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Tag: OgilvyOne

  • OgilvyOne elevates Sonia Khurana to national head-customer engagement

    OgilvyOne elevates Sonia Khurana to national head-customer engagement

    MUMBAI: OgilvyOne has promoted Sonia Khurana as national head of customer engagement, Mumbai. Prior to this, she was heading OgilvyOne’s Bangalore office.

     

    While in Bangalore, Khurana was instrumental in growing the OgilvyOne business and building a team. Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy’s, SAP and Elle Fashionwear amongst others. 

     

    OgilvyOne Worldwide India president Vikram Menon said, “Our core promise to clients is to help them unlock the full value of customers, by turning big ideas and data insights into compelling personal experiences that help them win more customers, and make them more valuable. With her expertise and experience in CRM and Digital, Sonia is perfectly geared to deliver on this promise.”

     

    Khurana added, “I am very excited to be in this role. It’s also a great privilege to be able to work towards delivering on David Ogilvy’s famous promise, ‘We sell, or else.’ OgilvyOne has invested heavily in engagement planning tools and processes, technology infrastructure and data analytics capabilities. In addition, our understanding of digital allows us to expand our approach to acquiring and engaging customers beyond traditional CRM channels.”

     

    In her new role, Khurana will focus on building the CRM and loyalty capabilities of OgilvyOne across India. OgilvyOne has a Data Analytics Hub in Bangalore that works on both local and international clients. BMW India, Titan and Dr. Reddy’s are some of the CRM clients that OgilvyOne has on its roster.

  • George Kovoor joins OgilvyOne India

    George Kovoor joins OgilvyOne India

    MUMBAI:  OgilvyOne Worldwide has appointed George Kovoor as senior creative director, OgilvyOne Mumbai.

     

    He will partner with senior creative director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai.

     

    OgilvyOne Worldwide India president Vikram Menon said, “George Kovoor’s experience, understanding of brands and his skill in digital story telling will make him a huge asset to the team.”

     

    With over 20 years in the business, Kovoor’s work has been recognised by the AAAI, ABBIES, IDMA, Campaign Brief and Yahoo Big Idea Chair. In his previous role at Digitas LBI, he led the teams that created integrated communication solutions for clients like Tata Motors, Johnson & Johnson, Budweiser, Vespa and Siemens; his brand experience also covers work on brands such as L&T, Mahindra, Unilever, ITC, Wipro. 

     

  • OgilvyOne shines for India at DMA Echo International Awards

    OgilvyOne shines for India at DMA Echo International Awards

    Mumbai: At a gala ceremony held in San Diego on October 28, the world’s best marketing campaigns fought for what many consider the ultimate prize in result and data driven marketing – the International Echo Awards 2014. And OgilvyOne led the way bagging 4 (1 silver, 3 bronze) of the 9 metals that came India’s way. The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar.

    An elated Vikram Menon, President and Country head, OgilvyOne India:This is wonderful not only for OgilvyOne but for India. What’s most delightful is that the wins have come for exciting work on some of our biggest clients – DuPont, Vodafone, Unilever and American Express. And we owe a large part of these wins to them.

     

    Sanjeev Jasani, Sr Vice President and Head of Office, OgilvyOne Delhi:The reason for our wins on both DuPont and Amex are the result of some inspired new-age thinking combined with truly old-fashioned collaboration and hard work. Lots of effort has gone into both campaigns and for them to get recognized internationally is amazing.

    Burzin Mehta, Sr Creative Director, OgilvyOne, Mumbai:An Echo win is extra special because of the rigorous nature of judging and the caliber of its international jury comprising marketing experts, clients and creative gurus. Few things are as rewarding as recognition from clients and peers alike.

    Commenting on India’s performance, Vatsal Asher, CEO DMA India:India’s strong showing at this year’s awards is a matter of pride for all of us. And like last year, OgilvyOne has lead the way

     

  • Kaizad Pardiwalla joins Orchard Advertising as COO

    Kaizad Pardiwalla joins Orchard Advertising as COO

    MUMBAI: The Leo Group has announced the appointment of Kaizad Pardiwalla to head Orchard Advertising as COO, based at its head office in Mumbai.

     

    The Leo Group CEO Saurabh Varma said, “We are delighted to welcome Kaizad to The Leo Group. Orchard, over the last year, has grown by 40 per cent y-o-y and has an incredible momentum. We required a leader with integrated experience to take Orchard Advertising to the next level. Kaizad, with his media-agnostic approach to brand building, is possibly the best candidate to add value to our clients’ businesses.”

