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Tag: Olive Crown Awards

  • Call for entries: 15 IAA Olive Crown Awards celebrates sustainability

    Call for entries: 15 IAA Olive Crown Awards celebrates sustainability

    MUMBAI: Can creativity save the planet? The India chapter of the International Advertising Association (IAA), in collaboration with the Asian Federation of Advertising Associations (AFAA), has opened the call for entries for the 15 edition of the Olive Crown Awards. These prestigious awards honour creative excellence in sustainability communication, celebrating work that inspires positive change.

    Now in its 15 year, the Olive Crown Awards continue to grow in influence and stature. Speaking about this milestone, IAA president Abhishek Karnani remarked, “We are delighted that the Olive Crown Awards are now in their 15th year. These awards salute creative excellence in communicating sustainability and are a very meaningful set of awards. The awards have grown in stature year on year and, in fact, won the IAA recognition from Earthday.Org, the largest environmental movement in the world.”

    True to its mission, the Olive CroThe creatives for this campaign were designewn Awards invite entries from across India, Asia, and Europe, fostering a global platform for creativity that champions sustainability. What’s more, there are no entry fees for this initiative, making it an accessible opportunity for creators everywhere.

    Olive Crown Awards chairman Surinder Chawla added, “We are very happy to receive entries from all over India as well as from countries across Asia as well as Europe. Run as a cause, there are no entry fees for this initiative.”

    The deadline to submit entries is 10 February 2025. Participants can share their submissions via the official awards website: https://ocawards.awardor.com.

    The creatives for this campaign were designed as a labour of love by The Garage Worldwide Team, Rujvi Sankpal – Visualiser, Aman Vashisht – Senior Copywriter & Raj Nair – CCO.

    With sustainability taking centre stage in global conversations, awards like the Olive Crown Awards serve as a powerful reminder of the role creativity can play in driving environmental change. Will your ideas inspire the next wave of action?

    Submit your entries now and join the movement to spotlight creativity that matters.

    IAA

  • IAA Olive Crown jury announced

    IAA Olive Crown jury announced

    Mumbai: The India Chapter of the International Advertising Association (IAA) and the Asian Federation of Advertising Associations (AFAA) announced the jury for their Olive Crown Awards.

    Jury members are:

    Anupama Ramaswamy (Chief Creative Officer, Havas Worldwide India)

    K.V. Sridhar (Global Chief Creative Officer Nihilent Limited & Hypercollective)

    Pateek Bharadwaj (Chief Creative Officer, Lowe Lintas India)

    Tista Sen  (Creative Brand Consultant)

    Carlton D’Silva (Co-Founder, Musemakers & House of Awe)

    Mukund Olety (Chief Creative Office, VML)

    Anupama RamaswamyK V Sridhar Prateek Bhardwaj named CCO & Head of Creative (India), Lowe LintasTista Sen exits Ladyfinger | Advertising | Campaign IndiaCarlton D'SilvaMukund Olety

    IAA president Avinash Pandey said, “this is an excellent jury line-up that is truly representative of the creative depth in our industry. The awards presentation date has been fixed for April 5th. 2024”

    Avinash Pandey

    Olive crown Awards committee chairman Janak Sarda added, ” I am happy to see a mix of old and new names amongst our jury members. Sridhar, Tista and Carlton have helped this meaningful cause many times. Good to have Anupama, Prateek and Mukund on board as well. “

    Janak Sarda
    The last date for accepting entries is 15 February. There is no entry fee charged. Link to submit entries: https://ocawards.awardor.com/

    The Olive Crown Awards are in their 14th edition and have been hailed as a truly meaningful initiative from the marcom industry.

  • IAA and AFAA announce 14 Olive Crown Awards

    IAA and AFAA announce 14 Olive Crown Awards

    Mumbai: The India Chapter of the International Advertising Association (IAA) along with the Asian Federation of Advertising Associations (AFAA) announced the 14 edition of the widely acclaimed Olive Crown Awards.

    IAA president Avinash Pandey Says, “These awards have grown from strength to strength. They salute those professionals in our industry who not just nurture the brands they advertise but also nurture Brand Earth.”

    AFAA chairman Srinivasan Swamy adds, “Launched initially at the GoaFest in April 2011, these awards have always signified intra-industry cooperation and collaboration. I am glad the response to these awards has been steadily growing from AFAA member countries across Asia”.

    Olive Crown Awards Committee chairman Janak Sarda says “For such meaningful work, there is no entry fee. The awards will be judged by an elite creative jury and presented in Mumbai in the first half of April. The wonderful creatives for the Call for Entries campaign have been made by Madison Loop senior creative director Vallabh Yeolkar.

    Entries can be sent to: https://ocawards.awardor.com

    Last date for entries is 31 January.

