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Tag: Omega

  • OMEGA begins timekeeping at the Olympic Games Paris 2024

    OMEGA begins timekeeping at the Olympic Games Paris 2024

    Mumbai: OMEGA’s countdown clock in Paris has finally reached zero, and the Olympic Games Paris 2024 is now underway. Following a colourful opening ceremony in the heart of the host city, the Swiss watchmaker will now begin its role as official timekeeper in all of the 329 events.

    For the next several weeks, the world’s greatest athletes will compete in 32 different sports, aiming for the ultimate prizes of gold, silver, and bronze medals. OMEGA has arrived in Paris with 350 tonnes of equipment to support its 550 timekeepers, who will be on-site to measure every second of action, and help determine the official results.

    OMEGA president and CEO Raynald Aeschlimann said, “There’s always an incredible energy at the start of the Olympic Games, with so much anticipation for the weeks ahead. OMEGA knows how hard these athletes have trained, and the many hours they have dedicated to their careers. It’s our honour to support them in Paris and be part of their history-making moments.”

    This is the 31st time since 1932 that OMEGA will fulfill the role of official timekeeper at the Olympic Games. The brand was originally selected for its reputation in precision, and that quality remains at the heart of its timekeeping service. For the past 92 years, OMEGA has been committed to excellence, innovation, and reliability at the Olympic Games, having developed and evolved many of the critical technologies that athletes, judges, and spectators rely on.

    Paris 2024 is the latest milestone in the brand’s legacy. As the sporting events unfold, the OMEGA countdown clock will remain in place at Port de la Bourdonnais, near the Eiffel Tower, as it continues counting down to the Paralympic Games, which begins on 28 August. OMEGA has timed this inspiring occasion since 1992, and will resume its duties once again this summer.

  • Madison Media Omega ropes in Dinesh Rathore as COO

    MUMBAI: Madison Media has appointed Dinesh Singh Rathore as COO of Madison Media Omega.

    Rathore comes in from Starcom MediaVest Group where he was head MediaVest, Mumbai and Delhi offices and was based in Bombay.

    Rathore brings with him 17 years of experience in media having worked with media agencies like Mudra. He has served as also served head of FutureWorks, the specialist unit of SMG that handled the Future Group business. During the course of his career, he has worked with brands like Zydus Wellness, Emirates, The Mobile Store, Tata Housing, Novartis, World Gold Council, Wipro, Toyota, SabMiller, Essilor, Hitachi, Rasna and Only Vimal.

    Madison Media group CEO Gautam Kiyawat said, “I am delighted to have Dinesh join our Leadership team and am sure he will add a lot of value to our clients in Bangalore.”

    Rathore said, “I am looking forward to this new role and contributing to an enviable list of clients.”

    Madison Media has seen quite a few appointments in the recent past including Madison Media Group CEO Gautam Kiyawat and Manish Bharil as GM to head the Brittania account. Madison Media also been in the news for winning the accounts of Crompton Greaves, Enamor and Dixcy Textile.

  • Omega, PGA of America sign 5-year sponsorship agreement

    Omega, PGA of America sign 5-year sponsorship agreement

    MUMBAI: Omega, the Swiss maker of prestige watches, and The PGA of America have announced a strategic marketing and sponsorship agreement that will carry through 2016.

    The five-year agreement, which provides for multiple “Official Timekeeper” designation, marks a major breakthrough for Omega in the sport of golf in the US.

    The deal also enhances the brand’s rich history in sports timekeeping and aligns Omega with the world’s largest sports organisation consisting of 27,000 men and women PGA Professionals who are recognised for their expertise in teaching the game, promoting the game, and managing golf facilities.

    The new partnership will be launched at the 2011 PGA Championship that takes place from 8-14 August at Atlanta Athletic Club in Johns Creek, Ga, and will extend through The PGA of America’s Centennial in 2016.

    Omega president Stephen Urquhart said, “With our tournaments in Europe and Asia, Omega has long supported the growth of golf as a global game and we are looking forward to being involved in the great events organised by The PGA of America. This partnership also gives us a fantastic platform to develop the brand in the important American market.”

    With The PGA of America conducting two of golf’s premier events enjoyed by global audiences – the PGA Championship and the Ryder Cup — Omega is committed to elevating its mutual brand presence in a global marketplace while expanding its public awareness. That commitment includes advertising on golf telecasts of PGA championship events, marketing support for the PGA’s player development efforts and extending benefits to PGA members and their facilities.

    PGA of America CEO Joe Steranka said, “The PGA thanks OMEGA for its excitement in promoting the game and our brand, as well as OMEGA’s recognition of the important role PGA Professionals play in the growth of the sport. We are delighted that OMEGA will become the Official Timekeeper, delivering quality service and technical support at our premier spectator and member championships.”

    Through the multi-faceted partnership agreement, Omega will commit support to a member-benefit Omega timepiece programme and a facility clock programme, both exclusive to PGA Professionals.

    Further, Omega has committed support to the PGA Professional National Championship, as one of three Presenting Sponsors and support of the Championship telecast on Golf Channel. Omega will also commit to having corporate hospitality at all PGA major championships, and Omega clocks will be positioned at PGA Golf Properties — PGA Golf Club, the PGA Center for Golf Learning & Performance, PGA Country Club, and Valhalla Golf Club.

    Omega adds that it has long supported the sport of golf internationally, serving as title sponsor of the Omega European Masters, the Omega Mission Hills World Cup of Golf and the Omega Dubai Desert Classic.

    Omega’s roster of brand ambassadors includes a number of current golf stars and one of the game’s all-time greats, Greg Norman.