Tag: Olympics

  • Post NTO 2.0 Sony launches new subscription TV campaign

    Post NTO 2.0 Sony launches new subscription TV campaign

    MUMBAI:  Sports has been one of the main drivers for the Sony Pictures Network India’s (SPNI’s) channels. With the new pricing regulations under NTO 2.0 becoming a reality, SPNI has launched a new campaign encouraging viewers to subscribe to its channels.

    The common thread it is harping on in the campaign is the plethora of sports content it has lined up for 2020.  Sony Pictures Sports Network’s  (SPSN’s) channels Sony Six, Ten Sports, ESPN has 200 plus  days of cricket,  700 plus  live football matches, World Wrestling Entertainment (WWE) bouts, UEFA Champions League, UFC, ATP World Tour, Olympic Games Tokyo  2020, India Tour of Australia and UEFA Euro 2020.

    Conceptualised and created by Scarecrow M&C Saatchi,  the “Fully Loaded”  campaign (as it has been christened) currently has two TVCs which are slated to be played out on Sony’s various channels and on various digital platforms.

    The two spots (49 seconds and 44 seconds duration) feature your ordinary Indian Joe viewer who is absorbed in watching the sports telecasts on SPSN but is disturbed by his daughter (whose battery operated toy car refuses to work) in one and then by his dog chewing his shoe in the other. He then chooses to put in the batteries from his TV remote into his daughter’s toy automobile in the first spot. In the second, he takes away his shoe and instead gives his dog the TV remote to chew on.  In both the spots, he continues watching the action on the telly, happy that he will not be disturbed and that his channel will not be changed. A voice-over then talks about all the tournaments that SPSN will be bringing to its viewers in 2020, ending with the tag line – “Always leave it on.”

    “The marketing objective of these two ad films is to massify the sports that are aired on Sony’s sports channels and make the Sony offering appealing to viewers,” says Scarecrow M&C Saatchi founder Raghu Bhatt. “The perception is that Sony has international sports. Viewers don't know the details of the sports, but the different events can also appeal to the Indian sports fan. We also want to convince viewers that Sony’s sports channels are worth the money they are paying. ” 

    The spots were produced by Danny Lobo of Ensemble Productions with Alok Kulkarni as director and Kevin Crasta came on as the director of photography. Sheldon Rebello, responsible for the art direction, spruced up a bungalow Retreat Villa in Mumbai’s Madh Island. The films were edited by Paromita Ghosh. 

    Bhatt reveals that only the first stage of the Fully Loaded campaign has been flagged off. “We have planned a lot of activation and communication going forward for specific events in 2020,” he says.

    “The “Always leave it on” campaign primarily appeals to all sort of audiences, regular Indian sports fans running in millions as well as fence-sitters,” explains  Sony Pictures Sports Network’s chief marketing officer Neville Bastawalla. “It beautifully demonstrates the #fullyloaded offerings of Sony Sports and also showcases the entertainment quotient. It will be extended on-ground through strategic partnerships and associations.”

    Bastawalla is extremely excited about the Always On campaign as well as the spots that ran during the final of the Austrlian Open which focused on the UEFA Champions League (UCL): Round of 16. 

    Says he: “The UEFA Champions League ad film captures the camaraderie between father and son who both share a common love for football and do want to miss out on any of UCL matches even though it is late at night.”

    Clearly, with so much sport on the network, the spots could do well in clearing some confusion amongst TV viewers and possibly prompt them to subscribe.  

    https://www.youtube.com/watch?v=UCRDpZeLaG8&feature=youtu.be

    https://www.youtube.com/watch?v=suJBSuvsSoE&feature=youtu.be 

     

  • Sony Pictures Networks opts for on-ground promotion for Australian Open 2020

    Sony Pictures Networks opts for on-ground promotion for Australian Open 2020

    MUMBAI: Massification being the end objective, Sony Pictures Networks (SPN) is planning to go big in promoting the prominent sporting events that will take place this year. Moreover, the broadcaster also revealed the new on-ground campaign initiatives to promote the first grand slam of the year to Indian masses.

    Sony Pictures Networks India head – marketing and on-air promotions for sports channels Neville Bastawalla, speaking exclusively to Indiantelevision.com, said: “Since 2019, we have embarked on the strategy of promoting niche sports in India and to get a larger share of the heart of consumers.”

