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Tag: Ola Cabs

  • AI takes centre stage at the 12 edition of TiE Delhi-NCR’s India internet day

    AI takes centre stage at the 12 edition of TiE Delhi-NCR’s India internet day

    Mumbai: TiE Delhi-NCR, a leading organisation fostering entrepreneurship nationally, is all set to host the 12 editions of India Internet Day (iDay2023), a premier event that brings together the brightest minds of the tech industry. Scheduled for 24, 25 and 29 August  2023, the event will take place across India’s leading startup hubs – Bengaluru, Delhi-NCR and Bhubaneswar respectively.

    iDay is part of TiE Delhi-NCR’s commitment to nurturing an ecosystem where technopreneurs and investors converge to drive India’s tech landscape forward. This year iDay 2023 themed AI Powered India: Vision & Reality,  aims to unlock AI’s immense possibilities and potential for our nation.

    iDay will delve into how AI is shaping the future of India as it revolutionizes customer experiences, optimises processes, and drives business outcomes for startups and established companies while driving economic growth. With AI at the forefront, the 12 editions of India Internet Day aim to highlight discussions, propel innovation, and cultivate collaborations which will definitely shape the future of India’s tech landscape.

    The exceptional lineup of speakers for the event includes institution builders, leading tech-like entrepreneurs, the nation’s top investors and policymakers.  Expert panels will feature luminaries like Priyank Kharge-hon’ble minister for IT/BT and rural development & panchayat raj, govt of Karnataka | Bhavish Aggarwal – co-founder, Ola Cabs & Ola Electric| Rana Barua- group CEO, Havas India| Vani Kola – MD, Kalaari Capital | Ankur Warikoo – founder, WebVeda |  Priyanka Gill – group co-founder, Good Glamm Group & CEO – Good Media Co |Peyush Bansal – co-founder & chief executive & people officer, Lenskart | Deep Kalra – founder & chairman, MakeMyTrip |Rajan Anandan – MD, Peak XV partners & surge |Asish Mohapatra – co-founder & CEO, OfBusiness & Oxyzo |Anshoo Sharma – co-founder & CEO, Magicpin & many more.

    TiE Delhi-NCR Executive Director Geetika Dayal said, “After a successful debut in 2012 hosted by TiE Delhi-NCR, India Internet Day has grown from being relevant to indispensable for stakeholders across the ecosystem.

    Last year, India Internet Day (#iDay) expanded to two cities – Bengaluru and Delhi-NCR connecting the two startup capitals of the country. It is significant that Bhubaneswar is the next stop in this expansion.  TiE Delhi-NCR is delighted to collaborate with TiE Bangalore and TiE Bhubaneswar to bring iDay to the three startup hubs.

    This year’s event promises to ignite conversations about AI, innovation, and responsible growth. We are thrilled to provide a platform where game-changers can unite to shape the trajectory of India’s tech future.”

    iDay 2023 provides an unrivalled platform to connect with the who’s who of the internet industry in India at more than one level. It is an opportunity for founders to connect with visionary leaders and trailblazing startups to learn and foster meaningful collaborations and partnerships. Startup founders get an opportunity to mingle with potential investors, and collaborators, with initiatives like Bank on Breakfast, Lunch with Leaders & Lunch with Investors. What’s more, this year select groundbreaking AI startups from India stand a chance to pitch their tech and disruptive solutions as part of an electrifying showcase.

    The Conference is supported by Startup India, Havas Media Network India, PeakXV, Microsoft, Vaco Binary Semantics, SAP, AWS, Lufthansa, CRED, STPi and State Govt.of Odisha.

  • Ola honours ‘hero’ drivers in latest campaign

    Ola honours ‘hero’ drivers in latest campaign

    MUMBAI: In a bid to celebrate outstanding driver partners, ride hailing company Ola has launched a special series to capture and share true stories of customer service and bravery. Being shot and produced under Ola’s pan-India initiative ‘Heroes of Ola’, each capsule will take viewers through inspiring accounts of driver partners who have gone above and beyond their call of duty.

