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Tag: Olay

  • Tata Consumer brews a change as Sharat Verma takes the top role

    Tata Consumer brews a change as Sharat Verma takes the top role

    MUMBAI: The kettle’s whistling at Tata Consumer Products and this time, it’s not just the tea. The company has announced a leadership shake-up, with veteran marketer Sharat Verma set to take over as president of packaged beverages ford India & South Asia (including Organic India) from 1 December 2025.

    Verma, who moves from Procter & Gamble, brings over two decades of brand-building prowess, having helmed iconic names like Ariel, Tide, Gillette, Oral-B, and Olay across India, ASEAN, China, and the Middle East. At P&G, he led the 0.5 billion dollars Fabric Care business, clocking a 15 per cent CAGR in one of the most competitive categories. His “Share The Load” campaign remains a landmark in cause-driven brand storytelling, marrying social commentary with sales success.

    The appointment follows the resignation of Puneet Das, who exits after eight years at Tata Consumer to pursue new opportunities. Das, who played a pivotal role in the packaged beverages portfolio, leaves behind a strong growth legacy. His departure is effective 3 November 2025.

    Another notable exit is Soulfull business president Prashant Parameswaran who steps down on 15 December 2025 for personal reasons. Parameswaran, the driving force behind the Tata Soulfull brand, is credited with positioning the homegrown breakfast brand as a challenger in India’s healthy foods segment.

    With Verma’s appointment, Tata Consumer is signalling a renewed focus on consumer-led innovation and storytelling that resonates across Bharat and beyond. The move also reflects a broader trend of FMCG majors courting talent with both local insight and global polish.

    In a statement, Tata Consumer Products ltd. said the leadership changes form part of its ongoing transformation to strengthen its core businesses and unlock growth across markets.

    For Tata Consumer the company that put the world’s most loved chai on millions of tables this is more than a handover. It’s a fresh blend of strategy and storytelling, brewed perfectly for its next growth chapter.
     

  • Advertising veteran and HR leader pivot to new roles At McCann

    Advertising veteran and HR leader pivot to new roles At McCann

    MUMBAI: Kamal Basu, former CEO of Saatchi & Saatchi India, is embarking on a fresh chapter after a series of high-profile marketing positions in the automotive sector. Meanwhile, Jyoti Mahendru is “coming home” to McCann Worldgroup India as chief talent officer and national communications officer after a stint at VML.

    Basu, who cut his teeth at marquee advertising agencies including Young & Rubicam and Ogilvy before becoming one of the youngest CEOs at Saatchi & Saatchi India in 2008, later headed marketing for Volkswagen Group in India and Nissan India. His tenure at Saatchi & Saatchi saw the agency break into India’s top 10, overseeing launches for brands like Olay, Pampers and the creation of what he calls “the iconic brand OLX India”.

    Since 2021, Basu has been working as a business consultant focusing on brand development projects and serving as a board member for “a leading finance company”. His career trajectory represents the classic adman’s evolution—from agency creative to corporate marketer to independent consultant.

    Mahendru, who describes herself as a “DE&I champion” and “certified mental health ally”, returns to familiar territory at McCann after serving as chief people officer at VML. She previously spent four years at McCann as executive vice president of human resources before her departure in July 2022.

    Her CV boasts an impressive mix of HR leadership roles across diverse sectors—from Bharti Wal-Mart and Star TV Network to the refreshingly frank “sabbatical” period from 2012 to 2017, which she describes simply as “focusing on self & family”.

    The appointments underscore the ongoing talent shuffle in India’s advertising landscape, where agency veterans continue to find new homes even as the industry grapples with transformation.

  • Olay India urges women to be fearless and #FaceAnything

    Olay India urges women to be fearless and #FaceAnything

    MUMBAI: Leading up to International Women's Day, Olay India launched its latest campaign showcasing stories of strong Indian women who have made bold choices, defied norms and followed their dreams. The campaign, conceptualised by Saatchi & Saatchi, has its message in line with Olay’s mission to continually improve women’s skin and lives by encouraging them to be fearless and stand up for what they believe in, because if a woman is confident she can #FaceAnything.  

    Explaining the thought behind the campaign, Olay brand manager, skin and personal care – India and Gulf, Arushi Sethi said, “Olay as a brand has always been an enabler of confidence in a woman. Through this campaign, we are celebrating the fierce and fearless spirit of women who have worked hard to break the chains of judgments- be it their appearance, career choices or decisions they make for themselves. The Olay woman has always been fearless, but now is the time to celebrate her confidence so that she is ready to #FaceAnything that the world challenges her with.”

    Emphasising the creative thought behind the campaign, Saatchi & Saatchi CEO and managing partner Anil Nair added, “Keeping in mind Olay’s fearless ethos, a diverse group of women both incredible and unconventional in their own way stood out to us – designer, Masaba Gupta, actress Kubbra Sait, biker Priyanka Kochhar, plus-size model Payal Soni and YouTube star Lilly Singh. These women embody empowerment, sisterhood, bravery, fearlessness and the inner strength to #FaceAnything.”

  • Olay ropes in Madhuri Dixit as brand ambassador

    Olay ropes in Madhuri Dixit as brand ambassador

    MUMBAI: The cosmetic brand Olay has roped in Bollywood actress Madhuri Dixit as the brand ambassador for Olay Regenerist, the company‘s premium skin care range in India.

    Dixit unveiled the premium range of anti-ageing skin care range from Olay in Mumbai today.
     
    Dixit said, “Being a doctor‘s wife, I understand the importance of treating skin at the cellular level. This is why I am especially excited about Olay Regenerist finally coming to India. Of course, as a brand, Olay‘s Challenge-What‘s-Possible philosophy resonates with my own beliefs and my approach to life, work and all that surrounds me! I urge women to challenge what‘s possible for their skin and use Olay Regenerist to get dramatic results on their skin without having to go through drastic measures.”

    Commenting on the launch P&G Beauty head Sonali Dhawan said, “P&G is proud to bring its premium anti ageing boutique to India.”