ITV

Tag: O&M

  • O&M launches B2B practice – Ogilvy Business Network

    O&M launches B2B practice – Ogilvy Business Network

    MUMBAI: As India emerges as a hub for IT, BT, ITES and BPO companies in the world, the need for a new channel of communications has arisen, that of Business to Business (B2B) communication. Ogilvy has tapped this area and has in turn opened its India operations – Ogilvy Business Network (OBN) that will cater to the many offshore businesses in India.
    OBN has already been successfully introduced in the key Asia Pacific markets and resides in over 120 countries in the Ogilvy network. Harnessing this expertise from across the network will be a swift and smooth transfer of knowledge tools and staff training. The Ogilvy global network will provide access to expertise of a global standard that is currently servicing international clients around the world, informs an official release.
    Ogilvy, being the leading communications agency in India and managing the largest share of communications spent in this market, is well-known for its B2C (Business to Consumer) communication work with several prominent brands – both local and multinational – in this segment, such as Hindustan Lever, Titan, Asian Paints, Fevicol, Hutch, etc.
    OBN will aim at harnessing the existing strengths of the agency to provide clients with the best of breed solutions driven by strategy and insights. Existing services such as Ogilvy PR, OgilvyOne, OgilvyInteractive and Ogilvy Activation will complement the new initiative in their respective countries.

    Commenting on the launch of the B2B service, O&M CEO India and South Asia John Goodman said, “We have a wide network of offices across the globe that share best practices and provide cutting-edge solutions to leading brands in the world each day. Ogilvy Business Network will take advantage of this strength to provide clients with a single window interface for services required in key cities in the world.”

    O&M executive chairman and national creative director Piyush Pandey said, “Ogilvy is considered a power brand in India today and this is a result of our strong focus on creativity, professionalism and our vast portfolio of offerings. Ogilvy Business Network will be the latest entrant among our professional services that will help us consolidate the position even further.”

    Ogilvy Asia Pacific B2B Practice group leader and director Asia Pacific – IBM Brand Services Bill Merrick explains, “This will be a focus segment for Ogilvy in the coming months and we have established suitable resources and finalised investments to support its growth. I am also happy to announce that we have already recorded business wins in B2B from Bangalore, Hyderabad and Chennai in the last few months.”

    On a country-by-country basis, India is expected to show the highest CAGR (compounded annual growth rate) of 83.7 per cent in e-commerce revenue from 2003 to 2008, thus marginally exceeding the CAGR of 81 per cent expected in China, according to IDC’s forecast on Asia Pacific Internet market. Consequently B2B e-commerce is estimated to grow rapidly at a CAGR of 59.1 per cent. Ogilvy India’s B2B practice is geared to meet this growth.

  • CNBC Bajar aims to expand business news viewership

    CNBC Bajar aims to expand business news viewership

    MUMBAI: Giving Gujaratis of the world a taste of their own mother tongue in the trade that is most attributed to them is TV18’s new Gujarati business news channel CNBC Bajar. 

     

    CNBC channels and Forbes India CEO Anil Uniyal said, “On every economic parameter, from industrialisation to GDP per household, Gujaratis are top performers today. However, there isn’t enough content being created to serve this hugely affluent set of viewers. It was thus a very simple decision for us when we decided to start this channel. Not only that, no other community devours content revolving around finance, markets, business and economics the way this community does.”

     

    Speaking on the launch, Prime Minister Narendra Modi said, “You have understood the mindset and lifeline of Gujarat and I believe this Gujarati channel will get you the highest profit, as compared to all other channels of your network.”

     

    Launched on 1 July, CNBC Bajar is the third business news channel apart from the existing CNBC TV-18 and CNBC Awaaz with the tagline ‘Business Ni Matrubhasha,’ which means ‘the mother tongue of business’.

     

    CNBC Awaaz and Bajar marketing senior manager Kunj Sanghvi says that approximately Rs 4 crore has been pumped into a month-long promotion campaign.

     

    The Bajar marketing campaign also launched on first is created by O&M with the theme ‘the mother tongue of business’. It will be visible on TV, print, outdoor, online, mobile, on ground and railway stations. For print, Bajar Mint, Sandesh, Gujarat Samachar and Forbes have been targeted. Network18 channels including Colors, MTV, CNBC channels, IBN channels, ETV Gujarati, ETV Rajasthan, ETV MP, History, MTV Indies, Comedy Central and VH1 will air Bajar TVCs.

