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Tag: Olympic

  • Sporty Solutionz wins NRAI bid for production, sponsorship consultation

    Sporty Solutionz wins NRAI bid for production, sponsorship consultation

    MUMBAI: Shooting is the most promising discipline for India at Rio Olympic Games. The young and dynamic President of the National Rifle Association of India, Raninder Singh, is determined to transform this potential into real glory. His approach to accomplish this mission is thoroughly professional.

     

    Singh is committed to add many more firsts to the sport that has given the Nation its first individual Olympic Gold. The NRAI has signed up a deal with Sporty Solutionz Private Limited to engage the sports company as its strategic partners.  Sporty Solutionz, as part of the agreement, will also produce and broadcast the forthcoming Asian Air-gun Shooting Championships, to be held at Delhi’s Dr Karni Singh Shooting Range from September 26 to 30.

     

    SSPL will also serve NRAI as consultants to make the sport more visible, enhance commercial monetization and work out sales and marketing strategies. The NRAI President is confident that the tie up will bolster the sport.

     

    “We are happy to form this partnership with Sporty Solutionz. With its rich Olympic history and achievements, shooting is on a constant upward surge in India and I am confident that this partnership will help boost the popularity of the sport, attract corporate interest and bring it closer to public,” says Singh.

     

    Sporty Solutionz CEO Ashish Chadha, believes the sport has tremendous potential, which with an enhanced reach and visibility can make shooting the next big thing in Indian Sports.

     

    “Sporty Solutionz is proud to partner NRAI as its consultant. Shooting has given India not only its maiden individual Olympic gold but several World Champions and is one of the few sports where Indians are world leaders. With better resources, we are confident India can bring more medals back from Rio Olympics. Sporty Solutionz is proud of being a partner towards making it happen. We look forward to contributing in making it popular with the public and bring them closer to their shooting heroes. I thank the NRAI from the core of my heart for giving us an opportunity to be a part of this big mission,” says Chadha.

     

    The aim of the tie-up is not just monetary conversions, but to also make shooting a mass sports in terms of participation and fan base.

  • Dentsu bags Olympic Games broadcast rights for 22 Asian countries

    Dentsu bags Olympic Games broadcast rights for 22 Asian countries

    MUMBAI: The International Olympic Committee has awarded Dentsu with the broadcast rights for the XXIII Olympic Winter Games (2018); the Games of the XXXII Olympiad (2020); the XXIV Olympic Winter Games (2022); and the Games of the XXXIII Olympiad (2024). 

     

    The agency will hold the broadcasting rights in 22 countries and territories across Asia namely Afghanistan, Brunei, Cambodia, Chinese Taipei (Taiwan), East Timor, Hong Kong, Indonesia, Iran, Kazakhstan, Kyrgyzstan, Laos, Malaysia, Mongolia, Myanmar, Papua New Guinea, Philippines, Singapore, Tajikistan, Thailand, Turkmenistan, Uzbekistan and Vietnam.

     

    Dentsu has acquired exclusive Olympic Games broadcast rights on all media platforms, including television, radio and the Internet.

     

    These broadcast rights are in addition to those that Dentsu was awarded in 2013 for the XXII Olympic Winter Games (2014) in Sochi, Russia and the Games of the XXXI Olympiad (2016) in Rio de Janeiro, Brazil in the above-mentioned 22 countries and territories.

    The broadcast rights for all the Youth Olympic Games to be held until 2024 have also been awarded to the company.

     

    While the XXIII Olympic Winter Games (2018) will be in PyeongChang, the Games of the XXXII Olympiad (2020) will be held in Tokyo. The locations of the XXIV Olympic Winter Games (2022) and the Games of the XXXIII Olympiad (2024) are yet to be decided.

  • HS&E join forces with Music Dealers

    HS&E join forces with Music Dealers

    MUMBAI: Brand engagement network, Havas Sports & Entertainment (HS&E), and Music Dealers, an international music licensing agency, have announced a global strategic partnership to provide an innovative music offering for brands interested in effectively integrating music into their communications. India will also be extended this offering.