    The first episode features Gopal Yadhav, an Ola driver partner from Delhi who noticed smoke emerging from a close by car, sought permission from his passenger and rushed to help. He pulled over his car and used his mini fire extinguisher to douse the fire. His quick actions and smart thinking brought the fire under control, limiting any damage to life and car.

    Ola senior director of operations Nitesh Prakash says, “Heroes of Ola, was launched last year, and the response so far has been very encouraging. We have received thousands of messages from customers across the country, sending appreciation mails for our driver partners who have gone out of their way to help them. The courage and commitment that these driver partners have displayed resonates with our values of going the extra mile in building a safer ecosystem. 

    Nitesh further adds, “We have decided to capture some of these amazing stories in videos as we believe it needs to be seen by a larger audience. We hope that this series will provide an additional platform for customers to share their own experiences and will also inspire other driver partners.”

    The campaign is a multi-city program to recognise outstanding driver partners and felicitate them for their inspirational work ethic and admirable behaviour. So far, the program has been successful in encouraging driver partners to be alert, responsible, and to contribute towards a safer mobility ecosystem. The ‘Heroes of Ola’ are chosen based on the responses received from the commuters.

    Viewers can watch the entire series on Ola’s social media platforms. 

  • TVF, Ola Cabs & the Permanent Roommates association

    TVF, Ola Cabs & the Permanent Roommates association

    MUMBAI: One of India’s popular YouTube channels and digital producers, The Viral Fever (TVF), is back with the second season of its flagship web series Permanent Roommates . And how!

     

    Touting it as the best web series that TVF has put together so far, TFV CEO and founder Arunabh Kumar has high hopes from this ambitious project. The company is making this production in association with call taxi service Ola Cabs as of Permanent Roommates season 2.

     

    While Kumar refused to divulge any details, a source close to the development guesstimated that Ola has shelled out  an eye-popping Rs 2.5-3 crore for backing the production.

     

    Slated to go online on TVF Play and TVF’s YouTube channel on Valentine’s Day, the new season will consist of eight 30 – 40 minute long power packed episodes.

     

    It will take off from where season one left off — the drama in the lives of Internet’s most-loved fictional characters Tanya (Nidhi Singh) and Mikesh (Sumeet Vyas). The episodes are scheduled to air fortnightly. And the theme is “The Third Kind of Love.”

     

    Kumar expects viewership to touch four – five million per episode, which hardly comes as a surprise given last season’s success.

     

    Launched in October 2014, the web series grossed over 12 million views for five episodes that aired on YouTube, with every episode having more than a million views making it the (claimed) second most watched online long form content in the world.

     

    “Our target is to cater to and retain the three million viewers who already follow Permanent Roommates and maybe expand our viewership by a couple of more million. We have weaved the content so that it is not only a youth-based love story but also has elements of interest for the entire family. We have some surprises for all of them,” adds Kumar.

     

    What’s more, with a big chunk of sponsorship money in, the pressure is on the creative geniuses to up the ante now. Season One had CommonFloor as the brand partner; hence, the home was one of the main protagonists.

     

    Will season 2, see them going around in taxis or make mentions of them using the service like the duo does in the promo that released today?

     

    “We do work really hard in trying to integrate the brand’s value through the storytelling and send across the brand statement through the narrative rather than a product placement in a 10-second shot,” says Kumar.

     

     

    If the guesstimated sponsorship amount of Rs 2.5 crore to Rs 3 crore is right, then TVF has a budget of Rs 30-35 lakh per episode at its disposal, which is far higher than the commissioning fees for fictional TV shows on GECS which are in the range of Rs 7 to Rs 15 lakh per episode.

     

    “We generally take six to nine months to complete a production. We pay attention to detail and operate on a crew of almost a hundred people,” explains Kumar, adding that one can’t compare it to television as television mathematics work completely differently.