  • 12th IAA Olive Crown Awards: Kirloskar bags ‘Green Campaign of the Year’ award

    12th IAA Olive Crown Awards: Kirloskar bags ‘Green Campaign of the Year’ award

    Mumbai: Adland rolled out the green carpet at the 12th edition of the Olive Crown awards hosted by the India Chapter of the International Advertising Association (IAA) on 28 April in Mumbai. The awards acknowledged the remarkable work of those individuals and corporates who drove the message of sustainability or ‘green advertising.’

    The awards were presented across 16 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Sadhguru for his efforts to ‘Save Soil’ and his new endeavour of a 100-day long motorcycle journey to spread awareness about soil degradation.

    ‘Green Campaign of the Year’- gold was bagged by Kirloskar – Limitless for its ‘Mother Nature Says Hello’ campaign, while Reliance Industries won the ‘Green Brand of the Year’- gold for its ‘Stories of Sustainability.’

    Chirag Rural Development Foundation & People for Animals Wildlife Rescue and Conservation Centre both bagged the gold in the category ‘Green NGO of the Year.’

    Shreerang Charitable Trust took home a haul of six awards, followed by Centrick Marketing Solutions LLP who picked up three Olive Crowns.

    ‘Young Green Crusader of the Year’ was awarded to Harshvardhan Joshi, an Indian mountaineer who reached the summit of Mount Everest in May 2021 in the most sustainable way possible keeping his carbon footprint to a minimum.

    The event was attended by senior marketing, media, and advertising professionals from across the country. Blue Star Ltd was the cooling partner; Vijayavani and Warner Bros Discovery were the associate partners, and Hungama Digital Media was the ‘green partner’ for the event.

    An eminent jury comprising renowned professionals such as Havas Group chairman and chief creative officer Bobby Pawar, Wunderman Thompson regional creative director- South Asia Tista Sen, House of Awe co-founder Carlton D’silva, and Madison BMB CEO and chief creative officer Raj Nair shortlisted the winners through a rigorous process.

    “The IAA Olive Crown Awards are more than just awards, they are a manifestation of all our thoughts with regards to Brand Earth,” said IAA – India Chapter president and Warner Bros Discovery – South Asia managing director Megha Tata. “They are a collected expression of what the marketing and communication industry can do so well. They are a way of showing the world that communication can be and is a true force for good and that is why we decided to support ‘Save Soil’. I really hope that the IAA India Chapter continues to take on one good cause every year and use the magic of the Marcom industry to amplify that cause.”

    Addressing the gathering, the minister for environment and tourism of Maharashtra Aaditya Thackeray spoke about the government’s new efforts of adding 24 new conservation reserves in Maharashtra and 15000 hectares of wetland for protection. “In these times of climate emergencies, it’s no longer about the future generation, this is about us, this is about being selfish because each of us can make this a better planet, to have clean air, clean water and a world which is freer and safe without hazards,” he added.

    As an Olive Crown Initiative, IAA along with AAFA is supporting the global ‘Save Soil’ movement launched by Sadhguru to address the relatively unknown but critically important issue of soil degradation. 

    Entries were invited for creative campaigns/ideas to spread awareness about this global problem. An eminent jury comprising, McCann Worldgroup India & Chairman McCann Asia Pacific CEO & CCO Prasoon Joshi; Mullenlowe Lintas group CCO and chairman Amer Jaleel, and Wunderman Thompson South Asia chief creative officer Senthil Kumar judged the entries received for the ‘Save Soil’ campaign.

    The joint winners were: Rohan Joseph, Vallabh Yeolkar, and Raj Nair from Madison BMB and Masumi Shrimankar from Fulcro. A film based on the winning campaign created by Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB has been produced by Zirca Digital Solutions and Pixel Party.

    “The Olive Crown Awards have been an event, an honour, a recognition for over a decade with a lot of love to celebrate media, communications, marketing, and advertising to work towards sustainability,” said IAA Olive Crown Awards chairperson Pradeep Dwivedi. “It is rightly said that we have not received this planet from our ancestors, but we have merely borrowed it from the coming generation. It is a massive responsibility that we as an industry continue putting efforts towards sustainability.”

    Check out the complete list of winners here.(EMBED: Winner doc)

  • Bhamla Foundation’s World Environment Day campaign wins top honours at the 11th Olive Crown Awards

    Bhamla Foundation’s World Environment Day campaign wins top honours at the 11th Olive Crown Awards

    Mumbai: The India chapter of the International Advertising Association (IAA) hosted the eleventh edition of its annual Olive Crown Awards 2021 acknowledging the remarkable work of those individuals who drove the message of sustainability or ‘green advertising’.