    Commencing the year with the Australian Open, which is the most-watched tennis event in India and Asia, Sony has planned two on-ground campaigns in association with ‘Social’ – an urban hangout place and Inox – the largest multiplex chain in India.

    Bastwalla, explaining the on-ground campaign, said, “We have partnered with 23-25 outlets of Social across five cities in India to broadcast live matches of the Australian Open with a co-curated menu for Australia-inspired dishes.”

    Adding further he said, “We are also mulling whether to telecast live semis and final or only final at particular theatres, wherein we’ll get four to five Hindi medium school children to experience the match. We will also have chat sessions by known celebrities, who will talk about tennis and make students aware of the game as many of them doesn’t know what tennis is all about.”

    The broadcaster is yet to strategise the campaign for the semis and final. However, it has roped in Lenovo, Australia Tourism, Life Insurance Corporation among others as brands onboard for the grand slam. It is expected that more brands will come onboard as the game progresses towards its final stage.

    For the first time ever, to get more audience traction, the broadcaster will have semi and final matches in Hindi commentary. Last year, the Australian Open had garnered around 41 million viewership compared to 13 million by the following grand slam making up around 30 per cent of overall viewership.

    Meanwhile, 2020 is a power-packed year. The broadcaster is fully loaded with a line-up of international sporting events such as Euro Cup 2020 and Olympics 2020 in Tokyo, UEFA (Union of European Football Associations) Championship round of 16, and Wrestle mania – termed as the world cup of World Wrestling Entertainment (WWE) – among others.

    Meanwhile, to promote the agenda of massification and connect the Indian audiences with niche sports, the broadcaster is also getting Bollywood celebrities to talk about ancillary sports. Last year, SPN had roped actor-director Farhan Akhtar to bat for UEFA Championship in Madrid and actor Varun Dhawan for Ultimate Fighting Championship’s match in Abu Dhabi.

    Bastawalla also said: “Cricket in India is the most-watched sporting event followed by WWE in sports entertainment section. Everything else is at a similar level barring marquee properties like FIFA and Euro Cup which have both mass and class – mass in terms of reach and it’s a very classy premium event.”

    Citing an example, the marketing head said, “If cricket is at 100 points on the pie chart in India, every other sport in India is at 10 points and our aim is to increase that point to 20-25 points.”

    Being strong on social media at 6 million reaches across platforms, the broadcaster is constantly using digital marketing methods to promote various sports along with traditional marketing.

  • Coca-Cola, IOC, China Mengniu Dairy Company announce worldwide Olympic partnership till 2032

    Coca-Cola, IOC, China Mengniu Dairy Company announce worldwide Olympic partnership till 2032

    MUMBAI: The International Olympic Committee (IOC), The Coca-Cola Company and China Mengniu Dairy Company Ltd today announced that they have signed the first-ever Joint TOP Partnership Agreement. The partnership combines the non-alcoholic beverage and the dairy categories into a new joint category, and brings the Chinese dairy company Mengniu into the family of worldwide TOP partners.

    The new joint agreement has a 12-year term running through to the Olympic Games 2032. The agreement includes unprecedented investment in traditional and digital media to promote the Olympic values globally.

    This agreement extends The Coca-Cola Company’s association with the Olympic Movement to a historic 104-year-long relationship.  The Coca-Cola Company is the longest continuous partner of the Olympic Games.

    Mengniu becomes the first Chinese fast-moving consumer goods company to become a TOP partner. The Joint TOP partnership supports Mengniu’s ambitious international growth plans, with the company aiming to become one of the top dairy producers in the world by 2025.

    IOC president Thomas Bach said, “This long-term agreement is another demonstration of the relevance and stability of the Olympic Games in these times of uncertainty. Having our longest-standing partner, Coca-Cola, an iconic American brand, together with a young Chinese company, Mengniu, joining hands under the roof of our Worldwide TOP Programme is a great example of the unifying power of the Olympic spirit. This partnership will give another dimension to the promotion of the Olympic values around the world.”

    The Coca-Cola Company chairman and CEO James Quincey said: “We are honoured and privileged to be a part of the Olympic movement that makes it possible for athletes from all over the world to come together to represent their nations, pursue their dreams and be a part of history. A lot has changed since we sold the first Coca-Cola at an Olympic event in 1928. With a fresh approach to our business and to our sponsorship, we are proud to join with Mengniu to promote and celebrate future Olympic Games.”

