelf vision banner included a mechanism that would release a whiff of Air Wick’s fragrance. This mechanism acted as an interactive element in the structure built as a mock-up house. The consumer’s sense of smell would instantly be engaged, therefore resulting in a sensorial experience which impelled the consumer favorably towards the brand.

    According to OMG Asia MD and head Ashwini Kharbanda, “OMG-Asia is dedicated to create ‘out of the box’ features and new technology packed into our marketing solutions. With Air Wick, our challenge was to create unique innovative shelf vision TV, shelf vision banners and FSUs that could help shoppers relate to the brand and get informed about its “Turn on Romance” proposition. The solutions we designed incorporate the essence of this campaign with panache and have been successful in creating a buzz about the product.”

    In addition, fragrance testers, floor standing unit, pillar branding, endcap and sidecap branding were installed to ensure each shopper notices the brand.

    The entire retail activity took place across 65 top stores all over India in modern trade chains like Star Bazaar, Hypercity, etc.