Tag: OLX

Tarun Sinha appointed ad biz head for OLX

MUMBAI: OLX, online classifieds marketplace for auto, real estate, goods and services, has appointed Tarun Sinha as the business head for advertising.

In his new role, Sinha will head the advertising strategy and operations of the company and will report to OLX India general manager Momtaz Moussa.

Commenting on his appointment, Moussa adds, “We are happy to welcome Tarun to the OLX family, in midst of the exciting phase of our growth in India. His market expertise and new perspective will strengthen the great team we already have in place for advertising. We are serious about cementing ourselves as one of the country’s top advertising destinations, and Tarun’s appointment will help us build key relationships that deliver value to our clients.”

He brings with him nearly 15 years of experience in sales and business development, having previously worked at Times Internet. During his seven-year tenure as the head of direct sales at Times Internet, a digital venture of BCCL Group, he was responsible for accelerating sales and relations for the company’s biggest clients across advertising and classifieds. Prior to Times Internet, he has worked with leading financial firms such as HSBC and Royal Bank of Scotland.

Talking about his new role, Sinha says, “I am excited to take up this new role, working with a passionate team and a great brand. As a market leader in classifieds, OLX is in a great position to address a very pivotal space in the consumer purchase cycle. Catering to the world’s largest ready to buy audience, OLX offers immense value to advertisers and its partners. I am looking forward to scaling the advertising business to new heights.”

Tarun holds a post graduate diploma in marketing from Symbiosis Institute. He also studied an executive program in digital marketing and e-commerce for businesses, from Wharton School, University of Pennsylvania.

March 8, 2018
Advantage Media enters India, partners White Rivers

MUMBAI: Denmark-based Advantage Media ventures into the Indian Market, through a collaboration with White Rivers Media, to bring their proprietary Remarketing Tool to the country. White Rivers Media will be the exclusive representative of this tool in the Indian Sub-Continent. With this collaboration, together they aim to provide strategic online re-targeting solutions tothe top eCommerce players in India.

The collaboration plans to deliver definitive value to the eCommerce industry in terms of improved Conversion Rates and Personalized Retargeting. They will be closely working with the Confederation of Danish Industry to create mutually beneficial solutions for companies from both the countries.

White Rivers CEO Shrenik Gandhi said, “This remarketing tool holds enormous promise for increasing the return on investment on sustainable basis. Advantage Media is bringing the properiteary tool to India for the first time. Their solution has already proven its mettel for eCommerce industry across 20 countries.”

Advantage Media founder Jonas Frederiksen, “This is the next step towards following the strategy we started almost four years ago. India was a natural choice for the next step; the growth is over 51% in the e-commerce as the population is buying more and more online. This growth is amazing and we would, of course, like to be part of this, the next coming years.”

He also added, “We bring a unique product with a unique payment model i.e. “our clients only pay if we bring revenue”.

Advantage Media’s remarketing advertising solutions has been offering behavioral services retargeting to large retail groups like Zalora, Pontofrio.com, Extra, OLX and Jack & Jones.

June 7, 2017
Lowe Lintas appoints Naveen Gaur as COO

MUMBAI: MullenLowe Lintas Group has announced the elevation of Naveen Gaur as the chief operating officer, Lowe Lintas. He was until now the president of Lowe Lintas in charge of the New Delhi (NCR) operations.

Effective immediately, Naveen would oversee Lowe Lintas’ offices in New Delhi (NCR), Bangalore, Chennai, Hyderabad and Kolkata. He continues to be based in New Delhi and will report to Raj Gupta, whose elevation to CEO, Lowe Lintas was announced a few days back.

Commenting on the appointment, MullenLowe Lintas Group chairman & CEO Joseph George said: “Naveen has played a significant role in strengthening Lowe Lintas’ operations of New Delhi (NCR) and has had an incredibly successful run the past 5 years. His proven track record of driving growth and creative excellence makes him a very strong support for the Lowe Lintas leadership of Arun Iyer and Raj Gupta as we put in place an ambitious and futuristic roadmap for the agency.”

Commenting on his appointment, Naveen Gaur said: “It’s a great opportunity and a privilege to further strengthen this great agency, as we move into this ever changing dynamic business environment. I look forward to partnering with Arun and Raj to drive this agenda.”

Naveen joined Lowe Lintas in 2010 as Branch Head, Delhi. Over the years, he has built a strong team of professionals and encouraged an entrepreneurial culture of growth and creative excellence. Under his leadership, the Delhi office added clients like OLX, Sun Pharma, Pernod Ricard, Cargill Foods, Google among others over the past few years. He even led his team to win major accolades across effectiveness award shows each year over the past seven years.

