ITV

Tag: Oil

  • Freedom Healthy Cooking Oils launches new campaign ‘Are You Buying Right?’

    Freedom Healthy Cooking Oils launches new campaign ‘Are You Buying Right?’

    Mumbai: Freedom Healthy Cooking Oil introduces its new campaign ‘Are You Buying Right?’ as an extension of the campaign ‘Dhyaan-Se-Lijiye’ to spread the awareness among consumers, to check the quantity of edible oil in the one litre pouch being purchased. As per the ministry of consumer affairs, the government of India, every one litre pouch of Sunflower Oil must contain 910 grams of oil, however some brands sell one litre look alike pack with lesser quantity (850-870 grams) of edible oil in the pack.

    The campaign ‘Are You Buying Right?’ is aimed at encouraging consumers to check the quantity of edible oil mentioned on the pack before purchasing, so that they are not deceived. The campaign urges people to ‘Be Aware’ and not be tricked into purchasing a pack of oil resembling one litre pouch with less oil. It urges consumers to turn the pack and check the quantity of oil in the pack, to be sure that they are paying the right price for the quantity mentioned on the pack and safeguard themselves from falling prey to unfair practices.  The campaign also highlights the guarantee that each one litre pouch of Freedom Refined Sunflower Oil has 910 grams of refined sunflower oil.  

    Speaking on the occasion Gemini Edibles & Fats India Ltd senior VP of sales & marketing P Chandra Shekhara Reddy said, “Our campaign ‘Are You Buying Right?’ shows our commitment to consumer empowerment. We believe in informing the consumers about their rights and ensuring they understand what they’re purchasing in the market. It’s necessary for the consumers to check the quantity of edible oil in the pouch before they buy any brand of the sunflower oil, to safeguard themselves from being deceived. We at Freedom Healthy Cooking Oils Guarantee that each one litre pouch will contain 910 grams of edible oil. Our request to the consumers is to Check the quantity of oil in the pouch before you buy – Always Buy Right”.

  • Marico Q4: Net profit surges 14.1% driven by volume growth

    Marico Q4: Net profit surges 14.1% driven by volume growth

    NEW DELHI: Consumer goods major Marico has reported a 14.1 per cent year-on-year growth in consolidated profit at Rs 227 crore for the quarter ended 31 March 2021, driven by volume-led strong revenue growth.

    Revenue from operations shot up 34.5 per cent to Rs 2,012 crore compared to the year-ago quarter, backed by robust volume growth of 25 per cent in the domestic business and constant currency growth of 23 percent in the international business, the Saffola oil maker said in its BSE filing.

    The foods portfolio grew 134 per cent in value terms in the quarter and crossed Rs 300 crore in turnover in FY21. “The base oats franchise grew by 84 per cent in value terms, backed by increased penetration and market share gains,” noted the FMCG player.

    Parachute Rigids grew 29 percent in volumes, albeit on a low base, undeterred by price hikes and pullback of consumer offers to counter a part of the input cost push.

    “Value-added hair oils grew 22 per cent in volumes with all of the key brands clocking double-digit growth. Saffola edible oils extended stellar run with 17 per cent volume growth despite a particularly strong base, on the back of investment in new markets and increasing household penetration,” the company added.

    At the operating level, EBITDA (earnings before interest, tax, depreciation and amortisation) grew by 13.1 percent year-on-year to Rs 319 crore but margin contracted 300 bps year-on-year to 15.9 per cent in Q4.

    Advertising and sales promotion grew by 35 per cent as the company invested aggressively mainly in core franchises and food innovations while continuing to drive spending rationalisation and channelising investment towards growing franchises.

    In the international business, “Bangladesh clocked 20 per cent constant currency growth. South East Asia also reverted to positive territory with 13 per cent constant currency growth. MENA and South Africa also gained on a low base,” said Marico.

  • NXTDigital’s broadband subsidiary OneOTT surpasses 600K subscribers

    NXTDigital’s broadband subsidiary OneOTT surpasses 600K subscribers

    KOLKATA: NXTDigital’s broadband subsidiary OneOTT intertainment Ltd (OIL) has surpassed 100,000 home broadband subscriber additions in the fourth quarter of the financial year 2020-21.

    According to a press statement issued by the company, OIL has attained a momentum of more than 1,000 subscribers-a-day on its way to crossing the 600,000+ mark, to retain its position in the top five private ISPs in India.

    OIL CEO Yugal Kishore Sharma believes that the dependence on internet has never been so high. “Internet use cases have moved beyond browsing and social networking to work-from-home (WFH), on-line education, OTT entertainment and gaming, online-shopping, online-health, e-governance and others. This requires broadband connections to deliver real ‘high speed’ to support multiple users, devices and sessions with consistency and near 100 per cent availability.”

     OIL has implemented unique business models to facilitate its rapid growth. The concept of “DST” or direct sales team has now evolved into digital sales teams, where the company is supplementing the traditional ‘push’ method of sales with digital mediums.

    On strategy for growth, Sharma shares, “We have imbibed learnings from the evolution of the telecom sector, not just in India, but globally – and we’ve applied a lot of those learnings to our own business model to ensure robustness and sustainability.” OIL has in fact achieved 42X growth over the last five years – with commensurate growth in revenues.

    Additionally, the broadband provider has adapted to the surge in consumption by doubling its internet capacity on the supply side without passing the additional cost to its customers to maintain customer experience.

    NXTDigital MD & CEO Vynsley Fernandes remarked, “Team ONE has redefined the business of broadband in India through innovative modelling, getting in the right skillsets and developing a performance centric organisation culture. The results of a focused strategy of OIL as demonstrated is visible in OIL’s consistently raising the bar on Q/Q basis.”