     

    The channel says that more than 120 outdoor spots have been booked across Gujarat while 30 sites have been taken in Mumbai, this being handled by media agency Madison. Big FM is the radio channel that is being used in Surat, Baroda and Rajkot.

     

    CNBC Awaaz editor in chief Sanjay Pugalia will also hold the same position in Bajar. Pradeep Pandya and Aashka Goradia will represent the channel as its prime anchors. Though the new channel will offer news related to NSE, BSE, currency, retail, local Gujarat business, tax, real estate and entrepreneurship, Bajar will focus and expand the commodity news sector. Specific advice will be given on trading, stock market, investor education and personal finance. Other programming inclusions on Bajar are lifestyle, food, fashion and entertainment, CNBC Awaaz doesn’t focus too much on some of these Gujarati tastes. 

     

    The Bajar team consists of 40 journalists and production professionals. Headquartered in Mumbai, it has bureaus in Ahmedabad, Vadodara, Surat and Rajkot. A new studio has been created in the main office with SD quality cameras. “We want to show with CNBC Bajar that a language product can also be as sophisticated as international channels. Regional journalism has been mediocre in the country but we want to establish that we can create good quality standards,” avers Pugalia.

     

    However, Pugalia does not feel that this will take away viewership from its Hindi business news channel but will rather expand the genre. “When we launched Awaaz, many people said it will cannibalise the main channel but we proved them wrong. The genre actually expanded. Bajar will create a new viewership for itself in the Gujaratis of the world specially those who don’t consume business news itself,” he points out.

     

    An ecstatic Pugalia informs that CNBC Bajar is not a regional channel but a Gujarati channel. “This is a channel for Gujaratis not just in India but all over the world. Bajar is actually an extension of Awaaz but the channel is an independent one,” he adds.

     

    The channel has a one year long partnership with infibeam.com, an online shopping portal based out of Ahmedabad. Infibeam will get channel association wherever CNBC Bajar is named but the channel says that it will not get any editorial advantage because of its association. Advertisers include Infibeam, Adani, Ganesh Housing and Tradebull.

     

    Now that the channel has been launched officially, it will scout for more advertisers. As per sources, approximately Rs 10 crore to Rs 12 crore has been invested in the channel and the aim is to break even within one year.

  • Cannes Lions 2014: Indian agencies bring home 27 metals

    Cannes Lions 2014: Indian agencies bring home 27 metals

    MUMBAI: The last day of the 61st edition of Cannes Lions saw JWT India grabbing a total of four Lions. With this the agency made its way to lead the Indian score chart in this edition of Cannes Lions.

    The agency won a silver Lion for Nike Cricket’s ‘Make Every Yard Count’ campaign in the Film Craft and two silver Lions in the ‘Branded Content & Entertainment’ category. This particular work by JWT also fetched a bronze in the film category. 

    Lowe & Partner’s HUL campaign titled ‘Kaan Khajura Tesan’ received a bronze Lion in the ‘Branded Content & Entertainment’ category.

    With seven Lions in its kitty, McCann has grabbed the second spot, while O&M with its six Lions came third.

    In the Young Lions competition for marketers, the Indian team from Hindustan Unilever bagged a silver metal. No Indian entry won the Titanium and Integrated Lions.

    Though this year the number of Lions won by Indian agencies have dropped but discussions around a few Indian campaigns such as ‘Google Reunion,’ HUL’s ‘Kaan Khajura Tesan’ and few others made a significant impression in front of the global creative fraternity.

    While this year, India bagged 27 Lions, last year it had won 33.

     

  • Missed being at Cannes Lions? Don’t fret, take a look

    Missed being at Cannes Lions? Don’t fret, take a look

    MUMBAI:  At the 61st edition of Cannes Lions a lot has happened that one would want to a keep a note of.

    Think of any big name from the media, marketing, advertising industry and they were there, sharing their experiences and views on the industry. Keeping those who couldn’t attend the festival of creativity, the organisers promotes its major happenings real time across Twitter, Facebook and YouTube.

    From session highlights to picture updates; ad men, agency networks, other attendees were all out on social posting.

