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Tag: Ogilvy

  • Polycab partners with Ogilvy for new campaign

    Polycab partners with Ogilvy for new campaign

    Mumbai: Polycab Wires and Cables has rolled out a new campaign- ‘Extra Safe Wires Means Extra Safe Dreams’. The campaign is conceptualised & created by Ogilvy India.

    This recently formed partnership aims to make Polycab top of mind among consumers when it comes to their home electrical, or automation needs.

    With this campaign, Polycab is nudging people to pay extra attention to the quality of the wires they use by showcasing powerful human stories. Stories that demonstrate how only extra safe wires are built take even the non-anticipated load and help keep our dreams safe. 

    It features a story about a father who without hesitation or worry adds to the load to build a stadium so that he can help fulfil his daughter’s dream of becoming a champion. 

    Speaking of this campaign, Polycab India president and chief marketing officer Nilesh Malani said, “Polycab India is a distinct market leader in the wires and cables segment and has received wide acclaim over the years.  Wires are the backbone of the entire electrical system of any home; however, for consumers, it is a low involvement category. Our latest campaign by Ogilvy is a refreshing approach weaving an emotional charm which will have universal resonance and relevance. Polycab Green Wire comes with 5-in-1 greenshield technology that delivers fire safety, and energy efficiency, is long-lasting, eco-friendly, and offers shock protection. It is our endeavour that Polycab Green Wire carries forward our brand promise of being connected with our customers.”

    Further Ogilvy India chief creative officer Sukesh Nayak added, “The thing with dreams is that there is no limit to them. With this human campaign, we are showcasing how extra safe green wires from Polycab effortlessly take all the load to connect and fulfil all our dreams. Keeping our homes safe and our dreams safer.”

  • Ogilvy India (South) creates new campaign for BSA LB

    Ogilvy India (South) creates new campaign for BSA LB

    Mumbai: BSA LB has launched its latest range of girls’ cycles during the ongoing festive season. The campaign is designed and executed by Ogilvy India (South). The new ad campaign celebrates today’s ambitious young women who choose to define and ride their own paths.

    Speaking about the campaign, BSA senior brand manager Vimal Varijakshan said, “As a brand, our mission has always been to enable young girls to be the most fearless version of themselves. With our new range of vibrant contemporary cycles, we wanted to bring a new offering into the market that was as dynamic and energetic as the girls who ride them. With the launch of this campaign, we hope to empower the young girls of today and tomorrow and open a world of possibilities. This campaign is our ode to their drive and courage.”

    Throwing light on the creative journey, Ogilvy South group creative director and digital lead George Kovoor said, “Today, young girls are defining their own journeys—they choose their path on their own and pursue them without fear. This film gives a voice to those girls and their ambitions. I hope that this film inspires more and more girls to pursue their passions, to head out, explore, and discover their own roads.”

  • Coca-Cola launches a limited edition bluetooth-enabled gift bottle

    Coca-Cola launches a limited edition bluetooth-enabled gift bottle

    Mumbai: Coca-Cola India has rolled out a technological product innovation-a “locked” Coke, which is a limited edition bottle of the beverage for the festive season. The “locked” bottle is fitted with a special bluetooth-enabled cap that is programmed to open only in the presence of the sender’s mobile phone.

    The concept is in line with Coke’s recent “#MilkeHiManegiDiwali” campaign, which encourages consumers to meet and celebrate this Diwali in-person. The innovation will be brought to life by a 360-degree campaign, including a series of digital films and partnerships with popular influencers.

    This is a first-of-its-kind product innovation by Coke in India and the TVC film has been conceptualised and created by Ogilvy Mumbai. The bottle can be ordered via a website by filling in the gift recipient’s residential address and a customised festive wish or message. The recipients will then receive the customised bottle via delivery, which will be pre-programmed to detect the presence of the sender’s mobile phone in order for it to be unlocked. This unique bottle acts as a symbolic reminder of a promise made to meet in person.

    Speaking about the initiative, Coca-Cola director of marketing Kaushik said, “We at Coca-Cola are excited to unveil a first-of-its-kind product innovation to our consumers. Digital enablement and product innovation are key pillars of growth for us at Coca-Cola, and our new “locked” bottle perfectly aligns with this strategy. The unique limited-edition gift bottle (that is available in India) is sure to inspire social connections, as people come together to meet, greet, connect, and share a (locked) Coke this Diwali.”

