ITV

Tag: Olympic

  • Religare Enterprises signs Olympian Yogeshwar Dutt as its brand ambassador

    Religare Enterprises signs Olympian Yogeshwar Dutt as its brand ambassador

    Mumbai: c (REL) has signed Indian freestyle wrestler Yogeshwar Dutt (who has been awarded the Bharat Ratna) as its brand ambassador to promote the company and all its group companies. He will be the face of Religare’s integrated brand & marketing campaigns across all mediums. The 40-year-old is an Olympic, Asian, and Commonwealth Games medalist.

    On the occasion, REL executive chairperson Dr. Rashmi Saluja said, “Sports can foster national pride and cohesion. The Religare group is a firm believer in the significance of sports in developing the character of India’s youth and its social fabric. I am confident that our association with Dutt will motivate young people to excel in sports. Also, Yogeshwar’s feisty and gutsy background and his diligent image will have a positive rub-off on REL’s brand value. We look forward to the association.”

    Dutt stated, “I am delighted to be associated with the Religare group as the brand values passion, innovation, ambition, diligence, and teamwork, and it is everything that I identify with as well. As a brand ambassador, I will strive to create a positive image for REL, which will accentuate its brand ethos of nurturing and encouraging sports in the country. I am happy to partner with a company that understands the needs of India and its youth.”

    REL group chief financial officer and RBL CEO Nitin Aggarwal said, “We welcome Dutt to the REL family. We believe that our collaboration will help raise service awareness and create a strong recall for our high-quality financial services portfolio. Our upcoming campaigns with Dutt will strengthen our image among India’s youth.”

  • Marvel’s ‘Black Panther: Wakanda Forever’ promo features Neeraj Chopra

    Marvel’s ‘Black Panther: Wakanda Forever’ promo features Neeraj Chopra

    Mumbai: Olympic champion Neeraj Chopra is featured in the upcoming Marvel film Black Panther: Wakanda Forever’s promotional teaser. He has joined the fight for Wakanda to unleash the true essence of being a warrior and fighting for one’s country. Embodying the very spirit of the celebrated Wakandan superhero, Neeraj Chopra’s journey from his humble beginnings to achieving the coveted Olympic gold has truly been inspiring and nothing short of extraordinary!

    The promotional video shows Neeraj Chopra dropping from a high-tech portal opening in the roof, landing on his feet and clenching his javelin tight. He then picks up the pace, gathering momentum to throw the javelin. When he does aim it, the javelin flies, transitioning into a spear and piercing the surface of a road. From here, the video seamlessly connects to the hair-raising trailer of Wakanda Forever. A background voice can be heard saying “dikha denge unhe ke hum kaun hai” in the promo.

    Speaking on how Black Panther has been inspirational for him to associate with, Neeraj Chopra said, “Black Panther is about a fierce warrior, a hero who is willing to give everything to fight for his people and his country. As an athlete, representing India is our biggest opportunity, and we give our best shot and fight till the end. I’m truly overjoyed that I can be a part of this journey, and just like Black Panther, I hope to inspire people around the globe to never give up on their dreams. Being a huge Marvel fan, I just cannot wait to watch the film and discover the new journey of Wakanda!”

  • ISSF signs deal with SPN India for rifle and pistol World Cup broadcast

    ISSF signs deal with SPN India for rifle and pistol World Cup broadcast

    MUMBAI: The International Shooting Sport Federation (ISSF) has signed a deal with Sony Pictures Network India to broadcast the World Cup, according to the Press Trust of India. The sport of shooting will have live television coverage of the World Cup Rifle/Pistol at Dr Karni Singh Range, Tughlakabad from 20-28 February 2019.

    The Indian shooting will have a great opportunity to project its bright image, with assured high-quality live television coverage of the tournament. Even though shooters from around the world will be eyeing the 16 Olympic quota places on offer, in eight events for men and women, for the 2020 Tokyo Olympics, it will be an ideal platform for the Indian shooters to show case their class and strike power.

    “Sony will be covering the World Cup. Doordarshan will also broadcast. Since the World Cup is an ISSF event, the world body has signed the deal with Sony Television not only for this World Cup but other World Cups as well,” The National Rifle Association of India president Raninder Singh said.