     

    The latest teaser released by TVF has already created a buzz amongst netizens with over a lakh views in just a few hours. Fans can expect a longer promo from 4 February onwards leading up to the show’s launch on 14 February.

     

    Surprisingly, with a scale this high, TVF continues to confidently depend on word of mouth and social buzz to increase its audience.

     

    “We don’t have any solid marketing strategy in place. We will do what we usually do, post messages on our respective social media accounts and our ever attentive fans will spread the word,” Kumar says confidently.

     

    Having said that, TVF is also looking at dabbling in conversational marketing by collaborating with several partners and maybe go beyond digital and make the shows presence felt offline.

     

    In the new content ecosystem, everything goes, doesn’t it?

     
  • TVF, Ola Cabs & the Permanent Roommates association

    TVF, Ola Cabs & the Permanent Roommates association

    MUMBAI: One of India’s popular YouTube channels and digital producers, The Viral Fever (TVF), is back with the second season of its flagship web series Permanent Roommates . And how!

     

    Touting it as the best web series that TVF has put together so far, TFV CEO and founder Arunabh Kumar has high hopes from this ambitious project. The company is making this production in association with call taxi service Ola Cabs as of Permanent Roommates season 2.

     

    While Kumar refused to divulge any details, a source close to the development guesstimated that Ola has shelled out  an eye-popping Rs 2.5-3 crore for backing the production.

     

    Slated to go online on TVF Play and TVF’s YouTube channel on Valentine’s Day, the new season will consist of eight 30 – 40 minute long power packed episodes.

     

    It will take off from where season one left off — the drama in the lives of Internet’s most-loved fictional characters Tanya (Nidhi Singh) and Mikesh (Sumeet Vyas). The episodes are scheduled to air fortnightly. And the theme is “The Third Kind of Love.”

     

    Kumar expects viewership to touch four – five million per episode, which hardly comes as a surprise given last season’s success.

     

    Launched in October 2014, the web series grossed over 12 million views for five episodes that aired on YouTube, with every episode having more than a million views making it the (claimed) second most watched online long form content in the world.

     

    “Our target is to cater to and retain the three million viewers who already follow Permanent Roommates and maybe expand our viewership by a couple of more million. We have weaved the content so that it is not only a youth-based love story but also has elements of interest for the entire family. We have some surprises for all of them,” adds Kumar.

     

    What’s more, with a big chunk of sponsorship money in, the pressure is on the creative geniuses to up the ante now. Season One had CommonFloor as the brand partner; hence, the home was one of the main protagonists.

     

    Will season 2, see them going around in taxis or make mentions of them using the service like the duo does in the promo that released today?

     

    “We do work really hard in trying to integrate the brand’s value through the storytelling and send across the brand statement through the narrative rather than a product placement in a 10-second shot,” says Kumar.

     

     

    If the guesstimated sponsorship amount of Rs 2.5 crore to Rs 3 crore is right, then TVF has a budget of Rs 30-35 lakh per episode at its disposal, which is far higher than the commissioning fees for fictional TV shows on GECS which are in the range of Rs 7 to Rs 15 lakh per episode.

     

    “We generally take six to nine months to complete a production. We pay attention to detail and operate on a crew of almost a hundred people,” explains Kumar, adding that one can’t compare it to television as television mathematics work completely differently.

     

    The latest teaser released by TVF has already created a buzz amongst netizens with over a lakh views in just a few hours. Fans can expect a longer promo from 4 February onwards leading up to the show’s launch on 14 February.

     

    Surprisingly, with a scale this high, TVF continues to confidently depend on word of mouth and social buzz to increase its audience.

     

    “We don’t have any solid marketing strategy in place. We will do what we usually do, post messages on our respective social media accounts and our ever attentive fans will spread the word,” Kumar says confidently.

     

    Having said that, TVF is also looking at dabbling in conversational marketing by collaborating with several partners and maybe go beyond digital and make the shows presence felt offline.

     

    In the new content ecosystem, everything goes, doesn’t it?