    Ogilvy India chief creative officer Sukesh Nayak added, “This is an invitation that I hope no one declines. We hope this beautiful merger of tech with humanity that has created the most inviting Diwali invitations sees people make the effort to go and visit the person inviting them, open the locked bottle of Coke, and enjoy it together.”

  • Wieden + Kennedy India appoints Anirban Roy to lead strategic planning

    Wieden + Kennedy India appoints Anirban Roy to lead strategic planning

    Mumbai: Anirban Roy has joined Wieden + Kennedy India’s leadership team to head strategic planning for the Delhi and Mumbai offices. He will be operating out of the Mumbai office.

    Anirban’s exposure has been rich, having worked on several brands at various agencies and various cities. In his last role, he was head of strategic planning for McCann Worldgroup in Delhi. Prior to that, he worked at Ogilvy and Saatchi. He has worked in Delhi, Bangalore, Mumbai, Kolkata, and Manila, where he steered strategic conversations at Nestle, Yum Foods, BMW, Amazon, Coke, and Unilever, among others. He has also helped script the brand narrative for some of India’s unicorn start-ups like Licious & Flipkart.

    Speaking of his appointment, Roy said, “Very few people in their lifetime get to work in a place that’s revered for its irreverence & celebrated for being a ‘cathedral of creativity’. I am grateful to Ayesha and Paddy for this opportunity and feel lucky to be a part of this team that will write a new chapter for W+K India. Looking forward to the dance.”

    Commenting on the hire, W+K India president Ayesha Ghosh said, “With Anirban’s valuable perspective, we intend to steer the fundamental brand thinking and look forward to building lasting brand relationships. While we’ll always have room for brands that want to do short-term projects, the real test of an agency lies in building brands over years, like W+K has done with Indigo. Anirban has steered important brand conversations for many big MNC clients, as well as for start-ups, and in doing so, has helped them win Effie, Cannes, AME, Kyoorius, and D&AD awards. I’m really excited to see him at work at W+K.”

    W+K India CCO Santosh Padhi added, “Client, creative, account management, and strategic planning are the four key pillars of advertising that build and hold the foundation of a brand and help grow its business. I’m happy that we now have the fourth pillar in order, with Anirban, to help our brands grow stronger, bigger, and bolder.”

  • Ogilvy unveils new campaign ‘Pulsar unleashing its Mania’ for Bajaj Pulsar

    Ogilvy unveils new campaign ‘Pulsar unleashing its Mania’ for Bajaj Pulsar

    Mumbai: Bajaj Pulsar has launched its latest motorcycle, the Pulsar N160, with the most sedate advertisement on television.

    The ad is an extremely clever way of getting a nod of approval from audiences, who often sat up and took note of “Pulsar unleashing its Mania” on national television.

    In all its glory, and absolutely unlike the Pulsar advertising of two decades ago, this video showcased a stationary motorcycle. The intrigue comes from one clear instruction: scan the QR code on screen to watch the most thrilling Pulsar video ever!

    The QR takes the viewer to YouTube, where the real advertisement will be played for the true enthusiast. The rider is seen on the all-new Pulsar N160, displaying breath-taking riding control while performing jaw-dropping stunts set in a city maze, all happening to the beats of an addictive music track.

    Furthermore, this QR code has been seen all over many Indian cities and towns—in public spaces, public transport, youth-centric spaces, from college notice boards to cafes and so on. Essentially, branding the most mundane and boring pieces of our day as opportunities to become the most thrilling moments of the day.

    Speaking on the campaign and how they were convinced that this is “the” way, Bajaj Auto head of marketing Narayan Sundararaman said, “Brand Pulsar is all about action and thrill. For its new avatar as the Pulsar N160, we had to deliver a communication package that would talk about the category-first feature of Dual Channel ABS. In this cluttered media environment, we thought our best chance would be to involve the viewer and nudge them towards a thrilling film… Do they want to watch an ‘uncensored’ ad of eye-popping motorcycle action? It’s great to see that the answer is a resounding yes!”