    This partnership forms part of HS&E’s strategy to strengthen its brand engagement and entertainment services by providing clients with unique music industry expertise and guidance as brands look to develop more unique and meaningful content.

    Chicago-based, with offices in the US, Mexico City, and London, Music Dealers’ extensive knowledge of the global music industry, coupled with a roster of more than 20,000 emerging artists spanning 80 countries, complements HS&E’s global footprint of 35 offices in 20 markets. Music Dealers is helping provide HS&E’s extensive client portfolio with a wide range of specialised music-related communications services including content creation, strategic music programs with the freshest breakout artists, brand music partnerships and live music activations among others.    

    In addition, HS&E and Music Dealers are currently working together to engage fans around a number of large-scale events for mutual client, The Coca-Cola Company.

    Through its experiential marketing arm ignition, HS&E is organising Coca-Cola’s sponsorship of the Olympic Torch Relay for the 2014 Sochi Winter Olympic Games to bring the Olympic flame to Russian fans in 2,900 towns and cities across 123 days. As the strategic music lead for Coca-Cola’s Olympic Torch relay, Music Dealers is supervising the creation of the official Coca-Cola Olympic Anthem, as well as live music performances throughout the relay. 

    For the 2014 FIFA World Cup, HS&E, through ignition, is also organising the FIFA World Cup Trophy Tour on behalf of Coca-Cola, which will travel to 95 destinations in 86 countries, while Music Dealers will be creating adapted versions of the official Coca-Cola World Cup anthem using local artists from select key markets. 

    HS&E president and global CEO Lucien Boyer comments, “We are delighted with this unique collaboration that will provide our mutual clients with an unprecedented global offering in the areas of sports, music and entertainment marketing. Brands are looking for content that creates conversations and connections with people. As such, we look forward to helping them leverage music in innovative and locally-relevant ways, thanks to Music Dealers’ unrivalled industry knowledge and our understanding of fan communities. Our common entrepreneurial spirit and global reach will help us expand the reach of music and create personalized experiences that meaningfully engage fans everywhere.”

    Music Dealers CEO and co-founder Eric Sheinkop comments, “Music Dealers provides the most authentic music for today’s advertising and marketing, television, film and gaming industries, while breaking new bands across the globe. We’re honoured and excited to be working with such an experienced and trusted network as Havas Sports & Entertainment to provide brands with ways to maximise the power of music to engage their audiences across multiple communication platforms. From discovering and sourcing the best artists and music through our Discovery Tool to receiving bespoke creations via our professional crowdsourcing community, this partnership is one of many exciting new initiatives from Music Dealers which reinforces our vision of creating more value for brands through music.”

  • US ad revenues for Q1 seem flat

    US ad revenues for Q1 seem flat

    MUMBAI: Total advertising spending in the US in the first quarter fell 0.1 per cent from the year-ago period, at $30.1 billion, according to the latest figures from Kantar Media.

    Cable expenditures were up by 5.2 per cent, thanks to an increase in the volume of ad time and stronger demand from restaurants and auto manufacturers. Spanish-language TV spending was up 13.5 per cent, marking its seventh consecutive quarter of double-digit growth. However, this is lower than the 15 per cent annual growth rate seen in 2012. The Spanish-language segment continues to be led by gains among national broadcast networks.

    There was a 5.2 per cent decline in network TV spending, primarily due to weaker prime-time ratings. The Q1 comparisons were also hurt by the fact that ad money for NCAA Final Four Games has been shifted to April. Overall, sports programming did produce ad revenue gains for the broadcast networks though.

    Spot TV spending was down, by 2.4 per cent. However, if you exclude cyclical political advertising, this area was essentially flat versus last year. Spending on syndication was down 1.1 per cent.

    “It has been a lackluster start for 2013, with flat year-over-year results due in part to strong 2012 growth caused by political and Olympic ad spending,” said Kantar Media North America chief research officer Jon Swallen. “Data from the early second quarter are mixed, suggesting marketers are still being cautious and conservative with ad budgets. However, there are some bright spots, including healthy growth for Hispanic media and outdoor.”

