ITV

Tag: O&M

  • O&M creates TVC for Perfetti’s new offering

    MUMBAI: Perfetti Van Melle India (PVMI) has rolled out an ad campaign for launching its new offering, dual-coloured, dual-flavored liquid-filled gum – Center Fruit Mingle.

    The television campaign has been created by Ogilvy & Mather.

    Ogilvy & Mather group creative director Anurag Agnihotri said, “We wanted to create an ad that breaks all the common norms adopted for two-in-one commercials. This ad is both funny and crazy, a combination that has always worked wonderfully for us.”

    According to the agency, the insight for this TVC came from the fact that two flavors are together ‘miley hue‘ in one gum.

    The TVC shows a serious cricket match in progress. The batsman hits the ball into the air and to his surprise, the non-striker dives and catches it. The batsman turns to the umpire to seek resolution and is shocked to see the umpire himself celebrating with the non-striker. The commentator exclaims ‘Ye dono miley hue hain‘ (these two are in it together)‘… just like pineapple and green-apple are together in Center Fruit Mingle- The Mila-Jula Gum‘.

    Directed by Prashant Issar, the campaign has been produced by Tubelight Films.

  • O&M creates new KFC TVC

    MUMBAI: KFC has a rolled out a new television commercial to promote its first Indian inspired chicken flavour Curry Crunch.

    With the introduction of this latest offering, KFC not only plans to tap its existing fan base but also a whole new set of customers by offering a new flavor variety.

    “Curry Crunch is the biggest launch for us this year and will be supported by a robust 360-degree marketing campaign including a thematic TVC, digital activations, print, outdoor etc”, KFC India and Area Countries GM Tarun Lal said.

    Developed by Ogilvy & Mather, the TVC for Curry Crunch is based on the theme, ‘We are still Indian at heart‘. Situations depicted in the ad-film bring alive the fusion between the east and the west. The plot revolves around various groups of youngsters, global citizens who have adopted Western attire and behavior. In each case, they are truly Indian at heart and aren‘t afraid to show it.

    Ogilvy & Mather ECD Ajay Gahlaut said, “In addition to the iconic KFC crunchy, juicy chicken, this product has a true flavour of India. It promises a unique fusion of Videshi and Indian. The TVC has been made keeping in mind contemporary reality in India, where we tend to demonstrate western dress and behavior patterns to the outside world, but are truly Indian at heart.”

    A digital campaign has also been devised to support the launch; led by a day long roadblock on Yahoo and Youtube. New advertising formats using HTML5 interactive technology will be used to promote Curry Crunch on tablets and mobile Phones. A “quirky”, “unique” application called ‘Currycature‘ has been created to engage with fans on KFC‘s Facebook page.

  • Effie 2012 announces final shortlist; O&M leads

    MUMBAI: The Advertising Club (Bombay) has announced the final shortlist of the case studies of Effie 2012.

    Ogilvy & Mather leads with 30 shortlisted entries, followed by McCann Worldgroup‘s 16. Leo Burnett India and Lowe Lintas and Partners tie up with 11 entries each. JWT and Taproot India have got eight and five entries shortlisted respectively.

    To be held on 4 December, Effies is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.

    There are 122 shortlists from 27 agencies this year.

    Here is the total list of shortlisted entries:

     

    Name of the agency

    No of shortlists

    Ogilvy & Mather

    30

    McCann Worldgroup

    16

    Leo Burnett

    11

    Lowe Lintas and Partners

    11

    JWT

    8

    Taproot India Communication

    5

    DDB Mudra Group

    4

    Grey Worldwide (I)

    4

    BBH Communications India

    4

    DraftFCB Ulka

    3

    Mindshare

    3

    Rediffusion DY&R

    3

    Saatchi & Saatchi

    3

    Click to view shortlisted entries:

    http://theadvertisingclub.net/index.php?option=com_content&view=article&id=3574&Itemid=219

  • Asian Paints dons new brand identity

    MUMBAI: DDB Mudra has won the creative mandate of Adani Group‘s corporate business following a multi-agency pitch that saw participation of agencies like Triton Communications, Grey India and O&M.

    The account will be handled out of DDB Mudra‘s Ahmedabad office.
    The agency will work on the internal and external communication of the brand.

    Omnicom Group‘s design agency Wolff Olins was appointed last year to work on Adani Group‘s identity Adani Group has DDB Mudra Group director business development -. EVP and DDB Mudra Ahmedabad Head Sudarshan Banerjee said, “Adani is one of the largest and respectable group and it‘s a prestige to have won the business.

    Now as we are a part of Omnicom group, it probably makes sense to roll out both internal and external functions for the brand.”

  • Thought Bubbles expands portfolio with Bubble TV

    MUMBAI: Thought Bubbles Advertising has launched its new video content creation arm Bubble TV. The new arm has begun operations with work on Ganeshotsav in the form of a festive promo for Zee Talkies.