    Speaking on the collaboration with Bajaj, Ogilvy chief creative officer Sukesh Nayak said, “Pulsar is the most thrilling motorcycle on the road, so we took its communication a notch higher on thrill. How? We got their attention twice! We made an ad in an ad. First, we made a censored Pulsar ad for TV and released it with a QR code. The film invites die-hard Pulsar fans to scan and watch the most exciting ‘Uncensored Pulsar ad’ of all time. The ‘Uncensored Pulsar QR code’ will make not just the TV ad but every ad thrilling – newspaper, outdoor, and even posters. Let the thrill take over.”

  • Cadbury Dairy Milk evokes kindness and generosity in its new campaign

    Cadbury Dairy Milk evokes kindness and generosity in its new campaign

    Mumbai: Cadbury Dairy Milk has rolled out an all-new campaign in collaboration with Ogilvy. It urges people to treat and embrace others’ happiness and achievements with a big heart. The launch will be supported by a 360-degree communication campaign with amplification across media touchpoints.

    The all-new TVC adds a new dimension to the generosity narrative and nudges people to be there for someone.

    With this development, the brand aims at melting the power distance across varied relationships—one relatable story at a time—and taking the “Kuch Accha Ho Jaye, Kuch Meetha Ho Jaye” story to the next level.

    Staying true to its narrative, Cadbury Dairy Milk has successfully captured the essence of evoking kindness and generosity over the years.

    The heartening one-minute video opens with a politician and his bodyguards rushing to the diyas amid the crowd cheering for him. One of his closest aides is seen checking the time nervously on his duty. Observing this, and much to the viewers’ surprise, the politician asks for his daughter’s roll number. While the bodyguard is left perplexed, he proceeds to check the results on the phone. The politician, realising that she has cleared the entrance exam, offers a Cadbury Dairy Milk, which he specifically carried to celebrate the good news with his bodyguard, and asks him to take the day off and celebrate with his family.

    Commenting on the campaign, Mondelez India vice president of marketing Anil Viswanathan said, “Since 2018, generosity remains an innate part of Cadbury Dairy Milk’s storytelling that continues to connect consumers across all the geographies. Shining a spotlight on the inner ‘acchai’ and keeping purpose at the heart of our messaging, we have rolled out multiple campaigns that celebrate small acts of kindness.”

    Taking a step forward in the same direction, our latest effort reiterates the meaning of “Kuch Acha Ho Jaye, Kuch Meetha Ho Jaye” by urging individuals to share others’ happiness with a big heart and make their “meetha” moments even more special. Built on the simple insight that entitlement can create distance in relationships, we believe that the campaign’s powerful, yet relatable narration will inspire people to look beyond their own realities and create shared moments of happiness,” he added.

    Ogilvy chief creative officer Sukesh Nayak shared, “When we forget our entitlements and treat all as equal and celebrate their happiness as if it is ours, the joy is doubled. This is the thought behind our latest campaign for Cadbury Dairy Milk. This thought beautifully builds on the brand’s ongoing generosity platform. The campaign will have many touch points that will inspire us to join in and celebrate not just ours but others’ happiness too.”

  • Sumanto Chattopadhyay to move on from 82.5 Communications

    Sumanto Chattopadhyay to move on from 82.5 Communications

    Mumbai: 82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay will be retiring later this month after having been with the Ogilvy Group for 30 years, the network has announced. The company said in a statement that Sumanto’s journey with Ogilvy and then in setting up 82.5 was nothing short of excellence, and he leaves behind several proteges and a robust collection of awards from Indian and international platforms.

    Anuraag Khandelwal and Mayur Varma will take on the creative leadership role as joint chief creative officers, 82.5 Communications India. Both Anuraag and Mayur are home-grown leaders—seeped in the Ogilvy group culture, part of the 82.5 founding team, with a body of internationally and nationally acclaimed work to show.

    Ogilvy chairman global creative & executive chairman India Piyush Pandey said, “Sumanto Chattopadhyay has spent 30 glorious years with Ogilvy and 82.5 and retires after a well-played, long innings. Sumanto leaves with blessings and good wishes from all of us at Ogilvy and 82.5.”

