Tag: OLX

Cannes Lions 2016: Six entries from India get shortlisted for Media Lions

MUMBAI: Six entries from India have been shortlisted for the 63rd Cannes Lions International Festival of Creativity in the Media category.

In the public, health and safety subcategory Tata Motors’ Dipper Condoms ad campaign, created by Rediffusion Y&R Mumbai has secured a position in the shortlist.

HDFC Bank’s campaign Memories For Life was shortlisted as well for the agency Leo Burnett India (Mumbai) use of the digital platforms.

‘Lo Kar Lo Baat’, Hindustan Unilever’s campaign for Active Wheel Detergent secured PHD India (Mumbai) for its use of mobile.

In the use of co-creation and user generated content OLX claimed a spot in the shortlist with ‘Reuniting Memories from 1947’ created by Leo Burnett India.

The much talked about Bajaj V campaign has gotten Leo Burnett India its second shortlist in the category for its use of Branded Content created for Digital or Social Media. It must be noted that the campaign has already won a bronze metal in Promo and Activation Lion for Bajaj automobiles Bajaj V campaign.

The sixth shortlisted entry from India is ‘beauty Tips By Reshma’ for Make Love Not Scars’s campaign against Acid Attacks by Ogilvy and Mather Mumbai for its use of integrated media.

The awarding ceremony for the category will be announced on June 22, 2016 in Cannes.

June 22, 2016
Splitsvilla 9 ropes in 8 advertisers; plans 360 degree marketing push

MUMBAI: MTV is all geared up to bring MTV Splitsvilla season 9 on 11 June at 7 pm. The show will see Bollywood actress Sunny Leone back with Rannvijay.

With Panasonic Smart Phones as the title sponsor and Schmitten Chocolates and OLX as the co-presenting sponsors, the show also has Big Boy Toyz, Envy 100 Crystal Deos and Manforce as the powered by sponsors, while Macho and Gillette Venus are on board as the associate sponsors.

Handing over the power to women, Viacom18 head youth and English entertainment Ferzad Palia said, “MTV is known for creating shows that are edgy, cool and that always challenge the status quo. This year, we are going in for a total format change on one of our biggest shows, Splitsvilla. In its ninth season, our young audience will get to watch a show where for the first time ever, women are in power. This change in format also reflects the changing attitudes of today’s youth regarding relationships, their views on gender related issues and the role of women in Indian society. We have received great support from advertisers who have recognized the progressive thought that this format change hinges upon.”

The network claims that the show season after season has enjoyed the status of being the largest platform across TV, mobile and digital with over 100 million (10 crore) viewers across India (all 4+) tuning in for the last season on air and 130 million (13 crore) viewers online, the highest number ever for a youth reality show in India.

Speaking about the association with the show, Panasonic Mobility Division head Pankaj Rana said, “Splitsvilla, over the years has developed a very strong association among the youth, we are excited to partner with MTV on this passionate journey as this will be a great platform to interact with the fans. In future also, Panasonic will keep on interacting with youth through different associations.”

Hailing female power in every sense, Splitsvilla 9, an amalgam of love and power-play, gives more power to women with its new theme, Where Women Rule. Giving the reins of the kingdom to six princesses, fifteen warriors will set out to fend off rival suitors, ensuring survival of the fittest in the kingdom of love. Adding a delicate blend of tradition and modernity to the royal theme, the show has been shot in the wealth of elegant buildings and churches in the colonial white town of Pondicherry where the warriors will employ the art of modern chivalry to impress their potential love interest, the kingdom’s princesses.

To make this season bigger than ever, Splitsvilla 9 will be supported by a 360 degree marketing push which includes television, radio, print and digital (mobile and web) activation across metros and non-metro target markets. The brand plans to execute an impactful print jacket in a leading city supplement to create buzz and visibility about the new season. Further giving prominence and amplifying reach across various non-metro and tier II cities, the plan is to execute an outdoor campaign including impactful sites and transit media to cast a wider net. Along with mass media buzz, show leads Sunny and Rannvijay will be driving fan engagement through multiple activities on digital.