    OIL has also been steadily leveraging the cable television and HITS (Headend-In-The-Sky) subscriber base of NXTDigital – by expanding its footprint across the country.

  • One Broadband crosses half-a-million customers

    One Broadband crosses half-a-million customers

    KOLKATA: ONEOTT iNTERTAINMENT Ltd (OIL), a subsidiary of NXTDigital Ltd the integrated media vertical of the Hinduja Group, has achieved yet another milestone by crossing half-a-million home broadband customers to enter in the top five private wired ISPs in India, joining groups like Reliance JIO combine, Bharti Airtel, Voda-Idea and ACT.

    OIL’s vision is to continue to drive the digital inclusion agenda in India by connecting homes and offices online while following its core values of employee first, customer responsiveness, innovation, joyfulness and simplicity. The company in the final stages of launching smart security, smart lighting and IoT solutions for smart living, thereby, bringing ‘Future-To-The-Home powered on a Fiber-Optic To The Home (FTTH)’.

    OIL CEO Yugal Kishore Sharma said, “OIL has consistently strived to transform the lives of its customers by providing a seamless internet experience backed by a proactive & responsive customer care over ONE Wire using ONE Device for ONE Home aligned with our brand identity – ONE. OIL has had a stupendous 32x growth with its customer base crossing the half-a-million mark in the last 4 years of its operation with commensurate growth in revenues. From being a small player in the over 50+ ISPs about 4 years back to now moving into the top five Private wired ISPs, this is an achievement by any yardstick.”

    OIL looks to leverage this huge opportunity where the usage of internet in these Covid2019 pandemic times has moved beyond browsing and social networking to work-from-home, on-line education, OTT entertainment & gaming, online-shopping, online-health, e-governance, others. Coping-up with the ever-increasing demand for the internet, OIL has adapted to this consumption surge by doubling its internet capacity on the supply side without passing the additional cost to its customers to maintain the customer experience that has led OIL to add at an average of about a thousand customers a day during the pandemic.

    OIL plans to consolidate its operations and work on equitable partnerships with last-mile owners or LMOs. NXTDigital today connects 5.38 million video subscriber homes in 1500+ cities and  towns of India through its digital cable television (CATV) and headend-in-the-sky (HITS) platforms, served by over 9,000 LMOs. The company is leveraging this huge synergy to upsell and bundle internet services to each of these video homes. Enabling these high potential growth markets with high-speed-internet and digital platform services with LMOs is the key to OIL’s go-to-market strategy.

    It has successfully evolved its inorganic growth model by leveraging operational synergies with smaller ISP strategic partners. The organization will lead the on-demand economy wave by offering convergent solutions, such as internet, OTT and voice over one wire one device for one family.

    Yugal Sharma also shared that, in 2019, OIL announced a strategic partnership with Facebook to provide Wi-Fi hotspots across Mumbai. OIL’s ‘ONE Express Wi-Fi by Facebook’ Hotspots extend an umbrella coverage across Dharavi in Mumbai, enabling consumers to access free 2GB data per day for first 30 days to serve its vision to lead contribution to lead contribution to the digital inclusion in India.

  • Total Quartz Engine Oil does ‘charcha’ with the first time car owners

    Total Quartz Engine Oil does ‘charcha’ with the first time car owners

    MUMBAI: Oil and Gas Company Total has recently launched an integrated campaign for its product Quartz, a car engine oil. Total will roll out this integrated campaign through various initiatives on digital, radio and OOH in phases.

    The OOH campaign has started and it will continue until November in 15 cities, across 550 vantage points and 23 malls. The digital campaign will go live in association with TVF (The Viral Fever). The show, Bonnet Pe Charcha, a digital branded content model, will begin from November and will be simultaneously cross amplified on FM Radio through Big FM and Radio City stations. With this marketing mix, Total is aiming for a targeted reach of more than 50 million.

    Total’s association with TVF is part of the brand’s content marketing strategy, aimed at young first time car owners to create conversations around a product, belonging to a low-involvement category. The digital branded content –Bonnet Pe Charcha curated by TVF, is an eclectic mix of three webisodes to engage the viewers and to provide them the brand insights subtly, while addressing contemporary issues. The aim is to create a top of the mind recall amongst car users about the brand Total Quartz Engine Oil & its core promise – ‘Keep your Engine Younger for Longer’. Webisodes will also be promoted on radio in the form of “Radiosodes”. The content on radio will focus on topics that often remain undiscussed but are deeply penetrated in our society. Each radiosode will have a smartly integrated brand communication strategy behind it.

    The OOH campaign encompasses large format billboards, bus shelters, unipoles, pole kiosks, pillars, gantry, metro wrap, and mall facades. These sites are taken on arterial routes, market areas, corporate areas and motor garages. Additionally, Total will also create unique activation in the form of a fitness shelter at bus stands, where people can exercise as they wait for the bus; thus reiterating their brand promise – Keep your Engine Younger for Longer.

    In addition to the marketing campaign, Total will also felicitate 1500 mechanics from Delhi car garages as a way to appreciate their work and efforts and thus address them as, ‘Engine ke superstars’. Total will celebrate this day as ‘Mechanics Appreciation Day’ on 22 November 2017 this year. This will help the brand to reach out to its major influencers – mechanics!

    Total Oil India senior vice president of sales, marketing and technical Karoly Repas says, “The Indian market has been one of the global lubricants industry’s growth engines. In 2016 India accounted for about 6 per cent of global lubricants demand. Consumption of synthetic PCMO (passenger car motor oil) is estimated to be 25 per cent despite the price-sensitive nature of consumers. Also, the large vehicle population and growing sales of new automobiles year after year has helped increase the demand for lubricants. With our Total Quartz range our aim is to target an Indian car owner who has an emotional connect with his car and hence does not compromise on the overall engine maintenance and wear and tear.”