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Tag: OgilvyOne

  • Harshad Hardikar back at OgilvyOne for second innings

    MUMBAI: Harshad Hardikar has returned to Ogilvy. He rejoins as senior vice president, ecommerce and CRM practice, OgilvyOne India. Hardikar‘s previous stint was at rediff.com where he spent a year handling Rediffshopping.

    Before joining rediff.com, Hardikar was with OgilvyOne for four years as Mumbai head. He has over 15 years experience in CRM/loyalty that he garnered during his work years with Select Direct, iContract, ICICI Bank and OgilvyOne. He was responsible for the launch of India‘s first coalition loyalty programme called iMint (now Payback).

    Hardikar said, “I am glad to be back at OgilvyOne. We are witnessing unprecedented growth for Ecommerce and ECRM in India. Our clients are actively looking for solutions to sell online as a cost efficient revenue stream. My mandate at OgilvyOne is to lead this practice nationally and manage our clients Ecommerce/CRM needs end to end.”

    OgilvyOne India president Kunal Jeswani said, “The best service we can do for our clients is to bring in talent that can make a difference to their business. Harshad represents just that, the best available talent in CRM and Ecommerce. He understands the intricacies of digital relationship marketing and can use it to demonstrate a real impact on our clients businesses.”

  • Navin Kansal joins Grey Digital as senior creative director

    Navin Kansal joins Grey Digital as senior creative director

    MUMBAI: Grey Digital has appointed Navin Kansal as senior creative director.

    Prior to Grey, Kansal was with OgilvyOne for nine years. During his stint at OgilvyOne he worked on accounts in the digital space including brands such as Perfetti, Cadbury, Hutch (now Vodafone), The Economist, Tata Safari as well as Unilever brands like Lipton, Dove and Vaseline.
     
    Kansal said, “This is the right time to begin a new innings. Grey Digital has an exciting portfolio of brands – the recent Volkswagen win being a case in point, and a talented team. I am looking forward to doing some good work here.”

    Kansal comes with over 13 years of experience. His work has been recognised at Spikes Asia, Yahoo! Big Idea Chair, Abbys, Effies and AMEA.
     
    Grey Digital VP South Asia Sudhir Nair says, “We are delighted to have Navin join our team and look forward to raising the bar in the digital space.”

    Grey Digital is one of the leading digital agencies and is part of the global Grey Digital network. Its clients include Adobe, Infosys, Deutsche Bank and ITC amongst others.

  • OgilvyOne launches service to help companies drive sales via social media

    OgilvyOne launches service to help companies drive sales via social media

    MUMBAI: OgilvyOne Worldwide has launched a new offering, Social Selling, in the US to help companies drive topline growth through the use of social media. It will be led by OgilvyOne Consulting in partnership with a group of sales experts.

    The marketing network company introduced the service following a research it conducted among 1,000 sales professionals in the US, UK, Brazil and China, which revealed that there is “social media adoption gap” existing between salespeople and sales organisations.

    OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh said, “Our research has shown that the people on the front-line, the salespeople themselves, recognise the power and potential of social media. They are hungry for education and empowerment, yet few companies are providing the access and training they need. Part of our new ‘Social Selling‘ offering has been designed to help companies overcome this discrepancy and drive sales growth.”

    The research says that social media has had an enormous impact on buying behavior with 49 per cent of sellers seeing social media as important to their success. Among the most successful salespeople, over two-thirds believed social media is integral to their sales success.

    OgilvyOne Worldwide COO Gunther Schumacher added, “Selling must evolve in lockstep with the way people are buying today. The “21st Century Selling” offering maximizes sales potential through both Social Selling and Branded Selling, and draws upon the experience of our expert partners, such as John Callies, an IBM sales veteran. The offering consolidates assignments Ogilvy has been conducting for clients like IBM and Ford in the U.S. and Unilever in Asia. “

    In the survey 68 per cent of sales professionals said that the selling process is changing faster than what their own organisations are adapting.

    According to the research, companies were not providing solid training to sales professionals in social media. In fact many are actively discouraging the use of social media despite the fact that customers are buying that way. 48 per cent of salespeople believed their companies are afraid of letting employees use social media.