    The sport of shooting which rarely gets broadcast support will be seen once again on the main-stream sports broadcast platform like Sony. Earlier India had conducted the Asian Olympic qualifying event before the Rio Olympics which was broadcasted live on Star Sports network in 2015-16.

    “We are not taking any funds from the government for organising the event, and the ISSF is taking care of the production cost of the television coverage,” he said.

    During the press conference, the NRAI president also declared that a lot of national shooting associations will be coming with their presidents to watch the World Cup, including the ones from Gautemala, Mexico and Russia. Singh said the range was getting ready to host the World Cup, especially with a nice setting in the final hall.

    The NRAI president also expressed hope that in the long run, the national championships would have television coverage. He said there was considerable potential to take the sport forward as 7,000 athletes competed in the last national championships.

  • 3BL comes to India with Rs 30 cr budget

    3BL comes to India with Rs 30 cr budget

    MUMBAI: The fastest growing urban team sport in the world, 3×3 Basketball comes to India for the first time with 3BL – 3×3 Pro Basketball League. 3BL is an intellectual property of YKBK Enterprise that has been granted the exclusive rights contract from FIBA 3×3 for the Indian subcontinent, making it the first ever FIBA recognised basketball league in India.

    3×3 Basketball is a 10-minute high speed basketball tournament and it officially became an Olympic sport in June 2017. It will be introduced in the 2020 Tokyo Olympics. The inaugural season of 3BL in India, featuring 12 teams with international and Indian sensations like Amjyot Singh, Palpreet Singh Brar and international basketball sensations like Bikramjit Gill, Inderbir Singh Gill, Leandro Lima and many more, will be played in six cities – Mumbai, Delhi, Aizawl, Kolkata, Chennai and Bangalore. The winners of the tournament(s) will get to represent India at the FIBA World Tour(s).

    3BL chief of marketing and business development Sudhir Vashist told Indiantelevision.com, “We have visibility of seven seasons. However, that does not mean that we have FIBA rights for seven years, we have the FIBA rights perpetually. We are the exclusive partner of FIBA for lifetime for 3BL in the Indian sub-continent. We have a media budget of close to around Rs 30 crore for the first season.”

    To bring visibility to the league YKBK Enterprise is in talks with some of the leading broadcasters and intends to go strong on the digital front. Season one of the league will start from 9 June 2018 in Delhi and will culminate in Mumbai in August 2018 after a three month run. Tryouts for the league begin in May this year.

    The 12 teams in season one are Delhi Hoopers, Chandigarh Beasts, Jaipur Regals, Aizwal Legends, Kolkata Warriors, Ahemdabad Wingers, Bangalore Machas, Goa Snipers, Kochi Knights, Hyderabad Ballers, Chennai Icons and Mumbai Hustlers.

    “The culture of basketball is defined by three things – urban, youth and hip-hop. These three things are very much digital friendly. Almost 25 per cent of the total budget is kept for digital. One of the biggest international basketball and street brand is already sold to the idea of 3BL and will be riding on us to launch in India”, Vashist added.

    “Basketball has a fascinating story in India. Till a few years ago, most people didn’t know anything about 3×3 Basketball and today it poses a serious opportunity,” said 3BL – 3×3 Pro Basketball League league commissioner Rohit Bakshi. “Our aim is to create a new fan base for basketball in India by promoting the 3×3 Basketball at a grassroots level and through wider outreach plans for viewers and players both.”

    3BL chairman Yoshia Kato said, “Seeing the performance of Indian origin players in the sport, we decided to start the first ever FIBA 3×3 recognised basketball league in India. We plan to make a serious impact on the growth of this sport in the country.”

    “As the sporting landscape of our country changes and evolves, this short action-packed format will revolutionise basketball in India. It is definitely going to be a very appealing sport for both brands and audiences,” Vashist added.

    “This sport is attractive to people since they can watch it in lesser time and still get as much entertainment and action as they do from longer format sports,” said 3BL entertainment director Vivek Krishna. “3×3 Basketball is a highly engaging form of the beautiful game which will charm India, as it has charmed 144 other countries.”

