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Tag: OLX India

  • Ritesh Gupta takes charge of ad sales at OLX India

    Ritesh Gupta takes charge of ad sales at OLX India

    MUMBAI: After nearly two decades of steering digital revenue growth across India’s top media and auto-tech brands, Ritesh Gupta has taken on a new challenge as head of ad sales (direct) and partnerships at OLX India.

    At CarDekho, where he spent over seven years, Gupta was instrumental in scaling the new auto business to contribute over 20 per cent of company revenue. He also built strong alliances with top automotive brands such as Toyota, Hero, Hyundai, TVS, Honda Cars, and Ather, while spearheading digital innovations like AI voice bots, AR/VR tools, and chatbots to enhance engagement.

    His diverse career spans leadership roles at The Indian Express, ABP Group, Connecting Dots Asia, Hindustan Times, Nielsen Digital, Business Standard, and The Times of India, where he honed his expertise in digital transformation, strategic partnerships, and sales excellence.

    In his new role at OLX India, Gupta will focus on strengthening the company’s advertising ecosystem through direct brand collaborations, strategic alliances, and innovative monetisation models.

    With his rich cross-industry experience and a flair for innovation, Gupta’s appointment marks a strong step forward in OLX India’s mission to accelerate growth in the evolving ad and partnerships landscape.

     

  • OLX India taps Olive Sen to power up its horizontal play

    OLX India taps Olive Sen to power up its horizontal play

    MUMBAI: Olx  India is shaking up its leadership ranks with the return of Olive Sen as chief business officer – horizontal business unit (non-autos). In his new avatar, Sen will drive growth across the platform’s sprawling classifieds empire—from jobs and property to mobiles and electronics—as Olx eyes deeper user engagement and scale.

    Sen is no stranger to the classifieds game. With over a decade in the consumer internet trenches, including six-plus years at Olx group, he knows the platform inside out. His previous tour of duty saw him head product, marketing and analytics—turbocharging user growth and monetisation along the way.

    He returns to Olx after a stint as chief product officer at BetterPlace, a workforce tech platform, and earlier roles at Thinkfoods.in and NYX. An IIT Kharagpur alum, Sen cut his teeth at Nissan Motors and ZS Associates before shifting gears into product strategy.

    CarTrade Tech chairman & founder Vinay Sanghi rolled out the welcome mat. “Said he: “We are excited to welcome Olive back to Olx.  His deep understanding of the platform, coupled with a strong strategic vision, makes him the ideal leader to drive our horizontal business unit (non-autos) business forward. We are confident that his leadership will unlock new avenues of growth and significantly enhance user engagement in these categories.”

    Sen, for his part, is raring to go. Said he: “I’m excited to return to Olx India at a time when the classifieds space is evolving rapidly. The non-autos categories—from consumer goods to real estate and jobs—represent a massive opportunity to build for scale and depth. I’m looking forward to working with the incredible team at Olx  to unlock this potential and deliver meaningful experiences for our users.”

    The move fits into Olx ndia’s broader playbook—building a one-stop, trusted bazaar for everything under the digital sun. With over 35 million monthly visitors and more than 30 million listings a year, Olx  is already a heavyweight. Now, with Sen back at the helm, the platform is betting big on becoming India’s go-to marketplace for all things secondhand (and sensible).

  • Advertising veteran and HR leader pivot to new roles At McCann

    Advertising veteran and HR leader pivot to new roles At McCann

    MUMBAI: Kamal Basu, former CEO of Saatchi & Saatchi India, is embarking on a fresh chapter after a series of high-profile marketing positions in the automotive sector. Meanwhile, Jyoti Mahendru is “coming home” to McCann Worldgroup India as chief talent officer and national communications officer after a stint at VML.

    Basu, who cut his teeth at marquee advertising agencies including Young & Rubicam and Ogilvy before becoming one of the youngest CEOs at Saatchi & Saatchi India in 2008, later headed marketing for Volkswagen Group in India and Nissan India. His tenure at Saatchi & Saatchi saw the agency break into India’s top 10, overseeing launches for brands like Olay, Pampers and the creation of what he calls “the iconic brand OLX India”.

    Since 2021, Basu has been working as a business consultant focusing on brand development projects and serving as a board member for “a leading finance company”. His career trajectory represents the classic adman’s evolution—from agency creative to corporate marketer to independent consultant.