  • Kavita Kapoor joins iris as regional digital director

    MUMBAI: iris, a marketing and advertising agency, has appointed Kavita Kapoor as regional digital director of operations to lead and grow the innovative technology capabilities out of the iris Delhi office.

    Kapoor will join this month and will report to iris India MD Ashish Mathur.

    She will drive the development of the agency‘s global digital innovation production studio.

    Her role will help to further boost iris‘ regional focus on creating ‘Participation Brands‘, leveraging digital technologies to link the online universe with real-world, physical experiences.

    Mathur said, “Kavita will be a great addition to our range of talent and experience here in iris India. Our clients will see a great benefit from having Kavita on the team I‘m sure. We‘re really excited about pushing the boundaries of digital even further.”

    Kapoor said, “While working at London 2012 I had been incredibly impressed by iris. Their ideas creation, agile ability to execute a brief and collective talent made digital delivery a real pleasure. So when the opportunity arose to lead iris‘s innovative technology team the move was natural.”

    Prior to iris, Kapoor played a pivotal role in The London Organising Committee of the Olympic and Paralympic Games where she was involved in a range of award-winning components of The London Olympic and Paralympic Games including travel, volunteering and the iconic mascots Wenlock and Mandeville, which iris designed and created.

    Trained as a software designer, Kapoor started her career in Fujitsu where she was subsequently seconded into roles for a diverse range of media clients including BBC and Sega before moving on to Channel 4 Television in London.

  • Sushil Kumar bats for Ralco Tyres

    MUMBAI: Bicycle and automobile tyre manufacturer Ralco Tyres has roped in Olympic silver medallist wrestler Sushil Kumar to endorse its brands Ralson and Ralco.

    The wrestler helmed the campaign conceptualised by Triton Communications that reintroduced the brands in the market.

    Ralson India Limited DGM – advertising and PR Yogeshwar Sharma said, “The brands Ralco and Ralson and Sushil Kumar complement each other quite perfectly; with strength, endurance and grip as attributes that qualify both the champions.”

    Kumar added, “Indian roads are no less than the wrestling ring. I am the champion of the wrestling ring while Ralco, the champion of the Indian roads.”

    “There couldn’t have been a better way for brand Ralco to flex its muscles and it complemented our strategy of ‘hard work as against leisure,” said branch director Triton Delhi Rohit Madhusudan.

  • Speedo unveils Brittany Elmslie as brand ambassador

    MUMBAI: Speedo has unveiled Australian swimming star, Brittany Elmslie, as its latest brand ambassador, in a deal which will see the Olympic gold medallist compete in Speedo swimwear through until 2014.

    The agreement closely follows a series of spectacular performances during 2012, as the 18-year-old announced her arrival on the world stage in London by securing a Gold medal in the 4x100m Freestyle, together with a further two Silver medals in the 4x200m Freestyle and the 4x100m Medley.

    As part of Speedo‘s long-standing partnership with the Australian Olympic Committee, Brittany wore Speedo swimwear throughout the London Games as she swam to her medal triumphs, and has now become the latest member of the Australian SwimmingTeam to secure an individual agreement with the world‘s leading swimwear brand.

    Coinciding with the announcement of the new deal, Brittany was joined by Olympic teammates and fellow Speedo ambassadors including James Magnussen, Eamon Sullivan, Libby Trickett and Bronte Barratt at the Bondi Icebergs swimming pool on Bondi Beach, as they modelled Speedo‘s exciting new collection of swimwear for Spring/Summer 2013, marking the beginning of her new ambassadorial role.

    Speedo International Vice President of Product and Marketing Sean Hastings said, “The 2012 Olympics saw the emergence of many of swimming‘s brightest new talents, and Brittany was without doubt one of the young stars of the games thanks to her inspiring medal-winning performances. We are absolutely delighted to announce this new partnership, and we look forward to working closely with Brittany over the coming years as she looks to achieve even greater success.”