    To be headed by founder and chief creative Manoj Motiani, the outfit will create videos with message plug-ins woven around fun, humour, ideas, emotions, opinions, spoofs, even social messages.

    The agency will be based out of Mumbai and currently has a team of four professional across design, craft and film-making functions.

    “Bubble TV is an acknowledgement of the dramatic rise of mobile, web and social networks towards brand awareness, consideration, purchases, and loyalty. With the kind of reach, innovation, experimentation, and cultural influence, they are no longer are a support medium, they are THE medium. Again this calls for new fresh content for consumer engagement and talking to them in a way they like to be spoken to,” said Motiani who has worked with agencies like Euro RSCG (now Havas Worldwide), O&M and iB&W.

    The central idea is to have brands use entertaining ways of on-screen consumer engagement on smart phones, tablets, social networks and other digital media.

    Bubble TV is an open format idea which will develop as it goes along. The focus will be on providing interesting content to electronic channels / networks.

    “We may also launch our own digital TV soon, or create brand messaging which is free from the rigidity of brand manuals to be more democratic with colloquial ways of brand connect,” adds Motiani.

    Started in 2009, Thought Bubbles has worked for several clients like Donear Suitings, RR Kabel wires, Gadgetsguru.com, Franklin Templeton, Hex City builders, RIOT clothing, Indian Health Organisation, Jawed Habib Salon Singapore.

  • O&M brings alive Fevicol Marines’ waterproof promise

    MUMBAI: Pidilite‘s adhesive brand Fevicol has rolled out a new TV campaign for its water proof adhesive product ‘Fevicol Marine‘. This is the second campaign of its kind, the first having been launched two years back.

    In the previous campaign, the ad borrowed from one of the most remembered Fevicol ads – the one that featured the “Dum laga ke haisha” tagline. This time though the tug of war doesn‘t happen on land, but in the backwaters of Kerala. The concept was adopted in order to reiterate that Fevicol Marine promises a strong bond even in water.

    This time around, Fevicol Marine campaign tagline is ‘Wohi mazboot jod, paani mein bhi‘ and has been conceptualised by Ogilvy & Mather and the ad is produced by Corcoise Films. The ad will be aired across key markets including entire Hindi speaking belt and supported by regional channels in South India, West Bengal, Maharashtra, and Gujarat for 4-5 weeks period starting mid-September 2012. The communication will be extended through various BTL activities such as outdoor advertising, high visibility and innovative POS, demand generation activations, dealer certification, contractor certification and gratification program, Contractor contact programs, Marine Shoppee among other elements.

    The story of the commercial follows a boatman in the rural hinterland who has set out in his boat to a nearby city. His boat is filled to capacity with wooden chairs. As he rows through the serene waters, an old man waves out to him, almost as if he wants to hitch a ride. Since there‘s no room on the boat, the boatman subtly gestures to the old man that he can‘t take him on board. Just then the old man clarifies that it‘s not him who wants a ride but his young daughter. The boatman suddenly stops the boat.

    On seeing the beautiful daughter, the boatman decides to offer her a ride at any cost. He kicks a stack of chairs into the water and makes room for her. The girl quickly points out towards her goat. So the boatman throws more chairs into the water. Once again the girl points out towards a huge hay stack. Soon all chairs are kicked out of the boat. And the boatman happily continues his journey, ferrying the girl, her goat as well as the hay stack.

    It is then revealed that he hasn‘t gotten rid of his chairs either. He‘s tied them to the boat with a rope, unperturbed by the fact that the wooden furniture is submerged in water.

    Pidilite Industries chief marketing officer Anil Jayaraj said, “In last two years, the brand has evolved to successfully create a niche waterproof adhesive category and strengthen the overall brand equity of the mother brand Fevicol. Post successful campaign with the last creative, we wanted to highlight the strength and brand promise in an entertaining and humorous manner that has become synonymous with Fevicol advertising. With the help of the new creative, the brand has embarked on a new journey of becoming the ideal adhesive for waterproof plywood & for damp areas like kitchen etc.”

    The TV campaign will be supported by an integrated marketing campaign. Apart from outdoors and increased visibility at trade outlets Pidilite is also executing a number of demand generation initiatives to reap maximum advantage of the new TVC.

    Ogilvy & Mather- South Asia executive chairperson and creative director Piyush Pandey said, “Keeping in mind the tone and manner that Fevicol has had for the last 20 years, the Fevicol Marine ad captures the spirit of India, borrows from India and therefore becomes a part of the fabric of India like all Fevicol ads have been.”

  • O&M Mumbai creates new TVC for Fevicol

    Mumbai: Fevicol has launched a new television commercial that has been created by Ogilvy & Mather Mumbai.

    Keeping in line with the Fevicol tone and humour, the TVC reinforces the promise of a strong bond that Fevicol Marine provides even in water.

    Ogilvy & Mather- South Asia executive chairperson and creative director Piyush Pandey, said, “Keeping in mind the tone and manner that Fevicol has had for the last 20 years, this Fevicol Marine ad captures the spirit of India, borrows from India and therefore becomes a part of the fabric of India like all Fevicol ads have been.”