The show is also looking to celebrate the power of women by highlighting the theme of the show by pushing out an exciting campaign titled ‘Sorry Boys – The Game is About To Change’ to seek engagement with our audience by making men work to win the hearts of their women. As women rule in the matters of the heart we are focusing on helping men impress the women through this campaign. The campaign will run across radio, brand associations and digital.

May 27, 2016
Splitsvilla 9 ropes in 8 advertisers; plans 360 degree marketing push

MUMBAI: MTV is all geared up to bring MTV Splitsvilla season 9 on 11 June at 7 pm. The show will see Bollywood actress Sunny Leone back with Rannvijay.

With Panasonic Smart Phones as the title sponsor and Schmitten Chocolates and OLX as the co-presenting sponsors, the show also has Big Boy Toyz, Envy 100 Crystal Deos and Manforce as the powered by sponsors, while Macho and Gillette Venus are on board as the associate sponsors.

Handing over the power to women, Viacom18 head youth and English entertainment Ferzad Palia said, “MTV is known for creating shows that are edgy, cool and that always challenge the status quo. This year, we are going in for a total format change on one of our biggest shows, Splitsvilla. In its ninth season, our young audience will get to watch a show where for the first time ever, women are in power. This change in format also reflects the changing attitudes of today’s youth regarding relationships, their views on gender related issues and the role of women in Indian society. We have received great support from advertisers who have recognized the progressive thought that this format change hinges upon.”

The network claims that the show season after season has enjoyed the status of being the largest platform across TV, mobile and digital with over 100 million (10 crore) viewers across India (all 4+) tuning in for the last season on air and 130 million (13 crore) viewers online, the highest number ever for a youth reality show in India.

Speaking about the association with the show, Panasonic Mobility Division head Pankaj Rana said, “Splitsvilla, over the years has developed a very strong association among the youth, we are excited to partner with MTV on this passionate journey as this will be a great platform to interact with the fans. In future also, Panasonic will keep on interacting with youth through different associations.”

Hailing female power in every sense, Splitsvilla 9, an amalgam of love and power-play, gives more power to women with its new theme, Where Women Rule. Giving the reins of the kingdom to six princesses, fifteen warriors will set out to fend off rival suitors, ensuring survival of the fittest in the kingdom of love. Adding a delicate blend of tradition and modernity to the royal theme, the show has been shot in the wealth of elegant buildings and churches in the colonial white town of Pondicherry where the warriors will employ the art of modern chivalry to impress their potential love interest, the kingdom’s princesses.

To make this season bigger than ever, Splitsvilla 9 will be supported by a 360 degree marketing push which includes television, radio, print and digital (mobile and web) activation across metros and non-metro target markets. The brand plans to execute an impactful print jacket in a leading city supplement to create buzz and visibility about the new season. Further giving prominence and amplifying reach across various non-metro and tier II cities, the plan is to execute an outdoor campaign including impactful sites and transit media to cast a wider net. Along with mass media buzz, show leads Sunny and Rannvijay will be driving fan engagement through multiple activities on digital.

The show is also looking to celebrate the power of women by highlighting the theme of the show by pushing out an exciting campaign titled ‘Sorry Boys – The Game is About To Change’ to seek engagement with our audience by making men work to win the hearts of their women. As women rule in the matters of the heart we are focusing on helping men impress the women through this campaign. The campaign will run across radio, brand associations and digital.

May 27, 2016
Zenith shines at India Radio Forum Awards

MUMBAI: Media planning and buying firm Zenith has bagged two big awards at the ‘The Excellence in Radio Awards’ hosted by the India Radio Forum (IRF) in Mumbai, for ‘Childsurance Radio Film Festival’ ’ in the ‘Most Effective Use of Radio in an Activation Campaign’ category, and secondly for ‘OLX Sunday Is Bech Day’ in the ‘Most Outstanding Use of Radio in an Ad Campaign’ category.

