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Tag: Olive

  • Greenply reappoints Olive as its digital partner

    Greenply reappoints Olive as its digital partner

    MUMBAI: Greenply Industries has re-appointed e-business solutions and software development company, Olive e-Business, as its digital partner.

    Greenply Industries VP- marketing Alex Joseph said, “Digital medium has acquired an all new importance, given the changing temperaments today. We have sketched out a very aggressive digital plan with Olive. What you see now is just the tip of the iceberg. What we have in store for you for 2012 is nothing short of a blockbuster.”

    Olive e-Business director Dipin Kapur added, “We marked the beginning of this new alliance by successfully launching the Always Hoyenga campaign online in record time. Always Hoyenga is a thought through marketing strategy wrapped around the TVC. We extended this concept to give it the right digital tenor.”

    As a part of the initial activities, Olive has already launched a campaign-cum contest through a microsite, www.alwayshoyenga.com, and is managing Facebook and other social media platforms for Greenply.

  • Olive bags Max Healthcare’s digital account

    Olive bags Max Healthcare’s digital account

     
    MUMBAI: Olive e-Business has bagged the digital account of healthcare brand Max Healthcare.

    The pitch that took place recently also involved agencies such as Web Chutney and eDynamic.

    Olive will be the digital and technology partner for Max Healthcare responsible for its complete web revamp. The account was earlier handled by a Bangalore based agency pepper square.

    Olive will now handle Max Healthcare‘s digital strategy which includes launch of Internet properties, social media initiatives, search marketing initiatives, digital advertising campaigns, mobile applications, and other web technology initiatives.

    Max Healthcare marketing and product planning AGM Arpita Mukherjee said, “Olive was the obvious and best choice as when it came to understanding our domain needs, they were bang on target. We look forward to a fruitful association with them.”

    Olive e-Business head – strategy and creative Siddhant Johri added, “The ease with which we make the switch beyond domain limitations helped us win this key account.