    In the commercial, a boatman, somewhere in the rural hinterland, sets out in his boat to a nearby city. His boat is filled to capacity with wooden chairs. As he rows through the serene waters, an old man waves out to him, almost as if he wants to hitch a ride. Since there‘s no room on the boat, the boatman subtly gestures to the old man that he can‘t take him on board. Just then the old man clarifies that it‘s not him who wants a ride but his young daughter.Understanding this, the boatman suddenly stops the boat.

    When he sees the beautiful daughter, he decides to offer her a ride at any cost. He kicks a stack of chairs into the water and makes room for her. The girl quickly points out towards her goat. So the boatman throws more chairs into the water. Once again the girl points out towards a huge hay stack. Soon all chairs are kicked out of the boat and the boatman continues his journey, ferrying the girl, her goat as well as the hay stack.

    But while the boatman has the chairs bobbing along in the water, he also has these chairs fastened to the boat with a rope. The fact that the wooden furniture is submerged in water is clearly no cause for worry. The boatman continues his journey unperturbed.

    The film ends with a voice-over which brings forth the brand promise: “Fevicol Marine. Wohi mazboot jod, paani mein bhi”.

  • Ranjeev Vij quits BBDO Proximity

    Ranjeev Vij quits BBDO Proximity

    MUMBAI: After a stint of over two years, Proximity India vice-president and head Ranjeev Vij has decided to move on.

    This is Vij‘s last week at Proximity, the digital and data arm of BBDO. However, Vij‘s next venture is still not known.

    Confirming the news to Indiantelevision.com, Vij said, “Yes, I have quit. I am leaving because of personal reasons.”

    Vij has over 18 years of experience in the industry. This was Vij‘s second inning at BBDO India. Earlier, he had joined BBDO India as vice president and business director in 2008. He had quit in 2009 to join iris worldwide as board director. Prior to BBDO India, he had also worked with agencies like Rediffusion DYR, Lowe Lintas, O&M and DraftFCB Ulka.

  • Ogilvy Mumbai is Most Effective Agency Office globally

    MUMBAI: Ogilvy Mumbai has been announced as the Most Effective Agency Office Globally, in the 2012 Effie Effectiveness Index.

    O&M Mumbai is the only Indian agency office to rank in the top five agencies, globally. Effie Worldwide and Warc, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in Cannes, France.

    Ogilvy South Asia executive chairman and creative director Piyush Pandey said, “It is a very proud moment not just for Ogilvy Mumbai, but for the Indian Advertising industry. The Effie Effectiveness Index ranking provides us with tremendous motivation.”

    Ogilvy & Mather Mumbai president Hephzibah Pathak said, “This is brilliant news. A wonderful reward for the champions in Mumbai office and our great client partners. And another testimony to the twin peaks of creativity and effectiveness.”

    This is for the second year in a row, that WPP Group is the Most Effective Advertising holding company and Ogilvy & Mather is the Most Effective Advertising Agency Network. Ogilvy Mumbai was also declared the Most Effective Individual Agency office in Asia Pacific in the 2011 Effie Effectiveness Index and ranked No 2 Worldwide in 2011.

    Ogilvy Mumbai head of planning Kawal Shoor said, “This recognition makes us even more proud of the stuff we do. We‘ve always believed that to be truly effective you need to have an outstandingly creative and insightful piece of communication. This is a vindication of the relentlessness of our people, the confidence of our clients, and the sheer width and variety of the office‘s skill sets.”

    The Index was launched in June last year and is led by Effie Worldwide.

  • Sanjay Thapar bids adieu to O&M; joins Bates as CEO

    MUMBAI: Ending a 14-year stint at Ogilvy, Sanjay Thapar is joining Bates India as chief executive officer.

    Thapar was North head at Ogilvy. In his new role, he will be relocating to Mumbai in July to assume the new assignment.

    In January this year, Bates lost two of its senior executives – Sonal Dabral (regional ECD and chairman) and Sandeep Pathak (CEO). Consequently WPP India country head Ranjan Kapur was named the chairman of Bates India.

    Confirming the news to indiantelevision.com, Thapar said, “The assignment with Bates seemed challenging and I thought it would be a good move. Moreover I am moving within the network itself.”

    Both Ogilvy and Bates have the same leadership in the region headed by Tim Isaac who serves a dual role of Bates Asia chairman and Ogilvy Asia Pacific chairman.

    Thapar joined O&M in 1998 as manager at the Kolkata branch and was relocated to the Delhi branch in 2002 as branch head for the advertising function. In 2004 when he was promoted as president of the Delhi branch, where he was given the responsibility of looking after all the functions of O&M Delhi, broadening his sphere from advertising to other functions as well. He was in charge of Ogilvy Landscapes (outdoor media), Ogilvy Outreach (rural communication), OgilvyLive (ground level brand communication), Ogilvy Signscapes (retail brand identity) and OgilvyAction in Delhi.