The Childsurance Radio Film Festival was the first of its kind radio programme, consisting of audio movies created by children for which over 500 children auditioned. The process involved a call for entries, selection through screening auditions, recording at the Big FM studio and finally, the airings on Friday evenings and Sunday mornings. The campaign gave the brand an opportunity to interact with parents during auditions. For OLX, Sunday was positioned as ‘Bech Day’ where people were asked to de-clutter and put up listings of used goods. This was done through innovative jingles, spoofs and one-liners on radio – a lot of the spoofs were by popular Bollywood stars such as Irfan Khan, Saif Ali Khan and Ajay Devgan.

Zenith MD Hari Krishnan said, “Both the ideas were break-through and delivered the creative punch. More importantly, they used the radio medium effectively, a medium which, if used well gives widespread reach, engagement and recall. I’d like to congratulate the Zenith teams who put in immense effort behind these exemplary campaigns, and also our clients OLX and IDBI Federal for putting faith in us and allowing us to experiment and innovate.”

IDBI Federal, products and strategy head and CMO Karthik Raman too added, “We took complete departure from regular advertising and used outdoor and radio as the lead mediums for our campaign. Our radio film festival was a unique approach to designing the radio campaign. With Zenith’s strategic partnership, we could very well amplify the message that we had conveyed using the outdoor media. Recognition from a prestigious platform like IRF has only reaffirmed our faith in the chosen strategy.”

Hari Krishnan was also a speaker at the India Radio Forum and delivered a key address on ‘Radio killed the video star?’ which revealed loopholes on video and television mediums, such as the limitation on ad inventory on television, in context of the 10 + 2 ruling. This and other loopholes could give radio the opportunity to reclaim and demonstrate strength, he said in parting.

May 18, 2016
Zenith shines at India Radio Forum Awards

MUMBAI: Media planning and buying firm Zenith has bagged two big awards at the ‘The Excellence in Radio Awards’ hosted by the India Radio Forum (IRF) in Mumbai, for ‘Childsurance Radio Film Festival’ ’ in the ‘Most Effective Use of Radio in an Activation Campaign’ category, and secondly for ‘OLX Sunday Is Bech Day’ in the ‘Most Outstanding Use of Radio in an Ad Campaign’ category.

The Childsurance Radio Film Festival was the first of its kind radio programme, consisting of audio movies created by children for which over 500 children auditioned. The process involved a call for entries, selection through screening auditions, recording at the Big FM studio and finally, the airings on Friday evenings and Sunday mornings. The campaign gave the brand an opportunity to interact with parents during auditions. For OLX, Sunday was positioned as ‘Bech Day’ where people were asked to de-clutter and put up listings of used goods. This was done through innovative jingles, spoofs and one-liners on radio – a lot of the spoofs were by popular Bollywood stars such as Irfan Khan, Saif Ali Khan and Ajay Devgan.

Zenith MD Hari Krishnan said, “Both the ideas were break-through and delivered the creative punch. More importantly, they used the radio medium effectively, a medium which, if used well gives widespread reach, engagement and recall. I’d like to congratulate the Zenith teams who put in immense effort behind these exemplary campaigns, and also our clients OLX and IDBI Federal for putting faith in us and allowing us to experiment and innovate.”

IDBI Federal, products and strategy head and CMO Karthik Raman too added, “We took complete departure from regular advertising and used outdoor and radio as the lead mediums for our campaign. Our radio film festival was a unique approach to designing the radio campaign. With Zenith’s strategic partnership, we could very well amplify the message that we had conveyed using the outdoor media. Recognition from a prestigious platform like IRF has only reaffirmed our faith in the chosen strategy.”

Hari Krishnan was also a speaker at the India Radio Forum and delivered a key address on ‘Radio killed the video star?’ which revealed loopholes on video and television mediums, such as the limitation on ad inventory on television, in context of the 10 + 2 ruling. This and other loopholes could give radio the opportunity to reclaim and demonstrate strength, he said in parting.

