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Tag: Olympic Games Paris 2024

  • OMEGA begins timekeeping at the Olympic Games Paris 2024

    OMEGA begins timekeeping at the Olympic Games Paris 2024

    Mumbai: OMEGA’s countdown clock in Paris has finally reached zero, and the Olympic Games Paris 2024 is now underway. Following a colourful opening ceremony in the heart of the host city, the Swiss watchmaker will now begin its role as official timekeeper in all of the 329 events.

    For the next several weeks, the world’s greatest athletes will compete in 32 different sports, aiming for the ultimate prizes of gold, silver, and bronze medals. OMEGA has arrived in Paris with 350 tonnes of equipment to support its 550 timekeepers, who will be on-site to measure every second of action, and help determine the official results.

    OMEGA president and CEO Raynald Aeschlimann said, “There’s always an incredible energy at the start of the Olympic Games, with so much anticipation for the weeks ahead. OMEGA knows how hard these athletes have trained, and the many hours they have dedicated to their careers. It’s our honour to support them in Paris and be part of their history-making moments.”

    This is the 31st time since 1932 that OMEGA will fulfill the role of official timekeeper at the Olympic Games. The brand was originally selected for its reputation in precision, and that quality remains at the heart of its timekeeping service. For the past 92 years, OMEGA has been committed to excellence, innovation, and reliability at the Olympic Games, having developed and evolved many of the critical technologies that athletes, judges, and spectators rely on.

    Paris 2024 is the latest milestone in the brand’s legacy. As the sporting events unfold, the OMEGA countdown clock will remain in place at Port de la Bourdonnais, near the Eiffel Tower, as it continues counting down to the Paralympic Games, which begins on 28 August. OMEGA has timed this inspiring occasion since 1992, and will resume its duties once again this summer.

  • ShareChat partners with JioCinema to showcase exclusive Olympic Games Paris 2024 content

    ShareChat partners with JioCinema to showcase exclusive Olympic Games Paris 2024 content

    Mumbai: Every four years the most iconic games take place at a global stage. This year the Olympic Games are to be held in Paris, France with over 200 countries competing against each other. As the Indian contingent gears up for Paris 2024, ShareChat, India’s homegrown social media company, and JioCinema, the official digital partner for the Olympic Games, have entered a partnership to showcase exclusive content for sports fans to be closer to the action from 26 July to 11 August 2024.

    The collaboration aims to provide an unparalleled experience for users on ShareChat and Moj platforms. With a plethora of engaging content, including interviews, footage-based clips, studio content, and build-up videos, catering to a diverse and multi-lingual audience, ensuring the users stay updated with the riveting action.

    Moj a homegrown short video platform, revolutionizing short-form video for tier two audiences by bringing authentic regional content, the latest technology including Dolby Vision, and offering innovative monetizing avenues like virtual gifting for its creator community. This strategic utilization of short-form content aims to celebrate the Olympic spirit amongst millions of fans, delivering the best moments of the games in various regional languages and enhancing the viewing experience. Fans will also have access to insightful analysis from sports legends and commentators through studio clips available on both platforms.

    Announcing the partnership, ShareChat & Moj chief business officer Gaurav Jain said, “We’re thrilled to partner with Jio Cinema to bring official Olympics content to our vast user base, celebrate the spirit of the games, and cheer for the Indian contingent. By offering content in multiple regional languages, ShareChat and Moj have become the go-to destination for sports content and fandom allowing Indians to engage with Team India’s journey like never before.

    The widespread consumption of short videos has revolutionized the way we engage with content, and ShareChat is proud to offer a platform that caters to this demand. Blending content, culture and community ShareChat and Moj are slowly pivoting how marketers can use their creative imagination to build meaningful connections with their audiences.”

    “The partnership with ShareChat and Moj is a significant milestone in our journey to make digital content accessible to every Indian, driving a new kind of lean-in engagement,” said a Viacom18 spokesperson. “Innovation has been at the helm of our Paris 2024 presentation, be it through language offerings, curated feeds, or former Olympians who will join us as studio experts.  This partnership takes it a step further in that direction through its unique content offerings that will excite fans and draw them into celebrating the Olympic movement.”