    Indiantelevision.com lists down 20 thought provoking tweets and tidbits to bring home the flavour of Cannes Lions 2014…

     

     

     

    Unilever News @Unilever  

    “Marketing was about making a myth and telling it. Now it’s telling a truth and sharing it” — Marc Mathieu @Unilever #CannesLions

    Ogilvy & Mather @Ogilvy  

    “You achieve more from failure than you do from success.” –@JaredLeto at #CannesLions #OgilvyCannes MT @ThamKhaiMeng

    Ogilvy & Mather @Ogilvy 

    We are all born creative. We just got it educated out of us. –@ThamKhaiMeng #OgilvyCannes #CannesLions

    Ogilvy & Mather @Ogilvy  

    Selling ideas is a hard job… Avoid those who make it more complex. They often nitpick without real solutions. #CannesLions #OgilvyCannes

    Ogilvy Cape Town @OgilvyCT

    Use creativity to solve a problem you’ve never seen. That’s what drives the world. @neiltyson #canneslions #ogilvycannes

    Ogilvy & Mather @Ogilvy  

    Successful people lose more than they win… Find insight after losing. Find faults after winning. #CannesLions #OgilvyCannes

    Ogilvy & Mather @Ogilvy  

    Your first job is the second part of your education. #CannesLions #OgilvyCannes

    Cannes Lions @Cannes_Lions

    “The best thing about the fall of BlackBerry and the rise of Apple is the win of creativity,” – @kanyewest @PulseofCulture #CannesLions

    Cannes Lions @Cannes_Lions

    “If people are saying you’re wrong, that’s a good sign that you’re probably a genius” – @SteveStoute @PulseofCulture #CannesLions

    Cannes Lions @Cannes_Lions  

    Global advertising doesn’t work. It glides past people, isn’t part of their culture, doesn’t touch them-John Hegarty @bbhlondon #CannesLions

    Cannes Lions @Cannes_Lions 

    ‘You cannot market an artist like a yogurt, but you can definitely market a yogurt like an artist’ Olivier Robert-Murphy @UMG #CannesLions

    Cannes Lions @Cannes_Lions  

    ‘Bad advertising online is shit. Bad advertising on mobile is just offensive’ – @ddroga #CannesLions

    Weber Shandwick US @WeberShandwick 

    “If you’ve got nothing to say, the technology doesn’t matter” #profaneandpolitical #wscannes2014

    Tracy @TracybradyHH · 

    The biggest risk is not to take a risk. Be brave. #ipgCannes2014 #HHCannes #CannesLions @WeberShandwick #unapologetic

    Rufus Leonard @rufusleonard 

    “Risk is the mother of #innovation” says Tim Webber @Framestore @Cannes_Lions #CannesLions

  • Cannes Lions 2014: India adds 8 more Lions to its kitty

    Cannes Lions 2014: India adds 8 more Lions to its kitty

    MUMBAI: Looks like Indian digital work is leaving a good mark at global platforms. At Cannes Lions 2014, JWT’s work for Nike India won a Silver Lion along with two Bronze Lions in the Cyber category. The campaign titled ‘Make every yard count’ was a digital film created by the agency that was then splashed across social media platforms.

    The agency crowd sourced 225,001 images of cricket enthusiasts out of which 1,440 were used in the film. Athletes were invited, via social media and Nike Cricket’s official website. Around 108 travel photographers went around playgrounds, streets, gullies and cricket pitches across the country.

    An interesting soundtrack was composed using chants, breaths, appeals, screams and sledges that one usually hears during a cricket match. The video received over 2.5 million impressions during the online campaign period.

    Click here to watch the campaign…

    In the same category, O&M India’s work for Akansha Foundation bagged a Bronze Lion. Three Grand Prix were awarded in the category, Iconoclast Paris, Forsman & Bodenfors Gothenburg and Creative Artists Agency-Los Angeles won for ‘Pharrell Williams – 24 hours of happy’ campaign, ‘Live Test Series’ for Volvo Trucks and ‘The Scarecrow’ for Chipotle Mexican Grill.

    Under the Design Lions, O&M’s Cleft to smile campaign for Operation Smile India bagged a Gold Lion.  The campaign that aimed to spread awareness around issue of cleft using Twitter as a platform.  In all, over 20,000 tweets were received with the support of celebrities on the platform. According to the agency the campaign reach was 30 million. The symbol :{to:) that stands for cleft or ‘:{‘ to smile or ‘:)’ became the world’s most tweeted logo.