May 18, 2016
Twitter initiated APAC business leadership summit #TwitterUdaan

MUMBAI: Twitter launched its first business leadership summit in Asia titled #TwitterUdaan in Gurgaon. The summit brought together approximately 200 industry leaders over thought-provoking presentations and panel discussions on the theme of #FutureForward.

Along with Twitter’s executives, other representatives present at the inaugural forum were from Future Brands, Group M, HDFC Life, Ogilvy & Mather, OLX, PepsiCo, Starcom, Tata Motors, Unmetric, Vodafone India, Yes Bank, and Yu.

#TwitterUdaan was punctuated with the launch of Twitter’s first-ever #TwitterInfluencerIndex, a study to understand the effects of C-Suite engagement, who are the top CEOs on Twitter are and what constitutes their success on the influential communications platform. The index highlighted the 100 top C-suite executives on Twitter from around the world. The various leaders were Mahindra Group chairman and MD Anand Mahindra, Kotak Mahindra Band executive vice chairman and MD Uday Kotak, Zomato founder and CEO Deepinder Goyal, Flipkart executive chairman and founder Sachin Bansal, Olacabs.com co-founder and CEO Bhavish Aggarwal, Snapdeal.com co-founder and CEO Kunal Bahl and InMobi founder and CEO Naveen Tewari.

“India is the growth engine for Asia-Pacific on Twitter. We are committed to India and the launch of #TwitterUdaan is about celebrating the creativity and innovation from India. The time is ripe for India to lead innovation and we want to help them soar and leverage Twitter in the digital age,” said Twitter VP International markets Shailesh Rao. “CEO participation on Twitter leads to better communication and it is heartening to see India account for nearly 50 percent of Asia Pacific C-suite executives listed in the #TwitterInfluencerIndex.”

The summit was focused on five big trends of 2016 i.e. live, video, disruption innovation, content marketing, data, and media-first. The opening keynote on ‘Future is Live’ was presented by Twitter managing director of Southeast Asia, India, Middle East and North Africa Parminder Singh who opened up the floor for engaging conversations with his presentation on Twitter’s live connection to culture.

Following to that was an engaging fireside chat between FutureBrands India MD Shailesh and CEO Santosh Desai on how brands need to build authentic relationships with their customers.

Global Brands and Agencies VP Jean-Philippe (JP) Maheu took the audience through content best practices in ‘Future is Content’ and provided insight on how to engage a customer, hold their attention and why video and media-rich content always wins on the platform.

Brand Strategy Asia Pacific head Steven Kalifowitz challenged advertising norms, showcased case studies and ideas that stood out of the clutter, and asked brands to think out-of-the-box using innovative, disruptive strategies in ‘Disruptive Innovation’.

Guest speaker Unmetric CEO and co-founder Lakshmanan Narayan presented a data-driven future showing how brands can use data to drive social media accountability and business outcomes.

While Twitter Asia Pacific and emerging markets senior director product specialist Maya Hari presented on a media-first future how we are now living at a time where media is increasingly live, interactive, and visual. This led to a thought-provoking panel discussion with guest speakers from CNBC TV18, PepsiCo, Tata Motors and The Economist on how being media-forward is not an option anymore.

#TwitterInfluencerIndex measures how influential the world’s top executives are on Twitter. The Index highlights how CEOs develop their digital influence and their ability to create an effect, change opinions and behaviours, and drive measurable outcomes using Twitter.Reach, relevance and resonance on Twitter are the cornerstones of the Index.

May 6, 2016
Twitter initiated APAC business leadership summit #TwitterUdaan

MUMBAI: Twitter launched its first business leadership summit in Asia titled #TwitterUdaan in Gurgaon. The summit brought together approximately 200 industry leaders over thought-provoking presentations and panel discussions on the theme of #FutureForward.