In a career spanning over two decades, Naveen has built a startup health and wellness, been the Chief Growth Officer at McCann Worldgroup India, and Business Director (at McCann) for clients such as Coca-Cola, Mastercard, Microsoft, Reckitt & Colman, General Motors, Bacardi, Dabur amongst others.

April 12, 2017
Leo Burnett, BBDO shine at The Epica Awards 2016

MUMBAI: Leo Burnett India has bagged India’s sole gold at the 2016 edition of the Epica Awards for its ‘Reuniting Memories from 1947’ (Dastaan) campaign for OLX.

Excited about the wins, Leo Burnett south Asia chief creative officer RajDeepak Das said, “When we realised that OLX is the no. 1 marketplace for used goods in India and Pakistan, we saw an opportunity to help people reunite with their priceless pre-Partition belongings and memories; we received thousands of stories from both sides in no time.”

Additionally, its work for Bajaj V, ‘Sons of Vikrant’, too bagged a bronze. The Epica Awards celebrate work from advertising, design, media, PR and digital that has been chosen by renowned journalists from the marketing and communications fraternity, across the world.

The work for OLX bagged the Gold under the ‘Native Advertising’ category, while Bajaj V’s campaign won for ‘Films & Series’.

The wins have even played their part in helping Leo Burnett secure the coveted ‘Network of the Year’ title this year, by bagging 49 metals to its name including 12 gold.

On the other hand BBDO New York claimed the agency of the year title with 19 wins which includes a gold.

The Epica Awards were established in 1987, and is the only award that is judged by marketing and communications specialist journalists from over 60 publications, including magazines and websites, globally. The prize attracts entries from over 70 countries, each year. The ceremony was held in Amsterdam on 17 November.

November 22, 2016
Leo Burnett, BBDO shine at The Epica Awards 2016

MUMBAI: Leo Burnett India has bagged India’s sole gold at the 2016 edition of the Epica Awards for its ‘Reuniting Memories from 1947’ (Dastaan) campaign for OLX.

Excited about the wins, Leo Burnett south Asia chief creative officer RajDeepak Das said, “When we realised that OLX is the no. 1 marketplace for used goods in India and Pakistan, we saw an opportunity to help people reunite with their priceless pre-Partition belongings and memories; we received thousands of stories from both sides in no time.”

Additionally, its work for Bajaj V, ‘Sons of Vikrant’, too bagged a bronze. The Epica Awards celebrate work from advertising, design, media, PR and digital that has been chosen by renowned journalists from the marketing and communications fraternity, across the world.

The work for OLX bagged the Gold under the ‘Native Advertising’ category, while Bajaj V’s campaign won for ‘Films & Series’.

The wins have even played their part in helping Leo Burnett secure the coveted ‘Network of the Year’ title this year, by bagging 49 metals to its name including 12 gold.

On the other hand BBDO New York claimed the agency of the year title with 19 wins which includes a gold.

The Epica Awards were established in 1987, and is the only award that is judged by marketing and communications specialist journalists from over 60 publications, including magazines and websites, globally. The prize attracts entries from over 70 countries, each year. The ceremony was held in Amsterdam on 17 November.

November 22, 2016
Aritra Chaudhuri is Grey’s new senior creative head

MUMBAI: Grey group India has appointed Aritra Chaudhuri as new senior creative director in its Bangalore office. Chaudhuri will be responsible for driving the agency’s creative mandate for its impressive mix of clients based out of Bangalore.

Grey group India chief creative officer Sandipan Bhattacharyya said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous”

He joins with 10 years of extensive experience in various sectors including strategic planning, advertising, integrated campaign design, trans media storytelling, digital marketing, social media, art direction and graphic design.

Before joining Grey, he has worked with Leo Burnett as the creative director, where he was responsible for creating a yardstick and setting up the creative team in Delhi. Brands he handled there includes Olx, Snapdeal, Bacardi and SBI Cards. Enormous, Commonwealth and Mccann Worldgroup, Ogilvy and Mather, JWT, TBWA are the other agencies he worked with. He has been creatively associated with various brands like SBI, Zaffran, Baskin n Robbins, Chevrolet, The Economist, Sony, Taco Bell, Tropicana, Mountain Dew, National Geographic, History Channel, Pedigree, Adidas, etc.

Chaudhuri added, “Grey is changing, in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned”

September 19, 2016
Aritra Chaudhuri is Grey’s new senior creative head

MUMBAI: Grey group India has appointed Aritra Chaudhuri as new senior creative director in its Bangalore office. Chaudhuri will be responsible for driving the agency’s creative mandate for its impressive mix of clients based out of Bangalore.