    ‘Green Campaign of the Year’- Gold was bagged by Bhamla Foundation for ‘Dhakk Dhakk Dharti’ while IIFL Home Finance Ltd won the ‘Green Brand of the Year’- Gold. ‘Green NGO of the Year’ – Gold went to Project Mumbai for ‘The Mumbai Plastic Recyclothon’. ‘Green Campaign of the Year’- Silver was bagged by Ogilvy for ‘I Will Wear Out Plastic’. Heartbeat Creative Lab, Taiwan led the pack as they bagged four Gold & two Silver followed by Ogilvy with six Silvers at the Olive Crown Awards 2021.

    An eminent jury comprising media professionals such as Havas India chairman & chief creative officer, Bobby Pawar; BBDO India chairman & chief creative officer, Josy Paul; Wunderman Thompson South Asia regional creative director, Tista Sen; House of Awe co-founder, Carlton D’silva and Reliance Industries Ltd advisor, Kaushik Roy, shortlisted the winners through a rigorous process.

    The event, which had Zee Entertainment as its presenting partner and Discovery Communications as the associate partner, was attended by the who’s who of the ad world, including senior marketing, media, and advertising professionals from across the country. This year’s awards received over 200 entries across 20 categories.

    The state minister of environment, tourism and protocol Aaditya Thackeray was felicitated as ‘Green Crusader of the Year’ for his efforts to save the Aarey Forest in Mumbai, active promotion of urban forests in cities across Maharashtra, and hands-on approach in beach clean-ups. Addressing the gathering he said, “This award is very special for me and I take this as an encouragement for me to go ahead and take the stride to work more for climate change mitigation. I was on my way here and I was thinking what do I ask from you. When you meet an august crowd of the best people in communication, I think I can only ask for your help in communicating the climate emergency we faced today.”

    IAA – India chapter president and managing director – South Asia, Discovery Communications India, Megha Tata said, “In the last 11 years of Olive Crown we have seen campaigns and brands go from doing ‘something green’ to being vested in sustainability and we are glad that this is a platform to showcase work that can inspire. One of the things 2020 taught us is that Nature loved our lockdown! But we need to find this balance and co-exist every single day! And some of the campaigns we have seen this year, have presented this balance beautifully.”

    IAA Olive Crown Awards, chairperson and Hungama Digital Media Entertainment, founder & CEO, Neeraj Roy said, “Over the next two decades, your entire customer base and your teams  – the talent you are hoping to attract will largely be millennials and Gen Z and we know that they rate a brand’s ethics and sustainability higher than ever before so it will be impossible and impractical to ignore these trends. Brands, media, advertisers, agencies, and marketers, essentially the core of the IAA community, has always played a key role in communication for centuries and it is encouraging to note that brands here in India too are taking note and actions toward sustainability and a greener planet in their product offerings.”

  • Dentsu Webchutney bags a Gold and a Silver at the Olive Crown Awards

    Dentsu Webchutney bags a Gold and a Silver at the Olive Crown Awards

    MUMBAI: Dentsu Aegis Network’s digital agency Dentsu Webchutney was honoured with two awards at the sixth edition of the Olive Crown Awards that was held on 9 March.

    It won a Gold in the Press – Consumer Products category while Akshay Anand brought home a Silver in the “Young Green writer of the Year” category. Dentsu Webchutney won both the awards for its Help us green – Sow, Don’t Throw campaign.

    About the campaign:
    In India, most of the puja samagri (religious material) makers use images of gods on their products to boost sales. Once the product gets consumed, the devotees face the dilemma of disposing of such packets.

    While some leave these packets under trees, others immerse them in rivers. No matter what the mode of disposing is, the packets end up affecting the nature or the religious sentiments.

    Help us green had similar concerns over the launch of their new incense. And therefore, they wanted a packaging solution that could give the devotees a green way to dispose of their packets. In order to meet this objective, Dentsu Webchutney joined hands with Help us green to come up with the idea of plan table packaging for puja materials.

    The packet is made from seed paper that is infused with Tulsi (Basil) seeds and uses ink made from vegetable dyes. Once the product gets consumed, the devotees can plant the package in a pot and be greeted by a Tulsi plant in a few days.

    Commenting on the win, Dentsu Webchutney chief creative technologist Gurbaksh Singh said, “We are absolutely pleased to have won these awards. What makes it even more special is the fact that it comes for a work that’s different from what we have been doing.”

  • Dentsu Webchutney bags a Gold and a Silver at the Olive Crown Awards

    Dentsu Webchutney bags a Gold and a Silver at the Olive Crown Awards

    MUMBAI: Dentsu Aegis Network’s digital agency Dentsu Webchutney was honoured with two awards at the sixth edition of the Olive Crown Awards that was held on 9 March.

    It won a Gold in the Press – Consumer Products category while Akshay Anand brought home a Silver in the “Young Green writer of the Year” category. Dentsu Webchutney won both the awards for its Help us green – Sow, Don’t Throw campaign.