     

    Pardiwalla added, “The way brands tell stories is changing from the 30 sec TVC to engaging the customer in conversations and making them a part of the brand story as advocates. Orchard, with its incredibly talented team has always done great work and is now poised to lead this evolution into true trans-media integration. I am extremely happy that I’m a part of this evolution and look forward to sharing my unique experience straddling digital and traditional advertising with my team at Orchard to help us create truly integrated experiences for our clients.”

     

    Kaizad comes with 18 years of experience in the business with the last three being at Grey where he ran the Mumbai operations. He started his career with Lowe Lintas in 1995 and moved to Ogilvy in 1997. After spending seven years at Ogilvy advertising, in 2004, he was appointed as business director, OgilvyOne Worldwide, the digital and direct marketing division of Ogilvy, where he headed the operations in the western region.  After three years, he took over as the national head of OgilvyOne India. During the course of his career, Kaizad has worked with clients such as American Express, Cadbury, CISCO, IBM, ICICI Lombard, ITC, The Economist and Vodafone amongst others.

  • OgilvyOne Mumbai does India Proud in WARC100

    OgilvyOne Mumbai does India Proud in WARC100

    MUMBAI:  We are very pleased to announce that OgilvyOne Mumbai has featured in the global ranking by WARC100. OgilvyOne Mumbai is ranked the 5th Smartest Digital Agency in the World.  

     

    WARC100 has recently announced its worldwide ranking of The Smartest Digital Agencies in 2014 and OgilvyOne Mumbai is the only Indian digital agency to feature in the top 5. No other Indian agency featured even in the top 100!!

     

    Vikram Menon, President OgilvyOne Worldwide, India: We can’t help feeling a sense of immense pride at being ranked the 5th Smartest Digital Agency in the World among the WARC100. This is an extremely competitive space which is why this ranking is tantamount to an endorsement and recognition of OgilvyOne’s capabilities and talent in India; we are also grateful that our clients give us the opportunity to do quality work for their brands.

     

    Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia: This ranking is an enormous credit to OgilvyOne’s digital team in India. I am happy and proud of this achievement.  OgilvyOne India’s accolades in the past month have reinforced the Ogilvy India network’s brand building capabilities particularly in the digital domain.  The WARC100 ranking is credit to our creative reputation not just in India but also around the world.

     
    The WARC100 is a benchmark for commercial creativity, allowing agencies to compare their performance with their peers. It is an annual list of the world’s best campaigns, agencies and brands, based on their performance in effectiveness and strategy.

     

  • Leo Burnett forecasts 2014 Cannes Lion winners

    Leo Burnett forecasts 2014 Cannes Lion winners

    MUMBAI: With a day left for the biggest event of the advertising industry to commence, the industry is keeping its fingers crossed to pick up the coveted Lion.

     

    Like every year, Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity..

     

    With more than 84 per cent accuracy, the agency’s predictions have an unparalleled track record, year over year, recognizing Cannes contenders most likely to win. Leo Burnett Worldwide’s chief creative officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative products across channels.

     

    “We sifted and sieved through hundreds of the most brilliant pieces of work from every cranny of the world, spanning Lions award categories,” said Tutssel. “This year’s work is full of humanity, imagination and pure creativity, and remarkable for finding fresh and innovative ways to connect emotionally with people.”

     

    Top 25 Contenders

     

    1. Guinness “Sapeurs” by AMV BBDO / London, UK

     

    2. Not Impossible Labs + Intel “Project Daniel: 3D Printing Prosthetic Arms” The Ebeling Group / Not Impossible Labs / Venables Bell & Partners / Venice, USA

     

    3. Skype “The Born Friends Family Portrait” Pereira & O’Dell / San Francisco, USA

     

    4. British Airways “The Magic of Flying” OgilvyOne / London, UK

     

    5. New Zealand Transport Agency “Blazed” Clemenger BBDO / Wellington, New Zealand

     

    6. Colombian Ministry of Defense “You Are My Son” Lowe SSP3 / Bogota, Colombia

     

    7. Harvey Nichols “Sorry I Spent It On Myself” Adam&EveDDB / London, UK

     

    8. Mimi Foundation “If Only For A Second” Leo Burnett / Paris, France

     

    9. Volkswagen – Side Assist “Living Room” / “Bathroom” / “Bedroom” AlmapBBDO / Sao Paulo, Brasil

     

    10. Terre des Hommes “Sweetie” Lemz / Amsterdam, Netherlands

     

    11. HBO GO “Awkward Family Viewing” SS+K / New York City, USA

     