    As the blue riband event inches closer, ShareChat and JioCinema aim to redefine the way fans engage with Olympic content, creating a truly enriching experience and setting a new benchmark for sports content consumption in India.

  • Costa Coffee becomes official coffee partner of Olympic Games Paris 2024

    Costa Coffee becomes official coffee partner of Olympic Games Paris 2024

    Mumbai: Costa Coffee becomes the official coffee partner at the Olympic Games Paris 2024, marking a significant milestone in promoting coffee culture and providing a centre stage to Indian baristas globally. With six kiosks and over 110 self-serve Pacto machines, 130 Costa Coffee team members from six countries will deliver exceptional hot and iced beverage experiences to fans and athletes at seven venues across Paris.

    As part of this collaboration, Costa Coffee introduces three exceptional Indian baristas: Ameer Fayiz, Mallika Tripura, and Abhishek Kumar. These talented individuals underwent rigorous training to refine their skills and embody Costa Coffee’s values of teamwork and excellence. The team members will ensure seamless operation of these sites and will host coffee masterclasses designed exclusively for the athletes and spectators. Adding to the Olympics excitement, selected Costa Coffee’s team members will have the incredible opportunity to be a torchbearer at the Olympic games.

    Coca-Cola Company’s Costa Coffee general manager, India & emerging international Vinay Nair commented: “We are proud to be the Official Coffee Partner for the Olympic Games Paris 2024. This opportunity not only allows us to showcase the skill and artistry of our Indian baristas on a prestigious international platform, but also underscores our commitment towards our talented team members. By providing them with this extraordinary opportunity, we are investing in their growth, embracing an inclusive culture, and celebrating their dedication to excellence.”

    The participation of our Barista’s from India in the Olympic Games Paris 2024 is a transformative journey that will add invaluable experiences and forge meaningful connections.
     

  • Neeraj Chopra joins team Visa as brand ambassador in India

    Neeraj Chopra joins team Visa as brand ambassador in India

    Mumbai: Visa Inc. (NYSE: V), the in digital payments, has signed up Olympic gold medalist and World no. 1  in men’s javelin throw, Neeraj Chopra as a Team Visa athlete, ahead of the Olympic Games Paris 2024. Chopra’s collaboration with Visa makes him the second athlete from India to join team Visa along with other global athletes and reinforces Visa’s salience in and commitment towards sports.

    “Sports is one of the strongest unifying factors worldwide and Visa is delighted to have the nation’s pride, Neeraj Chopra, join Team Visa and be our brand ambassador. As a trusted brand in digital payments, we truly believe in uplifting everyone, everywhere. Thus, by championing sports and sportspersons and our association with India’s Olympics icon Neeraj Chopra, we underscore our dedication to support inspirational athletes across sporting disciplines”, said Visa group country manager, India and South Asia, Sandeep Ghosh.

    Neeraj Chopra, who made history as the first track and field athlete to win a gold medal for India at the Olympics, said, “I am excited to be associated with Visa, a brand that all of us have been so familiar with. Trust and consistency are essentials of every partnership and Visa has stood for these principles for several years now. I hope that through this association, we can inspire people to go from strength to strength with the values of hard work and consistent commitment.”

    Visa has a history of collaborating with renowned sports personalities. In 2019, Visa signed badminton ace PV Sindhu as the first Team Visa athlete from India, for the Olympics Games Tokyo 2020. Visa has supported the Olympic and Paralympic Games as a worldwide sponsor since 1986, a commitment that extends through 2032, serving as the Exclusive Payment Technology partner. Major sports events like the Olympics, FIFA World Cup and Super Bowl attract a diverse and global audience. As a partner, Visa ensures safe and secure digital payments at these events – for tickets, merchandise and concessions, regardless of location or currency.