    Jeffrey Lu, CEO and executive director of Mengniu, said: “Membership of the TOP Programme will act as a catalyst for Mengniu to grow around the world. This is a vital step in our international strategy, and we are honoured to have the opportunity to build a positive reputation of Chinese food and beverage brands among consumers globally. As a worldwide TOP partner, we look forward to using the unrivalled platform of the Olympic Games to promote health and joy to Olympians and fans alike.”

    The Joint TOP agreement also includes marketing rights for the International Paralympic Committee (IPC) and the Paralympic Games through the IOC-IPC long-term collaboration agreement, as well as for the Youth Olympic Games.

    Olympic marketing programmes are based on the fundamental principle of exclusivity within a specific product category and territory. The current Beijing 2022 domestic partner’s exclusive rights in its designated category in the Chinese market will not be affected.

    IOC marketing commission chair Jiri Kejval said: “We are very excited to continue our relationship with our long-standing partner Coca-Cola for many years to come, and to begin working with Mengniu. The agreement represents an unprecedented commitment to support the IOC to engage young people and promote the Olympic values around the world. We are also delighted to bring another Chinese company to the Worldwide Olympic Partner family as part of this collaboration.”

    The Coca-Cola Company chief public affairs, communications, sustainability and marketing assets officer Bea Perez said: “We’ve been a part of bringing so many incredible moments to Olympic Games fans over the years – moments that have been inspired by the pursuit of excellence, the possibility of opportunities, the spirit of competition, and a vision for a better world. With the past 90 years as our foundation, we can’t help but be excited for what the future holds.”  

    Mengniu vice-president of strategy Yong Zhang added: “The Olympic movement and Mengniu are naturally aligned. We both aim to bring health and joy to people and Mengniu’s brand advocates ‘Born for Greatness’ – another natural fit with the Olympic values. Mengniu reaches hundreds of millions of consumers worldwide and will encourage more people to follow and participate in the Olympic Movement, while also contributing ‘China’s strength’ to the global development of the Olympic cause and successful hosting of future Olympic Games.”

    Worldwide Olympic Partners support every National Olympic Committee and their teams, and every Organiser of the Olympic Games, as well as providing support for athletes’ training and development. In addition, they promote the ideals and values of the Olympic Movement and help create memorable experiences for spectators and fans around the world. 

    The Coca-Cola Company has had a presence at the Olympic Games since the 1928 Games in Amsterdam. With its current agreement with the IOC ending in 2020, The Coca-Cola Company will now continue its partnership with this new Joint TOP agreement through to the Olympic Winter Games 2022 in Beijing, the Olympic Games 2024 in Paris, the Olympic Winter Games 2026, the Olympic Games 2028 in Los Angeles, and the Olympic Games 2030 and 2032. The host city for the Olympic Winter Games 2026 will be named later today.

  • 15-20% of total WC viewership for SonyLiv was female

    15-20% of total WC viewership for SonyLiv was female

    MUMBAI: FIFA World Cup (WC) 2018 has surpassed the expectation of Sony Pictures Networks India’s digital arm, SonyLiv, by miles in terms of viewership numbers and brand associations. It had just 15 brands on board in the first week but completed the event with a total of 36.

    The matches falling into India’s primetime slot may have worked well in its favour giving it 70 million online viewers. Surprisingly, 15-20 per cent of viewership was contributed by female fans and the remaining by male supporters.

    SPN head-digital business Uday Sodhi noticed some interesting things in this WC. “Firstly, India has become a big football nation globally on digital. Secondly, in the first couple of days of the tournament, we crossed the numbers of entire Euro 16. We have seen a huge growth in terms of advertiser and the approach of brands to digital advertising.” In Euro 16, Sony had just five to seven brands.

    Sodhi believes that football has finally arrived in India. The second big event after Olympics garnered eyeballs from Kerala, Bengal, Pune, Ahemdabad and Lucknow apart from the metro cities. “In terms of traffic and concurrency, we are among the top two platforms in Asia Pacific and Japan, according to Akamai,” he added.

    “The overall complexity that we were handling was very high because of six language feeds, two streams, paid and free feed (with five minutes delay). On an average, a viewer spent close to 15-16 minutes per match and the finals registered 1.5-2 million concurrent users on the digital platform.”

    There were a few hiccoughs. The first match of the WC didn’t go as planned. Instead of a five-minute delay on the ad-supported feed, there was a slightly longer delay of 10-15 minutes. But it picked and surged forward.