    12. P&G – Old Spice “Smellcome to Manhood” Wieden + Kennedy / Portland, USA

     

    13. Chipotle “The Scarecrow” Creative Artists Agency + Moonbot Studios / Los Angeles, USA

     

    14. Google + Warner Brothers “A Journey Through Middle Earth” North Kingdom / Skellefte?, Sweden

     

    15. Inakadate Village “Rice-Code” Hakuhodo / Tokyo, Japan

     

    16. Brazilian Association of Organ Transplantation “Bentley Burial” Leo Burnett Tailor Made / Sao Paulo, Brazil

     

    17. 350 Action “Climate Name Change” Barton F. Graf 9000 / New York City, USA

     

    18. Honda “Hands” Wieden + Kennedy / London, UK

     

    19. Samsung “Maestro’s Academy – Smart Bike” Leo Burnett / Milan, Italy

     

    20. Honda – Internavi “Sound of Honda / Ayrton Senna 1989” Dentsu / Tokyo, Japan

     

    21. Nike “The Nike SB App” R/GA / New York City, USA

     

    22. Adidas “D Rose Jump Store” TBWA / London, UK

     

    23. Southern Comfort “Karate” Wieden + Kennedy / New York, USA

     

    24. Newcastle Brown Ale “If We Made It” Droga5 / New York City, USA

     

    25. Volvo Trucks “Live Test Series: The Epic Split” Forsman & Bodenfors, Sweden

     

    “Our annual Cannes Predictions offer not only Leo Burnett Worldwide’s take on the leading creative work likely to earn Lion trophies, but a magnified view of the bravest ideas and boldest thinking that jolts our craft boldly forward,” said Tutssel who will present “Why Borderless Creativity is the Future of Communications” master class at Cannes. “These are the stimuli that fuel imagination and ignite us to change human bahaviour in vigorous, disruptive bounds.”

  • DMAi 2014 Awards garners 218 plus entries in early bird phase

    DMAi 2014 Awards garners 218 plus entries in early bird phase

    MUMBAI: The DMAi 2014 Createffect Awards that serve as a stepping stone to the prestigious DMA International ECHO competition since 1929, now in its third year in India recognise response marketing campaigns. This year has seen a 100 per cent growth in entries this year during the early bird period that ended on 10 April; 30 agencies and 75 plus leading brands are in fray now.

     

    The number of categories as compared to last year are reduced and entries are now accepted only against an invitation code. These two processes were introduced to filter entries and reduce the workload of the Juries.  Despite these barriers there is a significant increase this year due to direct entries from clients who are usually shy of entering awards and surge of interest from leading agencies to occupy center stage.

     

    The association for Data Driven Marketing & Advertising India – DMAi (erstwhile Direct Marketing Association India) has seen renewed interest and growing popularity with the fraternity since its rechristening. Simultaneously the DMAi has entered into collaboration arrangement with the Ad Clubs at Mumbai & Bangalore. Under this arrangement Indian agencies that are members of the ad clubs will get a fast track entry at the DMAi Awards basis previous performance. All members of the said ad clubs get a rebate on applicable DMAi 2014 Awards fees.

     

    Commenting on the strong participation during early bird stage, DMAi director & COO Shelly Singh said “Indian work is certainly merits to compete at Global stage. DMAi is providing relevant platforms to the fraternity and we are delighted to have the participation. The partnerships with Ad Clubs, provides their winners at the Abby’s, Emvies, Effies & Big Bang Awards in 2012 and 2013, meeting the DMAi 2014 Awards criteria, to fast track to round 2 of the DMAi Awards and also enjoy a 20% reduction in fee. India struck 8 metals at the international ECHO™ in 2013 – the highest by any country excluding USA and with the kind of work thats pouring in we are fierce defenders at the global tally.”

     

    The other DMAi 2014 Awards partners include OgilvyOne for creative, Urja Interactive for Digital, Arvato and D&B for outreach. In addition, reputed trade media has also embraced the DMAi Awards program and is extending tactical support for the program communications.

     

     “I have seen the awards grow over the years with the contributions by Ajay Chandwani as the Program Chair. Rakhshin Patel arriving as Jury Chair for 2014 has added renewed vigor to the program. Together we have been able to uncover the tip of the iceberg and the potential is immense. To harness this, DMAi is rolling out a new awards management system that aims to provide a high degree of experience for applicants, jury and the fraternity at large. The first-of-its -kind public viewing and voting system will allow the program to integrate with social channels and offer greater transparency. However, counts of the public voting are not considered towards deciding the winning entries and will be recognised separately as people’s choice awards.” added DMAi CEO Vatsal Asher .