    “India being a very young country, with half of its population under 25 years of age, 3×3 Basketball is definitely going to be very appealing for audiences here,” said FIBA3x3 senior communications manager Julien Debove. “I’m excited to explore the vast land of opportunities that India presents with 3BL.”

    This is the first time ever that India will be hosting the World Tour, organised and marketed by YKBK Enterprise.

    Also Read :

    Mairu Gupta and the art of building the NBA in India

    Social media most significant for snackable content: NBA India MD

  • P.V. Sindhu Panasonic Batteries’ face for 3 yrs

    MUMBAI: PV Sindhu, the 2016 Olympic silver medalist, currently ranked World No.6, dawns a new role starting today as the brand ambassador of Panasonic Energy India Co. Ltd – one of India’s largest manufacturer & supplier of dry cell batteries and lighting products.

    The 21 year old, ace-badminton player has been signed on for Panasonic’s Battery division for the next three years as a part of strategic decision to enrich the brand image and challenge the ‘numero uno’ position.

    “Panasonic batteries have always been known for its performance and reliability. I am looking forward to carry forth this communication and be a part of the growth journey,” stated Sindhu at the event.

    “PV Sindhu exudes power and performance through her sport. These are precisely the traits that Panasonic Batteries are known for,” stated Panasonic India and South-Asia president and CEO Manish Sharma.

    Panasonic Energy CMD M. Morikawa added, “PV Sindhu seemed a natural extension to Panasonic Batteries. Both are best known for their consistency and are aggressively growing to clinch the numero uno position.”

    Born in Hyderabad, Ms. Sindhu is the youngest recipient of India’s fourth highest civilian honor, the Padma Shri. She is the youngest and the very first Indian shuttler to have reached the finals of a women’s singles event in an Olympics badminton event. She’s also a recipient of other prestigious awards such as Rajiv Gandhi Khel Ratna, Arjuna Award and CNN-IBN Indian of the Year in Sports among others.

    public://Picture 02.JPG

    public://Picture 01.JPG

     

  • Spectator-friendly PBL III offers game’s highest prize across globe; to air on Star Sports 1, 3 & HD

    Spectator-friendly PBL III offers game’s highest prize across globe; to air on Star Sports 1, 3 & HD

    MUMBAI: The Premier Badminton League Season III is back. The league has got eight Olympians fighting for the title and the format has been made crisper and more exciting to suit the viewers.

    The PBL is set to start on 1 January, 2017, with new challenges, excitement and players. The third edition will go on for 15 days, and will have one of the world’s biggest badminton players vying for the throne.

    Star Sports 1, 3 and HD1, HD3 will be broadcasting the matches which will take the audience to another journey which has seen the game gain momentum in the country.

    The winning team will pocket Rs. 3 crore, the runners-up receiving equivalent to half that bounty — the highest in the world. The teams which finish third and fourth will bag Rs. 75 lakh each. The league will be taking place across India, in state-of-the-art stadia including Hyderabad, Bengaluru, Mumbai, Chennai, New Delhi and Lucknow.

    With PV Sindhu winning a silver in the Olympics and the match getting one of the highest views in recent times, the Premier Badminton League organisers are hopeful something similar happens during their games. The Olympic Gold winner has been lapped up by the Hyderabad Hunters for a whopping Rs 61.5 lakh, making her the most expensive player in the league. Danish shuttler Jan O Jorgensen is the costliest male player, going under the hammer for Delhi Acers for Rs 59 lakh.

    Among the Indian contingent, Hyderabad’s blue-eyed girl Sindhu is the most expensive female player at Rs 39 lakh, representing Chennai Smashers. The male category is led by Kidambi Srikanth, who’s playing for Awadh Warriors for Rs 51 lakh. Saina Nehwal sustained several injuries in 2016, but will still be one of the costliest Indian players, having been bought over to play for Rs 33 lakh.