    McCann’s campaign for Perfetti Vans Melle fetched a Bronze Lion in the same category. The entries submitted for this campaign are titled as ‘Mango’, ‘Pear’ and ‘Tangerine’.

    The Grand Prix went to Adam&EveDDB London for its campaign for Harvey Nichols.

    Grey Worldwide India won a Gold Lion in Press lions for its campaign for P&G’s Duracell Batteries. The agency submitted three entries ‘Choo-choo’, ‘Remote Control’ and ‘Camera’ under this category.

    JWT received a Bronze Lion for its Press campaign for Godrej Security Solutions; the three entries submitted in this category were ‘House’, ‘Antique Store’ and ‘Music Store’.

    It can be noted that a total of 95 Press Lions, 68 Design Lions and 145 Cyber Lions were given away. However, no Indian entry picked up any award in Radio Lions.

  • Cannes Lions: McCann, BBH India, O&M enters Design shortlist

    Cannes Lions: McCann, BBH India, O&M enters Design shortlist

    MUMBAI: Day three of Cannes Lions 2014 looked positive for India as eight pieces of work qualified in the Radio & Design shortlist.

     

    In the Radio Lions category, McCann Worldgroup India’s ‘The Finder’ campaign for travel portal Yatra.com made it to the shortlist. The entry was submitted under the sub category travel, transport & tourism.

     

    Mukti Foundation’s ‘Police Station’ campaign executed by JWT India also made it to the finale. This campaign entered under the sub category public awareness messages.

     

    O&M India work for Mumbai Police called ‘Train’ made it to the shortlist under subcategory public awareness messages.

     

    In the Design Lions category, McCann Worldgroup India’s three ads ‘Mango’, ‘Pear’ and ‘Tangerine’ for Perfetti Van Melle’s product Big Babol has made it to the shortlist. The campaign was sent under the sub category print and poster.

     

    BBH Communications India’s ‘Vote For Child Rights’ campaign for Child Rights and You (CRY) also has a chance of winning a Lion as it got shortlisted in Direct Lions category.  The entry has qualified under the sub category broadcast and animated communication – other video content.

     

    O&M India’s cleft awareness campaign for Operation Smile India has been shortlisted under the sub category large scale logo.

  • Cannes Lions 2014: 6 Indian entries make it to Cyber Lions finals

    Cannes Lions 2014: 6 Indian entries make it to Cyber Lions finals

    MUMBAI: Finally, Indian agencies have made it to the finals of Cyber Lions this year. While no India entries qualified to the shortlist of this category last year, this time six Indian entries have been shortlisted.

     

    O&M India’s campaign, ‘Google Reunion’ under the subcategory- storytelling and ‘Barter’ in the subcategory- charities, public health and safety, public awareness messages has made it to the shortlist in this category too. JWT India’s work for Nike called ‘Make Every Yard Count’ got shortlisted under three subcategories: use of co-creation & user generated content; clothing, footwear & accessories and use/curation of image/s.

     

    Interestingly, 22 Feet Tribal Worldwide’s ‘Push the Pin’ campaign for Tata Global Beverages has qualified for the final round as well. This entry was submitted under the sub category co-creation & user generated content.

     

    Launched in 1998, Cyber Lions honours excellence in online digital communications and gives key players in this industry an annual meeting point.

     

    It can be noted that no Indian work has made it to the shortlist of Product Design category.

  • Cannes Lions 2014: India grabs 6 Lions in PR & Direct

    Cannes Lions 2014: India grabs 6 Lions in PR & Direct

    MUMBAI: It isn’t turning out to be a great show for Indian advertising agencies at the ongoing Cannes Lions 2014. While it has been a no show for India in Creative Effectiveness and Promo & Activation Lions, a few agencies have been able to get back some glory.  

    McCann Worldgroup has grabbed two Silver Lions for its campaign ‘Share My Dabba’ in the Direct category. This work was done for Happy Life Welfare with the help of Dabbawala Foundation. The campaign that aimed to feed street kids grabbed the attention of not only India’s Human Resource Minister but also inspired many other lunch services to take the initiative forward. All this was done through a ‘Share Sticker’. With this sticker the dabbawalas were alerted to dabbas that contained un-eaten food; they then shared these ‘marked’ dabbas with children in need.