Along with Twitter’s executives, other representatives present at the inaugural forum were from Future Brands, Group M, HDFC Life, Ogilvy & Mather, OLX, PepsiCo, Starcom, Tata Motors, Unmetric, Vodafone India, Yes Bank, and Yu.

#TwitterUdaan was punctuated with the launch of Twitter’s first-ever #TwitterInfluencerIndex, a study to understand the effects of C-Suite engagement, who are the top CEOs on Twitter are and what constitutes their success on the influential communications platform. The index highlighted the 100 top C-suite executives on Twitter from around the world. The various leaders were Mahindra Group chairman and MD Anand Mahindra, Kotak Mahindra Band executive vice chairman and MD Uday Kotak, Zomato founder and CEO Deepinder Goyal, Flipkart executive chairman and founder Sachin Bansal, Olacabs.com co-founder and CEO Bhavish Aggarwal, Snapdeal.com co-founder and CEO Kunal Bahl and InMobi founder and CEO Naveen Tewari.

“India is the growth engine for Asia-Pacific on Twitter. We are committed to India and the launch of #TwitterUdaan is about celebrating the creativity and innovation from India. The time is ripe for India to lead innovation and we want to help them soar and leverage Twitter in the digital age,” said Twitter VP International markets Shailesh Rao. “CEO participation on Twitter leads to better communication and it is heartening to see India account for nearly 50 percent of Asia Pacific C-suite executives listed in the #TwitterInfluencerIndex.”

The summit was focused on five big trends of 2016 i.e. live, video, disruption innovation, content marketing, data, and media-first. The opening keynote on ‘Future is Live’ was presented by Twitter managing director of Southeast Asia, India, Middle East and North Africa Parminder Singh who opened up the floor for engaging conversations with his presentation on Twitter’s live connection to culture.

Following to that was an engaging fireside chat between FutureBrands India MD Shailesh and CEO Santosh Desai on how brands need to build authentic relationships with their customers.

Global Brands and Agencies VP Jean-Philippe (JP) Maheu took the audience through content best practices in ‘Future is Content’ and provided insight on how to engage a customer, hold their attention and why video and media-rich content always wins on the platform.

Brand Strategy Asia Pacific head Steven Kalifowitz challenged advertising norms, showcased case studies and ideas that stood out of the clutter, and asked brands to think out-of-the-box using innovative, disruptive strategies in ‘Disruptive Innovation’.

Guest speaker Unmetric CEO and co-founder Lakshmanan Narayan presented a data-driven future showing how brands can use data to drive social media accountability and business outcomes.

While Twitter Asia Pacific and emerging markets senior director product specialist Maya Hari presented on a media-first future how we are now living at a time where media is increasingly live, interactive, and visual. This led to a thought-provoking panel discussion with guest speakers from CNBC TV18, PepsiCo, Tata Motors and The Economist on how being media-forward is not an option anymore.

#TwitterInfluencerIndex measures how influential the world’s top executives are on Twitter. The Index highlights how CEOs develop their digital influence and their ability to create an effect, change opinions and behaviours, and drive measurable outcomes using Twitter.Reach, relevance and resonance on Twitter are the cornerstones of the Index.

May 6, 2016
Qyuki partners OLX for ‘Journey Back in Time #RelieveYourPassion’

MUMBAI: Multichannel and digital agency Qyuki has partnered with India’s marketplace for used goods OLX. The deal will see the launch of a digital short filmJ ourney Back in Time – #RelieveYourPassion.

The film will bring out the emotional bond between a father and his son through their passion for motorcycles.

A stunt coordinator from Rajasthan Vikram Rathor is the protagonist, passionate about motorcycles especially vintage bikes. Years after his father’s passing he tries to reconnect with his childhood memories by buying a bike like his dad used to own and turns to the Olx app to search for used motorcycles of that era.

Commenting on the release, Qyuki network head Sagar Gokhale said, “This was a really special film for us. I totally connected with protagonist and I am sure there are many bike enthusiasts who feel the same way. It’s magical when a brands message can be woven so beautifully into great content.”

