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Tag: Ogle

  • 57 cities, 65k unique viewers, 40 hours of live streaming.

    57 cities, 65k unique viewers, 40 hours of live streaming.

    MUMBAI: Ogle, India’s largest premium on-demand streaming platform growing, successfully partner with the Lakme Fashion Week/Winter Festive 2015 as the official ‘Live Streaming Partners’. With more than 65k viewers across 57 cities and 24 countries glued onto their connected devices, this was a definite success story for the platform and establishes their leadership in the premium space.

     

    Here are the 5 fascinating factors that made Ogle- LFW Live Streaming a successful collaboration:

     

       1.    ‘Front Row Experience at your Convenience’ :Providing millions of people with direct and live access to the exclusive contents of the Lakme Fashion Week,Ogle thrivingly delivered ‘The Front Row’ kind of an experience through the user’s connected devices. The live streaming gave viewers the access to watch exclusive on-stage and back stage happenings, watching their favourite bollywood celebrities walking the ramp or walking down the red carpet, and also to watch the interviews of their favorite designers and models. The Ogle-LFW ‘Live Streaming Partnership’, redefined fashion altogether.

     

      2.  Not in your city, yet in your city: For all the fashion enthusiasts all over India who missed out on physically attending the Mumbai Lakme Fashion Week, Ogle made sure you are not disappointed! Exclusive live streaming of the entire event and other behind the scenes footage and interviews, anyone from any part of the country could witness the Lakme Fashion Week Winter Festive 2015 happening in Mumbai live through any connected device.

     

      3.   Increase in viewership: The live streaming attracted people from more than 50+ cities in India, who otherwise would not have access to the Fashion Week. It was the best platform offered for people across the nation and led to a drastic increase in the viewership of the prime event. The approximated number of viewers through the Ogle link was more than 60k.

     

      4.   A buffer free experience: Ogle streams almost buffer free at bandwidths as low as 0.5mbps making streaming in India a realistic and stressfree experience. Expanding this experience beyond just movies and shows, Ogle tied up with Lakme Fashion Week and live streamed the entire event and other activities at high visual quality and without any disturbances for anybody in the country and not just their subscribers.

     

      5.   Traction for the prime event through social media: Ogle’s social media efforts toward Lakme Fashion Week across Facebook, Twitter and Instagram have reached out, in total, to almost two million users. Over the course of a week, the dedicated hashtag #OgleLFW was circulated to over one million unique users online, in conjuction with Ogle’s meticulous live coverage of Lakme Fashion Week that served to further enhance their social inlfuence. Narendra Kumar, SapnaBhavnani, Ritu Kumar and other prominent designers and Lakme Fashion Week attendees were engaged, significantly expanding Ogle’s digital presence to include new audiences.

     

    Sharing his views, Chairperson, Ogle Technologies Group Pritish Nandy says,“Ogle’s association with Lakme Fashion Week has been a great initiative both from a brand and messaging standpoint.Standing for providing curated cult content, Ogle was able to provide real time packaging of content that was accessed across the nation. We are committed to this partnership and will only growfrom strength to strength in the coming months.”

     

    IMG Reliance Head Fashion Saket Dhankar said, “Lakmé Fashion Week has always been at the forefront of innovation and we continued the trend this season with our live streaming partners Ogle. LFW Winter/Festive 2015 was streamed live through 6 different cameras, capturing exciting on-ramp and behind the scenes action from the Main Show Area, Jabong Stage, Red Carpet, Model Line-up area, the Celebrity room and other areas across the venue. We are delighted to have Ogle on board as our long term partners and hope to continue creating exciting content for fashion fans across the world.”

  • PNC Digital makes entertainment ‘Only Much Louder’

    PNC Digital makes entertainment ‘Only Much Louder’

    MUMBAI: PNC Digital, today announced an exclusive collaboration with Only Much Louder (OML). Through this partnership, global subscribers of Ogle, PNC Digital’s proprietary streaming platform can now watch, the country’s most awaited music event, Bacardi NH7 Weekender, live on-demand. This three-day multi-artist music festival Bacardi NH7 Weekender will be held in Delhi, Bangalore, Kolkata and Pune this November.

     

    Ogle global subscribers are free to choose whichever artistes they wish to see and watch them perform on devices of their choice. This exclusive collaboration between Ogle and OML will widen the range of entertainment available on Ogle. Commenting on this collaboration, Pritish Nandy, Chairman, PNC Digital said: “This is the beginning of change. Viewers can now watch whatever they want, wherever and whenever they want. The power is shifting from those who deliver entertainment to those who view it. That is the future.”