     
  • Motivator appoints Maulshree Joshi as National Creative Director

    Motivator appoints Maulshree Joshi as National Creative Director

    Mumbai:  GroupM ‘s media agency, Motivator has appointed Maulshree Joshi as the national creative director. Maulshree will be reporting to Rabe Iyer, the Managing Director of Motivator. Henceforth, she will be working closely with the organisation’s business teams and senior client leads. 

     

    Joshi had been serving Group M since 2007 as the creative head (Content). She has scripted and conceptualized some award winning campaigns and shows in her career, which includes Group M’s first AFP show Mallika-e-Kitchen, the Boost Sachin Anthem which achieved the fastest ever million digital views of any branded content in India, Alpenliebe Magar Ke Nagar – India’s first virtual reality show on DD, radio campaigns by Pepsi, and many others.

    Speaking on the new development, Iyer said, “Maulshree comes in with a unique advantage of creative craft and a decade of experience, working with planners, traders, media owners, creative artists, directors, visualisers, digital communication planners, mobile specialists, CRM experts and expert data analytics personnel in the top agency network of India. Our endeavour is to consistently execute creatively, ideas for our brands on the back of our data centricity and globally backed grasp of the emerging digital world; Maulshree is best poised to contribute to it.”

    Maulshree Joshi also commented on her new role. “Today data and content are the two key pillars of any successful brand communication and I have been fortunate to work with clients who were the early-adopters to acknowledge the importance of content. I am now immensely delighted to be a part of Motivator and looking forward to contribute ‘content-fully’ towards its aggressive growth in the industry.” She said.

    Motivator has been one of the fastest growing agencies in India on the back of integrating multiple disciplines and practices. The agency’s current client base includes Havells, Honda Cars, Redington and Ingram, Himalaya Consumer Division, Ola Cabs, Essilor, Yamaha, LIC, Hungama.com, Bajaj Finserv, Kalyan Jewellers, Pepperfry.com and Hike Messenger.

  • PayTM top brand across Mumbai, Delhi, Bengaluru: CouponDunia

    PayTM top brand across Mumbai, Delhi, Bengaluru: CouponDunia

    MUMBAI: PayTM has emerged as the most popular brand among the age group of 25 – 34 in Mumbai, Bengaluru and Delhi as per CouponDunia’s half yearly report Decoding Metro Shoppers.

     

    The report highlights consumer shopping preferences and coupon redemption patterns of CouponDunia users in the above mentioned cities from January 2015 – June 2015.

     

    The report unveils interesting insights around choice of brands, device, categories, etc along with a geographical comparison of the patterns across three cities.

     

    Speaking exclusively to Indiantelevision.com CouponDunia COO Ankita Tandon said, “Being a consumer internet brand, we have a lot of analytical tools through, which we study various consumer insights. Using those tools, we sampled CouponDunia visitors and that’s how we collated the data and came to the observations.”

     

    There was no association with any marketing agency for data collection informed Tandon.

     

    “The power of being a consumer internet brand is data, and hence it will be a shame if we do not use the data to draw our business plan. We sit with the data, study it and then if we find that at a particular time a particular offer is doing well, we continue with it and if possible come up with better propositions,” informed Tandon.

     

    Commenting on the release of the report, Tandon said, “2015’s half yearly analysis emphasizes on how shoppers are embracing discount coupons and deals as part of their lifestyle to derive more value out of their shopping experiences. In this analysis we found that the shoppers use mobile more than any other device to access discount coupons. Shoppers in these three cities are using coupons extensively during weekends. With these trends, slowly and steadily we are heading towards our goal of inculcating the ‘habit of saving’ in every Indian shopper.”

