MUMBAI: Talk about a picture-perfect partnership! Digitally Inspired Media has bagged the integrated communications mandate for Om System (formerly Olympus Cameras) after a keenly contested multi-agency pitch, capturing a major win in India’s imaging industry.
The agency, celebrated for its strategic storytelling and culturally sharp campaigns, will spearhead Om System’s national rebranding journey in India. The move marks a significant milestone for the legendary 85-year-old brand as it reintroduces itself to a new generation of creators, explorers, and photography enthusiasts.
From digital media planning and buying to influencer collaborations and PR, Digitally Inspired is crafting a holistic campaign that blends heritage with innovation. The aim is to build trust, reinforce the brand’s legacy, and position Om System as a creative powerhouse in the Indian market.
Om Digital Solutions Corporation vice-president and head of APAC, managing director – Australia and Hong Kong Vivek Handoo said, “After a rigorous pitch process, Digitally Inspired emerged as the clear choice. Their deep understanding of Indian consumers, creative strength, and passion for storytelling align perfectly with our rebranding vision.”
Echoing the excitement, Digitally Inspired Media co-founder and CEO Manish Kishore shared, “This partnership is more than just a campaign; it’s about reintroducing a legendary brand to a new generation. We’ve translated Om System’s global vision into a language that truly resonates with Indian audiences.”
With this win, Digitally Inspired Media continues to sharpen its edge in the world of integrated marketing, proving that when creativity and strategy come into focus, the results are always picture-perfect.