“The pre-owned two-wheeler category is a large and growing segment online. The relationship motorcyclists’ share with their bikes is a mix of ‘jazbe aur jazbaat’ (passion and emotion). The film beautifully brings out this emotional connect between a father and son that lingers on through a vintage motorcycle and transcends from being an ad to really shareable content”, added OLX.in CMO Gaurav Mehta in parting.

February 3, 2016
Qyuki partners OLX for ‘Journey Back in Time #RelieveYourPassion’

MUMBAI: Multichannel and digital agency Qyuki has partnered with India’s marketplace for used goods OLX. The deal will see the launch of a digital short filmJ ourney Back in Time – #RelieveYourPassion.

The film will bring out the emotional bond between a father and his son through their passion for motorcycles.

A stunt coordinator from Rajasthan Vikram Rathor is the protagonist, passionate about motorcycles especially vintage bikes. Years after his father’s passing he tries to reconnect with his childhood memories by buying a bike like his dad used to own and turns to the Olx app to search for used motorcycles of that era.

Commenting on the release, Qyuki network head Sagar Gokhale said, “This was a really special film for us. I totally connected with protagonist and I am sure there are many bike enthusiasts who feel the same way. It’s magical when a brands message can be woven so beautifully into great content.”

“The pre-owned two-wheeler category is a large and growing segment online. The relationship motorcyclists’ share with their bikes is a mix of ‘jazbe aur jazbaat’ (passion and emotion). The film beautifully brings out this emotional connect between a father and son that lingers on through a vintage motorcycle and transcends from being an ad to really shareable content”, added OLX.in CMO Gaurav Mehta in parting.

February 3, 2016
PepsiCo’s D Shivakumar to chair Mobile Marketing Association India’s board

MUMBAI: PepsiCo India Holdings chairman and CEO D Shivakumar has been elected as the head of the Mobile Marketing Association (MMA) India board of directors.

This is the association’s maiden board, which comprises 12 industry stalwarts across the marketing, technology and advertising spectrum.

The board members include Novi Digital Entertainment president Ajit Mohan, OLX South Asia CEO Amarjit Singh Batra, United Spirits Limited chief marketing officer Amrit Thomas, GroupM CEO South Asia CVL Srinivas, Facebook India MD Kirthiga Reddy, Millward Brown MD South Asia Prasun Basu, Hindustan Unilever Limited executive director – Home Care Priya Nair, Mobile Marketing Association Asia Pacific MD Rohit Dadwal, J. Walter Thompson chief creative officer Senthil Kumar, Godrej Group head – strategic marketing Shireesh Joshi and One97 Communications & Paytm founder & CEO Vijay Shekhar Sharma.

Speaking on the appointment of the new board, Shivakumar said, “The Indian market is brimming with great opportunities for mobile media and marketing. The MMA India Board of Directors brings together some of the best practitioners and minds in marketing, advertising and media, and our collective experience and expertise will hopefully propel the market to quickly adopt mobile marketing as a mainstream medium.”

“Our board members have identified key areas where our immediate focus in needed. These initiatives will facilitate sharing insights, create industry benchmarks and guidelines that will help marketers leverage mobile as core to their business and marketing strategies,” he added.

“Mobile continues to push India marketers to re-think the way they approach marketing and use data and technology to engage with consumers. The conversation has shifted towards how we can build capabilities and further help the ecosystem to leverage mobile,” said Dadwal. “I’m confident that under the guidance of the new Board, our members will be able to leverage the MMA’s resources and network to accelerate mobile marketing in India. The Board of Directors will be instrumental in shaping the future of the industry and developing the MMA and its initiatives. I look forward to working with them to drive the growth of our industry.”

Recent studies from the MMA, Mary Meeker and others suggest that there will be a dramatic shift in media spending in the near future and it is imperative for the marketing community to reboot their marketing mix with mobile as a key driver for future business strategies especially when mobile is poised to be the third largest mass medium in India after TV and print.

December 15, 2015