    Click here to watch the campaign…

    British Airways’ ‘Magic of flying’ campaign bagged the Grand Pix in this category. The campaign was executed by OgilvyOne.

    In the PR category O&M’s ‘Google Reunion’ campaign picked a Silver and Bronze Lion. This film which was first released on various digital platforms within 30 hours of release received over one million views on YouTube. In less than a week, the ad was the third most viral video on the internet. Currently, the film has over 50 million views across all digital platforms, leading to a 38 per cent increase in awareness for new search features.

    According to the agency, the digital film earned 52 years (273, 34, 441 minutes) of free viewing time making it the most viewed and shared film in the history of Indian advertising.

    Click here to watch ‘Google Reunion’ the campaign…

    The agency also picked up a Bronze Lion for its work done for Akanksha Foundation Schools.

    The Grand Pix in this category was awarded to Creative Artists Agency Los Angeles for its campaign titled, ‘Chipotle Mexican Grill.’

  • Cannes Lions 2014: 6 Indian agencies enter Media Lions finals

    Cannes Lions 2014: 6 Indian agencies enter Media Lions finals

    MUMBAI: In the Media Lions category, six Indian agencies have been shortlisted. Campaigns by JWT Mumbai, Madison Media Pinnacle, PHD Mumbai, Cheil India, Ogilvy & Mather Mumbai and McCann Worldgroup have qualified to the final round of this category.

     

    JWT’s campaign titled ‘Make Every Yard Count’ for Nike under the subcategory ‘Use of Social Platforms’ appears on the shortlist.

     

    O&M’s work for Akansha Foundation called ‘Barter’ under two subcategories ‘Best Use of Social Platforms’ and ‘Charities Public Health & Safety, Public Awareness Messages’ has made it to the shortlist.

     

    Cheil’s ‘Halonix Safer City Project’ campaign for Halonix Indoor has been shortlisted in the ‘Use of Outdoor’ subcategory.

     

    PHD Mumbai’s work for HUL, titled ‘Kan Khajura Tesan’ has made it to the finals of ‘Use of Audio’ subcategory.

     

    On the other hand ‘Mobile Breathmills’ for Cadbury India by Madison Media Pinnacle under the subcategory ‘Use of Mobile Devices’ has made it to the shortlist too.

     

    McCann Worldgroup India’s campaign called ‘Share My Dabba’ for ‘Happy life Welfare and Dabbawala Foundation’ has qualified to the shortlist under the subcategory ‘Charities Public Health & Safety, Public Awareness Messages.’

     

    The Media Lions competition was created in 1999 to honour excellence in media strategy, planning and execution and give key players in the media industry an annual meeting point.

  • Cannes Lions 2014: 20 Indian entries qualify for Outdoor Lions finals

    Cannes Lions 2014: 20 Indian entries qualify for Outdoor Lions finals

    MUMBAI: Outdoor campaigns by McCann, Grey, Ogilvy & Mather and Havas Worldwide have made it to the final round of Outdoor Lions this year.

     

    McCann’s campaign for Prefetti Van Melle and Premier Tissues have been shortlisted in the ‘Food’ and ‘Household’ subcategories respectively. On the other hand, Grey’s campaign titled ‘Traffic’ for Killer Jeans has been shortlisted under the ‘Clothing, Footwear and Accessories’ subcategory.

     

    The agency’s campaign for Duracell Batteries called ‘Choo-Choo’ and ‘Remote Control’ qualified for the finals under the subcategory ‘Household.’ O&M’s three entries for Hot Wheels (Mattel Toys) has got shortlisted in the ‘Entertainment & Leisure’ subcategory.

     

    Havas Worldwide India’s ‘Arm’ and ‘Cleavage’ campaigns for Durex Condoms (Reckitt Benckiser) have also been shortlisted in the ‘Cosmetics & Beauty, Toiletries & Pharmacy’ subcategory. It can be noted that last year 43 entries were shortlisted in this category and the number this time has gone down to almost half.

     

    While the Outdoor Lions category was introduced in 1992, it was in 2002, that Cannes Lions recognised Press and Outdoor as separate advertising media categories, awarding each their own Grand Prix. Since 2006 Outdoor is judged by a separate and dedicated jury.