     

    Harshawardhan Sabale, CEO, Ogle said: “Ogle has been built ground up to become the digital platform of choice for viewers who are not interested in being slaves to entertainment intermediaries.  Our partnership with OML will provide our subscribers access to some of the best local content and bleeding edge digital interaction technology which, till now, was out of reach of most Indian consumers given the sub-optimal data networks in India.”

     

    Ogle constantly promises to provide anytime-anywhere entertainment to its viewers, establishing the power of choice for entertainment scripted and non-scripted. With this association PNC Digital has taken entertainment to the next level, allowing consumers an option, till now non-existent, to catch exciting new niche events and live performances in real time.  Ogle strives to introduce an entire lifestyle shift for those who are pushed for time and simply cannot afford appointment viewing.

     

    Vijay Nair, CEO, OML, said: “We are excited about partnering with Ogle and providing our fans a chance to watch some of the properties we have built and content we have produced through this platform. Ogle’s bouquet of content is quite exciting and we feel that the service is a natural fit for the content we create.”

     

  • Pritish Nandy’s Ogle to be India’s Netflix

    Pritish Nandy’s Ogle to be India’s Netflix

    MUMBAI: Backed by Pritish  Nandy Communications’ digital arm, PNC Digital, Ogle, an upcoming digital platform, promises to bring an array of international and national content to Indian viewers.

     

    From streaming international television shows, Hollywood to Bollywood movies, it also promises to bring international TV shows within 24 hours of them being aired.

     

    According to media reports, Pritish Nandy hopes to give users in India a service similar to that provided overseas by Netflix Inc., Hulu.com and Amazon.com’s Instant Video. It will bring content to viewers irrespective of the device. It can be used on televisions, PCs, tablets and smartphones.

     

    Consumers can access Ogle through any device through a browser or an app. If it’s a Smart TV, the app can be downloaded onto the TV. Otherwise, the company will provide a set-top box to display the content on a traditional TV.

     

    Launching on 22 September Ogle will offer multiple plans to subscribers. The basic plan that offers unlimited access to Ogle’s services on five pre-registered devices, is priced at Rs 500 per month and an additional Rs 1,000 per month (taxes additional) will provide free unlimited access to stream content, as per the reports. Another plan offered is a Rs 1,500 per month plan that also offers a 2 Mbps broadband connection without any limit in addition to the benefits of the Rs 1,000 per month plan.

     

    Ogle promises to carry over 150 international television shows (all seasons) as well as over 500 English movies. It has already lined up Indian content as well as a large library of music from India and across the world to add in the coming months after launch. The company plans to add more genres including concerts, sporting events and probably also become a distribution channel for content that regular distributors are not interested to distribute.

     

    Ogle was acquired by PNC Digital in July from its developer Harshawardhan Sabale, who now leads the business as chief executive of PNC Digital.

  • Silicon Valley Tech Entrepreneur Karl Mehta Launches: Code For India

    Silicon Valley Tech Entrepreneur Karl Mehta Launches: Code For India

    MUMBAI: Karl Mehta, the Silicon Valley technology entrepreneur and venture capitalist, today announced Code For India (CFI), a global community of software engineers from around the world to build technology for public service to solve developing world problems. With India as the test-bed, CFI proposes to build tools that will help solve problems on the ground, and empower citizens to actively participate in partnership with local government to give communities the power to help themselves.

    “As a firm believer in the power of crowd sourced and open sourced technology, we have created Code For India to provide tools to fight day-to-day public service issues,” said Mehta.
    “Code For India’s use of technology will promote transparency, participation and efficiency in the way local people can voice their concern and find solutions. The transformative power of technology will aid India — and other developing countries facing similar problems.”

    Code For India has support from Indian-origin tech professionals around the world. Software engineers from Microsoft, Google, eBay, VISA and Facebook have volunteered in developing social awareness apps in the first phase of Code For India. Potentially adding thousands of volunteers, the organizations TiE Silicon Valley, TiE Mumbai, TiE New Delhi and The Morpheus Fund have partnered with Code For India to encourage their large network of tech community members to get involved. In addition, Professor Vijay Pande of Stanford University, Mohandas Pai, Chairman of Manipal Global Education and Vish Mishra, Venture Director at Clearstone and mentor to The Hive and The Fabric have joined the Advisory Board.

    “Code for India is a unique and commendable initiative whereby the sharpest of computing minds can apply themselves to altruistic causes. TiE Delhi NCR are proud to be associated with the program,” said Deep Kalra, President of TiE-New Delhi.

    “TiE is volunteerism at its best as demonstrated since its inception. We are thrilled to partner with Code For India in leveraging Silicon Valley technology and entrepreneurial talent to solve pressing needs of the Indian society,” said Venkatesh Shukla, President of TiE-Silicon Valley.