    He added, “I am delighted to announce the appointment of two new CCOs who will work together to keep 82.5 shining. Mayur Varma and Anuraag Khandelwal are experienced and Ogilvy-trained creative stars who have received international and national recognition for their phenomenal creative work over the years. I am happy that Sumanto leaves behind a solid creative leadership for 82.5.”

    82.5 Communications India chairman & chief creative officer Sumanto Chattopadhyay said, “I’ve thoroughly enjoyed the adventure called Ogilvy, including its 82.5 chapter. Now it’s time for me to seek new adventures. It’s good to know that I can pass the baton to capable hands. Mayur has grown up under me in Ogilvy Kolkata, then Mumbai, and finally at 82.5. It’s wonderful to see him come into his own. Anuraag is a fabulously creative person who has done 82.5 proud with his work and will, no doubt, shine brighter now. Kapil, my co-chairman, is a man for all seasons. With this leadership, the agency has a great future. My warmest wishes to them, to 82.5 and to all my colleagues past and present.”  

    82.5 Communications India co-chairman and chief executive officer Kapil Arora added, “I’ve had the privilege of being Sumanto’s partner these last three years and have much to thank him for, including helping build 82.5 Communications into a formidable agency in such a short period of time.  Sumanto is well known for grooming fantastic leaders throughout his career. As is the case with Anuraag Khandelwal and Mayur Varma, they are two of the best new-age, open and fearless creative leaders, and I can’t wait for them to bring their ideas, energy, and creative vision for the future of 82.5 Communications to life.”

    “We are super excited to be given the India responsibility of 82.5! Our endeavour is to work towards creating a more collaborative, creative and empathetic culture for our clients and us. With work that is both loved and fearless,” said Anuraag Khandelwal and Mayur Varma.

  • Ogilvy names Devika Bulchandani as global chief executive officer

    Ogilvy names Devika Bulchandani as global chief executive officer

    Mumbai: Ogilvy has announced the appointment of Devika Bulchandani as global chief executive officer. In this role, she will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries and spanning its advertising, public relations, experience, consulting, and health units. She will also join WPP’s executive committee as she takes on her new role. Devika most recently served as global president and CEO of Ogilvy North America. She takes the helm from Andy Main, who is stepping down as global CEO and will serve as a senior advisor until the end of the year.

    WPP CEO Mark Read said, “Over the last two years, under Andy’s leadership, Ogilvy has seen a transformation in its creative and business performance. This stems from the consistently outstanding quality of work from Ogilvy’s teams around the world; the investment in attracting and developing talent across the business; and the strong and more diverse leadership team Andy has built. With the agency’s transformation a year ahead of the schedule we originally envisioned, Andy has decided that now is the right time to seek a new challenge, and he is moving on with my personal thanks and best wishes.”

    “Devika is a champion of creativity who brings passion, purpose, and an uncompromising focus on generating impact to everything she does. In partnership with Andy and Liz Taylor, she has been instrumental in Ogilvy’s recent growth and development. Her love for our industry, her deep understanding of clients’ needs, and her track record of delivering growth for agencies and brands, make her the perfect choice to lead Ogilvy to even greater success,” he added.

    Andy Main said, “When I joined Ogilvy, my goal was to build on the company’s incredible heritage, raise its ambitions, and deliver growth for our clients through work that has impact. Our progress is a testament to all the talented people across the network and our amazing clients, for whom I have the deepest gratitude and respect. David Ogilvy spoke about the importance of hiring giants, and Devika is truly one of the giants in the industry. It has been an honour to be a part of this company’s rich history, and I know Devika will continue to accelerate the momentum our team has built.”

    Prior to joining Ogilvy, Devika spent 26 years at McCann in various leadership roles, including president of McCann North America. She was the driving force behind Mastercard’s long-running “Priceless” campaign as well as “True Name,” a first-of-its-kind feature launched in 2019 that empowers transgender and non-binary people to display their chosen name on their Mastercard. Known for ideas that capture the cultural zeitgeist, Dev also helped launch “Fearless Girl,” a symbol of women’s equality; the campaign became one of the most awarded campaigns in the history of the Cannes Lions International Festival of Creativity.

    Devika Bulchandani said, “David Ogilvy changed the industry 74 years ago when he founded this iconic agency. As we write the next chapter in the history books of Ogilvy, we will do it together with our clients, using creativity to push the boundaries of what’s possible. I am honoured and humbled to take on this role, and to do it with all our incredibly talented people all over the world.”