     

    Interesting Consumer Insights from the Half Yearly CY 2015 report are as follows:

     

    Bengaluru Shoppers

     

    · Ola Cabs are most popular in Bengaluru than other cities

    · Friday is the most popular day across 3 cities to look up coupons for Recharges, Fashion, Dining and Commuting

    · PayTM is the most popular brand among the age group 25-34

    · In Bengaluru, most searched brands by men is ebay.in and by women is PayTM

    · Bangalore is the second city who prefers saving more by using coupons

    · Mobile penetration in Bengaluru is 68 per cent

    · Favourite days to shop are Tuesdays and Weekends

     

    Mumbai Shoppers 

     

    · Mobile penetration in Mumbai is 71 per cent; second largest city after New Delhi

    · PayTM is the most popular brand among the age group 25-34

    · Friday is the most popular day across three cities to look up coupons for Recharges, Fashion, Dining and Commuting

    · Favourite days to shop are Wednesday and Weekends

    · In Mumbai, most searched brands by men is PayTM and by women is Dominos

     

    Delhi Shoppers 

     

    · Delhi leads in mobile penetration with 76 per cent across other cities

    · Favourite days to shop are Wednesday and Weekends

    · In Delhi, most searched brands by men and women is PayTM

    · Delhi prefers saving more money by actively searching for coupons

     

  • Ola Cabs gets aggressive in Kolkata, to add 3,500 new taxi sign-ups

    Ola Cabs gets aggressive in Kolkata, to add 3,500 new taxi sign-ups

    KOLKATA: Indian online car rental aggregator firm Ola Cabs is looking at expanding its operations in Kolkata. The company is planning to increase its driver sign-ups in Kolkata from the current 1,500 to 5,000 in the coming three months, informs Ola Cabs head of strategic initiatives, Puneet Singh Arora. 

     

    Ola Cabs has also switched its primary payment gateway to PayU from Zaakpay as the startup competes with Uber and Meru to offer customers the facility of seamless mobile payment transactions.

     

    Arora said that the company does not own the cars but signs-up with the drivers who are the actual owners of the cars. The company operates its services on a revenue sharing model.

     

    It also has an auto-rickshaw rental service in seven cities.

     

    “Nationally, we have over one lakh driver sign-ups, of which 80 per cent are cars including sedans and hatchbacks and the rest 20,000 comprises auto rickshaws,” he said.

     

    Arora said the organised car rental market in India is still at a nascent stage and comprises only 10 per cent of the car rental market.

     

    When asked if the company is considering launching auto-rickshaw rentals in Kolkata or expand to other cities, Arora said, “We consider introducing new services based on the city’s requirements.”

     

    The company is growing by 40 per cent on a month-on-month basis and wishes to retain the momentum, an official said.

     

    The company also announced the extension of its ‘Ola Pragati’ program in Kolkata in association with Shriram Transport Finance Company, SBI and Mahindra Finance.

  • Happy Mumbai wins two accounts

    MUMBAI: The Mumbai office of Happy Creative Services, a Bengaluru-based creative idea shop, has bagged two new clients – Erosnow.com and Ola Cabs.

    Erosnow.com is the digital arm of the movie company Eros International. It is a subscription-based website where people can watch Bollywood movies on demand and also features Tamil and Telugu movies. Erosnow.com shall also offer music and humour content alongside the movie offering.

    On winning the account, Happy Creative Services Mumbai GM Pallavi Nayak said: “Its an opportunity to take Bollywood to the world. And we can‘t think Eros enough for choosing us to do the job. We have a lot of exciting things planned for the global audience. Its all about the movies and that can only be fun and entertaining.”

    Ola Cabs is a technology-based cab service that allows people to book a cab directly through an app on smart phones in addition to provision for booking via telephone and the web. Currently operating in Mumbai, Delhi and Bangalore, the company plans to establish its presence in eight cities within the year.

    Happy Creative Services CEO Kartik Iyer said, “It‘s about time we had a proper organized cab service in our country. We‘re really excited to be working with Ola Cabs to launch their brand in the country and closer to each city.”

    Ola Cabs CEO Bhavish Aggarwal CEO added, “I was impressed with the simplicity and broad appeal of Happy‘s past work and that‘s exactly what we wanted at Ola.”