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Tag: OMD

  • Omnicom named most creative agency by Gunn Report

    Omnicom named most creative agency by Gunn Report

    MUMBAI: Gunn Report for Media named Omnicom Media Group Agency OMD Worldwide as world’s most creative media agency. This year, the perennial first ranked network was joined in the top three by sister Omnicom Media Group agency PHD Worldwide, which claimed the third place ranking.

     

    The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognizes the vital role media agencies play in today’s highly competitive and fragmented communications landscape. The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide.

     

    In addition to OMD leading the list with 521 points, the top five slots were claimed by Starcom-Mediavest (Publicis) with 467 points; Omnicom Media Group’s PHD (357 points); Mindshare (Group M) with 294 points; and UM (IPG) with 209 points.

     

    With agencies claiming the first and third slots on the ranking, Omnicom Media Group is the only media holding group to have two agencies in the ranking’s top five. With a combined 878 points earned by its OMD and PHD networks, Omnicom Media Group also earned the most combined points of any media holding group in the ranking, followed by GroupM, which earned a total of 738 points earned across its four agency networks.

     

    For its ninth showing at the top of the list, OMD’s top ranking reflects recognition earned in 2014 by agencies in every region across its network, with stand-out performers including OMD Singapore, OMD UK, OMD Colombia and OMD MENA, which was the most awarded media agency at the 2014 Effies.

     

    PHD joins the Top Three for the first time, having won four Gold Media Lions in Cannes – the most Golds won by any media agency in 2014. Among the standout performers are PHD UK and PHD India; as well as PHD Hong Kong, PHD New Zealand, PHD China, PHD Denmark and PHD Colombia. PHD was also recognized in the report for having two of the world’s most awarded campaigns in 2014.

     

    Omnicom Media Group CEO Daryl Simm said, “Awards are a great testament to the innovation and creativity of our networks and our people. No source provides as comprehensive a measure of an organization’s ability to deliver great work on a global level as the Gunn Report — we’re very proud of this recognition.”

  • Sulina Menon quits SMG to join OMD

    MUMBAI: Sulina Menon has joined media agency Omnicom Media Group yesterday as managing partner –North.

    Menon confirmed her movement to Indiantelevision.com. She will continue to be based out of Delhi.

    Her last stint was with Starcom MediaVest Group (SMG) India as executive director, where she worked for more than three years.

    Menon started her career in 1986 with Interface Communications as a trainee and then moved on to work with organisations like O&M, McCann Ericsson, Zee TV and Carat Media Services.

  • Sony consolidates its media biz, IPG’s Initiative gains Rs 1.5 bn

    MUMBAI: Sony India has consolidated the media duties of all its businesses under IPG Mediabrands’ Initiative, giving the agency new businesses worth Rs 1.5 billion.

    Initiative has snatched Sony‘s mobile business media account away from OMD to take complete charge of the Japanese multinational‘s Rs 3 billion media spend in India. The IPG agency was already media
    servicing the other parts of Sony‘s businesses.

    IPG‘s new responsibilities would include handling both media and digital duties of the brand, one of the biggest advertising spenders in the category.

    “Sony Mobile spends around Rs 1.5 billion on media. So this is a good catch for Initiative,” says a source close to the development.

    The agency won the account following a closely fought pitch processover two months that saw all the big agencies in the fray, including Madison, Maxus, ZenithOptimedia, Carat and OMD.

    The contest went to the last and final round with Initiative edging out Madison to win the AoR.

    “It is a great new beginning for IPG Mediabrands India and we would like to thank Sony India for reposing their faith in the team,” says Shashi Sinha, the new CEO of IPG Mediabrands India.

    For Lodestar UM chief operating officer Anamika Mehta, the “massive win” is a “proud and happy moment” for her team. “This will be a game changer as we leverage IPG Mediabrands scale and market clout. We look forward to some path-breaking work with Sony in times ahead,” she says.

  • Casbaa organises TV Upfront in Manila

    MUMBAI: Casbaa‘s TV Upfronts road show 2012 landed in Manila this month with a programme of ad sales presentations for agencies, clients and media. The Philippines Screenings followed similar engagements in Hong Kong, Singapore, Bangkok and Kuala Lumpur.

    A showcase for pay-TV networks to screen their upcoming programming. The Philippines Screenings included presentations from BBC Worldwide, Discovery Networks Asia Pacific, History, NBCUniversal, Sony Pictures Entertainment and Turner Broadcasting.

    The enthusiastic audience included agencies MediaCom, Mindshare, OMD, PHD, Starcom, Maxus, MEC and ZenithOptimedia, along with audience data providers AGB Nielsen and Kantar Media. The range of clients ran from senior buyers from Samsonite to P&G Philippines.

    SkyCable chairman Eugenio Lopez III said, “The upscale consumer is one of the most difficult to reach and engage. Cable TV allows for the regularity of reaching this young, affluent, urban audience. Brands that are premium in nature, or that seek to create aspirational imagery, need to reach out to this segment of the market. Companies that do business with upscale consumers should recognise the power of the platform.”

    Casbaa CEO Christopher Slaughter said, “The Philippines has incredible growth potential. The multichannel TV market is expected to benefit from economic development in the coming years, attracting more advertisers looking to target an economically advancing population.”

    With approximately 7.6 million television homes in the country‘s urban areas, Metro Manila accounts for nearly half of TV households, where TV penetration exceeds 95 per cent.

    “The growth potential of the pay-TV market is extremely favourable especially as multichannel TV digitizes and offers services beyond simply a greater choice of content but also high-definition programming and interactive services,” said Slaughter.