    Mahendru, who describes herself as a “DE&I champion” and “certified mental health ally”, returns to familiar territory at McCann after serving as chief people officer at VML. She previously spent four years at McCann as executive vice president of human resources before her departure in July 2022.

    Her CV boasts an impressive mix of HR leadership roles across diverse sectors—from Bharti Wal-Mart and Star TV Network to the refreshingly frank “sabbatical” period from 2012 to 2017, which she describes simply as “focusing on self & family”.

    The appointments underscore the ongoing talent shuffle in India’s advertising landscape, where agency veterans continue to find new homes even as the industry grapples with transformation.

  • OLX India named most trusted internet classified brand in TRA report 2025

    OLX India named most trusted internet classified brand in TRA report 2025

    MUMBAI: OLX India has been named the Most Trusted Internet Classified Brand in the TRA (Trust Research Advisory) Brand Trust Report 2025. This recognition reflects OLX India’s ongoing commitment to offering a secure, transparent, and user-friendly experience for millions of buyers and sellers nationwide.

    With India’s annual shoppers expected to reach 425 million by 2027, according to a statista report, trust in online marketplaces is more crucial than ever in shaping the digital economy.

    TRA Research, has been conducting this study for over two decades in partnership with a renowned Indian statistical institute. The report evaluates brands across industries based on a nationwide consumer buying intention survey.

    As a key player in the online classifieds sector, OLX India prioritises customer trust by implementing stringent safety measures, seamless transactions, and a tech-driven platform designed for ease of use.

    To bolster platform security, OLX employs a multi-layered approach that includes buyer and seller verification, real-time monitoring of user activity, and active feedback mechanisms. Collaborating closely with law enforcement agencies, OLX ensures a safe and reliable experience for all users.

    “Trust is paramount for OLX India, and being recognised as the Most Trusted Internet Classified Brand by TRA Research is an honour. This achievement will reaffirm our commitment to being a safe, seamless, and transparent platform for millions of buyers and sellers across the country,” said OLX India CBO (Autos) Siddharth Agrawal.

    TRA Research CEO N. Chandramouli stated, “OLX India’s recognition as the Most Trusted Internet Classified Brand highlights the platform’s strong credibility among users. Trust is built over time through consistent reliability and user-centricity, and OLX India has successfully established itself as a dependable marketplace for millions.”

    OLX India’s inclusion in TRA’s Brand Trust Report 2025 reinforces its strong presence in the online classifieds market. As the platform continues to evolve, it remains focused on strengthening user trust, enhancing safety standards, and delivering a seamless experience for buyers and sellers across India. 

  • OLX India appoints Gunjan Kumar as chief product officer

    OLX India appoints Gunjan Kumar as chief product officer

    Mumbai: OLX India, the online marketplace,  announced that it has appointed Gunjan Kumar as its chief product officer (CPO).

    Gunjan’s role at OLX India will be to lead the next phase of growth by spearheading the development of innovative products that will add immense value to OLX India’s customers.

    Gunjan’s joining reiterates OLX India’s dedication to continuous product innovation in maintaining market leadership.

    Bringing over 14 years of experience, Gunjan possesses a wealth of expertise, having led successful product teams at esteemed companies. Before joining OLX India, he served as director of products at Times Internet and held pivotal product roles at Ixigo.com, Snapdeal, and Amazon.

    “We are thrilled to welcome Gunjan to the OLX family,” said  OLX India managing director and chief executive officer Amit Kumar. “His extensive experience in product development and deep understanding of the Indian consumer landscape will be invaluable to take us to our next phase of growth, driving greater value for our customers,”  he added

    Commenting on his appointment, Gunjan Kumar said, “The Indian online marketplace is a dynamic and ever-evolving space, and I’m excited to utilise my experience to tackle ecosystem challenges and pioneer innovative solutions that revolutionise the user experience. With OLX India’s position as a market leader, I am committed to redefining our platform to meet the evolving needs of our users and maintain our competitive edge in the industry.”

    Gunjan holds an MBA in Marketing from the prestigious Indian Institute of Management, Bangalore, and an engineering degree. In addition to his professional endeavours, Gunjan is a passionate traveller who is always planning his next adventure.