  • Diktat on coverage of anti-terrorism efforts & sharing sports feed with DD reiterated

    NEW DELHI: In an effort to remind television news channels about avoiding incorrect or provoking news, the Government repeated notifications issued by it earlier in regard to coverage of anti-terrorist activities, depiction of cruelty to animals, and coverage of sports events.

    The most recent notification of 17 January this year is a change under the Mandatory Sharing of Sporting signals by private channels with Doordarshan relating to sports of national importance.

    It seeks to cover other sports like Summer Olympics, Commonwealth Games, Asian Games, Special Olympics, Paralympics and events relating to tennis, Davis Cup-All matches featuring India; Grand Slam Tournaments (Finals of Men’s Singles, Women’s Singles and all matches featuring Indian player from quarter-finals onwards); and Grand Slam Tournaments (All such matches featuring Indian Player in men’s doubles, Women’s doubles or Mixed doubles from quarter-finals onwards), Hockey, World Cup (All matches featuring India and semi-finals and finals), Champions Trophy (All matches featuring India and finals); and Indira Gandhi Gold Cup for Women-Semi-finals and finals; Football; World Cup – Opening match, semi-finals and finals; Asia Cup – All matches featuring India and semi-finals and finals; and Santosh Trophy – Semi-finals and finals.

    http://mib.nic.in/writereaddata/documents/Notification_dated_27.1.2017.pdf

    The notification about depiction of cruelty to animals is dated 19 August last year: http://mib.nic.in/writereaddata/documents/Notification_dated_19.8.2016.pdf

    The recent events in Tamil Nadu and Karnataka relating to traditional folk sports relating to animals has made this repetition necessary, a Ministry source told indiantelevision.com.

    The third is about coverage of anti-terrorist activities and is dated 21 March 2015: http://mib.nic.in/writereaddata/documents/Notification_dated_21.03.2015.pdf

    After the Mumbai terrorist attacks of 25 November 2008, both the government and self-regulatory bodies had issued guidelines about coverage of anti-terrorist activities in the wake of public outcry.

    The recent events in Kashmir with stoning of police forces have led to further outcry in other parts of the country.

  • 2016’s top moments on Facebook

    2016’s top moments on Facebook

    MUMBAI: Each year, Facebook reviews the moments, events and trends that people shared and talked most about. Today, we’re excited to share those top moments from 2016. The top moments represents most talked about, shared and discussed topics that dominated the year that went by.

    The methodology to determine the top trenders is simple. The top 10 moments of this year’s Year in Review were measured by how frequently a topic was mentioned in Facebook posts made between 1 January and 27 November, 2016. To put this list together, mentions were analyzed in an aggregated, ‘anonymised’ way and then ranked to create a snapshot of the year on Facebook. The top 10 Live videos were measured by total cumulative views.

    While across the world, US Presidential Election, Brazil’s politics and Pokemon Go ruled conversations, in India, things were mostly festive this year with the top trending topic in the country being ‘Diwali’ followed by what Indian follow religiously ‘Cricket’. Uri Attacks and surgical strikes were the third most talked about topic on FB, given its grave significance, in the backdrop of the current nationalistic wave. Here is the full list.

    Top 10 most talked about topics from India in 2016 on Facebook:

    1. Diwali
    2. Cricket
    3. Uri attacks and surgical attacks
    4. Mahendra Singh Dhoni (Movie)
    5. Hardwell (India Tour)
    6. Priyanka Chopra
    7. Rio Olympics
    8. Pokemon Go
    9. Pathankot
    10. iPhone 7 launch

    Global Top Moments on Facebook

    1. US Presidential Election
    2. Brazilian Politics
    3. Pokemon Go
    4. Black Lives Matter
    5. Rodrigo Duterte & Philippine Presidential Election
    6. Olympics
    7. Brexit
    8. Super Bowl
    9. David Bowie
    10. Muhammad Ali

    This year was also the first time Facebook had introduced its live video options, and thus the top live videos warrant its own list.