    Devika has previously received a range of honours, including: NY Power Woman by Moves Magazine; US Advertising Agency Head of the Year by Campaign Magazine; Working Mother of the Year by She Runs It; and ADCOLOR Innovator. She has been the recipient of multiple 4As Jay Chiat Awards for strategic planning. Devika serves on the board of the ERA Coalition. She is also a founding member of Times Up Advertising and serves on the boards of the Ad Council, the 4A’s, and the Advertising Club.

    Over the last two years, the creative network has deepened and grown relationships with current clients while winning new business with brands including Absolut, Enterprise Holdings, World of Hyatt, TD Bank, FEMA, New York Philharmonic, and Audi of America. Ogilvy also played a key role in WPP being named as The Coca-Cola Company’s Global Marketing Network Partner, the agency shared in a statement. Recently, Ogilvy earned the coveted position of Network of the Year at the 2022 Cannes Lions International Festival of Creativity for the first time since 2016 and secured the same honour from The One Show and Campaign magazine.

  • Hercules rolls out new campaign with Rishabh Pant

    Hercules rolls out new campaign with Rishabh Pant

    Mumbai: India’s leading cycle brand, Hercules, has launched a new campaign with cricketer Rishabh Pant. Hercules stands for teamwork, friendship, and adventure. It encourages boys to team up with like-minded friends and set off on an adventure with them in the spirit of brotherhood.

    Designed and executed by Ogilvy Bangalore, the latest campaign from the brand encourages boys to find and celebrate their tribe, the kind of people who understand their quests and ride along too.

    Pant resonated with the brand quite well! He embodies the spirit of the brand as he has the perfect mix of youthful zest, playfulness, and adventure.

    Highlighting the creative journey, Ogilvy associate creative director R Parvathy said, “Tribe plays an important role in the journey of every teenager who loves cycling. It’s the tribe that shapes them and defines their rides. It decides the nature of adventures he could take on and gives him the grit to complete them. Cycling has a deep connection with brotherhood this way. These brotherhoods and tribes are what Brand Hercules aims to celebrate through the latest campaign.”

  • Vi launches new campaign #BestIsGettingBetter

    Vi launches new campaign #BestIsGettingBetter

    Mumbai: Vi has launched a campaign to highlight its network engineers’ efforts to make “the best network even better” in order to reinforce its commitment to providing a superior network experience to its customers. The eight-week long campaign #BestIsGettingBetter, themed as ‘Best ho raha hai aur bhi Behtar’, went live over the weekend.

    Conceptualised by Ogilvy Mumbai, The high-visibility 360-degree campaign illustrates Vi’s continued commitment towards enabling customers to excel and will be seen across diverse media including TV, OOH and digital.

    The brand campaign comprises a series of three quirky TVCs which showcase the continuous effort of network engineers in providing the customers the best network experience with Vi GIGAnet—India’s fastest 4G network.

    The first TVC focuses on two boys who wonder what the network engineers are up to even after becoming the fastest 4G in India.

    The other two TVCs will be launched in the course of the campaign.

    Commenting on the campaign, Vi chief marketing officer Avneesh Khosla said, “Vi has consistently topped the network quality parameters and speed rating charts of several independent network testing agencies. The latest validation from Opensignal is an endorsement of our efforts to constantly work towards enhancing the customer experience through superior network performance. Our new campaign is a celebration of the critical role of our Network Heroes, who tirelessly work in all conditions to improve network performance on a continuous basis, helping Vi users to do more and thrive in the digital world.”

    Adding to this, Ogilvy Mumbai ECD Rohit Dubey said, “Announcers are a balancing act, a sweet spot between chest thumping and humility, with a bit of ‘ok…so what?’ closure. And that’s what the crafting challenge was when Vi achieved “India’s fastest 4G” claim. I was watching an athlete’s Insta-feed and noticed the gap between his Olympic gold and the next practise session. There was a seed of thought—after achieving something, even the “best” take a bit of rest, and bask in the moment’s glory. What if our network engineers are cut from a different cloth? And they don’t? Taking a leap from there, we crafted these moments between our Vi network engineers, as they go about making India’s fastest 4G, even better.”