  • Nadal joins poker site Pokerstars as brand ambassador

    MUMBAI: Just ahead of the start of Wimbledon multiple Grand Slam tennis champion, Rafael Nadal has joined online poker site PokerStars, lending his support to the site and inviting sports fans to join him in playing the popular game of poker.

    Nadal is keen to learn the game of poker. Through mentorship with PokerStars pros and playing online, Rafa will draw on many of the skills he uses to such great effect on the tennis court to improve his game one step at a time.

    Nadal said, “It‘s no secret that I love to compete and try my very best in everything, whether that‘s tennis, golf or video games. When I discovered the game of poker, I chose to join PokerStars because they understand what it takes to be the best and associate themselves with the qualities of champions. I‘m very happy to be working with them.”

    Nadal will play poker in spare moments this summer while he concentrates on tennis. Later in the year, he will be able to devote more time to poker and be representing PokerStars in online tournaments, in advertising campaigns and at charity events. Details of these will be announced in the coming months.

    PokerStars chairman of the board Mark Scheinberg said, “Rafa Nadal represents all that is great about competition – the mix of talent, intellect, dedication and mental strength that you find in champions in every sport. We are proud to have Rafa as an ambassador for the brand and excited at the opportunity to help him enjoy and improve his game.”

    Nadal joins athletes who have chosen poker as their “other game” and who play with PokerStars, including other Olympic medallists.

    Nadal will play a key role in introducing new players to the game of poker, particularly in Spain where online poker is surging in popularity following the recent awarding of government licenses to operate online poker.

  • Amul to sponsor Indian Olympics team

    Amul to sponsor Indian Olympics team

    MUMBAI: Indian milk co-operative Amul Monday strengthened its connect with sports by announcing its sponsorship of the Indian contingent to the London 2012 Olympic Games by signing an MoU with the Indian Olympic Association.

    India‘s largest food product marketing organisation, which achieved a turnover $ 2.2 billion in 2010-11, has become the Official Sponsor of the Indian team in the category of Dairy products.

    The company which produces milk related products had become the shirt sponsor of the Netherlands cricket in the 2011 ICC World Cup. During the India Grand Prix last year, the company had tied up with Sauber F1 team.

    Explaining the rationale of this association, GCMMF MD R S Sodhi said that milk is nature‘s original energy drink and plays a pivotal role in building the physical and mental strength of the athletes.

    The association with IOA will help Amul in engaging the youth so that they can enjoy a healthy life and strive to become swifter, higher and stronger in their endeavours, he asserted.

    “Amul is committed to strengthening the Olympic movement in India and encourage young generation from all corners of the country to take up Olympic sports. I take great pleasure and pride in announcing our sponsorship of the Indian contingent to the London 2012 Olympic Games as ‘Olympic Partner‘,” Sodhi stated.

    Amul will launch a series of advertising campaigns for milk, butter, cheese, paneer and ghee to promote this association in the coming months.

  • Karbonn Mobiles ties up with Hockey India

    Karbonn Mobiles ties up with Hockey India

    MUMBAI: Karbonn Mobiles has announced its association with the 5-match Test series between Indian men and South African men and a 4-match series between Indian women and Azerbaijanian women, hosted by Hockey India.

    To be named the Karbonn Cup, the Test series is to be held from the 15-22 January at the Major Dhyan Chand National Stadium, New Delhi.
     
    Karbonn Mobiles MD Pradeep Jain said, “We are pleased to host the Karbonn Cup and extend our support to the national sport. We being an Indian brand and Hockey being the national sport, the connection goes a long way in establishing the lost glory of Indian Hockey. India has always had a great tradition for hockey especially at the Olympic Games. We have won 8 gold medals at the Olympics and this is the highest among all national teams. This year 2012 being an Olympic year, the Karbonn Cup is all about supporting the Indian teams on the road to the London Olympics later this year.”

    The tournament apart from providing fast paced hockey action will also provide the Indian men’s and women’s Hockey team with the opportunity to prepare themselves for the Olympic Qualifiers to be held later in the year.