  • OLX India appoints Sapna Arora as chief marketing officer

    OLX India appoints Sapna Arora as chief marketing officer

    MUMBAI: OLX India has appointed Sapna Arora as its new chief marketing officer. In her new role, she will be responsible for leading the brand marketing initiatives of the company. Prior to joining OLX, Arora was a partner at Matrix Atlantic Capital, where she worked closely with entrepreneurs to unlock growth opportunities.

    An alumnus of St. Stephens College, Delhi University, Arora holds an MBA Degree from IIM Bangalore. She has extensive experience in leading major brands through a creative turnaround and in inspiring engagement with consumers in new ways and previously has served in various leadership roles at Procter and Gamble, Reckitt Benckiser, Nestle and Bennett Coleman and has extensive experience of nurturing billion dollar brands such as Pantene, Whisper, Tampax, Tide, Stouffer's, and Mortein, among others.

    OLX India general manager Sushil Kumar said, “As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience. She has worked on some of the most iconic brands in India and we look forward to her contribution in our next phase of growth.”

    “I admire OLX's strong brand recognition, high consumer awareness, and rich brand heritage. It's a product that can help consumers upgrade their lives within their means, builds upon the cultural shift of shorter ownership cycles while extending the product's life; thereby contributing in reducing the carbon footprint," Arora said.

  • ASCI upholds complaints against BBC, ET Now, Snapdeal, Ola, Airtel and Uber

    ASCI upholds complaints against BBC, ET Now, Snapdeal, Ola, Airtel and Uber

    MUMBAI: In December 2015, The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 42 out of 79 advertisements. Out of the  advertisements against which complaints were upheld, eight belonged to the Healthcare category, nine to the Education category, followed by seven in the E-commerce category, three in Telecommunications and broadband category and fifteen advertisements from other categories.

    Here below are a few of the ads against which complaints were upheld by the council:

    In the case of television the following complaints were upheld:
    British Broadcasting Corporation (BBC World News): The claim in the advertisement, ‘BARC says we are India’s No.1 English news brand’, violates the Guidelines of BARC under Measurement & Comparison and also contravenes the ASCI Code.

    Times Broadcasting Ltd (ET Now): The advertisement claims, ‘No.1 Now an Undisputed leader’ and ‘No 1 Week after Week’. ET Now has used weekly data to claim leadership position. This is in violation of BARC India Ratings – Principles of Fair and Permissible Usage, which state that ‘The period of comparison must cover at least four consecutive weeks of data’. Thus, the advertisement promo also contravened Chapter I.3 of the ASCI Code.

    In the ecommerce category, as per the council, the line ‘kahan se kharchega paise, baniye ka jo poot hai, aadhe khakhe diya dhaba jisme dry fruits hai’ used in an OLX India Pvt Ltd (OLX India) advertisement was deriding a certain caste of people (baniya). In another OLX India ad, the visual of ‘a police inspector riding a bike without a helmet’ as shown in its ‘Sell Scooter Buy bike’ advertisement promotes an unsafe practice.  On the other hand Snapdeal’s claim of ‘free delivery’ advertised in its commercials was not deemed sustainable by ASCI.

    Another ecommerce brand that failed to stay true to its advertisement claim was Uber India. The claim in the advertisement, ‘Switch to Uber @ Rs.9/-per km period’, was not substantiated and was also misleading by omission of any disclaimer that other additional charges are also being charged per minute/per trip.

    Koovs advertisement which was also its first brand campaign displaying global fashion titled ‘Step Into Koovs’, also came under the radar. The scenes in the advertisement – ‘a girl jumping from a top floor of a building to a shirt which is hanging in the air, a girl jumping from a balcony and falling down a few floors down across the staircase, a boy jumping down from the balcony straight into the outfit’, without justifiable reasons show and encourage dangerous practices, manifest a disregard for safety and encourage negligence. Regardless of the disclaimer, the advertisement contravened the ASCI Codes due to the objected visuals being shown, shared ASCI.

    In the telecommunications category, three complaints against Bharti Airtel were upheld.

    The advertisement by Airtel showcasing a girl urging users to internet on their phone in the night because they will get 50 per cent cash back the next day, regardless of the disclaimer, the word ‘Cash Back’ in the claim ‘50 per cent cash back on night interne’” was upheld as incorrect and misleading.