     

    Rakhshin Patel, a recent DMAi Hall of Fame inductee and industry veteran has taken on duties as Jury Chairperson this year and will oversee the Juries. The DMAi Awards has over 50+ industry leaders, client side marketers & practitioners on the Jury. The deadline for regular entries is Apr 14. Rush entries can be registered till Apr 21. Submissions will be accepted from Apr 17 and remain open till Apr 26, 18:00 Hrs. The Jury meets in the afternoon of on Apr 28 to commence judging. The results will be announced at an Awards gala on May 7 at Mumbai.  The DMAi agency of the year will also be announced at the same awards gala. The defending champions from 2013 are OgilvyOne.

     

    Gold winners at the DMAi 2014 CREATEFFECT Awards have the option to progress to Round 2 at the DMA International ECHO™ Competition on payment of applicable fees and compete with the world’s best.

  • WPP acquires remaining shares of three Colombian agencies

    MUMBAI: Three of WPP-owned companies – Grey, G2 Worldwide and MediaCom – have acquired the outstanding shares in three agencies in Bogota, Colombia.

    Global advertising agency network Grey has acquired the remaining shares in advertising agency REP/Grey. WPP‘s digital and relationship marketing company G2 Worldwide has acquired the remaining shares in REP/G2 while MediaCom (JV between Indian media group Madison and WPP‘s GroupM) has acquired the remaining shares in media agency Massive.

    After the latest acquisitions, WPP‘s collective revenues (including associates) in Columbia will amount to approximately US $110 million.

    The acquisitions are steps towards furthering strengthening WPP‘s presence in the Colombian communications services industry. Other WPP companies active in Colombia (including affiliates) are JWT, Ogilvy, Young & Rubicam, Wunderman, OgilvyOne, Burson-Marsteller, Live, Energy, TNS, Kantar Worldpanel, Millward Brown and IBOPE.

    In the past month, WPP also announced that it had invested approximately $70 million to take a 20 per cent stake in Buenos Aires-based Globant S.A. and that its wholly owned subsidiary Wunderman acquired Mexico City-based Crossmedia S.A. The Group collectively, (including associates), will have revenues of over $1.6 billion and will employ over 18,000 people in the Latin American region alone in 2013.

  • Roy Menezes joins OgilvyOne as senior creative director

    MUMBAI: Roy Menezes has joined OgilvyOne, Mumbai, as senior creative director. He and Burzin Mehta will jointly lead digital creative for OgilvyOne in Mumbai.

    Roy has close to 14 years in building integrated and engaging communication on brands such as Audi, Hippo and Idea Cellular and Reliance Mobile. He has led interactive teams in Tribal DDB, Creativeland Asia and Commonwealth before joining OgilvyOne.

    Ogilvy India chief digital officer Kunal Jeswani said, “With an award portfolio of digital work that cuts across The Abby’s, The Effie’s, The Yahoo Big Idea Chair Awards, The Asia Mobile Marketing Awards and The Campaign India Digital Media Awards, Roy is expected to cement OgilvyOne‘s position as the leading digital creative agency in India.”

  • Hockey India League gets Meridian Mumbai and OgilvyOne on board

    MUMBAI: Creative agency Meridian Communication Mumbai has added Hockey India League to its existing client portfolio, following a multi agency pitch in Delhi a couple of months ago. OgilvyOne has bagged the digital mandate.

    Meridian Communication Pvt. Ltd head of office Samrat Bedi said, “Giving hockey its rightful place in India, is something that we all talk about. The League is a superb opportunity for us to be a part of the team that will re-position the game in a manner that appeals to newer and larger audiences.”

    Hockey India secretary-general and Hockey India League chairman Narinder Batra said, “Meridian & Ogilvy One’s passion came through during the pitch. The league is going to showcase the world’s best talent and boundless energy. Meridian and Ogilvy One brought such energy to the table and we are happy to choose it as our communication partner.”

    OgilvyOne Worldwide India president Kunal Jeswani said, “It is very exciting to have the opportunity to launch the Hockey India League and rekindle the country‘s passion for the sport. It is a great challenge and we look forward to it.”

    Meridian Communication Pvt Ltd VP planning Shashank Lanjekar said, “Sport in India is uni-dimensional and that‘s just so unfortunate. It’s easy to blame and complain about the lack of other sports facilities but it’s not easy to initiate a change. And that‘s exactly what Hockey India has done. A spark that we hope slowly takes the shape of a flame and soon rages into a forest fire like the IPL. We hope to make this ambition our communication effort as well.”