    As per the research 25 per cent salespeople surveyed in Brazil said that they receive training on social media usage. 38 per cent of the salespeople surveyed in China use personal blogs in their selling process while only 3 per cent of US salespeople do the same.

    The “Social Selling” offering is part of the company‘s broader initiative called “21st Century Selling” to help clients maximise sales.

  • OgilvyOne appoints Graham Kelly as executive creative director for India

    OgilvyOne appoints Graham Kelly as executive creative director for India

    MUMBAI: OgilvyOne Worldwide has appointed Graham Kelly as executive creative director for India.

    Ogilvy & Mather India national creative director Abhijit Avasthi said, “We are thrilled to have Graham as our partner. Graham is perhaps Asia-Pacific‘s foremost exponent in the digital/integrated space. The width of his experience in this space across categories is unmatched. He‘s spent a lot of time at Ogilvy earlier as well and understands our way of building brands. Since the 90‘s, Ogilvy has defined and redefined television advertising in India. With Graham in our team, we hope to make that kind of impact in the digital/integrated space.” 

    In his last three roles, at Saatchi & Saatchi Singapore, BBH Japan and TBWA/Tequila Singapore, he has overseen the integration of all media. Previously, Graham has worked in Ogilvy Direct, Ogilvy Advertising and Ogilvy network.

    OgilvyOne India country head Kunal Jeswani said, “We love great talent. And Graham Kelly is just that – a great talent who will have a smashing impact on OgilvyOne‘s digital creative offering in India.”

  • Korean Broadcasting, BBC to back Miptv’s Content 360

    Korean Broadcasting, BBC to back Miptv’s Content 360

    MUMBAI: The Korean Broadcasting Commission (KBC) and the BBC are backing Miptv’s Content 360, the international competition to commission innovative, interactive content and applications for mobile and broadband.

    The event is a part of Miptv featuring Milia, which takes place in Cannes between 16 to 20 April.

    WPP’s OgilvyOne Worldwide is partnering the competition for the first time, alongside returning partner National Film Board of Canada (NFB).

    Content 360 provides the opportunity for international multimedia and application developers to present original ideas which fully exploit the creative potential of new digital platforms and maximise the interaction between audiences and broadcast television. The call for entries is now open, with winners of the competition sharing €100,000 in development funding, asserts an official release.

    KBC director Jinny Kwak said, “DMB has created a whole new culture where people are creating new lifestyles by experiencing completely different forms of broadcasting. At Content 360, KBC hopes to serve as a fresh motivation for new media platforms, such as DMB, to create and develop their own unique content.”

    “The BBC wants to build relationships with the most creative companies out there and together deliver successful services across all new media platforms. This explains our involvement from the inception of the Content 360 competition,” says Jonathan Kingsbury, Head of External Supply, BBC New Media and Technology.

    Milia director Ted Baracos added, “Content 360 brings together the creative ideas and digital applications which are key ingredients in the new multi-platform world. As part of Miptv featuring Milia, it also provides an unparalleled networking and financing opportunity between traditional and new media.”

    Content 360 entrants have time till 9 February to respond to written briefs provided across various categories, each of which has its own specific criteria as established by the event partners.

    KBC will reward the best entry in the cross-platform formats including DMB (mobile TV-centric) category and NFB is offering co-production financing for innovative new forms of socially responsive media. The BBC categories include : localness on bbc.co.uk, children’s content, cross-platform documentary, teenage drama and entertainment, and on-demand participation. OgilvyOne Worldwide has created a cross-media brand marketing category.

    Mint Digital Ltd Tim Morgan said, “Last year’s Content 360 was truly a great opportunity for a creative and technology company like ours to engage the global TV industry. Before Content 360, Mint Digital was a web design company. After Content 360, Mint Digital became a leading provider of social and user-generated web applications with new relationships with broadcasters and producers from around the world.”

    Content 360 finalists will promote their projects during a series of pitching sessions in front of a panel of key decision-makers. The competition winners will be announced on 19 April during the Content 360 zapping show.

    In addition to the pitching competition, Content 360 will focus on creative conferences such as learning from games, impact of virtual reality, tools and platforms enabling user-generated content, video search and social communities, adds the release.

    The Content 360 initiative also includes a dedicated pavilion for networking between digital creators and the international TV industry executives attending the Miptv featuring Milia exhibition.