    Similarly, the Airtel advertisement that claimed ‘unlimited song downloads for free on Airtel’, is misleading by ambiguity as the data plan is required to be purchased and the ‘download activity’ for the unlimited music is also not free as there is an applicable data charge.

    Another ad was the one from Airtel that claimed ‘50 per cent data offer’ during night time from 12am to 6am. The language of the super in the advertisement was not in Hindi and the hold duration of the disclaimer in the TVC was less than 4 seconds. Thus, the TVC contravened the ASCI Guidelines on Supers.

    To see the full list of complaints upheld by ASCI in December 2015 click here.

  • ASCI upholds complaints against BBC, ET Now, Snapdeal, Ola, Airtel and Uber

    ASCI upholds complaints against BBC, ET Now, Snapdeal, Ola, Airtel and Uber

    MUMBAI: In December 2015, The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 42 out of 79 advertisements. Out of the  advertisements against which complaints were upheld, eight belonged to the Healthcare category, nine to the Education category, followed by seven in the E-commerce category, three in Telecommunications and broadband category and fifteen advertisements from other categories.

    Here below are a few of the ads against which complaints were upheld by the council:

    In the case of television the following complaints were upheld:
    British Broadcasting Corporation (BBC World News): The claim in the advertisement, ‘BARC says we are India’s No.1 English news brand’, violates the Guidelines of BARC under Measurement & Comparison and also contravenes the ASCI Code.

    Times Broadcasting Ltd (ET Now): The advertisement claims, ‘No.1 Now an Undisputed leader’ and ‘No 1 Week after Week’. ET Now has used weekly data to claim leadership position. This is in violation of BARC India Ratings – Principles of Fair and Permissible Usage, which state that ‘The period of comparison must cover at least four consecutive weeks of data’. Thus, the advertisement promo also contravened Chapter I.3 of the ASCI Code.

    In the ecommerce category, as per the council, the line ‘kahan se kharchega paise, baniye ka jo poot hai, aadhe khakhe diya dhaba jisme dry fruits hai’ used in an OLX India Pvt Ltd (OLX India) advertisement was deriding a certain caste of people (baniya). In another OLX India ad, the visual of ‘a police inspector riding a bike without a helmet’ as shown in its ‘Sell Scooter Buy bike’ advertisement promotes an unsafe practice.  On the other hand Snapdeal’s claim of ‘free delivery’ advertised in its commercials was not deemed sustainable by ASCI.

    Another ecommerce brand that failed to stay true to its advertisement claim was Uber India. The claim in the advertisement, ‘Switch to Uber @ Rs.9/-per km period’, was not substantiated and was also misleading by omission of any disclaimer that other additional charges are also being charged per minute/per trip.

    Koovs advertisement which was also its first brand campaign displaying global fashion titled ‘Step Into Koovs’, also came under the radar. The scenes in the advertisement – ‘a girl jumping from a top floor of a building to a shirt which is hanging in the air, a girl jumping from a balcony and falling down a few floors down across the staircase, a boy jumping down from the balcony straight into the outfit’, without justifiable reasons show and encourage dangerous practices, manifest a disregard for safety and encourage negligence. Regardless of the disclaimer, the advertisement contravened the ASCI Codes due to the objected visuals being shown, shared ASCI.

    In the telecommunications category, three complaints against Bharti Airtel were upheld.

    The advertisement by Airtel showcasing a girl urging users to internet on their phone in the night because they will get 50 per cent cash back the next day, regardless of the disclaimer, the word ‘Cash Back’ in the claim ‘50 per cent cash back on night interne’” was upheld as incorrect and misleading.

    Similarly, the Airtel advertisement that claimed ‘unlimited song downloads for free on Airtel’, is misleading by ambiguity as the data plan is required to be purchased and the ‘download activity’ for the unlimited music is also not free as there is an applicable data charge.

    Another ad was the one from Airtel that claimed ‘50 per cent data offer’ during night time from 12am to 6am. The language of the super in the advertisement was not in Hindi and the hold duration of the disclaimer in the TVC was less than 4 seconds. Thus, the TVC contravened the ASCI Guidelines on Supers.

    To see the full list of complaints upheld by ASCI in December 2015 click here.