Grey group India chief creative officer Sandipan Bhattacharyya said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous”

He joins with 10 years of extensive experience in various sectors including strategic planning, advertising, integrated campaign design, trans media storytelling, digital marketing, social media, art direction and graphic design.

Before joining Grey, he has worked with Leo Burnett as the creative director, where he was responsible for creating a yardstick and setting up the creative team in Delhi. Brands he handled there includes Olx, Snapdeal, Bacardi and SBI Cards. Enormous, Commonwealth and Mccann Worldgroup, Ogilvy and Mather, JWT, TBWA are the other agencies he worked with. He has been creatively associated with various brands like SBI, Zaffran, Baskin n Robbins, Chevrolet, The Economist, Sony, Taco Bell, Tropicana, Mountain Dew, National Geographic, History Channel, Pedigree, Adidas, etc.

Chaudhuri added, “Grey is changing, in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned”

September 19, 2016
Performics bags Lenovo account

MUMBAI: Computer maker Lenovo India has assigned its full range of digital media duties to Performics. Resultrix, the performance marketing arm of Zenith.

Performics. Resultrix MD Mayoori Kango said, “We are pleased to partner with a highly reputed technology firm such as Lenovo. Performance marketing can help bridge the gap between offline and online sales. We will tailor for them the right mix of content, communication, media channels and audience insights. Conversion rate optimization is a trademark process of Performics globally and we will leverage our strength in this area. We will amplify the Lenovo brand across platforms.”

Lenovo India director- marketing Bhaskar Choudhuri said “We are a customer-centric technology brand and were on the lookout for a partner to enhance our performance marketing practice and keep us ahead of the digital curve. We believe that this is critical today to engage potential customers who buy online or research online but purchase offline. Performics has great credentials and provides cutting edge solutions in media analytics, media technology and programmatic buying, which further cemented our decision to form this partnership”

Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile, the setup of a media technology division in Bangalore or the Centre Of Excellence teams in Delhi and Mumbai. The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

July 19, 2016
Performics bags Lenovo account

MUMBAI: Computer maker Lenovo India has assigned its full range of digital media duties to Performics. Resultrix, the performance marketing arm of Zenith.

Performics. Resultrix MD Mayoori Kango said, “We are pleased to partner with a highly reputed technology firm such as Lenovo. Performance marketing can help bridge the gap between offline and online sales. We will tailor for them the right mix of content, communication, media channels and audience insights. Conversion rate optimization is a trademark process of Performics globally and we will leverage our strength in this area. We will amplify the Lenovo brand across platforms.”

Lenovo India director- marketing Bhaskar Choudhuri said “We are a customer-centric technology brand and were on the lookout for a partner to enhance our performance marketing practice and keep us ahead of the digital curve. We believe that this is critical today to engage potential customers who buy online or research online but purchase offline. Performics has great credentials and provides cutting edge solutions in media analytics, media technology and programmatic buying, which further cemented our decision to form this partnership”

Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile, the setup of a media technology division in Bangalore or the Centre Of Excellence teams in Delhi and Mumbai. The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

July 19, 2016
Cannes Lions 2016: Six entries from India get shortlisted for Media Lions

MUMBAI: Six entries from India have been shortlisted for the 63rd Cannes Lions International Festival of Creativity in the Media category.

In the public, health and safety subcategory Tata Motors’ Dipper Condoms ad campaign, created by Rediffusion Y&R Mumbai has secured a position in the shortlist.

HDFC Bank’s campaign Memories For Life was shortlisted as well for the agency Leo Burnett India (Mumbai) use of the digital platforms.

‘Lo Kar Lo Baat’, Hindustan Unilever’s campaign for Active Wheel Detergent secured PHD India (Mumbai) for its use of mobile.

In the use of co-creation and user generated content OLX claimed a spot in the shortlist with ‘Reuniting Memories from 1947’ created by Leo Burnett India.

The much talked about Bajaj V campaign has gotten Leo Burnett India its second shortlist in the category for its use of Branded Content created for Digital or Social Media. It must be noted that the campaign has already won a bronze metal in Promo and Activation Lion for Bajaj automobiles Bajaj V campaign.

The sixth shortlisted entry from India is ‘beauty Tips By Reshma’ for Make Love Not Scars’s campaign against Acid Attacks by Ogilvy and Mather Mumbai for its use of integrated media.

The awarding ceremony for the category will be announced on June 22, 2016 in Cannes.

June 22, 2016