    Top 10 live videos on Facebook from India:

    https://www.facebook.com/ajaz.qamer/videos/1769859169954467/
    https://www.facebook.com/sonakshisinhaofficial/videos/10154155457904701/
    https://www.facebook.com/AmitabhBachchan/videos/1440239589343159/
    https://www.facebook.com/IamSRK/videos/1660059270686996/
    https://www.facebook.com/aajtak/videos/10154902993692580/
    https://www.facebook.com/KajolDevgan/videos/1756974501230484/
    https://www.facebook.com/BollywoodTabloidOfficial/videos/1183974758358529/
    https://www.facebook.com/aajtak/videos/10154980331897580/
    https://www.facebook.com/AAPkaArvind/videos/1129804343783728/
    https://www.facebook.com/AjayDevgn/videos/1067612059943103/

    Top 10 global live videos:

    1. Candace Payne, Chewbacca Mom
    2. Ted Yoder, Soundscapes
    3. Buzzfeed, Countdown to the next presidential election
    4. Atlanta Buzz, People are lining up to hug police officers in Dallas
    5. NBC News, Election results
    6. Under the Hood, Video of a truck completely carved out of wood
    7. Viral Thread, Population count from US to CA
    8. CNN, Election results on Empire State building
    9. Dena Blizzard, Pokemon Go for moms ”Chardonnay Go”
    10. Super Deluxe, Election map

  • 2016’s top moments on Facebook

    2016’s top moments on Facebook

    MUMBAI: Each year, Facebook reviews the moments, events and trends that people shared and talked most about. Today, we’re excited to share those top moments from 2016. The top moments represents most talked about, shared and discussed topics that dominated the year that went by.

    The methodology to determine the top trenders is simple. The top 10 moments of this year’s Year in Review were measured by how frequently a topic was mentioned in Facebook posts made between 1 January and 27 November, 2016. To put this list together, mentions were analyzed in an aggregated, ‘anonymised’ way and then ranked to create a snapshot of the year on Facebook. The top 10 Live videos were measured by total cumulative views.

    While across the world, US Presidential Election, Brazil’s politics and Pokemon Go ruled conversations, in India, things were mostly festive this year with the top trending topic in the country being ‘Diwali’ followed by what Indian follow religiously ‘Cricket’. Uri Attacks and surgical strikes were the third most talked about topic on FB, given its grave significance, in the backdrop of the current nationalistic wave. Here is the full list.

    Top 10 most talked about topics from India in 2016 on Facebook:

    1. Diwali
    2. Cricket
    3. Uri attacks and surgical attacks
    4. Mahendra Singh Dhoni (Movie)
    5. Hardwell (India Tour)
    6. Priyanka Chopra
    7. Rio Olympics
    8. Pokemon Go
    9. Pathankot
    10. iPhone 7 launch

    Global Top Moments on Facebook

    1. US Presidential Election
    2. Brazilian Politics
    3. Pokemon Go
    4. Black Lives Matter
    5. Rodrigo Duterte & Philippine Presidential Election
    6. Olympics
    7. Brexit
    8. Super Bowl
    9. David Bowie
    10. Muhammad Ali

    This year was also the first time Facebook had introduced its live video options, and thus the top live videos warrant its own list.

    Top 10 live videos on Facebook from India:

    https://www.facebook.com/ajaz.qamer/videos/1769859169954467/
    https://www.facebook.com/sonakshisinhaofficial/videos/10154155457904701/
    https://www.facebook.com/AmitabhBachchan/videos/1440239589343159/
    https://www.facebook.com/IamSRK/videos/1660059270686996/
    https://www.facebook.com/aajtak/videos/10154902993692580/
    https://www.facebook.com/KajolDevgan/videos/1756974501230484/
    https://www.facebook.com/BollywoodTabloidOfficial/videos/1183974758358529/
    https://www.facebook.com/aajtak/videos/10154980331897580/
    https://www.facebook.com/AAPkaArvind/videos/1129804343783728/
    https://www.facebook.com/AjayDevgn/videos/1067612059943103/

    Top 10 global live videos:

    1. Candace Payne, Chewbacca Mom
    2. Ted Yoder, Soundscapes
    3. Buzzfeed, Countdown to the next presidential election
    4. Atlanta Buzz, People are lining up to hug police officers in Dallas
    5. NBC News, Election results
    6. Under the Hood, Video of a truck completely carved out of wood
    7. Viral Thread, Population count from US to CA
    8. CNN, Election results on Empire State building
    9. Dena Blizzard, Pokemon Go for moms ”Chardonnay Go”
    10. Super Deluxe, Election map

  • Pitch breaks barriers on Jimmy Kimmel Live

    Pitch breaks barriers on Jimmy Kimmel Live

    MUMBAI: We live in times when women are known to be fearless, powerful, intelligent and raring to go. It would not be wrong to state that women today are closer to achieving their dreams, no matter how impossible they may seem, than ever before. Be it the creative or corporate world, there is no industry where women haven’t made their mark. Arts, literature, finance, media, F&B and even sports, there are names of women that shine through in each field. The recent Olympics saw women shine through, winning India accolades with their talent, hard work and admirable skills. However, while success comex their way, it cannot be said that their triumphs are not without struggles. From facing sexism to gender-based doubts about their capability to threats to their general safety – women across the globe still fight battles to be accepted and seen as equals in a number of situations.