    Indian badminton national coach Pullela Gopichand said that the spectacular performance of Indian players at the Olympics has added a staggering number of new viewers to the game, and the league would be more exciting and interesting than ever before. Gopichand, the chief advisor of the PBL, also said that the league was trying to bring in certain innovations in the format of the league to make it even more spectator-friendly, like 11-pointer games.

  • Spectator-friendly PBL III offers game’s highest prize across globe; to air on Star Sports 1, 3 & HD

    Spectator-friendly PBL III offers game’s highest prize across globe; to air on Star Sports 1, 3 & HD

    MUMBAI: The Premier Badminton League Season III is back. The league has got eight Olympians fighting for the title and the format has been made crisper and more exciting to suit the viewers.

    The PBL is set to start on 1 January, 2017, with new challenges, excitement and players. The third edition will go on for 15 days, and will have one of the world’s biggest badminton players vying for the throne.

    Star Sports 1, 3 and HD1, HD3 will be broadcasting the matches which will take the audience to another journey which has seen the game gain momentum in the country.

    The winning team will pocket Rs. 3 crore, the runners-up receiving equivalent to half that bounty — the highest in the world. The teams which finish third and fourth will bag Rs. 75 lakh each. The league will be taking place across India, in state-of-the-art stadia including Hyderabad, Bengaluru, Mumbai, Chennai, New Delhi and Lucknow.

    With PV Sindhu winning a silver in the Olympics and the match getting one of the highest views in recent times, the Premier Badminton League organisers are hopeful something similar happens during their games. The Olympic Gold winner has been lapped up by the Hyderabad Hunters for a whopping Rs 61.5 lakh, making her the most expensive player in the league. Danish shuttler Jan O Jorgensen is the costliest male player, going under the hammer for Delhi Acers for Rs 59 lakh.

    Among the Indian contingent, Hyderabad’s blue-eyed girl Sindhu is the most expensive female player at Rs 39 lakh, representing Chennai Smashers. The male category is led by Kidambi Srikanth, who’s playing for Awadh Warriors for Rs 51 lakh. Saina Nehwal sustained several injuries in 2016, but will still be one of the costliest Indian players, having been bought over to play for Rs 33 lakh.

    Indian badminton national coach Pullela Gopichand said that the spectacular performance of Indian players at the Olympics has added a staggering number of new viewers to the game, and the league would be more exciting and interesting than ever before. Gopichand, the chief advisor of the PBL, also said that the league was trying to bring in certain innovations in the format of the league to make it even more spectator-friendly, like 11-pointer games.

  • ‘Indians know little about India’s Olympic quest at Rio’ says Tata Salt’s survey

    ‘Indians know little about India’s Olympic quest at Rio’ says Tata Salt’s survey

    MUMBAI: 40 per cent under the age of 30 believe India stands a chance to win an Olympic medal for Cricket; 48 per cent of the people surveyed believe that India has hosted the Olympic Games in New Delhi and 87 per cent of women under 30 years wish to have chosen being an Olympic sportsperson as a career, over being film stars and entrepreneurs — these are some of the findings made by Tata Salt’s ‘Namak Ke Waastey’ survey that was conducted to gauge the Olympic quotient of Indians in the run-up to Rio Olympics 2016.

    The nationwide survey is one of the initiatives under the ‘Namak ke Waastey’, which is aimed at catalysing conversations and generating mass support for Indian Olympians headed to Rio.

    Tata Salt ‘Namak ke Waastey’ survey reveals India’s fascination with its favourite sport with around 40% men and women under the age of 30 believing that India stands a chance to win the medal for cricket, which isn’t even an Olympic sport! On the other hand, only 14% of those surveyed pin their medal hopes on shotput, while boxing and wrestling have secured support from 30% and 40% respondents respectively. Call it the effect of a recently released Bollywood movie or just their new found admiration for the strenuous sport, but wrestling seems to be reigning among Indian women. Almost 60% of women have chosen wrestling as the sport that could get India its Olympic medal.

    The survey however paints a surprisingly different picture when it comes to aspirational career choices. 87% of women and 69% men under 30 years of age would have wished to be an Olympian sportsperson, overriding popular career options such as writer, film star/ rock musician/ rock/pop star and entrepreneur. It is noteworthy to mention that nearly 75% of the total respondents under 30 years chose Olympic sportsperson as an aspirational career if given a choice. These results clearly demonstrate that India is a hotbed of young sports aspirants.