    About the campaign:
    In India, most of the puja samagri (religious material) makers use images of gods on their products to boost sales. Once the product gets consumed, the devotees face the dilemma of disposing of such packets.

    While some leave these packets under trees, others immerse them in rivers. No matter what the mode of disposing is, the packets end up affecting the nature or the religious sentiments.

    Help us green had similar concerns over the launch of their new incense. And therefore, they wanted a packaging solution that could give the devotees a green way to dispose of their packets. In order to meet this objective, Dentsu Webchutney joined hands with Help us green to come up with the idea of plan table packaging for puja materials.

    The packet is made from seed paper that is infused with Tulsi (Basil) seeds and uses ink made from vegetable dyes. Once the product gets consumed, the devotees can plant the package in a pot and be greeted by a Tulsi plant in a few days.

    Commenting on the win, Dentsu Webchutney chief creative technologist Gurbaksh Singh said, “We are absolutely pleased to have won these awards. What makes it even more special is the fact that it comes for a work that’s different from what we have been doing.”

  • IAA invites entries for 5th Olive Crown Awards

    IAA invites entries for 5th Olive Crown Awards

    MUMBAI: The India Chapter of the International Advertising Association (IAA) has announced its call for entries for Olive Crown Awards.

    In its fifth year, the Olive Crown Awards are Asia’s first and only awards that recognise excellence in communicating sustainability. Run along with the Asian Federation of Advertising Associations (AFAA), these awards have been attracting entries from India and Asia. Run as a cause, there is no entry fee charged.

    IAA Asia Pacific development VP and IAA India chapter president Srinivasan K Swamy said, “These awards have grown from strength to strength. This is our way of showing that we as professionals in the communications industry are not just custodians of the brands we work for, but are also custodians of Brand Earth. We are very happy with the warm response we have received from all sections of our industry.”

    IAA vice president and Olive Crown Awards Committee chairman Neeraj Roy added, “I feel the Olive Crowns have pulled the green message back on top of the strategic agenda. More corporates and Agencies are realizing how important it is to do their bit for the environment as evidenced by the increasing interest and stature of these awards.”

    Asian Federation of Advertising Associations (AFAA) chairman Pradeep Guha said, “I am pleased that IAA and AFAA are partners in the Olive Crown initiative. This remains the first and only such effort in Asia and needs to be encouraged at every level. I am also glad the Corporate Social Crusader Award, which was launched last year and received such a great response from corporates has been continued this year.”

     

  • Olive Crown Awards 2013 crowns Grey Worldwide as ‘Agency of the Year’

    Mumbai: IAA Olive Crown Awards has crowned Grey Worldwide as ‘Agency of the Year’ for the year 2013.

    Organised by the India Chapter of the International Advertising Association (IAA), the Olive Crown Awards were launched in 2011. They celebrate excellence in communicating sustainability or ‘green’ advertising.

    Cheil’s Samsung Printers ‘Minus 1 Project’ was awarded as the Campaign of the Year while Kewal Kiran Clothing took away the Client of the Year award. Meanwhile, Padmashree Kartikeya Sarabhai was honored with the Green Crusader of the Year Award, an award which is presented to one unique individual who has dauntlessly fought our battle for going green.

    The event saw many marketing and media heads and other industry leaders gracing the occasion like Colors CEO Raj Nayak, Hungama Digital Media Entertainment MD and CEO Neeraj Roy, Piyush Pandey, JWT South Asia CEO Colvyn Harries and Madison World chairman Sam Balsara. Praful Patel, Union Minister for Heavy Industries and Public Enterprises was the chief guest.

    This was the first year when IAA Olive Crown Awards witnessed pan-Asia participation.

    Olive Crown Awards 2013 chairperson and ED & CEO Draftfcb Ulka M.G. Parameswaran said “We saw an almost 45 per cent increase in the number of entries this year alone and our Awards Jury consisting of veterans like Sonal Dabral, Pops Sridhar, Vinod Rao, Chax, Ramki and Charles Victor were of the opinion that the quality has also seen a dramatic improvement over the years”.

    IAA India chapter president and RK Swamy BBDO chairman Srinivasan Swamy said, “There has been widespread acceptance for these awards as corporates see the green message as a key differentiator in a competitive environment. And going green is no longer a luxury but an essential part of doing business. We are delighted to see that clients are roping in agency partners to help them build green awareness for their brands”.

    A total of 35 Awards were handed over at the event hosted by former Miss World, Daina Hayden. The Award Function was opened by a performance in Indian Fusion music by Raghu Dixit Project, the Bangalore based band. Midcourse was a laser pyrotechnic show was followed by a comic include by ‘A Slice of Ham’.

    Click here for winner list