    The second episode of brand new television series Pitch which premiered on Star World and Star World HD last week, showcases some of the very real struggles women today face inspite of their talent and capabilities. Pitch the story of a young pitcher, Ginny Baker, who becomes the first woman to play Major League Baseball for the San Diego Padres. But proving her mettle in a man’s game is not the only challenges young Ginnay has to face. From proving her worth to being accepted in the team as an equal to facing misogyny not only by her teammates but even her coach, Ginny has her work cut out for her. The second episode of the show, ‘The Interim’ delves deeper into Ginny’s struggles as she tries to establish herself as a baseball player and not just a pretty face.

    The episode sees the team manager Al face flak for a video, shot a few years before, in which he talks about then AA-League player Ginny and how her beauty means that a lot of his guys would welcome her in the locker room – a sexist comment that simply waves off Ginny’s talent as a player. The episode has Ginny addressing this issue on her appearance on Jimmy Kimmel Live! where instead of taking part in a comedy bit about decorating the clubhouse called “Ginny Baker, Redecoraker”, she uses her time on the show to publicly support Al, calling him a good man, and to comment on a sports-related rape case that’s been in the news. “We don’t need to make sure every girl goes in the right room, we need to make sure that every boy knows it’s wrong to rape,” she says – A strong statement indeed in times when the number of rape cases and cases of violence against women seem to be skyrocketing.

    Talking about the episode, co-creator Rick Singer said, “Jimmy couldn’t have been more amazing. We worked a little bit with him in terms of crafting how the scene was going to unfold, but within that we just sort of established that at the top of the scene they were just going to naturally speak to one another. A lot of that banter up top was improv’d. Jimmy was just interviewing Ginny Baker and Kylie was answering as Ginny Baker and it’s very natural and really interesting. Then, they sort of delve into the scene, but it was really fun. We also knew it was her first appearance on a nighttime talk show like this. So we knew that there were going to be these natural nerves on her part that were going to completely work for the scene and work for the character because it’s Ginny’s first appearance as well.”

    He further added, “I have to give enormous credit to Kylie because we did this during a Jimmy Kimmel Live taping. They had an extended commercial break, but we had one take. We did that in one take and Kylie just absolutely nailed it. We were sitting there in the green room and all just on pins and needles because we knew there was no margin for error and it just came off perfectly. The actual words themselves were written by Dan Fogelman and that’s never a bad thing. It was really well done. I think we are really able to straddle that line without getting too preachy, but making a very valid point and the fact that all of these stories that get nationalized and become about other things when they’re really very simple stories about the fact that victims get blamed all the time, things get politicized. When it really just comes down to it, she says it’s just a question of right and wrong. I think Dan wrote the scene beautifully and Kylie delivered it. Delivering it on Kimmel in that way, it really came alive with that live studio audience reacting spontaneously. The audience had no idea what the content was. They had no idea what the context was. Ultimately, what they ended up hearing was this speech and it’s just a natural response once they figured out what the scene is about and what she was saying.”

    Pitch airs on the channel every Tuesday at 9 pm.

  • Pitch breaks barriers on Jimmy Kimmel Live

    Pitch breaks barriers on Jimmy Kimmel Live

    MUMBAI: We live in times when women are known to be fearless, powerful, intelligent and raring to go. It would not be wrong to state that women today are closer to achieving their dreams, no matter how impossible they may seem, than ever before. Be it the creative or corporate world, there is no industry where women haven’t made their mark. Arts, literature, finance, media, F&B and even sports, there are names of women that shine through in each field. The recent Olympics saw women shine through, winning India accolades with their talent, hard work and admirable skills. However, while success comex their way, it cannot be said that their triumphs are not without struggles. From facing sexism to gender-based doubts about their capability to threats to their general safety – women across the globe still fight battles to be accepted and seen as equals in a number of situations.