  • OMD bags Amrutanjan‘s media biz

    MUMBAI: Amrutanjan, the headache and pain reliever brand, has awarded its media duties to OMD.

    The account will be handled out of the agency‘s Chennai office.
    The incumbent agency on the account was Vizeum India.

    Amrutanjan had recently handed over its creative duties to Lowe Lintas & Partners.

    The 118-year-old Amrutanjan brand has been repositioned with ‘Pure Healthy Essence‘ as its corporate promise to consumers.

  • Havas Media APAC hires Naman Sharma as head- research & analytics

    MUMBAI: Havas Media Asia Pacific has appointed Naman Sharma as the head of research and analytics for Asia Pacific.

    Based out of Singapore, Sharma will lead research and analytics discipline at Havas Media and manage the deployment of the group‘s proprietary tools across APAC. He will also be responsible for the roll out of Econometric Modelling function.

    Sharma will report into Havas Media chief strategy officer SK Biswas.

    His last stint was with OMD West Africa where he was heading research and strategy.

    Biswas said, “Research and analytics as a discipline is the cornerstone of an effective marketing strategy and we have been putting a lot of emphasis on the discipline to ensure the most efficient use of marketing dollars for our clients. We are fortunate to have found someone of Naman‘s calibre to join the team. He has extensive experience in primary market research with a specialisation in large syndicated media researches. I have no doubt that he will prove to be a major asset not only for us but for our existing and prospective clients as well.”

    Sharma added, “I am very excited by the opportunity to work with Havas Media. One of my key responsibilities is to lead seamless integration of group‘s proprietary tool DSS Suite across all markets in Asia. This is probably the most evolved, contemporary and comprehensive decision support system present in the world today and I am confident that they will help us deliver superior marketing RoI to our clients.”

    Sharma joins the agency with more than 12 years of experience in the communications industry, having worked in leadership roles with media agencies OMD and Carat. Prior to joining OMD, he had also worked with AC Nielsen and Media Research Users Council.

  • MPG Media Contacts wins Temasek’s global media biz

    MUMBAI: Investment company Temasek Holdings has consolidated its global media mandate with French communications network Havas Media‘s media agency, MPG Media Contacts.

    The agency currently handles the media duties for Temasek‘s portfolio company in Singapore – DBS Bank and will now handle media planning and buying duties for the company globally.

    The incumbent agency on the global account is OMD.

    The agency‘s experience on DBS business in particular and financial category in general turned the clients in MPG Media Contacts‘ favour.

    Havas Media Singapore CEO Melvin Lim said, “We are elated to be given the opportunity to manage the strategic media services of Temasek Holdings and, by extension, to propagate the success of one of our globally renowned national wealth management organisations. We found a common ground to synergistically contribute to Temasek‘s marketing outreach goals because of the deep-set experience we already have in the financial and business sectors.”

    Temasek was started in 1974 and is based in Singapore. The company is supported by 11 affiliates and offices in Asia and Latin America and owns S$ 198 billion portfolio as of 31 March 2012, concentrated principally in Singapore, Asia and growth markets.

  • Jyothy Labs-Henkel brings on board DDB Mudra Max and LMG

    Jyothy Labs-Henkel brings on board DDB Mudra Max and LMG

    MUMBAI: Jyothy Laboratories has awarded the media planning mandate for the recently acquired Henkel portfolio to DDB Mudra Max following a multi-agency pitch. LMG has been awarded the media buying duties for the same.

    The pitch saw participation from three of the firm’s roster agencies – DDB Mudra Max, OMD and LMG.

    Before the takeover, DDB Mudra Max was in charge of media planning for Jyothy Laboratories and LMG handled its media buying responsibilities. Henkel’s media buying and planning was handled by OMD.

    In view of this development, OMD’s responsibilities on the Henkel account have been split between DDB Mudra Max and LMG and it will no longer work on the account.

    Speaking to indiantelevision.com DDB Mudra Max president and head media NP Sathyamurthy said, “We have a decade long association with Jyothy Labs and it was our team’s wisdom on the business combined with our ability to provide end-to-end media planning solutions that worked in our favour.”

    The Mumbai office of DDB Mudra Max will be handling the account and Sathyamurthy will be in charge.

    In totality, the account is estimated to be worth Rs 1.50 billion.

    Last year Fabric whitener and detergent maker Jyothy Laboratories bought 51 per cent stake in Henkel AG‘s Indian arm for Rs 5.7 billion.

  • Rakesh Singh to join mediaReach OMD in March

    Rakesh Singh to join mediaReach OMD in March

    MUMBAI: ZenithOptimedia AVP Rakesh Singh is joining mediaReach OMD, media specialist unit of OMD, as head of media planning in March.

    He is currently serving his notice period at ZenithOptimedia.

    Singh confirmed his movement to OMD‘s media specialist unit.

    In his new role, he will be looking after the Accra office of the agency. He will report to the MD and cross report to Vodafone, UK. His key responsibilities would be heading key accounts like Vodafone, GSK, MTN, apart from growing the business in the region. Singh began his career with Eenadu Television in sales in the year 1999, post which he started media planning profile with Mediacom, then part of Greyworldwide.

    He comes in with 14 years of work experience and has worked with media agencies in India like Mediacom, Madison and Mindshare Fulcrum and Mindshare before joining ZenithOptimedia in 2010.

    Some of the key accounts handled by him in the past were Unilever (Sunsilk, Vaseline, Huggies, Ponds), Kingfisher Airlines, Castrol Lubricants, McDowells, Airtel, Rolex, Wrigleys, Arvind Mills and Ceat Tyres.