    Speaking on the results of the survey,Tata Chemicals Ltd. (Consumer Products Business) marketing head Sagar Boke said, “The purpose of conducting the Tata Salt ‘Namak ke Waastey’survey, was to gauge the Olympic sentiment among Indians and is an initiative to connect effectively with the audience. The survey findings throw light on various facts that us Indians are ignorant of, from whether Olympics has ever been held in India to cricket being an Olympic sport! Though Indians seems to be ignorant about the Olympic Games and our athletes in general, the surprising and positive highlight of the survey is that if given a choice, maximum number of them want to be Olympic sportspersons. India is indeed brimming with sporting talent, just waiting to be explored. The ‘Namak ke Waastey’ campaign has been crafted with this very purpose in mind – first, to create a genuine platform for the Indian Olympians in general which brings forth their struggle, passion and indomitable spirit thus educating the masses on what goes on behind the scenes and second, to catalyze conversations and bring about unity in our support for them.”

    Finally, the most shocking insight was the answer to the question whether India has ever hosted the Olympic Games, where 48% of the people surveyed answered in the affirmative, stating that they were held in New Delhi. In fact, the only international multi-sport event held in Indian was the 2010 Commonwealth Games whereas in 2015 it was agreed that 2024 is too early for India to bid for hosting the Olympic Games.

    India is sending its largest ever delegation to the Rio Olympics 2016 and in an effort to garner mass support for the Indian athletes, Tata Salt tied up with the India Olympics Association (IOA) as a proud sponsor of the Indian Olympics contingent. The brand is dedicated to generating awareness about less sensational sports and winning mass support for players representing the nation at Rio this year. ‘Namak ke Waastey’ is a step forward in Tata Salt’s journey of augmenting consumer trust over the years, through innovative brand building and distinctive campaigns. While the campaign brings forth their stories of hard work, determination, hope and most of all, the pride of representing India at the Olympics, the objective is to spark the change from indifference to mass support amongst a nation of 1.2 billion people.

  • ‘Indians know little about India’s Olympic quest at Rio’ says Tata Salt’s survey

    ‘Indians know little about India’s Olympic quest at Rio’ says Tata Salt’s survey

    MUMBAI: 40 per cent under the age of 30 believe India stands a chance to win an Olympic medal for Cricket; 48 per cent of the people surveyed believe that India has hosted the Olympic Games in New Delhi and 87 per cent of women under 30 years wish to have chosen being an Olympic sportsperson as a career, over being film stars and entrepreneurs — these are some of the findings made by Tata Salt’s ‘Namak Ke Waastey’ survey that was conducted to gauge the Olympic quotient of Indians in the run-up to Rio Olympics 2016.

    The nationwide survey is one of the initiatives under the ‘Namak ke Waastey’, which is aimed at catalysing conversations and generating mass support for Indian Olympians headed to Rio.

    Tata Salt ‘Namak ke Waastey’ survey reveals India’s fascination with its favourite sport with around 40% men and women under the age of 30 believing that India stands a chance to win the medal for cricket, which isn’t even an Olympic sport! On the other hand, only 14% of those surveyed pin their medal hopes on shotput, while boxing and wrestling have secured support from 30% and 40% respondents respectively. Call it the effect of a recently released Bollywood movie or just their new found admiration for the strenuous sport, but wrestling seems to be reigning among Indian women. Almost 60% of women have chosen wrestling as the sport that could get India its Olympic medal.

    The survey however paints a surprisingly different picture when it comes to aspirational career choices. 87% of women and 69% men under 30 years of age would have wished to be an Olympian sportsperson, overriding popular career options such as writer, film star/ rock musician/ rock/pop star and entrepreneur. It is noteworthy to mention that nearly 75% of the total respondents under 30 years chose Olympic sportsperson as an aspirational career if given a choice. These results clearly demonstrate that India is a hotbed of young sports aspirants.