    The second episode of brand new television series Pitch which premiered on Star World and Star World HD last week, showcases some of the very real struggles women today face inspite of their talent and capabilities. Pitch the story of a young pitcher, Ginny Baker, who becomes the first woman to play Major League Baseball for the San Diego Padres. But proving her mettle in a man’s game is not the only challenges young Ginnay has to face. From proving her worth to being accepted in the team as an equal to facing misogyny not only by her teammates but even her coach, Ginny has her work cut out for her. The second episode of the show, ‘The Interim’ delves deeper into Ginny’s struggles as she tries to establish herself as a baseball player and not just a pretty face.

    The episode sees the team manager Al face flak for a video, shot a few years before, in which he talks about then AA-League player Ginny and how her beauty means that a lot of his guys would welcome her in the locker room – a sexist comment that simply waves off Ginny’s talent as a player. The episode has Ginny addressing this issue on her appearance on Jimmy Kimmel Live! where instead of taking part in a comedy bit about decorating the clubhouse called “Ginny Baker, Redecoraker”, she uses her time on the show to publicly support Al, calling him a good man, and to comment on a sports-related rape case that’s been in the news. “We don’t need to make sure every girl goes in the right room, we need to make sure that every boy knows it’s wrong to rape,” she says – A strong statement indeed in times when the number of rape cases and cases of violence against women seem to be skyrocketing.

    Talking about the episode, co-creator Rick Singer said, “Jimmy couldn’t have been more amazing. We worked a little bit with him in terms of crafting how the scene was going to unfold, but within that we just sort of established that at the top of the scene they were just going to naturally speak to one another. A lot of that banter up top was improv’d. Jimmy was just interviewing Ginny Baker and Kylie was answering as Ginny Baker and it’s very natural and really interesting. Then, they sort of delve into the scene, but it was really fun. We also knew it was her first appearance on a nighttime talk show like this. So we knew that there were going to be these natural nerves on her part that were going to completely work for the scene and work for the character because it’s Ginny’s first appearance as well.”

    He further added, “I have to give enormous credit to Kylie because we did this during a Jimmy Kimmel Live taping. They had an extended commercial break, but we had one take. We did that in one take and Kylie just absolutely nailed it. We were sitting there in the green room and all just on pins and needles because we knew there was no margin for error and it just came off perfectly. The actual words themselves were written by Dan Fogelman and that’s never a bad thing. It was really well done. I think we are really able to straddle that line without getting too preachy, but making a very valid point and the fact that all of these stories that get nationalized and become about other things when they’re really very simple stories about the fact that victims get blamed all the time, things get politicized. When it really just comes down to it, she says it’s just a question of right and wrong. I think Dan wrote the scene beautifully and Kylie delivered it. Delivering it on Kimmel in that way, it really came alive with that live studio audience reacting spontaneously. The audience had no idea what the content was. They had no idea what the context was. Ultimately, what they ended up hearing was this speech and it’s just a natural response once they figured out what the scene is about and what she was saying.”

    Pitch airs on the channel every Tuesday at 9 pm.

  • Catch ’em young: Ministry hunts for sports talent

    Catch ’em young: Ministry hunts for sports talent

    NEW DELHI: The Sports Ministry is to set up a Talent Search Portal shortly to give a fair opportunity to talented children from every nook and corner of the country to pursue their dreams of achieving excellence in sports. Jolted by the poor performance of India at the Rio Olympics, the ministry had already begun a process to examine India’s performance.

    The plan is to target talented children of eight years and above.
    Efforts will be made to involve National Sports Federations, corporate houses and other stake-holders in the programme.

    Sports Minister Vijay Goel said in a statement that details of the performance and potential of a child including video and photographs could be uploaded on the portal by children, their parents, relatives, teachers and others on the portal. A format will be available on the portal to capture the key details of the child.

    After due scrutiny, children with potential will be given an opportunity to appear for a battery of tests which could be conducted at the nearest Sports Authority of India Centre and others. Those who pass will be admitted to the training centres of SAI.

    The ministry will also persuade the state governments and others to admit some of such children in their centres. Such talented children who are not able to leave their current places of residence for any reason may be offered a scholarship to help them pursue excellence in sports.

    The portal will allow talented children to stake their claim for support including admission to sports training centres from the comforts of their homes and will simplify procedures. It will be particularly beneficial to the disadvantaged sections of the society.