    Speaking on the results of the survey,Tata Chemicals Ltd. (Consumer Products Business) marketing head Sagar Boke said, “The purpose of conducting the Tata Salt ‘Namak ke Waastey’survey, was to gauge the Olympic sentiment among Indians and is an initiative to connect effectively with the audience. The survey findings throw light on various facts that us Indians are ignorant of, from whether Olympics has ever been held in India to cricket being an Olympic sport! Though Indians seems to be ignorant about the Olympic Games and our athletes in general, the surprising and positive highlight of the survey is that if given a choice, maximum number of them want to be Olympic sportspersons. India is indeed brimming with sporting talent, just waiting to be explored. The ‘Namak ke Waastey’ campaign has been crafted with this very purpose in mind – first, to create a genuine platform for the Indian Olympians in general which brings forth their struggle, passion and indomitable spirit thus educating the masses on what goes on behind the scenes and second, to catalyze conversations and bring about unity in our support for them.”

    Finally, the most shocking insight was the answer to the question whether India has ever hosted the Olympic Games, where 48% of the people surveyed answered in the affirmative, stating that they were held in New Delhi. In fact, the only international multi-sport event held in Indian was the 2010 Commonwealth Games whereas in 2015 it was agreed that 2024 is too early for India to bid for hosting the Olympic Games.

    India is sending its largest ever delegation to the Rio Olympics 2016 and in an effort to garner mass support for the Indian athletes, Tata Salt tied up with the India Olympics Association (IOA) as a proud sponsor of the Indian Olympics contingent. The brand is dedicated to generating awareness about less sensational sports and winning mass support for players representing the nation at Rio this year. ‘Namak ke Waastey’ is a step forward in Tata Salt’s journey of augmenting consumer trust over the years, through innovative brand building and distinctive campaigns. While the campaign brings forth their stories of hard work, determination, hope and most of all, the pride of representing India at the Olympics, the objective is to spark the change from indifference to mass support amongst a nation of 1.2 billion people.

  • Sony Six to live telecast Vijender Singh’s first professional fight

    Sony Six to live telecast Vijender Singh’s first professional fight

    MUMBAI: Vijender Singh is on the verge of creating a historic landmark in his boxing career as he makes his debut in professional boxing at the Manchester Area. And Multi Screen Media (MSM) Network’s sports channel Sony Six has bagged the exclusive broadcasting rights to the event.

     

    The channel will be airing the fight live on Saturday, 10 October at 10:20 pm (IST). The event begins at 9.30 pm with the main fight at 10:20 pm.

     

    India’s first Olympic and World Championships-medallist, Singh, will take on England’s Sonny Whiting, who is three-bouts old and has a 2-1 overall record so far in the middleweight division. The fight, which features in the prime time viewing belt for Indian audiences will feature four rounds of three minutes each.

     

    Ahead of his fight, the 29-year-old Singh has set up base in Manchester to train under renowned coach Lee Beard and has been training alongside stable mates Jack Catterall, Adrian Gonzalez and Jimmy Kelly. Singh has made essential changes to adapt his game against the 27-year old English boxer, who already has one knockout win to his credit so far.

     

    Sony Six’s association with boxing was highlighted with the broadcast of the ‘Fight of the Century’ featuring Mayweather against Pacquiao in May 2015. Following that, the channel focused on bringing premium and marquee combat sports content to Indian viewers including showcasing the high profile fight of Floyd Mayweather Jr Vs Andre Berto in September this year. This will be the channel’s third initiative in bringing one of the most headlined boxing fights live to Indian viewers in 2015.

     

    Sony Six and Kix business head Prasana Krishnan said, “We are proud to showcase the fight that marks Vijender Singh’s foray into the professional boxing circuit. Vijender Singh is a National icon and an Olympian who has made India proud with his accomplishments. We are pleased to play our role as broadcasters of his pro debut fight to his fans.”

     

    Singh added, “I am really happy that my professional debut fight in Manchester will be telecast live on Sony Six in India. Now all my friends, fans and coaches in India, who have been asking me about the telecast of the fight can watch me live in action. I am confident that with the reach of Sony Six, everyone in India will be able to watch my pro debut at Manchester Arena.”